Who uses Henna?: Our Target audience is young females of age group 14-22.

We have segmented our TG on the basis of uses

of henna which are as follows:
Coloring of gray hair, Using Henna as a natural hair dye for styling , Hair Conditioning, Balancing Oil and PH levels and Used as
natural hair mask in hair care routine.

On basis of above uses and age of our TG we have created the following personas who will use Samyak Henna:

Bubbly Bhavya Pareshan Prerna Conscious Catherine

Age: 15 Age: 23 Age: 28
Profession : Student, class 11 Profession: Early jobber Profession: Working professional

Bhavya studies in class 11 and is inspired
by actresses. She aspires to style like one
and is attracted to use make up and new
hairstyles, but due to her age is not
allowed by her parents to indulge into it
completely. Her mother does not allow
her to use chemical cosmetic products
hence, she uses henna to make her hair
brown or burgundy. She also uses aloe
Vera and alma so as to prevent dryness
due to henna.
Prerna has just started her job in Noida and is facing
various problems in terms of food and accommodation.
One of the major problems is hard water in the area
which is leading to hair damage comprising hair fall and
early graying of hair. The pollution encountered while
she travels to work every day just ads to her problems.
Further she leads and active lifestyle and goes regularly
to gym. The sweating of scalp also causes loss of hair
and oily scalp. Hence, she needs a hair care routine
that is natural and chemical free which she can use
regularly to rejuvenate her hair as regular hair spas are
not possible at her income level.
Catherine has done a lot of experiment on her
hair and used to get it regularly colored using
chemical colors in beauty parlors, indulged in
hair straightening and other latest trends
which has led to acute hair damage for her.
Hectic work life and little time of take care of
oneself has led to hairfall and graying of hair of
Catherine. She now wants natural products to
color her bleached hair due to overuse of
chemicals while Amla, Curd , eggs are other
ingredients she uses to repair the damage
done.

We propose the below depicted design for the following reasons:

1) Green Glossy Packet – To make it look natural and premium
2) Young Model’s Photo- To make it appealing to the TG
3) Pic of Ingredients on front – To make it look authentic, natural and safe (to depict that this henna packet comprise all
the elements required for hair care and no complement products are needed
4) How to use instruction at the back
5) Before and after pictorial representation- To motivate TG and tell them that the product works
6) The packet will be airtight so that no other container is needed for storage and this can be manufactured in different
SKUs
7) Logo at the back- To identify the product as ayurvedic and not general one as its competitors