F I L A B R A N D G U I D E L I N E S

Version:August 2014
Official Fila Logos Official Fila Logos
The four primary ways in which FILA should be presented are:

• F-Box logo
• F-Box Bamboo logo
• Linear FILA logo
• Stacked FILA logo

These can be chosen depending on its use.

The F-Box logo consists of the Fila “F”, The F - Box Bamboo logo consists The linear FILA logo consists of the word The STACKED fila logo consists of the
inside a thin-bordered square. of the Fila “F” with a bamboo background, “Fila” written in stylized lettering that has F-Box logo inside a thin-bordered square,
inside a thin-bordered square. become characteristic of the FILA® Brand. on top of the linear FILA logo.

F-Box F-Box Bamboo logo Linear FILA logo Stacked FILA logo
Official Fila Logos: Co-Branding Logo Official Fila Logos: Clear Space Requirements
The Heritage FILA logo should only be used in cases of collaboration with a thirty party or for Special Events The four official FILA logos should always appear with a clear space area (as indicated here below by the “x”) in
(e.g. “100 Anniversary of the Brand”). which no other graphics or text should appear.
The Heritage FILA logo consists of the “F” logo inside a thin-bordered square, combined with another thin bordered
square in he same size.

X
X
X
X X
X

X X X

Heritage FILA logo

X
X

X
X
X X

X X
X

X X
Primary Colors Drawing the Official Trademarks
FILA’s primary colors are FILA Blue, FILA Red and FILA white. These three colors reflect the FILA brand identity and The official art for the all Fila logos is on the Fila Brand Center portal.
should be used in a consistent manner. www.filabrandcenter.com - Brand Logos/Books

www.filabrandcenter.com
Application of the F-Box Logo Application of the F-Box Logo
The F-Box logo is most often used in the original colours FILA Red and FILA Blue, but if needed, the colours of the
original F-Box Logo may be changed depending on the background (gold, silver, black and other colors).

F-Box Logo
Application of the F-Box Bamboo Logo Application of the F-Box Bamboo Logo
The F-Box Bamboo logo should only be used in the original colours on every background.

F-Box Bamboo logo

Application of the Linear FILA Logo Application of the Linear FILA Logo
The Linear FILA logo can be used in the original colours Red and Blue, as well as other colors.
The white Linear FILA logo should be used when appearing on a dark background and the red top “bar” of the
Linear FILA logo is recommended.
On a more complicated image background, product background, application of a single colour Linear FILA logo is
recommended.

Linear FILA logo

Application of the Stacked FILA Logo Application of the Stacked FILA Logo
The Stacked FILA logo is generally used in the original colours Red and Blue.

Stacked FILA logo

English Print Typeface Linear FILA Logo Extensions
For print, Fila’s English Typeface is: Helvetica. These are examples of Linear FILA logo variations for use, if necessary, with product categories.
There are a number of versions of Helvetica available.
All version of Helvetica except the “Extended”, “Condensed” and “Oblique” fonts are permitted.
Required Linear FILA logo Extension for Online and Social Media
All online and social media sites must include the Country or Category identified.
Examples are:

www.fila.com
www.fila.com