Minar TMT

A Report on Organisational Study of Minar Ispat Pvt. Ltd.
1.1 INTRODUCTION
An organization is a planned coordination of a number of people and their activities for the
achievement of organizational goals through division of labor, hierarchy of authority.
The term organization entitles human grouping were the work is done for the
accomplishment of specific goal or mission. It is a systematic arrangement of people who
brought together to accomplish some specific purpose of realizing the organizational goals it
will engage in business activities such as production, marketing, finance, human resource
management etc. since the setting of objectives & its realization cannot be perfect unless it
yields the net operation through production, marketing, financial activities. The overall
performance of organization can be studied through a well-structured analysis of
organizational activities.
An organization study involves the study of structure and functioning of the departments.
Organizing is one of the important functions of management. All most all organizations are
different but thy have certain common features. In an organization there are mainly two
groups they are, formal and informal groups. The formal group is formally organized by the
organization. On the other hand informal groups are created by the workers themselves.
These two groups are worked for achieving a common goal that is fixed by the organization
through their mission, vision and objectives.
The organization study is conducted at Minar Ispat Pvt. Ltd, Kannur. The purpose of the
study is to understand the functioning of each department of the organization under study as a
whole. Departmental wise analysis has been undertaken and was able to understand in depth
the functioning, processes and activities of each department. In Minar Ispat Pvt ltd Calicut,
there are mainly four departments, namely finance department, human resource department,
Institute of Technology Mayyil, 2018 – 2020 MBA Batch Page 1

production department and marketing department. There is well coordination between each
department in the organization.
1.2 SIGNIFICANCE OF THE STUDTY
Management principles can be taught in class rooms but managerial skill can be developed in
an individual only through experience. The world is now getting too competitive especially in
the business field. The job opportunities are reducing because people are equally qualified.
The only thing which differentiates the people is the personal skills. As a management
student it is very important to be familiar with the corporate practices and processes. The
study is mainly conducted to understand the overall functioning of the organization and to
have a practical experience in the business functioning.
1.3 STATEMENT OF THE PROBLEM
The concept of organization is a wide one. It states that systematic arrangement of formal-
informal relationship of human grouping and its practical shape through the activity like
production, marketing, finance, human resources management etc., for the accomplishment
of specified objective.
Business is not a single function, it is an aggregate of number of interrelated function, each of
them has its own importance. It is said to be given proper care for the efficiency of each of
these function. The sub function of the organization wants a proper consideration for the
effective working condition .If any sub function fails it will ultimately divert the overall
performance and function of organization. The study mainly focused on the key business
process of the organization as well as the key competitors of the steel industry

1.4 SCOPE OF THE STUDY
The scope of study deals with the range of activities with which the project deals. Through
this study necessary steps can be taken in regards to the areas where the company should
focus more. This study is conducted with the objective of understanding the overall
performance of Minar Ispat Pvt. Ltd. This study in its practical and theoretical sense will help
the management to improve the performance and efficiency of the organization.
The functioning of Minar Ispat Pvt. Ltd facilitated the specification of production, Finance,
Human Resource and Marketing activities in the organization. The study is dealing with the
overall performance of Minar Ispat Pvt. Ltd. It is important for the company to know about
their strength, weakness, opportunity and threat so that they can adopt new strategies.
1.5 OBJECTIVES OF THE STUDY

1. To get an overview of working environment of the company.
2. To study the organization structure of Minar Ispat Pvt. Ltd .
3. To know the strength and weakness of the organization
4. To study the production, Marketing, Human Resource and Finance Departments of
Minar Ispat Pvt. Ltd
5. To study the operational efficiency of Minar Ispat Pvt. Ltd
1.6 RESEARCH METHODOLOGY
Research methodology is a systematic and scientific description of how the study have been
carried out scientifically. It is a way solving the research problem, it gives a clear idea about
the research conducted. Research methodology refers to the various sequential to be adopted
by a researcher in study of the problem with certain object in view.

SOURCES OF DATA
Both primary data and secondary data are used for the study
1. PRIMARY DATA
The primary data was collected from the employees of various departments in the
organization and through personal interactions with the production manager, marketing
manager,
2. SECONDARY DATA
Apart from the primary data collected, the data collected through
 Official records
 Annual reports
 Website of the company
 Organization manuals
 Published sources such as journals, magazines etc
1.7 PERIOD OF STUDY
The organization study at Minar Ispat pvt ltd is conducted over a period of one month (17th
June 2019 to 16th July 2019)

1.8 CHAPTER SCHEME

This project report is divided into five chapters consist of;
Chapter-1
Introduction (It contains significance of the study, statement of the problem, scope of the
study, objective of the study , Research methodology, chapter scheme, limitation of the
study)
Chapter-2
Profile of the industry
Chapter-3
Profile of the organization
Chapter-4
Data analysis and interpretation
Chapter-5
Findings, recommendations and conclusion
1.9 LIMITATIONS OF THE STUDY
 Due to short span of time allotted, an intensive study was not possible
 The study is based on five year details of the company and hence it is not possible to
study the life time performance of the company
 More interactions with the top officials of the company was not possible due to their
busy schedule
 Employees are unwilling to disclose all the details about their organization.
 The officials were hesitated to reveal confidential information.
 The study is mainly based on the secondary data, hence the accuracy of the data can‟t
be ensured

2.1 PROFILE OF THE INDUSTRY
STEEL INDUSTRY
Steel, the recycled material is one of the top products in manufacturing sector of the world.
The Asian countries have their respective dominance in the production of steel all over the
world. India being one among the fastest growing economies of the world and it has been
considered as one of the potential global steel hub internationally over the years. Particularly
after the adoption of liberalization policies all over the world, the world steel industry is
growing faster. The increasing demand of it was mainly generated by the development
project that has been going along the world.
Steel industry was till recently dominated by united states of America but this scenario is
changing with rapid pace with Indian steel companies acquisition free.
In the last year, the world has been two big M&A deals to take place.
 The Mittal steel listed in Holland, has acquired the world‟s largest steel company
called Arcelor steel to become the world‟s largest producer of steel company named
Acelor-Mittal.
 TISCO has acquired the world‟s fifth largest company, Corus, with the highest ever
stock price.
The most significant growth that can be seen in the steel industry has been observed during
the period 1960 to 1974 when the consumption of steel was around the whole world doubled.
Between these years the steel industry growth has been recorded to be 5.5%. Steel industry is
becoming more and more competitive with every passing day. During the period of 1960 to
late 1980 the steel market is to be dominated by the organization for economic co-operation
and development (OCED) countries.

The main demand creator for steel industry are auto mobile industry, constructions,
infrastructure industry, oil & gas industry and container industry. Innovations are also take
place in steel industry cost minimization. Some of the cutting edge technologies that are
implemented in this industry are thin-slab casting making of the steel through the use of
electronic furnace, vacuum degassing etc.
In the year 2004, the global steel production has made a record level by crossing the 1000
million tones. Among the top producers in steel production, china is ranked to be first in the
world. According to ranking made by the worlds steel dynamics, Indian human resources
products are categorized in the tire two qualities of products. Both china and japan have
ranked the top. USA and South Korea comes as like India.
2.2 GLOBAL SCENARIO
The current global steel industry is its best position in comparing to last decades. The price
has been rising continuously. The demand expectations for steel products are rapidly growing
for coming years. The shares of steel industries are also in a high pace. The steel industry is
enjoying its 6th consecutive years of growth in supply and demand. And there is many more
merger and acquisitions which overall beyond the industry and showed some good results.
The supreme crisis has led to the recession in economy of different countries, which may lead
to have a negative effect on whole steel industry in coming years. However steel production
and consumption will be supported by continuous economic growth.
The countries like China, Japan, India and South Korea are in the top of the above in steel
production in Asian countries. China accounts for one third of total production i.e.m419m
ton, Japan accounts for 9% i.e.118 m ton, India accounts for 53m ton and South Korea is
accounted for 49m ton, which all totally becomes more than 50% of global production. Apart
from this USA, BRAZIL, UK accounts for the chunk of the whole growth.

2.3 GROWTH OF STEEL INDUSTRY IN INDIA
Steel industry reforms in India particularly in 1991-1992 have led to strong and sustainable
growth in the steel industry. Since its independence it has experienced steady growth in the
steel industry, further illustrating, this plan is the fact that a number of steel plants were
established in India with the technological assistance and investment by the foreign countries.
In 1991, substantial number of economic reforms were introduced by the Indian government.
These reforms boosted the development process of number of steel industries particular in
India which has subsequently developed rapidly. Yet another reform for steel industry came
in 1992, when every type of control over the pricing and distribution system was removed,
making the modern steel industry extremely efficient as well as competitive.
Additionally a number of other government measures have stimulated the growth of the steel
industry, coming in the form of an unrestricted. Continually posts phenomenal growth record
in steel production. In 1992, India produced 14.33 million tonnes of finished carbon steel and
1.59 million tonnes of pig iron.
Furthermore, the steel production capacity of the country has produce 59 million tonnes by
2012. In order to provide some support to the falling price, steel ministry is planning to
impose 5% import duty and withdraw 15% export tax in order to increase the outflows. Since
1991- 2008 India has produced nearly 46.575 million tons of finished steel and 4.393 million
tonnes of pig iron.
Both primary and secondary producers contributed their share to this phenomenal
developments, while there increase has pushed up the demand for steel at a very stable price.
In 1992, the total consumption of finished steel was 14.8 million tonnes. In 2008, the total
amount of domestic steel consumption was 43.92 million tonnes, with the increased demand

in the national market, a huge part of International market is also served by the national
market, huge position among all the crude steel producing countries. The following are the
premier steel plants operating in India.
 Salem Steel plant at Tamilnadu.
 Bhilai Steel Plant at Chhattisgarh.
 Alloy steel plant at West Bengal.
 Visveswara Iron and Steel Plant at Karnataka.
 Rourkela Steel Plant at Orissa
 Bokaro Steel Plant at Jharkhand.
2.4 STEEL INDUSTRY IN KERALA
The steel manufacturer Association of Kerala has demanded the State Govt. to provide the
uninterrupted power supply as promised in the Industry Policy 1992 for the smooth
functioning of several Industries Unit in India. The policy has emphasized Industrialist set up
production Unit in the state on account of the Government‟s promise of non-stop power
supply for the first 5 years along with the other concession such as pre 1992 tariff, exception
of electricity duty and sales tax.
Steel Industry in state, which is providing the direct employment to 15,000 people is
generating revenue to the tune of Rs. 75 crores to the state ex-chequer towards the excise
duty, sales tax and power charges. The association also protested against discrimination
shown in the case of private sector steel company comprising concessional rate of power.

3.1 PROFILE OF THE ORGANIZATION
Mr. A. Mohammed Shafi, the Managing Director of ”MINAR Group” of companies with its
corporate office at Palakkad, Kerala, India mainly engaged in manufacture and supply of
various steel allied products in the country for the past decade and a half, markets its products
in the country through a wide dealer‟s network. Besides Steel Industries, Minar Group is an
also engaged field like construction, education, health, etc.
MINAR ISPAT PVT.LTD, AN ISO 9001:2000 certified Company in the year 2006 at
Anakuzhikkara, Kuttikkatoor P.O, and Kozhikode, Kerala, India is engaged in Manufacturing
and marketing of high quality Cold Twisted Deformed (CTD) Bars and Rods and Thermo
Mechanical Treated (TMT) Bars Quality M.S. Ingots. They ensure their quality through
ONLINE COMPUTER CONTROLLED QUENCHING BOX manufactured and erected by
M/s. RA TMT Bangalore whose technology is approved by the auditors of CRM [Centre for
Research in Metallurgy] Belgium for using the “TEMPCORE” Trade Mark for their products
[i.e., the License/ Trade Mark issued to the products quality (Quality parameters) confirming
to the International Standards.]
The MINAR ISPAT PVT LTD already certified under ISO 9001:2000 standards by BSI and
the ISI Certification from Beuro of Indian Standards. Moreover, the initial audit for obtaining
“TEMPCORE” Belgium License is already over and is pat expect the “TEMPCORE”
License in their hand in near future. Now Minar Ispat supply good quality of steels to various
wholesale customers in south India with good customer satisfaction to compete international
market. The company stands talk amongst its competitors because of its technically
superior& quality products. Within a short span of time the company has grown enviably
large because of its continued development and tremendous potentialities. The total turnover
of the group for the last financial year is more than 200 crores.

Minar Ispat also has another unit viz., M/s. Anappuram Steels (p) at V/575A., Anappuram
Plaza, Para Road, Kanjikode, Palakkad established in 1997 engaged in wholesale supply of
various types of steel and steel products and other allied products in south India. M/s.
Anappuram steels deals with Minar products as well as the products from TATA, SAIL,
Jindhal, Vaishak, etc.
The another unit of Minar is Minar alloys and forgings (p) Ltd. Located at Industrial
Development Area, Kanjikode, Palakkad which is an ISO 9000:2000 Certified Company
established in 2002 Manufacturing of quality MS Ingots/ Billets.

BASIC FACTS ABOUT THE COMPANY
TABLE 3.1: BASIC FACTS ABOUT THE COMPANY
NAME AND ADDRESS MINAR ISPAT PVT.LTD.
13/180 ANAKUZHIKKARA,
KUTTIKATUR,
KOZHIKODE,
PIN- 673008
EMAIL: minarispat@hotmail.com
WEB: www.minarispat.com
Tel: 0495 2490503
COMMENCEMENT OF BUSINESS APRIL 2006
BOARD OF DIRECTORS MR. MOHAMMED SHAFI
MANAGING DIRECTOR MR.K.P.ALAVI
CHAIRMAN
FORM OF ORGANISATION PVT.LTD.COMPANY
TRADE MARK MINAR TMT
SLOGAN OF THE COMPANY “ STEEL THAT LAST”
QUALITY ASSURANCE ISO 9000:2000, BIS
WORKING HOURS Two shift of 8 hours
8am to 5pm
(2hrs over time is Compulsory)
PRODUCTS OF THE COMPANY 8mm, 10mm, 12mm, 16mm TMT BARS
MAIN RAW MATERIALS MS INGOTA & IRON SCRAPS
SOURCE: COMPANY RECORDS

3.3 PRODUCT PROFILE
Minar TMT bars comes in 8mm, 12mm, 16mm, 20mm, and 25mm sizes. Minar TMT is south
India‟s one and only steel manufacturer accredited for TEMPCORE license from the center
for research in Metallurgy, Belgium. Minar TMT 500D is a quality product manufactured in
our plant using Tempcore technology. Minar TMT 500D is the result a perfect combination
of raw materials and the most advanced technology. Due to its bendability and strength Minar
TMT bars are accepted and widely used in major sophisticated structures throughout the
country.
 Excellent weld ability and bend ability.
 Free from tramp elements
 High corrosion, fatigue and temperature resistance.
 Resistance to earth quake and shocks
 Best bonding strength and economical
The company produces wide range of product of same kind. The important products
manufactured by the company are the following:
 Mild steel ingots
 8mm TMT bars
 12mm TMT bars
 16mm TMT bars
The need for power and fuel is the most wanted infrastructure to produce steels. The main
source of power is electricity.

The main threat faced by Minar Ispat Pvt Ltd is power failure that is slow down the
production. Mainly due to power failure, the actual output is less than the estimated output.
There may be a difference of 5-10 million tons of because of these reasons.
The machinery used by the company was:-
 Rehearing furnace
 Roughing stand
 Intermediate mill stand
 Finishing mill stand
 Cooling bed
 Rotary shear
 Pitch role
 Lathe drilling machine
 Intermediate mill stand
The machines are supplied by the major machine manufactures of India namely:-
 Shetty and company, Mumbai.
 Techno thermal Pvt Ltd, Bangalore
 Kirloskar Pvt Ltd, Bangalore
 R.A. TMT Pvt Ltd, Bangalore
The machine supplied by them performs at every high rate all maintenances are done by plant
engineer and by electrician in charge. Special attention is given to prevent break downs and
in maintenance activities. Production of steel leads to high air pollution but the efficient
management controls such pollution through innovative measures. Above the company is
occupying the share in the market.

THERMO MECHANICALLY TREATED STEEL
TMT steel has been described as new generation high strength steel having superior
properties such as welding strength and bent ability meeting highest quality standards at
international level. Under thermo mechanical treatment of bars, the steel bars are made to pull
through a specially designed water cooling system were this are kept for such a period that
out of surface of bars become colder while the bars remains hot this creates a temperature
gradient in the bars. When the bars are taken out of the cooling system, the heat flows from
the core to the outer surface causing further tempering of steps bar there by helping them in
attaining highest yield strength of steels.
To decide the percentage of carbon content in the steel has been a major challenge for the
engineers. While certain minimum carbon content in steel is essential to achieve the required
strength, an excess of carbon content threatens it property of welding. In TMT bars this
problem has been eliminated. In these bars, the carbon content can be restricted to 0.25% to
attain welding and at the same time no strength is lost on this account. The joints can be
welded by ordinary electrodes and no extra precautions are required.
Another advantage of TMT bars as their though surface providing high yield strength and a
soft core providing excellent ductility are such properties which declare TMT steel highly
economical and safe for use. An additional advantage of TMT steel is that a twisting
operation is included in tor steel, which subjects are bars to torsion stresses making them less
corrosion resistance

PROCESS IN TMT TECHNOLOGY
The thermo mechanical process consists of online heat treatment in two successive phases.
The billets pass through a 21 stage processing reinforcing bars. Being the first stage in TMT
process, these bars pass through a fully automated quenching and are thermo cooled. As a
result the outer layer of the bars solidified into a marten state. In the next stage, that is self the
heat from the inner layer of the bars surface up. Due to this the outer crusts become even
more strengthened. And these bars are allowed to cool at room temperature in the cooling
beds. At this stage the inner core of the bars become ductile ferrite pearlier. This is the reason
for the extra ductility of MINAR TMT bars. This process is actually the reason why Minar
TMT bars much superior and preferred over normal CTO bars in the industry.
3.4 COMPANY MISSION AND VISION
MISSION
“To be amongst the India‟s most admired steel companies in our products, in the manner in
which we service our client, in our ethics and in our culture of societal integration.”
“Driven by integrity, inspired by understandings, forced by experiences, with an urge for
excellence we stand committed to deliver your thoughts, strengthening your dreams”
 Intention and commitment to health and safety
 Companies with all relevant statutory requirement
 Organizational setup to carry out the policies
 Arrangement to make the policy effective

VISION
“To be organization that continuously achieves economic value by optimizing resource
through operational excellence, powered by technology, driven by innovation creating
customer delight and also providing quality products”.
 “We strive to achieve our vision through predetermined values and ethics and we
relentlessly review operations in accordance.”
 “We value our suppliers, our customers, our environment and furthermore our
people”.
 “We strictly adhere to environmental and safety policies and are repeatedly awarded
for our excellence in pollution control and safety”.
VALUE SYSTEM
We respect the skill and integrity of professional and workers we work in tandem with our
environment.
 We build value for all shareholders and the society we co-exist with
 We listen to our stakeholders, customers and community
 As a part of social commitment, Minar Group opened a free Homeo Clinic to the
public of peruvayal panchayath which was inaugurated by Sri Elamaram Kareem,
Honorable Minister for Industries & Commerce, Govt of Kerala, more than 1500
patients have attended the clinic so far.
 Minar distribute books & study Material to the poor/needy student of peruvayal
panchayath in the beginning of every academic year.
 Minar distribute Uniform to 250 poor students of Kuttikatoor Higher Secondary
School.

 Minar decided to grant scholarship to six best students of kuttikatoor HSS Selected by
the PTA.
 Minar distribute Onam & Ramzan kit to the needy poor public of the panchayath
every year.
 Minar supplies free provision to the selected poor families every month.
 Minar provides financial assistants to the poor sick person in the panchayath.
QUALITY POLICY
Minar Ispat pvt Ltd. Shall consistently and diligently manufacture products exceeding the
expectation of the customer to remain a leader in the market by excellence in total quality
performance. The foundry is committee quality policy and objectives. To achieve this, the
foundry has formulated quality system and assurance program to bring about the
improvement in all areas of operation building. The quality assured by BIS and ISO 9001-
2000 that had made great confidence in the mind of the customer that it is quality product.
MINAR ALLOYS & FORGINGS PVT. LTD is committed to customer satisfaction through
continual improvement of all our products and adequate co-ordination of activities.
 Improving customer satisfaction every year.
 Import 55% of the total scraps.
 Improving supplier performance 5%every year.
 Achieving BIS certificate for all the products.
 Providing minimum one training per employee per year.

OBJECTIVES
“MINAR ISPAT PVT LTD is committed to customer satisfaction through continual
improvement of all our products and adequate co-ordination of all activities.”
 Improving customer satisfaction every year
 Achieving 100% production as planned every month
 To obtain ISI certification for all our products
 Improving performance of all our products
 Improving performance of all our suppliers to 90% by next one year.
 Providing minimum two training programs for employees per year
Their new venture
“ MINAR READY BUILD “ new venture of Minar group manufactures and distributes
quality pre-engineered steel structures from the finest economical grade prime steel. Their
engineers design durable and cost effective structures of any sizes and shape for various
buildings. The laboratory tested structures of any size and shape for various buildings. The
laboratory tested structures are designed to survive the most adverse climate and seismic
conditions.
3.5 DISCHARGE OF SOCIAL OBLIGATIONS BY MINAR
GROUP/MINAR CHARITABLE TRUST TO THE PUBLIC
 Minar Ispat Pvt, Ltd. Was awarded the State Level Safety Awarded 2009 of Dept. of
factories and Boilers, Govt. of Kerala on the occasion of safety day celebration at
Trivandrum by Mr. P. K Gurudasan, Honorable: Minister for Labor affairs.
 Minar provides financial assistance for the marriage of poor person in the panchayath.

 Minar provides financial assistance for the construction of houses to poor persons in
the panchayath.
 Provide two houses to the underprivileged families in the pudussery panchayath,
Palakkad in the presence of the pudussery panchayath president.
 A Bus stop shed constructed.
 A Bunk shop sponsored for a handicapped person.
 Donation paid for other organizations that provide school materials.
 Minar distributes books and study material to the poor and/needy students of
peruvayal panchayath in the beginning of every academic year.
 Minar distributes uniforms to 540 poor students of kuttikkattoor Govt. higher
secondary school.
 Minar has decided to grant scholarship to six best student of kuttikkattoor higher
secondary school selected by PTA.
 Minar distributes onam and ramzan kit to the needy/poor public of the panchayath
every year
 Minar supplies free provisions to the selected poor families every month.
 Supporting the students of vocational higher secondary school at kanjikode by
providing uniform to 250 students, study material, utensils, furniture, computers, etc.
 Provided two houses to the underprevileged families in the pudussery panchayath,
Palakkad in the presence of the pudussery panchayath president.
 Free food supply for the needy patients and their by standers in the medical college
Calicut.
 Free food supply for the needy patients and their by standers in the district hospital,
Palakkad.
 Sponsorship of newspaper to the nearby schools.

 Sponsorship of newspaper to the reading rooms in the locality.
TO THE EMPLOYEES
 Canteen providing highly nutritious food at free of cost controlled by canteen
committee elected among the staffs. The committee selects the menu for three months
and on the 4th month the new committee would be elected by the staffs.
 We have a cultural unit known as “MINAR VINJANA VEDHI” to develop the
cultural & physical activities.
 Free personal accident & medical claim policy with cash less treatment.
 Free quarters to workers.
 Free annual tour.
 All statutory welfare measures.
 We have dedicated a vehicle functions as ambulance.
RECOGNITION TO THE MINAR ISPAT PVT LTD
Minar Ispat pvt Ltd Was awarded the state level pollution control award 2009 of department
of Kerala state pollution control board, Government of Kerala at Trissur by Ms. P.K Srimathi,
honorable: minister for health & social welfare.
 Minar Ispat ltd, was awarded the state level safety award 2009 of department of
factories and boilers, government of Kerala on the occasion of safety day celebration
at Trivandrum by Mr. P.K Gurudasan, honorable: minister for labour affairs.
 Minar Ispat pvt ltd was awarded the state level pollution control award 2008 of
department of pollution control board, Govt at Trivandrum

 Minar ispat pvt ltd was awarded the state level safety award 2008 of department
factories and boilers, Govt. of kerala on the occasion of safety day celebration at
Trivandrum by Mr.P.K Gurudasan, Honorable; Minister for labour affairs.
 Minar alloys & forgings pvt ltd, was awarded the best performance award for the
organized sector industries, for the year 2007-2008 by the central excise & customs,
Palakkad division, Palakkad on the occasion of central excise day celebration at
Palakkad by Mr. V. K Umesh, assistant commissioner, central excise, Palakkad
division, Palakkad .
MAIN COMPETITORS
 Peekay steel castings, Calicut
 Tata steel ltd, kochi
 Paragon steels pvt ltd
 Kalliyath steels, Calicut
 Kairali TMT steel bars
3.6 ORGANIZATION STRUCTURE
Minar Ispat pvt Ltd has got a flat organization structure as such it includes a lot of
departments and each department got department head and various members under their
authority. The organization structure has at the Managing Director and the General Manager.
Towards the middle level management there are Purchase manager for purchase department,
finance manager for finance department, production manager for production department,
human resource manager for human resource department, and marketing manager for
marketing department.

They all enjoy the top positions in the middle level management. The executives delegate
their subordinates even though the organization structure is flat and the delegation of the
authority towards bottom level is also very long. All these departments maintain a cordial
relationship with each other, and there is no chance for a conflict between any section and
hence provide a strong base for the growth of Minar Ispat Pvt. Ltd.
FUNCTIONAL AREA OF THE ORGANIZATION
In Minar Ispat Pvt Ltd there are four departments which are functioning for the achievement
of goals. They are as follows:
1. PRODUCTION DEPARTMENT
2. MARKETING DEPARTMENT
3. FINANCE DEPARTMENT
4. HUMAN RESOURSE DEPARTMENT

ORGANISATION CHART
BOARD OF DIRECTORS
MANAGING
DIRECTOR
HUMAN
FINANCE PRODUCTION MARKETING
RESOURCE
Accounts Plant in Purchase Qc in Marketing

Human
Manager charge executive charge manager
resource
manager
Accounts Sales
Production
in charge department
Human
Staffs resource
Sales executive
Foreman manager
Clerk
Executive
Filters
electrical
Customer care
Supervision & executive
technicians
Mill workers
FIGURE 3.1: ORGANIZATION CHART

3.7 DEPARTMENTAL STUDY
Generally depart mentation is done according to their functions namely Production,
Marketing, Finance, & Human Resource Department.
PRODUCTION DEPARTMENT
Production is transforming of say input in to finished output by adding value. The production
department performs many functions, such as quality control, maintenance management,
production planning and control, methods improvement, work simplification etc. “production
management deals with decision making related to production purposes so that resulting
goods and services are produced according to the specifications in the amounts and by the
schedule demanded and at a minimum cost. “production means the process that combine and
transform various resources used in the production of the organization in to value added
products in a controlled manner is the policy of the organization”.
The success of the production and cost production depends on large extent based on this
department. It is responsibility to co-ordinate the availability of raw material, machineries,
drawings etc. and to foresee there possible delays, which could hamper the production
.Where delays are anticipated, the department should contact the concerned department heads
to avoid the delay by timely action.

STRUCTURE OF PRODUTION DEPARTMENT
BOARD OF DIRECTORS
GENERAL MANAGER
PLANT IN PURCHASE QC IN CHARGE

CHARGE EXECUTIVE
PRODUCTION PURCHASE QC ASSISTANT

IN CHARGE EXECUTIVE
FORMANS ASSISTANT
FITTERS,
ELECTRICALS
& OTHER
SENIOR
TECNICIANS
SUPERVISORS
& TECNICIANS
MILL
WORKERS
FIGURE 3.2 PRODUCTION DEPARTMENT STRUCTURE

ABOUT THE RAW MATERIALS USED FOR PRODUCTION
The Minar Ispat pvt ltd produces the mild steel ingots TMT bars sizing from 8mm to 16mm.
the raw materials included production purpose are
 Heavy melting scrap
 Super grades
 Borings
 Cast iron
 Mild steel ingots
They depend mainly on external sources and own making. The main suppliers of raw
material are Minar alloy and forgings pvt. Ltd Hadeed steels, sunflower metals, etc. The other
sources of raw materials are through recycling. I.e. the company gets the material through
resulted wastes in production. The yard is recycled to form iron scraps. There scraps are
melted to porn iron scraps and melted to form ingots.
MINAR TMT Rebar- salient features
The computer control rapid quenching system with metallurgical rational & the resultant
femte pearlite micro structure at the core and hard, tempered marten site at the surface given
the bars excellent ductility, bend ability and high strength.
 Excellent weld ability at site
 Best bend ability
 Free from trap elements
 High corrosion resistance
 High fatigue resistance
 High temperature resistance

 Resistance to earth quake and shocks
 Best bonding strength & economical
PRODUCTION PROCESS
Minar Ispat (p) ltd. is engaged in the manufacture of CDT & TMT bars and rod sizing 8mm
to 16mm. Pusher bed set production process in motion. All the accepted and approved
Ms Ingots are charged in the pusher to enable it to push the same in the future.
After 2 ½ hours the material attains 1200 degree c heat and become fit for rolling and it is
discharged through the discharge door of the furnace to the roughing stand through the
conveyor.
The roughing stand is having 10 passes and intermediate having 8 stands (7 + 1 finishing
stands). The Ms ingots passes through all the passes in the roughing stand and goes to
intermediate stand. There according to the size of the finished products the material goes
through the various stands. In other words if the products manufacturing is 8mm in size it
exhausts all the stand of intermediate. Whereas during the production of 16mm size it takes
only 5th and 8th stand.
From the finishing stand the finished products go through the cooling bed after shearing
machine. The materials are placed in the marked place of the cooling bed according to the
stand length of the product manufactured, and cut through the cold shearing machine. There
after product divide to the twisting bed for twisting. The entire product except TMT bars are
twisted from twisted yard. The twisted products are being bended, bundled and tagged and
stack in the appropriate place for delivery.

PRODUCTION PROCESS
MEETING SCRAP
THE IRON SCRAP HEATED (180 degree C)
FERRO MAGNESS/ ALUMINIUM
THE CHEMICALS ARE ADDED AT VARIOUS

INTERNALS
FIGURE 3.3 PRODUCTION PROCESS

MELTING
SCRAP: The scrap received from various costumers/suppliers including imported like
shredded scrap, sponge iron, MS scrap and end cutting through trucks/containers.
a) INSPECTION OF SCRAPS
After receiving the scrap, the same will be inspected visually and unload the same as per
type of scrap. Then the samples are drawn testing I.e. chemical analysis. If it is mixed
scrap, compostion sample will be taken for testing. Then segregation of scrap will be
started to remove foreign matter i.e. rubber, cat, iron, alloys, steels, on alloys materials.
To ensure materials as per 152830-1992.
b) CHARGING TO FURNACE
After preparation of furnace charging the scrap will be stated for melting operations.
Sample at %, % level taken for analysis 0/0 carbon and 0/0 manganese .depending on
the result, Ferro silicon, Ferro manganese, aluminum finer will be added to purify de
sulphur, de-phosphorus/ oxidize the metal to achieve required composition.
A ladle sample will be taken foe testing as soon as heat is ready for tapping and analysis
for all required elements. Ingots of that heat will kept separately as per the grade to
which it confirms on the basis, heat Nos. will be marketed in hot chock. Each ingot will
be checked for defects, specified dimensions, cracks, laminations, rough, jagged,
imperfect edge and for piping random check carrying out after cutting for piping and
internal defect.

ROLLING
The manufacturing of steel bars starts from identification of the raw materials i.e. steel
ingot/billets. The raw materials used are tested tor the chemical composition. The
percentage of c, MN p, and s are checked. And it is ensured that the chemical
composition of the ingots/billets comes within the stipulated limits.
The quality assured steels ingots are then charged into the reheating furnace with help of
pusher. The reheating furnace is oil fired. The ingots/billets are then heated to a
temperature of 1200 degree c. then these ingots/billets are subjected to different stages
of cross section reduction, namely the first, second, and the third stages of cross-section
reduction. The first stage reduction is happened while rolling in roughing mill. 1000 A/C
motor with flywheel is used as prime mover of this mill. After this stage the bar is fed
into intermediate mill for further rolling process, 450 HP A/C motor in this mill.

MECHANICAL PROPERTIES
TABLE 3.2: MECHANICAL PROPERTIES OF STEEL BARS
PROPERTIES IS 1786-1985Fe IS 1786-1985 MINAR TMT
Fe 500
YIELD STRENGTH 415 min 500min 460mm
(N/MM2)
TENSILE STRENGTH 485min 545min 532 min
14.5 min 12min 20min
ELONGATATION %
BEND UP TO & 3D 4D 2D
INCLUDING 22mm
REBEND UP TO & 5D 5D 4D
INCLUDING 1Omm
OVER 10mm 7D 7D 6D

CHEMICAL COMPOSITION
TABLE 3.3: CHEMICAL COMPOSITION OF STEEL
IS 1786-1985 IS 1786=1985 MINAR TMT

CHEMISTRY UNIT
Fe 415 Fe 500 Fe 415
CARBON %MAX 0.30 0.30 0.25
MANGANESE %MAX *** *** 0.60-0.90
SURPLUS %MAX 0.060 0.055 0.055
PHOSPHORUS %MAX 0.060 0.055 0.055
SULPHUR
%MAX 0.110 0.105 0.105
PHOSPHORUS

WEIGHT TABLE OF MINAR TMT BARS
TABLE 3.4: WEIGHT TABLE OF TMT
SIZE mm AS PER IS 1786 Kg/meter MINAR TMT Kg/meter
8 0.367- 0.423 0.370- 0.400
10 0.574- 0.660 0.580- 0.620
12 0.844- 0.932 0.850- 0.990
16 1.499- 1.66o 1.520- 1.600
20 2.396- 2.544 2.420- 2.500
25 3.735- 3.966 3.800-3.900
32 6.121- 6.499 6.125-6.440

FINANCE DEPARTMENT
Finance function is the process of acquisition and utilization of funds for business purpose.
Procurement of fund is a complex process as choice of sources of finance based on complex
factors like risk, cost, period and control. Various sources of finance have to be compared on
the light of these factors. After procurement of funds their effective utilization is another
major task of financial management. Funds should be properly invested so that it generates
income much higher than the cost of procuring them.
Finance is the life blood of every business activity as it is required to purchase machines and
materials, to pay salaries and wages and to allow credit facilities to customers. The ambitious
plan of an industrial undertaking will remain mere dreams unless adequate finance is
available to convert them in to reality, so it is advisory for the management to provide
adequate finance for the functioning of the enterprise.
There is no standard pattern for the organization of finance function. It varies from enterprise
to enterprises and it characteristics in term of nature, size, convention, etc. in smaller concern,
where the operations are relatively less complicated and simple; there may not be separate
executive to look after finance function. In bigger concern the execution of finance function
becomes a specialized task and may be handled by an executive who may be in the form of
treasurer, finance controller, finance manager, vice president (finance) etc.
In olden days the profit maximization was considers as the main objective of finance
function. Due to limitations attached with the profit maximization as an objective of finance
function, it is no more accepted as the basic objective. The objective has to be one having
more broader base, which is more precise, which considers risk factor, time value of money
and which give considerations to social and ethical elements also. So it is now accepted that
objective of the business should be to maximizing its wealth and value of share of the

company. Because it is used the concept of failure expected cash value of money. Financial
decisions are the most crucial ones on which survival failure of the organization depends and
all the functions or activities of the business are ultimately related to finance.
FINANCE PLANNING
Growth in sales is an important objective of most firms. An increase in a firm‟s market share
will lead to higher growth. The firm would need assets the situation the higher growth in
sales. It may have to invest in additional plant and machinery to increase its production,
capacity. Also it would need additional unit assets to produce and sell more goods or
services. The firm would have to acquire raw materials and convert, them into finished goods
after incurring manufacturing expenses. It may have to sell goods credit because of the
industry norms or to push up sales.
This gives rise to debtors or account receivables. The suppliers or raw material may extent to
the firm. The firm may use its internally generated funds to finance current and fixed assets.
When the firm at higher rate, internal funds may not be sufficient. Thus the firm would have
to raise external funds either by issuing equity or debt or both the process of estimating the
funds requirement of a firm and determining the sources of funds is called financial planning.
Financial forecasting is an integral part of financial planning, forecasting uses past data to
estimate the future financial requirements. A sample approach to financial forecasting is to
relate the items of profit and loss account and balance sheet to sale.

OBJECTIVES OF FINANCIAL DEPARTMENT
For every business finance is considered as the back bone of its functioning. The success of a
concern is measured in terms of the financial position. Finance is one of the basic foundations
of all economic activities concerned with the acquisition and utilization of capital funds and
assets and overall objectives of business concern.
Minar Ispat has very strong financial department. This is concerned with the proper
utilization of the financial department of the company. The finance controller is the head of
the department and has two finance managers. The decision and policies taken by the finance
council will be passed by the finance controller through the finance manager to the manager
of each section. Finance department is concerned with the planning and controller of the
firm‟s financial resources.
 Preparation of corporate plans, annual plans and budgets.
 Financial planning cost control and ensuring uniform and correct observance of
financial disciplines of the company.
 Monitoring the progress of budget achievements.
 Providing accounting to all levels, ensuring updating system procedure for the same.
 Evolve an audit manual.
FUNCTIONS
 To ensure prompt payment of the supplies of materials equipment machinery etc.
 To make all statutory payments like income tax, ESI, sales tax, provident fund etc.
 To collect all income due to the company at the right time
 To record all the transactions in the book of accounts to make periodic statements
such as trial balance, profit and loss account and balance sheet.

 To prepare financial budgets and check the expenditure as per the budget amount.
 To make proper cash balancing prepare cash flow and fund flow statements.
 To conduct various audit like statutory audit, internal audit, managemental audit, cost
audit, external audit.
FUNCTIONS OF FINANCE DEPARTMENT AT MINAR ISPAT PVT
LTD
 Budget making and target to be achieved
 Finalization of accounts
 Preparation of accounts
 Disbursement of wage sheet
 Maintenance of investment record, tax and deposits with revenue authorities
 Supply of all lines accounting and financial information to the management.
 Maintain cost record

STRUCTURE OF FINANCE DEPARTMENT
BOARD OF DIRECTORS
GENERAL MANAGER
ACCOUNTS DEPARTMENT
ACCOUNT MANAGER
ACCOUNTANT
STAFFS
FIGURE 3.4: FINANCE DEPARTMENT STRUCTURE

In Minar Ispat Pvt ltd, the account or finance manager heads the finance department. The
finance is sub divided into various sections. Mr. Muhammed Afzal is the accounts manager.
The main sources of finance of the company is net through city union bank ltd, other sources
are net through south Indian bank, Calicut and SBI Calicut.
The bank are also providing overdraft facilities up to Rs.75 lakhs. In Minar Ispat pvt ltd, all
the accounts are maintained under the tally that follows double entry system of book keeping.
The company does not follow any manual accounting; all the accounting activities are
automated. This results in speedy work environment. The system of tax payment followed by
the company is 16 % GST.
At the commencement of business, the company has an initial capital of Rs.100000, which is
net through 100 equity shares of Rs.1000 each. Now it has an authorized capital of rupees one
arose (1000 equity shares of rupees 1000 each) and also had a paid up capital of rupees one
lakh. It has also share application money (share capital sending allotment) of Rs.73863450.

PROFIT MARGIN RATIO
Net profit = ( Net profit after tax/Net sales ) * 100
TABLE 3.5: PROFIT MARGIN RATIO
PROFIT
YEAR NET PROFIT TOTAL INCOME
MARGIN RATIO
2014-2015 3844000 565600000 0.70%
2015-2016 4636000 593300000 0.80%
2016-2017 4567000 638500000 0.70%
2017-2018 2667000 659200000 0.40%
2018-2019 3345000 672100000 0.50%
SOURCE: COMPANY AUDIT REPORTS
Net profit ratio

0.90%
0.80%
0.70%
0.60%
0.50%
0.40% Net profit ratio
0.30%
0.20%
0.10%
0.00%
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019
FIGURE 3.5: NET PROFIT RATIO
The above table shows the net profit earned by the firm and its net sales. This ratio shows the
overall profitability. Though the ratio showed a increasing trend uo to the year 2016-2017, it
showed a decreasing 2017-2018 and increasing in the year 2018-2019. Hence we can say
that the firm‟s profitability level is satisfactory.

WORKING CAPITAL POSITION
WORKING CAPITAL = current asset – current liabilities
TABLE 3.6: WORKING CAPITAL POSITION
CURRENT CURRENT WORKING

YEAR
ASSET LIABILITY CAPITAL
2014-2015 84532000 42432000 42100000
2015-2016 173238000 164554000 8684000
2016-2017 14847000 12548000 22990000
2017-2018 135421000 111263000 24158000
2018-2019 137843000 121167000 16676000
WORKING CAPITAL POSITION

50000000
40000000
30000000
20000000
10000000
0
2014-2015 2015-2016 2016=2017 2017-2018 2018=2019
WORKING CAPITAL
FIGURE 3.6: WORKING CAPITAL POSITION
The working capital of the firm MINAR ISPAT TMT Calicut is fluctuating over the year
2015-2016. The working capital of the firm shows an increasing trend from 2015-2018. For
the year 2015 to 2018 the working capital of the firm has increased from 8684000 to
24158000. This increase in working capital is mainly due to high decrease in the current
liability of the firm.

RETURN ON INVESTMENT RATIO
ROI = EBIT/ Total assets
TABLE 3.7: RETURN ON INVESTMENT
CAPITAL RETURN ON
YEAR PAT
EMPLOYED INVESTMENT
2014-2015 3844000 486000000 0.80%
2015-2016 4636000 590656000 0.78%
2016-2017 4567000 698520000 0.65%
2017-2018 2667000 703953000 0.38%

2018-2019 3345000 718286000 0.47%
Return on investment
0.90%
0.80%
0.70%
0.60%
0.50%
0.40% Return on investment
0.30%
0.20%
0.10%
0.00%
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019
FIGURE 3.7: RETURN ON INVESTMENT
The return on investment ratio for the year 2014-2015 is 0.80. The ratio indicates a decresing
trend. Hence the firm must take necessary measures to imorove its return on investment ratio.
The ratio decreased to 0.38 bythe year 2017-2018.

THE BANK BALANCE OF MINAR ISPAT
TABLE 3.8: BANK BALANCE
NAME OF BANK 2016 2017 2018
City union bank 3373185 102 3000235
South indian bank calicut 2641 2641 54050
SBI calicut -------- 3269 264
Total 3375826 6012 3056926
The bank balance of minar ispat pvt ltd is showing a decreasing trend. The ispat mainly
invested in current account. The most of the current account in under city urban bank calicut
and the total amount of balance is very lowh in 2017 compared to other years.
HUMAN RESOURSE DEPARTMENT
The employees of an organization are precious and the backbone that plays a stupendous role
in its development and productive activities. Its employees significantly influence the
prosperity of the organization. Liberalization and globalization as created challenging
opportunities to make its human resources competent enough to take a challenge. All these
calls are for the existence of HUMAN RESOURCE MANAGEMENT department in the
organization.
Human Resource Management is an art and science of managing people who are engaged in
productive occupation. Human Resource Management is the organizational function that
deals with issue related to employees such as compensation, hiring, performance

management, organizational development, safety, wellness, benefits, employee motivation,
communication, administration, and training.
Human Resource Management is the function within an organization that focuses on
recruitment, management and provides direction for the people who work in the organization.
Human Resource Management can also be performed by line managers.
Human Resource Management is, no doubt, an outgrowth of the older process and approach.
But it is much more than its parent disciplines- personnel management and behavioral
science. Its approach is more comprehensive from beginning to end. Its emphasis is not only
on production and productivity but also on quality of life. It seeks to achieve the fullest
development of human resource and fullest possible socio- economic development.
Maximum individual development, developing working relationship and effective utilization
of human resources are the primary goals of human resource management. A healthy climate,
characterized by the value of openness, enthusiasm, trust, mutually and collaboration is
essential for developing human resources.
According to Dale Yoder – the management of human resource is viewed as system in which
participants seek to attain both individual and group goals.
HUMAN RESOURCE DEPARTMENT
Human resources are the main asset of any organization. Therefore managing human
resources are the most important functions of any organization. The human resource is
effectively managed in Minar Ispat pvt ltd. There is no separate department for human
resource in the company, but the board of directors manages personnel very well.

AIMS AND OBJECTIVE OF HUMAN RESORCE MANAGEMENT
 Optimum individual development
 Creation of good human relationship
 Molding of human resources to achieve maximum production
 provision of orientation to new employee
 maintain good relationship with trade union
 material and mental satisfaction of employees
 provision for better working condition and facilities
 selection of right type of individual for the right job
 provision for retirement benefit
In Minar Ispat pvt ltd, there is separate department for human resource. There are about 104
workers in the company. Out of which, 75 of them are employees under production
department. Every factory worker is selected under contract. They are mainly from other
states. The company work under two shifts.
FIRST SHIFT 8AM TO 5PM
SECOND SHIFT 8PM TO 5AM
Each shift work is under a supervisor. In the morning shift, rolling mill is worked, here main
production are carried out. In the evening shift, melting mill is operated, the process of
conversion of scrap on MS ingots.

The company offers a good infrastructure facility to their employees. Some of them are:-
 free food and accommodation
 free food and package for office staffs
 refreshment facilities
 bonus
 travelling allowance
 free mobiles and connections
 attractive salary
 free medical facility
COMPONENTS OF PAY STRUCTURE
Pay structure in Minar mainly depends upon a number of factors such as wage settlements,
labour market situation and nature of organization. Pay structure will comprise scale of pay,
dearness allowance and other allowances and other allowances. Each scale should have a
minimum and maximum limit.
The monthly wages paid to an individual worker in India consists of following elements.
 Basic wage
 Dearness allowance
 Annual statutory bonus
 Incentive bonus
 Fringe benefits or perquisites
A number of other components are also linked in the wages, but they are not linked with the
work or input of the workers. These components are generally referred to as perquisites or
fringe benefits.

BASIC WAGES
Basic wage is the price paid to employees for the service rendered by them. It varies from
mental and physical requirements of the job. In India, wage has influenced by statutory
minimum wages. Wages are paid to employees 5000 to 10000, and in case of office staff it
may be up to 20000
DEARNESS ALLOWANCE (DA)
This is another important component of pay structure. This allowance is given to protect the
real wages of workers during inflation. Three of the minimum wages act it is described as the
cost-of-living allowances. DA is paid mainly to offset the rise in prices. Dearness allowances
has now become an integral part of wage system in India.
BONUS
Bonus is the third important component of wage structure. There are number of definitions
related with term bonus. Bonus is defined as “an allowance in addition to when is usual,
current or stipulated, a sum given or paid beyond what is legally required to be paid to the
recipient; something given in addition to what is already received by or strictly due to the
recipient” bonus is usually paid to all workers of same rate irrespective of individual
efficiency and long after the close of the financial year.
FRINGE ALLOWANCES
Minar Ispat pvt ltd is using soft benefits to attract and retain good workers. More and more of
these firms are offering flex time schedules, additional time off and retirement plans that
include employer contribution. These benefits make the employer attractive to job seekers but

are difficult to cut back when times get bad. The company provides different types of fringe
benefits to the employees like canteen facility, accommodation.
GRIEVANCE HANDLING
Grievance means the problems and complaints of workers with related work. In Minar Ispat
the grievances are handled by board of directors, conduct the meeting of employees two
times in a month and solve the problems of employees.
SAFETY MEASURES
Safety measures refer to the worker taken protect the employees from accidents. The
workers are providing with gloves, goggles, apparent shoes in order to protect them
GRATUITY
Gratuity is a payment at time of retirement in return for the past services rendered. An
employee is eligible for gratuity he has rendered services for not less then 5years in the
company. Daily wages are arrived at on the average of total wages of total for a period of 3
months, immediately preceeding the retirement or termination.
EMPOWED STATE INSURANCE
The ESI insurance is funded by contribution from employers and employees. During
sickness, an employee sets medical relief as well as other benefits. Employee covered under
the scheme also get maternity benefits, employment injury and dependant benefits.

PROVIDENT FUND
Both the employee and employer contibute monthly to their fund. The employer contributes
12% of basics salary of the employees. The employees get the PF after his retirement (by the
age of 58) carrier on an interest of 8/4.
STRUCTURE OF HUMAN RESOURCE DEPARTMENT
HUMAN RESOURCES
HUMAN RESOURCE
MANAGER
HUMAN RESOURCE
EXECUTIVE
CLERK
FIGURE 3.8: HUMAN RESOURCE DEPARTMENT STRUCTURE

MARKETING DEPARTMENT
Marketing is defined by the AMA as “the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large. “It can also be defined as “the process by which
companies create value for customers and build strong customer relationships, in order to
capture value form customers in return.”
This replaces the previous definition, which still appears in the AMA‟s dictionary: “An
organizational function and a set of processes for creating, communicating, and delivering
value to customers and for managing customer relationships in ways that benefit the
organization and its stakeholders.” It generates the strategy that underlies sales techniques,
business communication, and business developments. It is an integrated process through
which companies build strong customer relationships and create their customers and for
themselves.
Marketing is used to identify the customer, satisfy the customer, and keep the customer.
With the customer activities, marketing management is one of the major components of
business management. Marketing evolved to meet the stasis in developing a new market
caused by mature markets and overcapacities in the last 2-3 centuries. The adoption for
marketing strategies requires business to shift their focus from production to the perceived
needs and wants of their customers as the means of staying profitable.
The term marketing concept holds that achieving organizational goals depends on knowing
the needs and wants of target markets and delivering the desired satisfaction. It proposes that
in order to satisfy its organizational objectives, an organization should anticipate the needs
and wants of customers and satisfy these more effectively than competitors.

The term developed from an original meaning which referred literally to going to a market to
buy or sell goods or services. Seen from a system point of view, sales marketing is “ a set of
processes that are interconnected and interdepent with other functions, whose methods can be
improved using a variety of relatively new approaches ,”
MARKETING PLANNING
The marketing planning process involves forging a plan for a firm‟s marketing activities. A
marketing plan can also pertain to a specific product, as well as to an organization‟s overall
marketing strategy. Generally speaking, an organization‟s marketing plamming process is
derived from its overall business strategy. Thus, when top management are devising the
firm‟s strategic direction or mission, the intended marketing activiti s are incorporated into
this plan. There are several levels of marketing objectives within an organisation. The senior
management of a firm would formulate a general business strategy for a firm. However, this
general business strategy would be interpreted and implemented in different contexts
throughout the firm.
MARKETING STRATEGY
The field of marketing strategy encompasses the strategy involved in the management of a
given product. A given firm may hold numerous products in the market place, spanning
numerous and sometimes wholly unrelated industries. Accordingly, a plan is required in order
to effectively manage such products evidently, a company needs to weigh up and ascertain
how to utilize its finite resources. For example, a start up car manufacturing firm would face
little success should it attempt to rival Toyota, ford, Nissan, Chevrolet, or any other large
global car maker. Moreover, a product may be reaching the end of its life-cycle.

Thus, the issue of divest, or a ceasing of production, may be made. Each scenario requires a
unique marketing strategy. Listed below are some prominent marketing strategy models.
A marketing strategy differs from a marketing tactic in that a strategy looks at the longer term
view of the products, goods or services being maeketed. A tactic refers refers to a shoreter
term view. Therefore, the mailing of a postcard oe sales letter would be a tactic, but a
campaign of several postcards, sales letters, or telephone cells would be a strategy.
“G ood marketing is no accident, but a result of careful planning and execution. Marketing
practices are continually being refined and reformed in virtually all industries to increase the
chance of success. But marketing excellence is rare and difficult to achieve.
Good marketing has become an increasingly vital ingredient for business success and
marketing profoundly affects our day to day life. It is embedded in everywhwre we do, from
clothes we wear to website we click on. Marketing management is defined as the process of
creating, distributing, promoting and pricing goods services and ideas to facilitate satisfying
exchange relationship with customer in dynamic environment.
The aim of marketing is to now and undersstand the customer so well that the product or
sevice fits him and sells itself. Marketing is a human activity directed at satisfying, offer and
wants through exchange processes.
In every field we can see competition even it is the field of teel, iron, plastics, petrochemical.
The main competitors of Minar Ispat Pvt Ltd are Peekey steel casting, kalliyath steel pvt ltd,
kairali TMT etc. Their products are mainly distributed through the wholesale dealers which
are scattered over the state. They concentrate their sales mainly in all districts. It channelizes
the distribution through many channels.

3.9 DISTRIBUTIONR CHANNEL
PRODUCERS WHOLESALER CONSUMER
PRODUCERS WHOLESALER RETAILER CONSUMER
PRODUCER CONSUMER
FIGURE 3.9:DISTRIBUTION CHANNELS
The mainly concentrated in producing thermo mechanically treated steels, which is a recent
innovation in the field of steel industry. The products of Minar Ispat pvt ltd have a high
demand throughout the year. They said that, lower production in neighbouring states due to
limited availability of power and other resource is the main cause for the high demend for
their products. They also looking for new ideas and innovate measures to improve their
quality and also for diversifation. They produce about 80-90 tonnes every day. Customers are
the main asset of the concern. They aim to satisfy the end customer and also measures are
taken to rectify the any defects occur in the product. If the deceased can be corrected the
company will try doing that otherwise it will be replaced by new one. The company‟s main
source of marketing is through advertisement. The company is deciding to improve their
advertisement after three to four month. Create builders like high-lite builders, SRK builders
are the main customers based on contract. Advertisement made a great impact on sales. By
introducing Advertising the company is dealing with customer care services. The customer
care services are headed by Mr. Menon.

BRAND NAME
Brand name is a weapon for the product that differenciates its product from their competitors.
Minar Ispat ltd have inclusive and powerful brand name throughout the market „MINAR
TMT”
SLOGAN FOR THE PRODUCT
“ STEEL THAT LASTS”
LABELLING
It may be a simple tag attahed to the product, an elaborately signed graphic that is a part of
packing. It may carry only the brand name.
In Minar Ispat pvt ltd, after cleaning, an inspection is done and the products are labelled
properly. In the process of labelling following information attached to the units.
 Brand name and logo of the company
 Size and product type
 Price of the product
 Identification of the quality of the product.
PRICING OF THE PRODUCT
It is the art of translating into quantitative terms. The value of the product or services to
customer at a point in times. In other words, in a managerial task that involves in establishing
pricing objectives and identifying the factors governing the price. The factors affecting the
pricing the product are

 Price of raw material
 Based on the labor force
 Maintenance of machineries
 Profit
 Tax
 Price of competitors
 demand
Currently the price of the steel per ton is Rs. 32000. It is said that the industry fix its price
mainly based on demand. The demand determines their price. Before two months its price
was Rs. 53000 per ton and later it decreased to Rs. 32000 per ton due to global economic
crisis.
In Minar Ispat pvt ltd, the sales activities are handled by Mr. Mohammed shafi. The work
orders bellow 50 tons of steel in dealt by Mr. Sathi and work orders between 50-100 tons of
steel are dealt by Mr. Mohammed Shafi, Managing Director. The company‟s goodwill lies in
the hands of end customer who always seeks for quality at reasonable price.
The TMT bar 8mm is the most demanded steel in the market. The products are assured by
ISO 9001-2000 and BIS and the company has a laboratory for testing quality. In every
procedure, they give special attention to enhance greater quality. They produce about 1200
tons of steel in a month.

STRUCTURE OF MARKETING DEPARTMENT
BOARD OF DIRECTORS
GENERAL MANAGER
MARKETING MANAGER
SALES DEPARTMENT
SALES MANAGER
EXECUTIVE
CUSTOMER CARE EXECUTIVE
FIGURE 3.10: MARKETING DEPARTMENT STRUCTURE

SWOT ANALYSIS
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage
of planning and helps marketers to focus on key issues. SWOT is an acronym for strengths,
weaknesses, opportunities and threats. Therefore, SWOT analysis, the name suggests is a
method that analyses the strengths, weaknesses, opportunities and threats of an individual or
a firm. It helps in the formulation of suitable strategies. An opportunity is a favorable
condition in the environment. It enables the enterprise to consolidate its position. Growing
demand is an example of opportunity. A threat is a unfavorable condition in the environment.
It creates risks. Strength is inherent capacity which an organization can use to gain
competitive strategic advantage over its competitors.
SWOT analysis is the most renowned tool for audit and analysis of the overall strategic
position of the business and its environment. Its key purpose is to identify the strategies that
will create a firm specific business model that will best align an organization‟s resources and
capabilities to the requirements of the environment in which the firm operates. In other
words, it is the foundation for evaluating the internal potential and limitations and the
probable/likely opportunities and threats from the external environment.
Setting objective should be done after the SWOT analysis has been performed. This would
allow achievable goals or objectives to be set for the organization.
 Strengths: are characteristics of the business or project that give it advantage over
others
 Weakness: are characteristics that place the team at a disadvantage relative to others
 Opportunities: are elements that the project could exploit to its advantage
 Threats: are elements in the environment that could cause trouble for the business or
project

STRENGTHS
The strength is an inherent capacity, which an organization uses to gain strategy advantage
over its competitors and markets.
 The main strength of the firm is highly quality management
 Good service
 Good relation between management and employees.
 Most of the workers are satisfied with the remuneration system of the company
 The Minar Ispat main sales promotion took is advertisement through television
 The Minar Ispat pvt ltd has been working with an efficient organizational structure
 The TMT technology used by the company is the main attracting factor also shows
the quality of the product.
 Highly experienced employees
 Best bonding strength and economical.

WEAKNESSES
Weakness is an inherent limitation, which create strategic disadvantage.
 Not able to meet demand as production level is not enhanced
 High cost of production
 No proper techniques to tackle labour absenteeism
 There are no daily maintenance facilities
 There is no awareness programs conducted for the workers as the steel manufacturing
process is risky.
 In sufficient working capital
 Profitability of the company is poor.
 Cash and inventory management is not good.

OPPORTUNITIES
An opportunity is favourable condition in the organization which enables it to consolidate
and strengthen its position. The opportunities are:
 New market to be identified by utilizing global warming situation. The company is
following a good production system which does not harm the environment.
 Introduce high quality and attractive variety products for the international
Market.
 India is a developing country. It may result in higher demands.
 The use of TMT technology had made a great impact on the sales volume
 Reduce the transportation cost.
 To overcome the financial crisis, bank should open letter of credit for import of scrap
for the continuous operation of the company.
 Current trends in industry and commerce to reduce costs – great need for data
Analysis.

THREATS
Threats are unfavourable condition in the organisation environment, which create risk or
causes damages to the organisation.
 High price of raw materials.
 Increasing competition in the market.
 Entry of foreign company with superior technology.
 Extinction of natural resources.
 The inefficiency of the management in utilising the various funds is a major threat of
the firm.

FINDINGS
The present study title on “organizational study at Minar Ispat Pvt Ltd” has paid and in depth
analysis of the perfomance of various department functions of required variable for the study
like Financial, Marketing, Production, Human resources etc has been listed from this study
the findings has been made.
 Minar Ispat is producing high quality bars with good quality control techniques.
 The most of the workers are coming from outside the state like Orissa, Rajasthan etc
 There is a high competition in the field of steel industry.
 The working environment is very risky and there need a lot of extra care to work in
the manufacturing department.
 The use of TMT technology had made a great impact on the sale volume and also in
the customer satisfaction.
 The Minar Ispat main sales promotion tool is through advertisement in television.
 The Minar Ispat Pvt ltd has been working with an efficient organizational structure.
 Minar Ispat showing an excellent operational efficiency in all organisational areas.
 The perfomance of the Minar is exemplary in the compared to other similar institution
 Majority of the employees in the company are male workers.
 Most of the employees are permanent in the company.
 Most of the workers are satisfied wirh the remuneration system of the company.
 The welfare measures lead to the problem relating to working condition .
 The accounting system is fully computerized and systematic.
 The organisation is following good value system, which are still occupying it in
excellent feet.

RECOMMENDATIONS
 The organisation should recruit fresh candidates by imparting necessary training and
development so that fresh ideas can be implemented.
 The organisation should provide better welfare facilities for the employees.
 The organisation should try to maintain a better working environment.
 More health and safety measures should be adopted for the better working
environment.
 The employees should be aware of the health and safety measures for this purpose it
would be better conducting awareness programs.
 Management should conduct training programs more effectively. Each employee
should be given training whenever necessary.
 Company should implement innovative marketing techniques to improve sales.
 Appoint a market resaerch team to know day to day change in the market and the
product.
 Company should upgrade with the latest technologies so that it helps in maintaining
quality of product.
 The organisation should give promotion to the workers on the basis of their
perfomance.
 It will be better for the organization if they keep daily maintanace in the organization
itself.
 Company should adopt an innovative as well as attractive advertisement for incresing
customers.
 The company can increase its sales through providing best offers.
 The profitability of the company is decreasing, so company should increase the
margin of profit.

CONCLUSION
The industrial training has been completed with in the frame work laid down in the objective
of the study. This study has depicted the overall perfomance of the organisation and its
efficiency. From this study it is understood that the company has been functioning since
2006. The Minar Ispat is one of the top manufacturers of the steel industry. The company
was able to grow with in a short span of time and it has the potential to grow further more.
The internal structure of the organisation includes production department, finance
department, human resource department and marketing department. These are the main four
departments in the firm which perform all the vital functions. There is no seperate purchase
department and quality control department for the company but under the production
department there is purchase executive for the purchase of raw materials and quality control
in charge for controlling the quality of the products and processes.
From the analysis, it is clear that the organisation has been working under the efficient
organizational structure. The study is indicating the production activities, financial
perfomance, operational efficiency, Human Resource activities etc. The organisation follow
a good system of organisational efficiency and effectiveness. The organisation should provide
better training programs to the employees so that the employees can develop their skills and
will be at an ease to handle their job. The organisation is giving major importance for the
values and norms of its employees. The organization by taking into consideration all the
attributes should take necessary action which will benefit the organization as well as the
employees in all manners. The company is very much active in performing their corporate
social responsibility.

Through this study i was able to understand that the company is offering the best quality
products for their customers with reasonable price and the products of the company meets all
the quality standards prescribed by the ISI and ISO. Minar Ispat is the only Indian company
in which, the products meets the Tempcore standards.
The study helped to understand how the key business process are carried out in an
organisation and how information is used in organisation for decision making at various
levels. The study also helped to improve my practical knowledge about the functioning of the
company. It was very much beneficial as it helps to gain confidence and awareness.

BIBLIOGRAPHY
BOOKS
1. Aswathappa. K and Shridhara Bhatt, Production and operations Management, New
Delhi, Himalaya Publications, 2010.
2. Aswathappa .K, Human Resource Management, New Delhi, Mcg raw Hill
Education pvt Ltd , 2006.
3. Kothari C. R, Research Methodology, New Delhi, New Age International
Publishers, 2004
4. Francis Cherunilam, Business Environment, Mumbai, Himalaya publication, 2009.
5. Kotler and Philip and Kevin Lane Keller, Marketing Management. New Delhi,
Asoke K Josh printers Hall of India Pvt Ltd, 2006.
6. Prasad L. M, principles of Management, New Delhi , Sultan Chand and sons Pvt
Ltd, 2007.
WEBSITES
1. http://www.minargroup.in/
2. http://www.ibef.org/industry/steel.aspx
3. www.wipltd.org

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A Report on Organisational Study of Minar Ispat Pvt. Ltd.

achievement of organizational goals through division of labor, hierarchy of authority.

accomplishment of specific goal or mission. It is a systematic arrangement of people who

performance of organization can be studied through a well-structured analysis of

through their mission, vision and objectives.

Institute of Technology Mayyil, 2018 – 2020 MBA Batch Page 1

department in the organization.

1.2 SIGNIFICANCE OF THE STUDTY

have a practical experience in the business functioning.

1.3 STATEMENT OF THE PROBLEM

Business is not a single function, it is an aggregate of number of interrelated function, each of

Institute of Technology Mayyil, 2018 – 2020 MBA Batch Page 2

1.4 SCOPE OF THE STUDY

the management to improve the performance and efficiency of the organization.

1.5 OBJECTIVES OF THE STUDY

2. To study the organization structure of Minar Ispat Pvt. Ltd .

3. To know the strength and weakness of the organization

4. To study the production, Marketing, Human Resource and Finance Departments of

Minar Ispat Pvt. Ltd

5. To study the operational efficiency of Minar Ispat Pvt. Ltd

1.6 RESEARCH METHODOLOGY

by a researcher in study of the problem with certain object in view.

Institute of Technology Mayyil, 2018 – 2020 MBA Batch Page 3

 Website of the company

 Published sources such as journals, magazines etc

1.7 PERIOD OF STUDY

June 2019 to 16th July 2019)

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1.8 CHAPTER SCHEME

Profile of the industry

Profile of the organization

Data analysis and interpretation

Findings, recommendations and conclusion

1.9 LIMITATIONS OF THE STUDY

study the life time performance of the company

 The officials were hesitated to reveal confidential information.

Institute of Technology Mayyil, 2018 – 2020 MBA Batch Page 5

2.1 PROFILE OF THE INDUSTRY

project that has been going along the world.

and development (OCED) countries.

Institute of Technology Mayyil, 2018 – 2020 MBA Batch Page 6

electronic furnace, vacuum degassing etc.

2.2 GLOBAL SCENARIO

and consumption will be supported by continuous economic growth.

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2.3 GROWTH OF STEEL INDUSTRY IN INDIA

making the modern steel industry extremely efficient as well as competitive.

1.59 million tonnes of pig iron.

tonnes of pig iron.

Institute of Technology Mayyil, 2018 – 2020 MBA Batch Page 8

premier steel plants operating in India.

 Salem Steel plant at Tamilnadu.

 Bhilai Steel Plant at Chhattisgarh.

 Alloy steel plant at West Bengal.

 Visveswara Iron and Steel Plant at Karnataka.

 Rourkela Steel Plant at Orissa

 Bokaro Steel Plant at Jharkhand.

2.4 STEEL INDUSTRY IN KERALA

of electricity duty and sales tax.

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3.1 PROFILE OF THE ORGANIZATION

also engaged field like construction, education, health, etc.