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Exhibit 1 number of units

Model FY 20_0 FY 20_1 Growth


Act Forecast
1020 67,534 61,800 -8.5%
1010 37,455 35,500 -5.2%
1030 25,602 35,500 38.7%
Total 130,591 132,800 1.7%

Exhibit 2 number of units


Model Unit Price FY 20_1 FY 20_1 Growth
Series A Series B Unit %
1020 179 61,800 66,000 4,200 6.8%
1010 139 35,500 40,000 4,500 12.7%
1030 219 35,500 36,000 500 1.4%
Total 132,800 142,000 9,200 6.9%

Scenario 1 : With $5 increase in price; 20% decrease in incremental sales


Model FY 20_0 FY 20_1 FY 20_1 Growth
Act Series A Series B Series A Series B
1020 12,088,586 11,216,640 11,989,440 -7.2% -0.8%
1010 5,206,245 4,982,400 5,630,400 -4.3% 8.1%
1030 5,606,838 7,929,600 8,041,600 41.4% 43.4%
Total
Distributor's 22,901,669 24,128,640 25,661,440 5.4% 12.1%
discount (6,412,467) (6,756,019) (7,185,203)
Added factory costs 0 (664,000) (710,000)
NRE costs (116,750) (116,750) (116,750)
Profit 16,372,452 16,591,871 17,649,487 1.3% 7.8%

Req 1 To adopt or not the B Series Adopt series B as upgraded line of products

Req 2 If Yes, at what price level Plus $5 increase in price would grow the sales at 12% and profit at 7%

Req 3 Alternative suggestions Conduct promotional campaign for the Series B to launch its face-lift a
Change in Sales Series B
Amount % 20% decrease in incrementalGrowth
11.81 75% -840 65,160 5.44%
5.56 63% -900 39,100 10.14%
7.88 11% -100 35,900 1.13%
25.25 -1840 140,160 5.54%

Scenario 2 : No price change


Model FY 20_0 FY 20_1 FY 20_1 Growth
Act Series A Series B Series A Series B
1020 12,088,586 11,062,200 11,814,000 -8.5% -2.3%
1010 5,206,245 4,934,500 5,560,000 -5.2% 6.8%
1030 5,606,838 7,774,500 7,884,000 38.7% 40.6%
Distributo
Total
r's 22,901,669 23,771,200 25,258,000 3.8% 10.3%
Added
discount
factory (6,412,467) (6,655,936) (7,072,240)
costs 0 (664,000) (664,000)
NRE costs (116,750) (116,750) (116,750)
Profit 16,372,452 16,334,514 17,405,010 -0.2% 6.3%

sales at 12% and profit at 7%. At the same time, market share will grow by 5%

ries B to launch its face-lift and highlight its additional features which may potentially generate additional sales
ditional sales

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