OPERATION RESEARCH PROJECT

Allocation of Matches Among The Stadiums To

Maximize The Revenue Using Sports Analytics

By

GROUP – 1
Section - F

Arijit Sadhu (UM19328)

Arman Tugnawat (UM19329)
Aurindam Ghosh (UM19339)
Avinash G Joshi (UM19341)
Subhajit Saha (UM19372)
Introduction
Sports play a major role in our lives. Cricket more so in India. Our hopes and passion are carried
by the emotions expressed in the stadium stands. So, it becomes important to plan for the
scheduling of the different matches in different cities such that organizers get the maximum profit
and fans enjoy the fondest memories.

Problem Description
The upcoming champions trophy is going to be hosted by India. Five teams: India, Pakistan, Sri
Lanka, Australia, and England are going to play in it. The tournament follows a round-robin format
and hence 10 matches are going to be played in 3 different cities Mumbai, Kolkata, and Bangalore
in two slots i.e. afternoon and evening.
There are multiple factors that need to be taken into account while allocating the matches
to the different cities and in turn different stadiums. The demand for seats for a particular match is
an important factor. For example, a high voltage match like India vs Pakistan will definitely have
more demand than that between England and Sri Lanka.
The capacity of the stadiums also plays a major role in allocating a venue for a particular match.
Ticket prices are the most important factor for profit generation. Setting the perfect price for each
ticket crucial for business. These are decided based on three broad categories i.e., location, date,
and timing. In this project, we are trying to find the perfect combination of all these factors, so that
the organizers generate maximum profit. A detailed description of the problem under
consideration, modeling approach, analysis, and discussion are included in the following chapters.

Modelling Approach and Analysis

The objective of this project is to assign the matches to the appropriate stadiums to maximize the
profit. There are five teams that are participating in the tournament, Exhibit 1 provides the rating
assigned to each team based on the audience demand that a particular team generates. Each team
plays one match against each of the other five teams. The priority of a particular match is calculated
by multiplying the team ratings. The priorities of 10 combinations of matches are provided in
Exhibit 2.
Four stadiums have been identified to host the matches for the tournament, which are listed
in Exhibit 3 along with stadium rating and capacity details. Rating for each stadium is assigned
based on the premium amount the audience is willing to pay. Exhibit 4 and Exhibit 5 provide the
ratings applied to matches based on the day of week and time of day respectively.
Each stadium incurs operating costs while hosting any match. The operating cost rating is
calculated by multiplying stadium rating and rating for the time of day. Operating cost for each
stadium combination is given by the product of operating cost rating and operating cost factor. The
operating cost factors for each stadium combinations are listed in Exhibit 6.
Demand for a particular match is calculated by multiplying the product of match priorities
given in Exhibit 2 with the demand factor. The demand factor is calculated by dividing the average
capacity of all the stadiums by average match priority. We thus get demand generated per unit
match priority. Demands for all the matches are listed in Exhibit 2.
The minimum base price of each ticket is assumed to be Rs. 750. The price factor is
calculated by multiplying ratings of the stadium, the day of week and time of the day. The product
of the base price and price factors gives us the actual ticket price. Ticket price for each of the
stadium combinations is listed in Exhibit 6.
Revenue is calculated by multiplying a minimum of capacity and demand with the ticket
price. Profit maximization (Exhibit 7, 8 and 9) is carried out by assigning the matches to stadium
combinations using the excel solver.

Discussion & Conclusion

The managerial insights we could find from the above analysis are as follows:
● Our ratings and priority matrix convey that the weekend and evening timing of three
major locations have the highest ticket pricing, thus contributing the maximum to the
profit
● The matches scheduled on the weekends in different locations always have high ticket
pricing because of the dynamic changes in demand and supply of crowd at a location.
● The maximum profit is generated in the Kolkata stadium during the weekend in the
evening timing when the match is being played between India and Pakistan.
● The matches played in the weekdays which have don’t have an India side involved,
irrespective of the location of the stadium have the lowest generation of revenue.
● The Indian side playing in the Kolkata stadium on weekends in the two timings clubbed
with Indian matches in Mumbai stadium in weekends contributes 60 % of the total
revenue generated during the tournament.
Exhibits
Exhibit – 1
Exhibit – 2
TEAMS Rating
India 6 S.No. Team 1 Team 2 PRIORITY Demand
Pakistan 5 M1 India Pakistan 30 90968
Sri Lanka 4 M2 India Sri 24 72774
Australia 3 Lanka
England 2 M3 India Australia 18 60645
M4 India England 12 54581
Exhibit – 3 M5 Pakistan Sri 20 45484
Lanka
STADIUMS Rating CAPACITY M6 Pakistan Australia 15 36387
Mumbai 5 33000 M7 Pakistan England 10 36387
Kolkata 4 68000 M8 Sri Lanka Australia 12 30323
Bangalore 3 40000 M9 Sri Lanka England 8 24258
M10 Australia England 6 18194
Average 47000

Exhibit – 4 Exhibit – 5
DAY Rating Time Rating
Weekday 2 Afternoon (4:00pm-7:00pm) 3
Weekend 5 Evening (8:00pm-1100pm) 5

Exhibit – 6
S.No. Stadium PRICE Operating Operating PRICE
Availability FACTOR cost cost factor FOR
STADIUM
S1 M,WD,A 30 1666666.7 15 1250.0
S2 M,WD,E 50 2777777.8 25 2083.3
S3 M,WE,A 75 1666666.7 15 3125.0
S4 M,WE,E 125 2777777.8 25 5208.3
S5 K,WD,A 24 1333333.3 12 1000.0
S6 K,WD,E 40 2222222.2 20 1666.7
S7 K,WE,A 60 1333333.3 12 2500.0
S8 K,WE,E 100 2222222.2 20 4166.7
S9 B,WD,A 18 1000000.0 9 750.0
S10 B,WD,E 30 1666666.7 15 1250.0
S11 B,WE,A 45 1000000.0 9 1875.0
S12 B,WE,E 75 1666666.7 15 3125.0
B – Bangalore WD - Weekday A - Afternoon
K – Kolkata WE - Weekend E - Evening
M - Mumbai
Exhibit – 7
Profit M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 Capacity Price
S1 39583333 39583333 39583333 39583333 39583333 43817204 43817204 36236559 28655914 21075269 33000 1250
S2 65972222 65972222 65972222 65972222 65972222 73028674 73028674 60394265 47759857 35125448 33000 2083
S3 101458333 100625000 100625000 100625000 100625000 111209677 111209677 92258065 73306452 54354839 33000 3125
S4 169097222 169097222 169097222 169097222 169097222 186738351 186738351 155152330 123566308 91980287 33000 5208
S5 89634409 71440860 59311828 53247312 44150538 35053763 35053763 28989247 22924731 16860215 68000 1000
S6 149390681 119068100 98853047 88745520 73584229 58422939 58422939 48315412 38207885 28100358 68000 1667
S7 226086022 180602151 150279570 135118280 112376344 89634409 89634409 74473118 59311828 44150538 68000 2500
S8 376810036 301003584 250465950 225197133 187293907 149390681 149390681 124121864 98853047 73584229 68000 4167
S9 29000000 29000000 29000000 29000000 33112903 26290323 26290323 21741935 17193548 12645161 40000 750
S10 48333333 48333333 48333333 48333333 55188172 43817204 43817204 36236559 28655914 21075269 40000 1250
S11 74000000 74000000 74000000 74000000 84282258 67225806 67225806 55854839 44483871 33112903 40000 1875
S12 123333333 123333333 123333333 123333333 140470430 112043011 112043011 93091398 74139785 55188172 40000 3125
Demand 90968 72774 60645 54581 45484 36387 36387 30323 24258 18194

Exhibit – 8 Exhibit – 9
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 Match Stadium Profit (Rs.)
S1 0 0 0 0 0 0 0 0 1 0 M1 S8 376810036
S2 0 0 0 0 0 0 0 1 0 0 M2 S7 180602151
S3 0 0 0 0 0 0 1 0 0 0 M3 S6 98853047
S4 0 0 0 0 0 1 0 0 0 0 M4 S11 74000000
S5 0 0 0 0 0 0 0 0 0 0 M5 S12 140470430
S6 0 0 1 0 0 0 0 0 0 0
M6 S4 186738351
S7 0 1 0 0 0 0 0 0 0 0
M7 S3 111209677
S8 1 0 0 0 0 0 0 0 0 0
S9 0 0 0 0 0 0 0 0 0 0 M8 S2 60394265
S10 0 0 0 0 0 0 0 0 0 1 M9 S1 28655914
S11 0 0 0 1 0 0 0 0 0 0 M10 S10 21075269
S12 0 0 0 0 1 0 0 0 0 0 Total 1278809140
Profit