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Topic 4 - E-Precision
Topic 4 - E-Precision
Req 1 To adopt or not the B Series Adopt series B as upgraded line of products
Req 2 If Yes, at what price level Plus $5 increase in price would grow the sales at 12% and profit at 7%
Req 3 Alternative suggestions Conduct promotional campaign for the Series B to launch its face-lift a
Change in Sales Series B
Amount % 20% decrease in incrementalGrowth
11.81 75% -840 65,160 5.44%
5.56 63% -900 39,100 10.14%
7.88 11% -100 35,900 1.13%
25.25 -1840 140,160 5.54%
sales at 12% and profit at 7%. At the same time, market share will grow by 5%
ries B to launch its face-lift and highlight its additional features which may potentially generate additional sales
ditional sales