Professional Documents
Culture Documents
Sonica Final Project
Sonica Final Project
SONICA
GROUP OF
INDUSTRIES
Executive Summary
Mr. (YOUR SIR NAME) who is our instructor for management given project on Sonica
Industry. He cooperates with us very much. We got very useful information from different
sources. Then we use Microsoft word for composing the report.
Dedicate to our beloved parents and respected teachers, who guide & teach us in every aspect of life.
We are nothing without them. May ALLAH bless them all…
TABLE OF CONTEXT
Page
Context no#
Introduction 6
Capital Investment 7
Types Of Customer 7
Market Share 8
Number Of Managers 8
No Of Workers 8
Vision Statement 9
Mission Statement 10
Goals 10
Marketing 11
Finance 11
Majour Competiors 11
Swot Analysis 12,13
Orgizational Chart 14
Processing 16
Work Specialization 16
Span Of Control 17
Chain Of Command 17
Departmentalization 18
Centralization Or Decentralization 19
Organization Design And Structure 19
Hr Planning 20
Policies And Benefits 21
Method Of Recruitment And Selection 22
Analysis And Recommendations 23
Conclusion And Recommendations 28
Bibliography 29
SONICA
A sign of Quality & Durability
HISTORY:
Sonica Plastic industries started its business in 1978 by manufacturing spare parts of Plastic
washing machines on a small scale under the supervision of Muhammad Munawar. But
continuously and gradually this small unit started manufacturing of Plastic Furniture on a large
scale in 2009.Sonica Plastic Industries has its own automatic machinery. This is all achieved by
sharing committed management and experienced employees. Sonica Plastic Industries is now
become a prominent name in Plastic Furniture industry in Pakistan. Sonica Plastic Industries
satisfying hundred of million customers all over Pakistan and abroad too. Today, as we are
witnessing a new era of industrial, economic and commercial advancement, we have developed
all our efforts for the development. In search of excellence, we have invested in the complete
training of our engineers and setup state-of-the-art equipment and now specialize in service and
maintenance of varied Parts of Plastic Furniture. The concluded aspect of our diversified services
is our quality application to achieve the standards set forth by the demands of time and
development. Hence, we are committed and dedicated at all times to be the best at what we do
for our customers and their permanent satisfaction.
MOTOR CYCLE:
Sonica Auto industries started its business in 2001 by manufacturing spare parts of MOTOR
CYCLE on a small scale under the supervision of Muhammad Waqar. But continuously and
gradually this small unit started manufacturing of MOTOR CYCLE on a large scale in
2005.Sonica Auto Industries has its own automatic paint shop, assembling department etc . This
is all achieved by sharing committed management and experienced employees.
ADDRESS:
CAPITAL INVESTMENT
In beginning the Sonica has total capital investment is 15m, after few years the Sonica has
expand its business. In copper wire the total capital is 10m.In washing machining the total capital
is 30m.In motorcycle 40m capital. In furniture the total capital is 10m.
Now the total capital of the Sonica group of industries is 90mill.
TYPES OF CUSTOMER
B to B production
They can supply all big and small industries following things:
Copper wire
Parts of machines
Parts of Motorcycle
MARKET SHARE
NUMBER OF MANAGERS
In Sonica there are four managers in motor cycle department-four managers in the washing
machine department-four are in copper wire department and again four managers are in plastic
furniture departments. They hired four managers for every department to for the betterment of
their output.
MOTOR CYCLE 4
WASHING MACHINE 4
COPPER WIRE 4
PLASTIC FURNITURE 4
TOTAL 16
NO OF WORKERS
Sonica plastic industries hired 150 workers in washing machines. And they have 150 members in
motor cycle department. Sonica plastic industries hired 50 workers in copper wire division and
get best of their efforts. This industry also owned fan industry and hired 50 workforces to get
output. Sonica plastic industry hired 50 recruits for plastic furniture section. All their employees
are well trained, experienced. They put best of their of efforts to make output more reliable and
durable.
STRATEGIC MANAGEMENT:
Vision Statement
To improve on contemporary measures such as, cost, quality, service, speed of delivery and
mobilization.
Mission Statement
To Be …
... a market leader by providing quality products and superior service to our customers, while
learning from their feedback to set even higher standards for our products.
... a company that continuously enhances its superior technological competence to provide
innovative solutions to cater to customer needs.
... a company that attracts and retains outstanding people by creating a culture that fosters
openness and innovation, promotes individual growth, and rewards initiative and performance.
... a company which combines its people, technology, management systems, and market
opportunities to achieve profitable growth while providing fair returns to its shareholders.
... a company that endeavors to set the highest standards in corporate ethics in serving the
society.
GOALS
Production no1
In future use all CNC Machines
MARKETING
In each factory marketing department is worked together following are the marketing
strategies:
FINANCE
In beginning the Sonica has total capital investment is 15m, after few years the Sonica has
expand its business. In copper wire the total capital is 10m.In washing machining the total capital
is 30m.In motorcycle 40m capital. In furniture the total capital is 10m.
Now the total capital of the Sonica group of industries is 90mill.
MAJOUR COMPETIORS
IN WASHING MACHINES:
Super Asia
Stylo
In Motor Cycles:
Atlas Honda
Yamaha
Superasia
In Plastic Furniture:
Boss
Citizen
SWOT ANALYSIS
Strength
Weakness
Opportunities
Threats
ORGIZATIONAL CHART
CEO
PURCHASING
MERKETING MERKETING MERKETING MERKETING
PURCHASING
PRODUCTION PRODUCTION PRODUCTION PRODUCTION
CHART DETAIL
These are the manarers detail in the orginazation.On the top the Directors name than manager
names.
Raza Amir
Furqan Irfan
Farooq Loan
PROCESSING
QUANTITY
MANUFACTURING
CONTROL
PACKING
WORK SPECIALIZATION
The Sonica Company can separate all work activities. The company specialization, employees
are isolated and do only a single, tiny, boring job. Organization enlarges jobs or rotate assigned
tasks to provide greater challenges.
SPAN OF CONTROL
In Sonica group of Industry the every manager must handle the all workers and other employees.
They control the all orginazation.The production manager control the all labour.There are more
than 100 workers in every department.
CHAIN OF COMMAND
Sonica Group of Industry In chain of command the manager must link to the workers so that the
problems are easily handled. Everyone can report to the other so the problems and hurdles are
easily handled. The worker can easily excess to manager. If the problem is tackled the manager
can help the workers.
DEPARTMENTALIZATION
Yes, as it is a very huge organization, having more than 400 employees and lots of Plant and
equipments valuing in billions of rupees.
There are several departments and each department have many managers under it:
Marketing manager
Production manager
Selling manager
Accounts manager
CENTRALIZATION OR DECENTRALIZATION
It is a Mechanistic organization as there are different departments for different tasks like
printing, sorting, marketing etc.
It is highly formalized.
But it has also some aspects of Organic organization like wide span of control.
HR PLANNING
People are heart of any organization. It’s not the machinery, the money or the structure that is
important. It is the people. The company’s main asset is its people. Many organizations
acknowledged the important role that employees play in organization success.
METHOD OF SELECTING
Once organization get pool of candidates, the next step Is the selection of candidates. Selection
is the process of screening job applicants to ensure that the most appropriate candidates are
hired.
In citizen, once candidates apply for jobs and send their job application and CV, according to
their need they call candidates for interview. In citizen employees are selected by giving
interviews to directors.
After getting interview from candidates, citizen filter suitable candidates and again they call
selected candidates for final interview and select from these.
Suitable candidate
Recruitment Selection hire on job
Your job is an important part of your life, and to do it well, you need an appropriate environment
for your mind as well as your body. We like to make sure that you do: our corporate culture
emphasizes people, and the need to satisfy their potential.
The attractiveness of any company's corporate environment can be gauged by the employees it
hires and retains. An impressive 42% of our employees have been with us for more than 10
years, and almost 26% for more than 20. This is just one of the reasons why you would consider
Packages as a prospective employer.
Another is the technical excellence of our employees. 33% of our employees working as
technical personnel have a bachelors or advanced degree. We take pride in the diversity of our
staff, with chartered accountants, MBAs, engineers and even qualified lawyers on board.
For us, the resources running Packages are not the machines, but the people. We do not seek
employees. We seek people who will think, feel, express themselves, learn, teach, and grow with
us. Their growth is the company's growth. That's how personal it is, for us. We have designed an
impressive range of facilities and services to free our people from worries and allow them
personal and professional freedom. These are just a few of the benefits we provide for employee
welfare:
Mission
ANALYSIS The Sonica purpose to improve on contemporary measures such as, cost, quality,
service, speed of delivery and mobilization.
GOALS
SWAT ANALYSIS
STRENGTH
Any activities the organization does well or any unique resource that it has.
ANALYSIS The company is unique because permanent job. Once an employee, always an
employee. Old organization. Learning is great for fresh graduates. Internal systems like
internal audit, standard operating procedures are very strong. Benefits like further education,
financial assistance, and provident fund .etc.Provides a link between industry and research
work like LUMS and LSE.
WEAKNESS
Activities the organization does not do well or resources it needs but does not possess.
ANALYSIS The Sonica industry slows growth for employees. Low payroll. Old machinery.
Strong culture somewhere. These are the problems that can face the company.
OPPORTUNITIES
ANALYSIS In Pakistan there is the high production department in Copper wire. The Sonica
company wires are supply in all over the Pakistan. They can replace their machinery to make
more efficient production.
THREATS
ANALYSIS No diversity, only investing in single industry. New company with advance plant
and machinery can overcome. Mostly raw material is made in Pakistan. Because of Electricity
short fall production are not in proper. In case of some political instability, results can be very
drastic. They are enjoying the whole market as their clients as there is no any perfect competitor,
so they have a large threat of competitor.
ORGINATIOANL CHART
RECOMMENDATION The Sonica company chart shows the arrangement of jobs like
production manager, selling etc...The company should manage the all departments so easily
show in all the documents.
WORK SPECIALIZATION
DEPARTMENTALIZATION
PROCESS
MANUFACTURING
FINISHING
PACKING
This is normal Departmentalization in small industries.
CHAIN OF COMMAND
The line of authority extending from upper orginational levels to lowest level, which clarifies
who reports to whom.
RECOMMENDATION In chain of command the manager must linked to the workers so that
the problems are easily handle. Everyone can report to the other so the problems and hurdles are
easily handled.
SPAN OF CONTROL
ANALYSIS AND RECOMMENDATIONS The Company can use also this process. The
employee selection process which includes interviews,tests,backgrounds,checks and so forth
should be viewed as an opportunity to learn about individual’s level of moral development, locus
of control, ego strength and personal views. The company must train our employees because of
career development. Human resource planning is the process by which managers ensure that
they have the right number and kinds of capable people in the right places and at the right
times.
Having analyze the policies and procedure through interviews with lower and higher management
level and also work grade IV inferred some recommendations which are as follows:
First of all, the human resource management has not assumed its mature shape in true sense
of the world. The activities are limited only to pay roll and record keeping.
While HRD has limited roles and responsibilities which should be enhanced.
Secondly, on employee’s level, there is a dissatisfaction regarding pay and benefits, that’s
why employees’ motivation level is low.
Employees are not sure about company’s concerns about their grievances.
Career ladder for each employee should be defined well.
Negligence of workers should be supervised strictly.
Work safety precautions should be told properly to the employees.
Workers should be properly trained.