HEALTH DRINK

Questionnaire
DECLARATION - The following questionnaire is based on our research on
consumer's brand loyalty towards health drinks

(1) Do you consume any Health Drink?

 Yes
 No

(2) Which brand do you prefer?

 Horlicks
 Complain
 Boost
 Bournvita
 Milo
 Any other

(3) ) How many members in your family consume Health drink?

( )1 ( ) 2 ( ) 3 ( ) 4 and above

(4) How many children do you have?

( )none ( ) less than two ( ) two ( ) more than two

(5) Reason for consuming the Health drink?

 Nutritional Value
 Taste
 Composition

(6) Are you aware of the benefits of the Health drink you consume?

 Yes
 No
(7) Rate the following benefits from 1 to 5 (1 for least priority and 5 for highest priority ) ?

Strength ___/5

Energy ___/5

Nourishment ___/5

Diet ___/5

Activeness ___/5

(8) ) Do you look for ingredients while purchasing a Health drink?

 Yes
 No (if yes please specify __________________________________________)

(9) Please rate the following sources of information useful for purchase decision on a scale of
1 to 4?
1 2 3 4 5

 TV advertise

 Newspaper & Magazines

 Word of mouth

 Medically Prescribed

(10) ) How often do you buy Health drink?

 Once in a week
 Once in a month
 Twice in a month

( 11) ) How often do you switch Health drinks?

 Never
 Sometimes
 Frequently

(12) What do you do when your desired brand of health drink is not available ?

 Go to another shop
 Purchase another brand
 Ask the retailer to buy it for you
(13) What is your annual income?

 Below 1,00,0000
 1,00,000 - 2,00,000
 2,00,000 - 4,00,000
 Above 4,00,000

(14) How important is price to you while buying a Health drink ?

 Very important
 Somewhat important
 Not important

(15) What other factors do you consider attractive other than heath factor?

 Packaging
 Brand Image
 Economy
 Flavour

(16)Any feedback for improvement in your health drink ?

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
________________________

NAME __________________________________GENDER ______AGE_____PLACE

___________________

CONTACT NO____________________________

THANK YOU
A STUDY ON CONSUMER'S BRAND
LOYALTY
TOWARDS HEALTH DRINKS
OBJECTIVE -
 To analyze the buyer's brand preferences and
reasons for buying the same brand of health
drinks
 To study the purpose of consuming health
drinks
 To study the reasons for brand switch over from
time to time.

SUBMITTED BY
AJAY KUMAR SENAPATI(13202126)
SANDEEP KHAMARI (13202161)
JOYDEEP MITRA (13202161)