A

Project Report

On

Zee Entertainment Enterprise Pvt. Ltd

Submitted to

Maratha Mandir’s
Babasaheb Gawde Institute of Management Studies Mumbai
Central

Submitted by

Sonali Pawar

Roll no.A-46

Under the Guidance of

Prof. Sonia Dias

Specialisation

Human Resource

Batch: 2018-20

Master of Management Studies (MMS)

University of Mumbai
 DECLARATION

I, Sonali Pawar, Roll No-A-46, Semester IV student of Master of Management Studies, of Maratha

Mandir’s Babasaheb Gawde Institute of Management Studies, hereby declare that I have

successfully completed general project Zee Entertainment Enterprise Pvt. Ltd. The information

incorporated in this project is true and original to the best of my knowledge.

Date : _________________ ______________________

Signature
 MARATHA MANDIR’S

Babasaheb Gawde Institute of Management Studies

Mumbai Central

CERTIFICATE FROM THE INSTITUTE

This is to certify Sonali Pawar & Roll no-A-46, Semester IV is a Bonafide student of this Institute.
As a part of academic fulfilment of Master of Management studies (M.M.S) examination, the
student has completed general project on Zee Entertainment Enterprise Pvt. Ltd.

Name &Signature of Institute stamp

(Director)

Date : ________________
 MARATHA MANDIR’S
Babasaheb Gawde Institute of Management Studies
Mumbai Central

CERTIFICATE

This is to certify that Sonali Pawar & Roll no-A-46, MMS Semester IV has successfully
completed the general project work on Zee Entertainment Enterprise Pvt. Ltd. under my
guidance.

Prof. Sonia Dias _____________

Name of Faculty Guide Signature

Date : _________________
 ACKNOWLEDGEMENT
First of all, I would like to acknowledge “God”, the supreme authority of the universe. This report is a
product of hard study; query involves many people’s considerate attention to it. Without their
assistance, suggestion, direction, and co-operation preparation of this report would have been
impossible. So, I want to pay my gratitude to them.

I want to express my gratitude mainly to my supervisors Mrs. Sonia Dias and Mrs. Rajshri Sonavane,
Maratha Mandir’s Babasaheb Gawde Institute of Management Studies, who helped me from the very
beginning of my project. My honourable supervisors from time to time give me appointment and
suggest me to prepare this report that finally made me possible to complete this report which is a
partial requirement of MMS program.

I am highly grateful to my friends for their guidance as well as for providing necessary information
regarding the project & also for their support in completing the project.

I would like to express my gratitude towards my parents for their kind co-operation and
encouragement which help me in completion of this project.

I extend my warm gratitude and regards to everyone who helped me during my completion of the
project.
 Executive Summery
I, Sonali Pawar, student of MMBGIMS have done my general management project on
Zee Entertainment Enterprise Pvt. Ltd. This project covers detailed study of the
company which includes study of the company profile, general management practices
carried out in that company, issues and difficulties in day-to-day operations of the
company and measures and actions taken up for solving and ensuring smooth
functioning of operations/ activities of the company.

The reason behind choosing this company is because Zee Entertainment Enterprise is
the most popular media and entertainment industry in India. It has grown business in
India as well as around the globe. The company is into channels, movies and even in
theatre drama also. The company operates through content and broadcasting segment.
The company has a library, housing over 260,000 hours of television content. They
have 45 Domestic channels and 39 international channels operating In India as well as
outside India. Shri. Subhash Chandra, one of India’s leading entrepreneurs, launched
Zee Telefilms Limited, and Zee TV, India’s first Hindi satellite channel, with a vision
to create a platform that would converge media and communications and help viewers
find a mirror that is relevant to the changing times. The Indian Media and
Entertainment industry is on an impressive growth path. The industry is expected to
grow at a much faster rate than the global average rate. Main objective behind this
project is to understand different management practices in different industry. This
project has covered areas like entire company profiles, organizing structure, decision-
making process of the company, company staff and culture of the company, etc.

This project has helped me to focus on each and every area of the company and also
helped to study this media and entertainment industry.
 INDEX

Sr. No. Particulars Page No.

1 Introduction 01-06
i) Industry Details & Economic
Performance.
ii) Reasons for selection of the
company.
iii) Research Objectives.
iv) Method of data collection.
2 Company Profile 07-

3 Organising

4 Directing, Motivating, and

Leadership
5 Legal and Regulatory compliances
for the company.
6 Facility Location & Layout
i) Factors Influencing location
decision
7 HR Policies of the organisation.
i) Wages of the employees
ii) Recruitment and Selection
Process.
iii)Welfare measures.
8 Management information system.

9 Conclusion

10 Suggestion

11 Reference
 CHAPTER 1 :- INTRODUCTION

1. Industry Details & Economic Performance in the Country–

Media and Entertainment Industry Overview

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the
economy and is making high growth strides. Proving its resilience to the world, the
Indian M&E industry is on the cusp of a strong phase of growth, backed by rising
consumer demand and improving advertising revenues. The Indian media and
entertainment industry comprise of print, electronic, radio, internet and outdoor
segments. The industry has been largely driven by increasing digitisation and higher
internet usage over the last decade. Internet has almost become a mainstream media
for entertainment for most of the people.
The Indian advertising industry is projected to be the second fastest growing
advertising market in Asia after China. The Indian media industry has tremendous
scope for growth in all the segments due to rising incomes and evolving lifestyles.
Media is consumed by audience across demographics and various avenues such as
television, films, out of home (OOH), radio, animation and visual effect (VFX),
music, gaming, digital advertising, and print. India ranked at 15th in the world in
music industry and is expected to enter into the top 10 music markets by 2022.
Newspaper readership in India has increased by 4.4 per cent to 425 million in Q1
2019 from 407 million in 2017. The players in the electronic media can be classified
into a three-link chain. First are the studios (including the animation studios), which
comprise the hardware part of the industry, the second are the content providers and
the third link comprises the distribution trolleys, which include the cable and
satellite channels, multiplex theatres, MSOs and the DTH players. Entertainment
industry in India has registered an explosive growth in last two decades making it
one of the fastest growing industries in India.
Key Players in India –
 Star India Pvt. Ltd
 Zee Entertainment Enterprises Ltd
 Multi Screen Media Pvt.ltd
 Bennett, Coleman and Co Ltd
 HT Media Ltd
 Living Media India Ltd
 Yash Raj Films Studio
 Eros International Media Ltd
 Red Chillies Entertainment Pvt. Ltd
 Saregama India Ltd
 Super Cassettes Industries Ltd ( T Series )
 Tips Industries Ltd

The Entertainment Sector is split into 9 segments:

Fig 1.1
Government Initiatives
The Telecom Regulatory Authority of India (TRAI) is set to approach the Ministry
of Information and Broadcasting, Government of India, with a request to fastrack the
recommendations on broadcasting, in an attempt to boost reforms in the
broadcasting sector. The Government of India has agreed to set up the National
Centre of Excellence for Animation, Gaming, Visual Effects and Comics industry in
Mumbai. The Indian and Canadian Government have signed an audio visual co-
production deal to enable producers from both the countries exchange and explore
their culture and creativity, respectively.
The Government of India has supported Media and Entertainment industry’s growth
by taking various initiatives such as digitising the cable distribution sector to attract
greater institutional funding, increasing FDI limit from 74 per cent to 100 per cent in
cable and DTH satellite platforms, and granting industry status to the film industry
for easy access to institutional finance.

Advantage India

Fig 1.2
Economic Performance of the Industry
Indian media and entertainment (M&E) industry grew at a CAGR of 10.90 per cent
from FY17-18; and is expected to grow at a CAGR of 13.10 per cent to touch Rs
2,660.20 billion (US$ 39.68 billion) by FY23 from Rs 1,436.00 billion (US$ 22.28
billion) in FY18. India's media consumption has grown at a CAGR of 9 per cent
during 2012-18, almost nine times that of US and two times that of China. The
industry provides employment to 3.5-4 million people, including both direct and
indirect employment in CY 2017.
India's media industry is expected to grow at a CAGR of 22 per cent between FY18-
23 to reach Rs 11,900crore (US$ 1.68 billion) in FY23
India’s advertising revenue is projected to reach Rs 1,232.70 billion (US$ 18.39
billion) in FY23 from Rs 608.30 billion (US$ 9.44 billion) in FY18. Newspaper
readership in India has increased by 4.4 per cent to 425 million in Q1 2019 from 407
million in 2017. The Media & Entertainment industry is anticipated to grow at a
Compound Annual Growth Rate (CAGR) of 13.10^ per cent during 2018-23 to
reach Rs 266,020crore (US$ 39.68 billion) in FY23 from Rs 143,600crore (US$
22.28 billion) in FY18. The industry provides employment to five million people,
including both direct and indirect employment as of 2017. Advertising revenue in
India is expected to grow 15.20 per cent during 2018-2023, to reach Rs 123,270crore
(US$ 18.39 billion) in FY23 from Rs 60,830crore (US$ 9.44 billion) in FY18. India
digital advertising market has reached Rs 10,819crore (US$ 1.3 billion) in 2018.
India's advertisement market is projected to grow 10.62 per cent year-on-year to Rs
85,250crore (US$ 12.06 billion) till 2021.
India’s advertisement spending is projected to grow 15 per cent year-on-year to
reach Rs 72,169crore (US$ 10.28 billion) in 2019@. India’s digital revenues are
expected to reach US$ 394.22 million by 2021. India is the largest television market
in the world with Rs 65,190crore (US$ 10.11 billion) in revenue in FY18. The
Indian film industry is expected to grow at a CAGR of 7.60^ per cent during 2018-
2023. The Indian media and entertainment industry are expected to reach around Rs
451,373crores (US$ 64.89 billion) by 2023. India’s video streaming industry is
expected to grow at a CAGR of 21.82 per cent by 2023.
The Government of India has supported this sector's growth by taking various
initiatives such as digitising the cable distribution sector to attract greater
institutional funding, increasing Foreign Direct Investment (FDI) limit from 74 per
cent to 100 per cent in cable and Direct-to-home (DTH) satellite platforms, and
granting industry status to the film industry for easy access to institutional finance.
FDI inflows into the Information and Broadcasting sector during April 2000 to
March 2019 rose to US$ 8.38 billion. As stated in Union Budget 2019-20,
Government of India will launch dedicated channel for start-ups.

Fig 1.3

Fig 1.4

F
i

F
Fig 1.5
 2. Reason For Selection of the company :
Twenty seven years ago, we started with a single channel, Zee TV, beaming unique
shows and curated content to a largely South Asian audience hungry for new-age
entertainment. Over time, we expanded into a multinational colossus that straddles
the Media and Entertainment industry, creating innovative content for a discerning
audience and uniting the world through entertainment. We celebrate the fact that
with effort and conviction, we can create gold out of the ordinary.

Everything that company creates has to be better than what was, but it has to be
extraordinary, everyday. Because we inspire to go beyond, it’s not a goal, it’s a
standard. It’s not for any particular individual. It’s for everyone.

2. RESEARCH OBJECTIVE :
 Study of Company Profile of Zee Entertainment Enterprise Ltd.
 Study of General Management practice of Zee Entertainment Enterprise
Ltd.
 Ascertaining the issues & difficulties in day-to-day operations of the
company.
 Suggesting suitable measures for ensuring smooth operations/activities
of the company.

3. Method of Data / Information collection:

 Research Approach: Survey and Observation.
 Information Collection methods: Website and Annual Report.
 CHAPTER 2 : COMPANY PROFILE
 Name of the Organization: Zee Entertainment Enterprise Pvt. Ltd.

Zee Entertainment Enterprises Ltd is India’s largest vertically integrated media and
entertainment company. Zee Entertainment Enterprises (formerly Zee Telefilms) is
an Indian mass media company owned by Essel Group. Headquartered in Mumbai, it
has interests in television, print, internet, film, mobile content and allied businesses.
The company started as content supplier for Zee TV now has portfolio that includes
India’s leading entertainment channels. The company`s portfolio consists of brands
like Zee TV, Zee Cinema, Zee Music, Zee Cafe, Zee Smile, Zee Action, Zee
Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee Trendz, &
Zee Sports. They have also entered the educational arena with brands like ZICA,
Kidzee, ZIMA & ZED. Zee also has their in-house production company under the
name Zee Motion Pictures. Globally, they have launched ZEE Radio in London,
ZEE AFLAM --a Hindi movie channel in Middle East & North Africa, ZEE MIB --
a Hindi entertainment channel in Malaysia, Indonesia & Brunei, among others.
Zee Entertainment Enterprises Limited is a Public incorporated on 25 November
1982. It is classified as Non-govt organisation and is registered at Registrar of
Companies, Mumbai. Its authorized share capital is Rs. 23,000,000,500 and its paid
up capital is Rs. 13,062,135,800. It is involved in Motion picture, radio, television
and other entertainment activities. Zee Entertainment Enterprises Limited's Annual
General Meeting (AGM) was last held on 17 July 2018 and as per records from
Ministry of Corporate Affairs (MCA), its balance sheet was last filed on 31st March
2019. Directors of Zee Entertainment Enterprises Limited are Ashok Mathai Kurien,
Aadesh Gupta Kumar, Subhash Chandra, Neharika Vohra, Subodh Kumar, Punit
Goenka, Manish Balkishan Chokhani, Sunil Sharma. Zee Entertainment Enterprises
Limited's Corporate Identification Number is (CIN) L92132MH1982PLC028767
and its registration number is 28767. Its Email address is
m.lakshminarayanan@zee.esselgroup.com.

Registered Address :
18TH Floor, A-Wing,
Marathon Futurex, NM Joshi Marg,
Lower Parel, Mumbai City- MH 400013.
Current status of Zee Entertainment Enterprises Limited is - Active.

Registration Details:

Zee Entertain is in the Media & Entertainment sector.

It is listed on the BSE with a BSE Code of 505537 and the NSE with an NSE Code of
ZEEL.

Registration No. 8767

Company Category Company Limited by Shares

Company Sub-Category Non-govt organisation

Class of company Public

Date of incorporation 5th November 1982

Age of company 7 years, 1 month, 7 days

Activity Television, production house, music, and other

entertainment activities.
 Mission &Vision

CCUSTOMER FIRST
 Customer First:
To anticipate, understand and meet needs of internal / external customers, ensuring
high level of service delivery keeping in mind the CUSTOMER FIRST
PRINCIPLE.

 Go For Big Hairy Audacious Goals :

To set for clear, compelled and audacious goals, transcending the fear of failure,
criticism and ambiguity in an effort to set and achieve bigger targets.

 Be Frugal:
It focused on need-based resources utilization and to do more with less, while
simultaneously working on continuous improvement and on-time delivery.

 Respect, Humility and Integrity :

Respecting and honour each individual’s unique talents, life choices & work styles.
To be fair, humble, honest, transparent and ethical in conduct.

 Speed and Agility:

To continue and to deliver the responsibilities and to anticipate and responding to
the evolving environment.

 Solve Big Problems :

Identify and resolve problems which have a high impact on business by providing
innovative solutions and ensuring implementation with excellent execution.

 Accountability for Results:

Take ownership of decisions / actions for self and team, ensuring timely delivery of
commitment made with high quality results.
 GOALS
To become the world’s leading global content company from the emerging markets.
As a Corporation, we will be driven by content leadership based on innovation and
creativity. Our focus will be on growth while delivering exceptional value to our
customers, viewers and stakeholders.

PRODUCT / SERVICES

INDIAN TELEVISION
Zee TV, India’s first Hindi satellite television channel. Over the years, the number of
channels and programming has exploded exponentially.

The Indian broadcast business is divided into 4 broad clusters: Hindi General
Entertainment Channels, Regional Entertainment Channels, Hindi Movie Channels
and Niche Channels.

Hindi General Entertainment Channels:

ZEE has a portfolio of 5 SD and 2 HD channels in the genre. Zee TV is the flagship
channel which caters to the tastes of the entire spectrum of viewers in the Hindi
speaking market. &tv is our second GEC targeted at young and urban audiences. Zee
Anmol is the free-to-air (FTA) offering catering to rural audiences. Zing is a youth
focused channel with a mix of entertainment shows and Bollywood based content.
Zee Magic is a Comedy channel catering to Hindi Speaking Markets.

Zee TV - Zee TV, the flagship channel of Zee

Entertainment Enterprises Ltd was launched in
October 1992. With a reach of more than 173
countries and access to 1+ Billion viewers globally,
Zee TV has created strong brand equity and is the
largest media franchise serving the South Asian
Diaspora. Zee TV’s content library delivers a variety
of choices for the great Indian middle class ranging
from non-fiction formats that celebrate the talent of India’s common man to fiction
shows that deliver strong messages and drive positive change in society while
entertaining viewers. Zee TV’s content resonates with its core ethos - ‘Aaj Likhenge
Kal’ that aims to inspire viewers to take charge of their destinies giving wings to
their dreams and aspirations.

&TV - &TV is the flagship Hindi GEC amongst

the ‘&’ bouquet of channels from Zee
Entertainment Enterprises Limited (ZEEL), a
global media and entertainment company. Staying
true to the personification of the Ampersand, &TV
signifies a conjunction of aspirations and
rootedness which is synonymous with the spirit of
New Age India. Through its content offering, the
channel brings together people and ideologies thus fostering cohesive viewing
within Indian households. &TV showcases a diverse and dynamic mix of relatable
fiction, high voltage non-fiction, marquee events and blockbuster movies. The
channel is available in SD and HD across all Cable and DTH platforms and enjoys a
leading presence in international markets including Asia Pacific, Europe, the Middle
East and Americas. The channel, viewed by premium audience is fast gaining
popularity across territories.

Zee Anmol - Launched in September 2013 with a

brand positioning of ‘Dil Choo Jaye’, ZEE’s first
Free-To-Air (FTA) Hindi GEC, ‘Zee Anmol’
brought back popular dramas into their lives.
With television viewing universe expanding by
leaps and bounds over the last few years, the
channel’s content is being consumed for the first-
time by a vast majority of viewers across smaller
towns where C & S penetration is still picking up. Zee Anmol’s shows reaches out to
countless fresh viewers across every television household in India and its consistent
leadership in the FTA genre expands the reach of the ZEE network
.
Big Magic - BIG Magic is a variety general
entertainment channel offers fresh and compelling
content for Males and Kids. With offerings across
genres – Comedy, Mythology, Action and Thriller,
the channel strikes a chord by showcasing content
that not only entertains but also entices the viewers
with strong cultural connect across key markets.

Zee TV HD - Zee TV HD was launched on 15

August 2011 along with Zee Cinema HD, Zee Studio
HD. It overhauled its old logo on 15 October 2017,
along with all other channels of the Zee
Entertainment Enterprises.

&TV HD - &TV (And TV) is a Hindi language

entertainment channel owned by Zee Entertainment
Enterprises. Launched as a General Entertainment
Channel from ZEEL group, it started broadcasting on 2
March 2015.

Regional Entertainment Channels

ZEE is one of the largest providers of regional entertainment in India, with a
bouquet of GECs, movie channels and HD channels. The regional portfolio is spread
across 8 languages - Marathi, Bengali, Telugu, Kannada, Tamil, Bhojpuri, Odiya
and Malayalam. While Zee Marathi and Sarthak TV (Odiya) are clear leaders in
their segments, Zee Bangla, Zee Kannada are strong number two channels in their
genres. Zee Keralam is the newest channel in ZEE’s strong regional portfolio. ZEE's
regional channels uniquely position it as a pan-India provider of high-quality
entertainment content, appealing to a wide variety of audiences.
Zee Marathi- Zee Marathi, Maharashtra’s No. 1
Marathi Channel was launched in 1999. Since its
inception Zee Marathi has not only maintained its
place as the leading Marathi GEC, but has also
been the most popular and beloved channel in the
hearts and minds of Marathi audience all around
the world. The channel being a trendsetter in the entertainment space, forms an
integral part of a Maharashtrian’s life. The channel offerings vary from programs
like daily soaps to game shows, talk shows, cookery, travel shows and films. Zee
Marathi has a legacy that stretches over time, emotions and relationships. An HD
version of the channel, Zee Marathi HD, was launched on 20 November 2016.

Zee Talkies- Zee Talkies is Maharashtra’s first-

ever 24 hour Marathi movie channel. It is only
Marathi movie channel which fills the need gap for
the amenable Marathi Movie audience through a
non-stop show of blockbuster movies, evergreen
stars and everything about Marathi Movies. In
2016, Zee Talkies HD was introduced, targeting the crème de la crème of viewers
with an impressive 300 hours+ movie bank and original events.

Zee Yuva- Zee Yuva is India's leading Marathi

language television channel, which beliefs in
providing fresh and youthful content to the
audience. The tagline of the channel ‘Nave Parva..
Yuva Sarva!' means that the youth carries out the
new era and is the powerful force that would bring
about change in the society.

Zee Bangla- Zee Bangla is the most preferred

entertainment channel in Bengal. The channel offers
an extremely rich and varied platter of programmes -
capturing quintessential Bengali sensibilities with
élan, juxtaposed with elements of aspiration and entertainment that has touched a
chord with viewers across the urban and rural scape. Launched on September 15,
1999 as Alpha Bangla, the first Bengali satellite television channel, Zee Bangla’s
has carved an indelible niche for itself by showcasing the culture of Bengal to the
world.

Zee Bangla Cinema - Zee Bangla Cinema was

launched on 23rd September, 2012 as West
Bengal’s first 24 x 7 Bengali movie channel,
spearheading the movie category in the region.
Over the years, the channel has evolved into the
destination for the biggest and latest Bengali films in West Bengal. Zee Bangla
Cinema has always been at the forefront of innovation with properties like Song
Connection, Zee Bangla Cinema Originals and ZBC Shorts.

Sarthak TV- Having an array of content which is

rudimentarily Odia, Zee Sarthak makes an Odia
viewer feel complete and fulfilled. Be it religious
and devotional content, popular numbers, mega
serials, movies or reality shows, it gives the Odia
viewer a high sense of belongingness. And it is due to this connect, that the Odia
viewers have made the channel the No 1 in the state.

Zee Tamizh- Zee Tamil is the leading Tamizh

General Entertainment Channel (GEC) in Tamil
Nadu. With the brand proposition, ‘Manadhaal
Inaivom, Maatrathai Varaverppom’ which
translates ‘let’s bridge hearts, & welcome
change,’ the channel strives to erase the lines between the younger and older
generations, especially women, urging them to unite and embrace progress & change
in all forms. Synonymous with Tamil pride, Zee Tamil stands for progressive and
onward-looking content featuring bold and determined characters whose modern
outlook is grounded by tradition and values.
Zee Kannada- Zee Kannada has entertained
the audience of Karnataka with its vibrant and
colourful content and continues to do so.
Launched in the year 2006, Zee Kannada has
already marked its position in the competitive
Kannada television industry. Despite the lack
of homogeneity in the viewership, this channel has carved a niche for itself by
creating shows that showcases the lives of ordinary Kannadigas. The channel has
been successful in introducing memorable characters the audiences could love or
hate but at the end of the day identify with.

Zee Cinemalu- Zee Cinemalu, a full time

Telugu movie channel showcases movies that
win the hearts of the audience. The channel
library which is a well-blended mixture of all the
movie genres, has a strength of over 500 movies
delivered through different packages offering
aspirational, emotional, young, light hearted and blockbuster films which appeal to
the target audience.

Zee Keralam- Zee Keralam is a channel that reflects

the radiant spirit of a true Malayali. With a brand
proposition of 'Neithedukkam Jeevitha Vismayangal
- Let's Weave Wonders in Life,' Zee Keralam aims to
inspire the people to rise above their circumstances
and craft their own destiny.

Big Ganga- Big Ganga the number one regional

GEC channel of Bihar, Jharkhand and Purvanchal
boasts of unmatched loyalty amongst its viewers
through its deep rooted content. With thorough
understanding of the socio-cultural fabric the
channel reflects pride of the people in their
culture and region and has been successfully showcasing the region as the land of
limitless opportunities.
Hindi Movie Cluster
ZEEL has a portfolio of 5 SD and 3 HD channels catering to different segments of
audiences and genres. The flagship channel, Zee Cinema, is a family entertainer,
with movies that appeal to all age-groups. &pictures caters to the urban audience
with edgy content. Zee Bollywood, is a one stop destination for wholesome masala
Bollywood entertainers. Zee Action is exclusively focused on the action genre. Zee
Anmol Cinema is the FTA offering for the rural audience, and &xplorHD takes
viewers beyond the traditional definition of cinema.

Zee Classic- Zee Classic is India's only Hindi movie channel that showcases films
from the golden era of Hindi cinema. After a
short hiatus, the channel with its core
proposition ‘Woh Zamaana Kare Deewana”
is back again on popular demand featuring
an all new look. The evergreen channel
promises to recreate the magic of iconic classics and new age cinema by
showcasing not just films that shaped Indian cinema, but also acquainting viewers
with the creative talent who were a part of that timeless era.

Zee Cinema- Zee Cinema, Home Of

Blockbusters was launched in 1995. The channel
showcases the best in-class Hindi Movies which
have cemented Zee Cinema’s position as the
No.1 Hindi Movie channel providing quality
entertainment to over 430 million individuals in
India. Zee Cinema maintains a forward outlook towards entertainment by acquiring
not only recent hits, but also in-production titles with a strong ensemble cast and
industry buzz. The channel's archives boast of more than 4200 movies from varied
genres including action, comedy, romance, family entertainers, etc.
Zee Action- Exclusively focused on the action
genre, Zee Action has a collection of hundreds of
movies from the last three decades. Action lovers
have had a blast with blockbusters such as Ghayal,
Ghatak, Tahalka, Elane Jung, Phool aur Kaante,
Apradh and Qurbani. Zee Action has brought the
thrill home to millions of viewers. Thematics like Teen Ka Tashan have brought
the action into the living rooms of action seekers, a special experience crafted only
on Zee Action.

Zee Bollywood- With a promise of ‘101%

Shuddh Bollywood’, Zee Bollywood showcases
passionately curated Masala Bollywood movies,
firmly establishing its position as a one stop
destination for wholesome masala entertainers
that are not only highly entertaining but also celebrate the larger than life colourful
vibrant cinema.

&Pictures- &pictures is a leading Hindi movie

channel for the young India. Being country’s first
interactive movie channel, &pictures honours
India's high flying, yet rooted culture and
celebrates her 'Sapnon ki Udaan'. The
programming of the channel is aimed to be a reflection of the subtle evolution of
movies and movie viewing, which can be attributed to the evolution of movie
viewers.

&xploreHD- &xplorHD will cater to every

movie aficionado’s entertainment cravings that
are UNroutine, UNexpected and UNformula.
The channel boasts of a vast repertoire of titles
that explores storytelling like never before. By
showcasing movies that are thought provoking yet entertaining on television,
&xplor HD with its brand promise of ‘Cinema Unboxed’ endeavour to bring to its
audience cinema that helps one explore different worlds.

Zee Anmol Cinema- Zee Anmol Cinema is a

Free-To- Air Hindi movie channel on
Doordarshan’s free direct-to-home (DTH)
platform DD Direct.

Niche Channels
Apart from showcasing stories from different parts of India, ZEE also brings
international content from across the world. Zee Café provides the best of English
entertainment to Indian audiences, while &privé HD entertains viewers with
premium English movies. &flix, the latest addition to ZEE’s English cluster, is the
ultimate destination for hit Hollywood movies catering to avid movie fanatics with
a Hollywood movie premiere every week.

Zing- Zing is a channel for the youth of today, a

channel for those who are young, restless and have
high spending power. Zing showcases youth fiction
shows, kick-ass music, Bollywood shows & a mix of
Bollywood & Hollywood movies, thus providing an eclectic mix of content that
strikes a note with the affluent youth.

Zee Cafe- The No.1 English entertainment

channel in India. Catering to English speaking
audiences it boasts of a healthy mix of reality and
scripted show offerings directly from the U.S. It
has associations with powerful international
studios such as Fremantle, Disney, WB, CBS, Sony etc. and is currently available
across all major DTH & Cable networks in India.

&flix- &flix, the latest addition to Zee Entertainment Enterprises Ltd’s (ZEEL)
English cluster, is the ultimate destination for hit Hollywood movies catering to
avid movie fanatics who seek enthrallment and
covet challenges. &flix offers a Hollywood movie
premiere every week for the audience who wants
to ‘Leap Forth’ and break out of the orbit of
sameness, experiencing a whole new world of
unlimited possibilities.

&priveHD- &Privé HD is a premium destination

for the finest English movies in the Indian
broadcast space. The channel is specifically
designed for the discerning cinema lovers who
appreciate nuanced cinema. With a brand tagline
of ‘Feel the Other Side’, it is specifically designed for the non-conformists who go
beyond the obvious and feel the soul of movies. &Privé HD has unlimited a list of
350 celebrated titles and 40 award winning premieres including movies like
Moonlight, Jackie, Arrival, Lion and Pele.

Zee ETC Bollywood- Zee ETC Bollywood is

considered as the most credible Bollywood trade
channel. For years it has been catering to all the
viewers, distributors, producers, exhibitors, actors,
music companies as a one stop shop for all the
happenings in the Bollywood Fraternity. Nobody knows Bollywood as ETC does,
because ETC is Bollywood's confidante since time immemorial.

International
In 1995, huge step was taken. Zee has grown by leaps and pounds over the years,
with the footprint across 173 countries around the world, covering America,
Europe, MENAP, Africa, and APAC regions. There portfolio of channels caters to
not just the Indian and South Africa but also to local audiences in International
territories. Of the 39 channels in the international markets, 10 are dedicated to non-
Indian audiences, offering them entertainment content in their native languages.
 America
ZEE ushered its way into the lives of millions of Indians residing in the US in
1998 and has become synonymous with unparalleled quality in entertainment.
Offering a diverse range of quality entertainment in the territory across languages
like Hindi, Marathi, Bengali, Spanish, Bhojpuri, Tamil, Arabic, Urdu, Portuguese,
Oriya and Rajasthani, ZEE is the largest multi-cultural broadcaster in the territory.

Zee Mundo- Zee Mundo is a 24-hour Pay-TV channel featuring never-before seen
Bollywood movies and series dubbed in
Spanish and in HD quality. Its programming
covers five main genres: action, romance,
suspense, drama and comedy. Zee Mundo’s
exclusive programming crosses over cultures
and brings some of Bollywood’s biggest stars to Spanish-language Americas.

Europe
Zee TV came to the UK in March 1995 to meet the entertainment demands of
the South Asian community. Today, more than twenty years on, ZEE Europe has
created a strong brand equity and is the largest media franchise serving the South
Asian Diaspora and local audiences, with multi-genre programmes ranging from
dramas, history, reality, films, news, cookery and exclusive local programming that
educate, inspire, and entertain audiences in the UK and Europe.
Zee.One- Zee.One is a dedicated channel for the
German-speaking audience. With the positioning of
‘I Feel Bollywood’, the channel is the first and only
free-to-air television channel in Germany which
broadcasts films, television series and other
programmes from the biggest cinema industry in Asia. The channel offers a wide
range of content that is tailor-made for the German-speaking audience, from movies
across different genres, to series like ‘Jodha Akbar’ and ‘Jamai Raja’, non-fiction
programmes like ‘Namaste Yoga’ and music clips with outstanding dance
performances. Zee.One is available via cable (Unity media, Vodafone,
Telecolumbus), satellite (Astra) and IPTV (Deutsche Telekom) and also via
Livestream under TV Spielfilm.

Zee Russia - Zee TV Russia is 24 hour General

Entertainment Channel broadcasting in Russian
language offering latest Serials and Movie
blockbusters for its viewers. The channel is one of
the highest rated among the movie and serial
genre in Russia.

Africa
Zee TV South Africa (Pvt.) Ltd was established in 1996 with its offices based in
Johannesburg. ZEE is the number one destination for Bollywood on the continent
with channels that are offered across Africa and Indian Ocean Islands, reaching
across 50 countries with 50 million viewers across the territory. ZEE has grown
exponentially in Africa over the last 20 years and will continue to bring the best of
Indian entertainment to the continent – ZEE AFRICA, your Gateway to Bollywood.

Zee Bollynova- Zee Bollynova is the world’s

second English-dubbed general entertainment
channel launched in January 2017 showcasing the
best of Bollywood and Indian content across
Africa. Zee Bollynova is available on KWESE
channel 150.

Zee Bollymovies- Zee Bollymovies is the first-of-its-

kind English-dubbed Bollywood Movies Channel. Zee
Bollymovies brings blockbuster movies of Bollywood
to the African mainstream viewers, featuring superstars
of the industry and is available in Sub Sahara Africa
since January 2017. It is available on Dish TV channel 114 and KWESE channel
155.

MENAP
In the MENA, Pakistan and Turkey Region, Zee Entertainment has diversified
channels entertaining all audiences. Our channels – Zee TV, Zee Cinema and &TV
cater to the South Asian audiences, while there are two dedicated channels for the
Arabic audience – Zee Aflam and Zee Alwan. Both the Arabic channels, Zee Aflam
and Zee Alwan are free-to-air and are available on both Arabsat and Nilesat reaching
out to 60 million+ households in the MENA region.

Zee Aflam- Zee Aflam is the first and leading free-to-

air Bollywood movie channel packaged in Arabic, for
the Arab Audience in the Middle East & North Africa
“connecting Arabs to Bollywood”. It was launched in
2008.

Zee Alwan- Zee Alwan is a free-to-air general

entertainment channel targeting Arabs in the Middle
East and North Africa, offering a variety of content,
dubbed in Arabic. It was launched in 2012.
 APAC
43 countries, millions of viewers and an unflinching sense of loyalty and
belonging; welcome to the hub of Zee Entertainment in APAC. The hallmark of the
territory is how people from various regions echo the cultural ethos of India and
Indians. Asia is a fast growing region in the world and ZEE is climbing the stairs of
success in this market by not only entertaining the Indian diaspora but also the local
audience of various countries.
Zee Nung- Zee Nung is a 24*7 Bollywood movie channel localized and packaged in
the Thai language to suit the palate of the local Thai audience.
Zee Bioskop- Zee Bioskop features Blockbuster Bollywood Movies and Premium
Drama Series customized for the Indonesian audience.
Zee Sine- Zee Sine is a first-of-its-kind dedicated offering for the Philippines. It was
launched in 2016.

Global Content Hub by ZEE is the single point of access to a wide choice of
content from across the world. Headquartered in India with close to 40
international channels and over 1.3 billion viewers worldwide, ZEE’s Global
Content Hub is a major creative and broadcasting entertainment programming
force. The Global Content Hub portfolio is a one-stop-shop offering award-
winning programs in every genre -historical, romantic, family and thriller dramas;
reality and formats; adventure and travel; scripted comedy; kids; lifestyle and
 fitness programs, and much more, all in variety of languages including Hindi and
English. Global Content Hub by ZEE holds one of the most significant
international content libraries in the world with 240,000+ hours of premium
content including 4,200+ movie titles.

The Z Living portfolio of Global Content Hub by ZEE is comprised of

U.S.-produced, original HD content, offering over 1,700 hours of the best in health
entertainment programming. Shows on nutritious cooking, fitness, beauty, travel &
lifestyle, along with motivational real-life stories and competitions, help audiences
find the right balance of health and happiness, achieving wellness goals and inspired
living.

MOVIES AND MUSICS

The movie production business under the Zee Studios brand and music publishing
under the Zee Music Company, produces blockbusters movies, chart topping music

and critically acclaimed cinema, across different languages.

Zee Studios - Zee Studios is the film production

and distribution arm of ZEE Entertainment producing

differentiated and high-impact films, across several
languages. It was experts in making content for the
Indian television audience and understanding their
preferences gives the studio an edge in movie making. Zee Studios has established
its credentials in the movie business with hits like Rustom, Sairat and Natsamrat,
and has an impressive slate of upcoming films across languages.

Zee Music Company (ZMC) - The label

has garnered 15% market share in digital music
consumption on the back of a rapidly increasing music
catalogue and audience reach.
In addition to the Hindi music catalogue, ZMC is also present in the regional music
space with a monopolistic leadership position in Marathi music, followed by a
rapidly growing market share in Punjabi, Telugu, Tamil, Kannada, Gujarati &
Bangla music.

DIGITAL

OTT platforms and India Webportal with its suite of 24 websites are exciting places
to visit and consume exhilarating entertainment, news, shows, and niche reading.
Zee has created specialized teams to produced original content for the audiences.

Zee5 - OTT Platforms.

ZEE5 offers viewers a completely integrated

entertainment offering with both On-Demand and
Live TV. It comes packed with 1,00,000 hours of On
Demand content, including exclusive Originals,
Indian and International Movies and TV Shows,
Music, and Health and Lifestyle videos across
languages. It also has an extensive Live TV offering
with 90+ popular Live TV channels.

India Webportal Pvt. Ltd.-

IWPL runs a suite of 24 websites focusing on entertainment, news and sports

content. It was launched in partnership with Penske Media Corporation (PMC) and
United Internet in 2010, and is currently the third largest content publisher in India.
India.com is the flagship website and other websites including TheHealthSite.com,
Bollywoodlife.com and BGR in are leaders in their respective categories.
 LIVE
Zee LIVE-
It focuses on creating memorable on-ground experiences for
audiences in India as well as overseas. Zee LIVE aims to
become the gateway for Indian live entertainment experience
to the world and bring the best of the world to India. Zee
LIVE commenced operations last year with the launch of its
first event – Baleno Wicked Weekends.

Zee Theatre-Zee Theatre strives to bring the best of Indian theatre to the world,
with an aim to revive, restore and spread this rich cultural heritage by partnering
with theatre stalwarts to bring together some of their finest works for audiences to
experience.
 With stories across genres from drama and musicals to
classics, mystery, social issues and satire, there is
something for everyone. Zee Theatre can be experienced
live in cities across India and will be available soon on
digital platforms.

AWARDS AND ACCOLADES

 2019- Zee Entertainment is recognized as ‘India’s Best Company to work ‘ in the

study conducted by Great Place to Work Institute and The Economics Times.
 2018- ZEEL MD & CEO, Mr. Punit Goenka honoured with ‘Outstanding
Contribution to Media’ Award at AIMA Managing India Awards 2018
 2017- a) Zee Entertainment is recognized as ‘India’s Best Company to work ‘ in the
study conducted by Great Place to Work Institute and The Economics Times.

b) ZEEL MD & CEO, Mr. Punit Goenka honoured with 'Lokmat Maharashtra's
Most Stylish Media Baron Award 2017'.

c) ZEE becomes the only media brand to feature in Interbrand's Best Indian Brands
2017.

d) Mr. Punit Goenka, MD & CEO, ZEEL features in the 2017 edition of
'Variety500'.
 CHAPTER 3 : ORGANIZING

 Organization Structure- Chairman, CEO, CFO, Management Team, Board of

Directors and Key Executives of Zee Entertainment Enterprises Ltd.

Board of Directors

MD & CEO

CEO – IB & Zee5 CEO-Zee5 India Business Head-Zee

Global Music Company

CEO-Domestic CEO-Zee Studios COO-Zee Live

Broadcast Business

Business Leaders

CFO

CPO

Company Secretary

 Decision – Making Process

Management Connect- Bottom Up and Top Down.
ZEEL strives to build a democratic culture and discuss core business issues in an open
forum. As a part of this initiative, performance of all businesses is shared with employees
through a webcast led by the MD & CEO. This is followed by a Q&A session with employees
 across India. An open-door policy fosters an environment of trust and respect between
the management and the employees.
 Line & Staff Relationship :
People represent, sharpest and competitive edge. At ZEEL, they are mainly focused
on developing employees and forming mutually rewarding partnerships with them to
help create value. Their people strategy is designed to build a unified organisation
with common values and vision, recruiting and retaining world-class talent and
nurture leaders to fuel the growth of the business.
Zee Employee Age- group-

Age Group

Below 30 Years
Between 30-40 Years
Between 40-50 years
Above 50 years

Following are the values, which Zee engaged and nurture their employees:
I. SAMWAD – Efficiency Through Engagement
Zee people philosophy centres around SAMWAD, which focuses on regular
conversations between teams and managers. The monthly conversation motivates
employees to propose new initiatives and suggestions to improve the quality of
output and also gives them an opportunity to explicitly mention the support expected
from managers. This two-way feedback mechanism also provides managers’
assessment and leads to better working relationships within the teams.

II. ZEELOMPICS Citius, Altius, Fortius

As a part of our employee recognition initiative, we aim to identify high performers
in each role and recognise their exemplary performance as ‘Heroes’. This inspires
employees to reach higher and helps build an inspired working culture.
III. Management connect- Bottom Up And Top Down
ZEEL strives to build a democratic culture and discuss core business issues in
an open forum. As a part of this initiative, performance of all businesses is shared
with employees through a webcast led by the MD & CEO. This is followed by a
Q&A session with employees across India. An open-door policy fosters an
environment of trust and respect between the management and the employees.

IV. Great Place to Work

During the year, we received the Great Place to Work certification by the Great
Place to Work Institute, India. The framework assesses an organisation on employee
perception through Trust Index dimensions namely, credibility, respect, camaraderie,
pride and fairness. It further evaluates and benchmarks people practices through
Culture Audit.

V. Building capabilities through training

In this dynamic environment, it is imperative to constantly upgrade technical
skills and strengthen the leadership skills. In this context, ZEEL has undertaken
multiple training programmes during FY17. These programmes cover a large
number of members across levels. Apart from technical workshops across functions,
our trainings also include behavioural workshops focusing on decision making and
execution excellence, and leadership programmes for executives from top Indian
business schools.
 CHAPTER 4 : AUTHORITY, MOTIVATION
AND
LEADERSHIP

Supervision, Monitoring and Control Processes:

 It involves a lot of meeting people, getting to know new advertising
opportunities, negotiations & over all doing some path breaking activities.
 The management is supportive & will standby always.
 A positive feeling and supportive team members.
 A proper teamwork.
 A proper management by the seniors.
 Required help is always provided from the managers.
 Good team leaders and supporting colleagues.
 Advance Software and totally systematic working of the technology used.
.

Motivation practices:
Zee provide culture programs, parties, celebration, Quiz programs, birthdays and also
provide outside training to improve physical and mentally challenges. Zee gives you
the freedom to explore responsibilities beyond your job profile. You also get to work
for different verticals, learn different skill sets on the job. Productive and fun
workplace. Also they provide medical insurance and allowances.
 CHAPTER 5 : LEGAL AND REGULATORY COMPLIANCES

FOR THE COMPANY

Laws and Regulations to that Company-

A. Press Council of India (PCI ):-

The PCI was established under the PCI Act of 1978 for the purpose of preserving the
freedom of the press and of maintaining and improving the standards of newspapers
and news agencies in India. The Press Council of India is a statutory, adjudicating
organization in India formed in 1966 by its parliament. It is the self-regulatory
watchdog of the press, for the press and by the press, that operates under the Press
Council Act of 1978.

Composition and Members Appointment- he PCI consists of a chairman and 28 other

members. The Chairman is selected by the Speaker of the Lok Sabha, the Chairman
of the Rajya Sabha and a member elected by the PCI. The members consist of
members of the three Lok Sabha members, two members of the Rajya Sabha, six
editors of newspapers, seven working journalists other than editors of newspapers,
six persons in the business of managing newspapers, one person who is engaged in
the business of managing news agencies, and three persons with special knowledge of
public life.

Funtions- The functions of the PCI include among others (i) helping newspapers
maintain their independence; (ii) build a code of conduct for journalists and news
agencies; (iii) help maintain “high standards of public taste” and foster responsibility
among citizens; and (iv) review developments likely to restrict flow of news.

Powers- The PCI has the power to receive complaints of violation of the journalistic
ethics, or professional misconduct by an editor or journalist. The PCI is responsible
for enquiring in to complaints received. It may summon witnesses and take evidence
under oath, demand copies of public records to be submitted, even issue warnings and
admonish the newspaper, news agency, editor or journalist. It can even require any
newspaper to publish details of the inquiry. Decisions of the PCI are final and cannot
be appealed before a court of law.
 Limitations- The powers of the PCI are restricted in two ways. (1) The PCI has
limited powers of enforcing the guidelines issued. It cannot penalize newspapers,
news agencies, editors and journalists for violation of the guidelines. (2) The PCI
only overviews the functioning of press media. That is, it can enforce standards
upon newspapers, journals, magazines and other forms of print media. It does not
have the power to review the functioning of the electronic media like radio,
television and internet media.

B. Central Board of Film Certification (CBFC) :-

Central Board of Film Certification (CBFC) is a statutory body under Ministry of

Information and Broadcasting, regulating the public exhibition of films under the
provisions of the Cinematograph Act 1952.

Board Films can be publicly exhibited in India only after they have been certified by
the Central of Film Certification.

The Board consists of non-official members and a Chairman (all of whom are
appointed by Central Government) and functions with headquarters at Mumbai. It
has nine Regional offices, one each at Mumbai, Kolkata, Chennai, Bangalore,
Thiruvananthapuram, Hyderabad, New Delhi, Cuttack and Guwahati. The Regional
Offices are assisted in the examination of films by Advisory Panels. The members of
the panels are nominated by Central Government by drawing people from different
walks of life for a period of 2 years.

For screening films including short films, documentaries, television shows and
advertisements in theatre or broadcasting via television the Central Board of Film
Certification (CBFC) sanction is required. The role of the CBFC is limited to
controlling content of movies and television shows, etc. Unlike the PCI, it does not
have the power to issue guidelines in relation to standards of news and journalistic
conduct.

Composition and Members Appoint –

The Board consists of 25 non-ranking members and a chairperson (all of whom are
appointed by the Central Government). The regional offices are assisted in the
 examination of films by Advisory Panels. Members of the panels are nominated by
the Central Government for 2 year periods, drawing from people of diverse
backgrounds.

Principles-
The Central Board of Film Certification shall ensure a film is: 1) judged in its
entirety from the point of view of its overall impact; 2) examined in the light of the
period depicted in the films and the contemporary standards of the country and the
people to which the film relates provided that the film does not affect the morality of
the audience; 3) not provocative, vulgar, offensive or violates any of the "guidelines
for certification."

C. Cable Television Networks (Regulation) Act, 1995:-

Program and Advertisement Codes for regulating content broadcast on the
television, are issued under the Cable Television Networks (Regulation) Act,
1995. The District magistrate can seize the equipment of the cable operator in case
he broadcasts programs that violate these Codes. An Act to regulate the operation of
cable television networks in the country and for matters connected therewith or
incidental thereto. 1) This Act may be called the Cable Television Networks
(Regulation) Act, 1995. (2) It extends to the whole of India. (3) It shall be deemed to
have come into force on the 29th day of September, 1994.

REGULATION OF CABLE TELEVISION NETWORK-

No person shall operate a cable television network unless he is registered as a cable
operator under this Act.

D. NEWS BROADCASTERS ASSOCIATION ( NBSA ):-

The NBA has devised a Code of Ethics to regulate television content. The News
Broadcasting Standards Authority (NBSA), of the NBA, is empowered to warn,
admonish, censure, express disapproval and fine the broadcaster a sum upto Rs. 1
lakh for violation of the Code. Another such organization is the Broadcast Editors’
Association. The Advertising Standards Council of India has also drawn up
guidelines on content of advertisements. These groups govern through agreements
and do not have any statutory powers. The objects of NBSA is to lay-down and
 foster high standards, ethics and practices in news ,broadcasting, including
entertaining and deciding complaints against or in respect of broadcasters in so far as
these relate to the content of any broadcast.

NBSA administers the Codes of Ethics & Broadcasting Standards, which has been
voluntarily drawn by the News Broadcasters Association (NBA) for its member
broadcasters to demonstrate their commitment to responsible broadcasting and to
self regulate themselves.

NBSA has no involvement in the day-to-day operations of the broadcasters. NBSA

does not monitor programming, nor does it pre-clear or pre-censor programming.
The broadcasters have complete creative and editorial independence.

Functions-

 Maintaining and improving the standards of broadcast, and maintaining the

independence of broadcasters, television journalists and/or news agencies.
 Ensuring compliance by broadcasters, television journalists and news agencies with
the Code of Conduct and adherence by the said persons to high professional
standards.
 Ensuring the maintenance of high standards of public taste and fostering a due sense
of both the rights and responsibilities of citizens.
 Fostering and encouraging the growth of a sense of responsibility and public service
among all those engaged in and associated with the profession of television
journalism and business of broadcasting.
 Keeping under review and scrutiny any developments likely to or having the
tendency to restrict the gathering, supply and dissemination of news of public
interest and importance.
 Such other aspects as may be incidental, consequential, related and/or otherwise
materially concerned with the above precepts.
Legal Cases on Zee Entertainment Enterprise –
1) Videocon vs. Essel Group (2018) :- It all started when a merger between the DTH
arms of Videocon and Essel groups landed in Delhi High Court.

TheNityankAffairs:-
In the eye of the storm is a company called Nityank Infrapower and Multiventures
which is being probed by Serious Fraud Investigation Office (SFIO). ET reported in
December the legal tussle between Essel and Videocon over Nityank. It all started
when a merger between the DTH arms of Videocon and Essel groups, which took
place in March 2018, landed in the Delhi High Court.

In a case filed on 31 August of 2018 a Videocon group company has claimed that
Essel group unlawfully invoked pledges on certain Videocon D2H shares that were
placed in their custody.

The legal tussle between Essel and Videocon started after Nityank approached
NCLT to prevent allotment of shares to Videocon group company Domebell in the
merged Dish TVNSE 4.46 % entity on the grounds that it had a pledge on Videocon
D2H shares owned by Domebell. Nityank claimed the shares should be allots.

Domebell and a group of other Videocon companies such as Electroparts later

approached the Delhi high court on 31 August this year claiming that Nityank is an
Essel group company and had unlawfully invoked a pledge on Videocon D2H shares
that were placed as security with it in the event a merger with Dish TV were to fall
through. It sought an injunction from the court restraining the allotment of shares to
Nityank in the merged Dish TV entity. The court granted the stay which was valid
till 9 September. The case has been pending . The SFIO is investigating companies
that made huge cash deposits and withdrawals during and soon after demonetization.
The ministry of corporate affairs (MCA) has asked the Serious Fraud Investigation
Office (SFIO) to probe 57 shell companies on the basis of reports by regional
directors of the office of the Registrar of Companies (RoCs).

Videocon gave a different picture in court filings. In a letter written to the SFIO on
July 2, 2018 and subsequently submitted to the court, Videocon group company,
Hindustan Oil Ventures (HOV) has said that Nityank subscribed to its debentures
worth Rs. 1,626crore on behalf of the Essel group as advance payment for the shares
that the Subhash Chandra group was buying in the Videocon D2H business
After the group stocks crashed, Chandra issued a dramatic and unusual statement
claiming that “negative forces” were trying to sabotage Zee Entertainment’s
strategic sale, while acknowledging that he had committed mistakes. He apologised
to his bankers, non-banking finance companies and mutual funds. Chandra’s ‘open
letter’ did not mention the Nityank issue. Instead, he said he was compelled to
apologise to bankers, NBFCs and mutual funds as he had not lived up to their
expectations.
 CHAPTER 6 : FACILITY LOCATIONS AND LAYOUTS

 Factors Influencing Facility Location

If the organization can configure the right location for the manufacturing facility, it
will have sufficient access to the customers, workers, transportation, etc. For
commercial success, and competitive advantage following are the critical factors:

Customer Proximity: Facility locations are selected closer to the customer as to

reduce transportation cost and decrease time in reaching the customer.

Business Area: Presence of other similar manufacturing units around makes

business area conducive for facility establishment.

Availability of Skill Labour: Education, experience and skill of available labor are
another important, which determines facility location.

Free Trade Zone/Agreement: Free-trade zones promote the establishment of

manufacturing facility by providing incentives in custom duties and levies. On
another hand free trade agreement is among countries providing an incentive to
establish business, in particular, country.

Suppliers: Continuous and quality supply of the raw materials is another critical
factor in determining the location of manufacturing facility.

Environmental Policy: In current globalized world pollution, control is very

important, therefore understanding of environmental policy for the facility location
is another critical factor.
Zee Studios

Zee Studios is the film production and distribution arm of ZEE Entertainment
producing differentiated and high-impact films, across several languages. There
years of expertise in making content for the Indian television audience and
understanding their preferences gives the studio an edge in movie making. Zee
Studios has established its credentials in the movie business with hits like Rustom,
Sairat and Natsamrat, and has an impressive slate of upcoming films across
languages.
Located at: Behram Baug Rd, Gautam Nagar, Jogeshwari, Mumbai, Maharashtra
400102.

Zee TV ( Post Production Studio)

Zee Studios International graced 2019 with commercially and critically acclaimed
films like Manikarnika, Anandi Gopal (Marathi), Kala Shah Kala (Punjabi), Kesari,
Lucifer (Malayalam), Article 15, Judgementall Hai Kya, Nerkonda Paarvai (Tamil),
Surkhi Bindi (Punjabi), Dream Girl etc.

Production House Address: Continental Building, 135, Dr. Annie Besant Road,
Worli, Mumbai-400018.
 CHAPTER 7: HR POLICIES OF THE ORGANISATION

A. Wage & Salary-

Zee Entertainment Employee’s Salary in approx. are as follows- Salaries mentioned

below are all average base Salaries.
Employee Designations Average Based Salary in ( INR )

Brand Manager About ₹785K - ₹1,684K approx.

Manager Between ₹875K - ₹1,626K approx.

Assistant Manager Ad Sales ₹759,938/yr approx. ( Between ₹680K

- ₹815K )
Assistant Vice President ₹2,577,374/y ( Between ₹2,236K- ₹2,932K )

Ad Sales Manager ₹1,008,365/yr ( Between ₹812K - ₹1,238K

Executive, Marketing and Sales About ₹770K - ₹1,081K approx.

Management Trainee About ₹460K - ₹610K approx.

Sales Manager About ₹1,041K - ₹1,163K approx.

Assistant Marketing Manager About ₹710K - ₹970K approx.

Content Writer About ₹225K - ₹610K approx.

Assistant Manager About ₹710K - ₹913K approx.

Business Development About ₹300K - ₹851K approx.

Video Editor About ₹357K - ₹387K approx.

Senior Design Engineer About ₹313K - ₹337K approx.

Senior Human Resources Manager About ₹2,218K - ₹2,432K approx.

Business Head About ₹8,446K - ₹9,169K approx.

Executive About ₹427K - ₹462K approx.

Assistant HR About ₹1,030K - ₹1,119K approx.

Chief Technology Officer About ₹7,952K - ₹8,579K approx.

B. Recruitment and Selection-
Zee Entertainment posts there vacancies on various job portals sites. Interested
candidates who are wishing to join the company can apply from these portals.
Candidates will be chosen for the vacancy only after reviewing their performances
shown during the written tests conducted by the Zee.
Selected candidates have to go through following process:

The Selection process consists of the following three rounds.

 Aptitude written test online
 Technical interview
 HR interview

C. Leave , Bonus , Welfare Measures:

 Insurances, Health and Wellness- i) Health Care & Insurances.
ii) Life Insurances
iii) Vision Insurances
 Financial and Retirement – i) Performance Bonus
ii) Annually Bonus.
 Retirement & Parenting – i) Work from home
ii) Maternity and Paternity Leave as per as
government policy.
iii) Reduced or Flexible Hours.
iv) Unpaid Extended Leave.
 Vacations & Time off- i)Bereavement leave
ii) Sick leave.
 Perks & Benefits- i) Free lunch or snacks.
ii) Employee Assistance Program.
 Professional Support- i) Job training & tuition
ii) Apprenticeship Program.
 CHAPTER 8: MANAGEMENT INFORMATION SYSYTEM
Internal Control Systems
The Company has in place adequate internal control systems, commensurate with
its size and nature of operations so as to ensure smoothness of operations and
compliance with applicable legislation. The Company has a well-defined system
of management reporting and periodic review of businesses to ensure timely
decision-making. It has an internal audit team further strengthening the internal
audit platform with professionally qualified financial personnel, which conducts
periodic audits of all businesses to maintain a proper system of checks and
control.
The management information system (MIS) forms an integral part of the
Company’s control mechanism. All operating parameters are monitored and
controlled. Any material change in the business outlook is reported to the Board.
Material deviations from the annual planning and budgeting, if any, are reported
to the Board on quarterly basis. An effective budgetary control on all capital
expenditure ensures that actual spending is in line with the Capital Budget.

Broadcast Management System :-

This system was internally developed by Media Traffic and Scheduling System. It
caters to 100+ channels across the globe Europe, the Middle East, Africa, Asia,
and North and South America. Electronic Data Interchange facilitates exchange of
data between media houses and our local offices. Optimization engines help
maximize the revenues and air time usage by offering varied spread of
commercials. Content management modules trigger media deliveries, optimizes
usage of rights and the media repository, and compliance of viewer protection.
Digital Asset Management :-
Digital Asset Management (DAM) is a modern and fully integrated platform that
manages over 200K hours of content. It provides users with a single interface to
browse thousands of hours of content using the regular browser. All the content
and related metadata information is organized and available for advanced and
intuitive search. DAM manages the entire content supply chain by automating
various content workflows such as ingestion, cataloguing, post production,
syndication and OTT deliveries.
 Chapter 9: CONCLUSION
ZEE Entertainment Enterprise Ltd. has become India’s largest vertically
integrated media and entertainment company, The company`s portfolio consists of
brands like Zee TV, Zee Cinema, Zee Music, Zee Cafe, Zee Smile, Zee Action,
Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee
Trendz, & Zee Sports. Over the years Zee diversified their business globally that
includes countries like North and South America, London, South Africa, etc.
They also entered into educational fields with the name ZICA (ZEE Institute of
Creative Arts), Kidzee (It is a play school that offers nurturing environment for the
kids), ZIMA (ZEE Institute of Media Arts), and ZED( An educational channel).
They believe in being together creates strong bond. They believe in the word ‘WE’.
As they are into media industry they believe that world is beautifully painted and
magnificently colourful place and thus it helps them to create fabulous pictures and
terrific stories and content.
ZEE has grown his business into areas like studious and music, theatre and nataks
also. The company has its own studios where production takes place. Their
philosophy is they believe “All World is a Stage” and they make strategy based on
this mindset. While creating the content, Zee believes understanding consumer
mindset is the central process. They created systematic process to comprehend the
socio-cultural surroundings and day-to-day lives of the viewers. This detailed
process has helped them to win success in multiple markets as shown by the current
strength of their network in Hindi as well as regional genres.
The Company’s people philosophy SAMWAD has helped focus on creating great
managers and making ZEE a great place to work. Zee Entertainment has positive
employee perception and robust people practices, which help as an organisation with
a Great Culture. Of all the entertainment options at Indian consumer’s disposal,
content consumption scores high on two important parameters - availability and
affordability. Television continued as main family entertainment. On the other hand,
digital is becoming as second default screen for many TV single household
environment of India.
 CHAPTER 10: SUGGESTIONS

Media and Entertainment industry is among fastest growing industry. India is

witnessing a significant increase in content consumption due to increase in
availability and improvement in affordability. But there are some risk factors that
must be taken into consideration. Risk factors includes-

 Ever-changing trends in media sector: Audience tastes and preferences are

changing constantly. They are influenced by new trends and changing technology in
the surroundings they live in.

 Competition from the other Broadcasters: The Company operates in a highly

competitive environment that is subject to innovations and changes. Viewership
share is the key monitor for all the advertisers and hence the most relevant metric to
all the television broadcasters. Any new competition in the space can have an impact
on the Company’s revenues.

 Faster than expected shift to Digital platforms: Digital consumption is constantly

increasing. The reason behind this is data prices are coming down and have become
affordable to all. Digital platform has given users to watch their favourite shows
anytime and anywhere as per their convenience.

 Macro-economic environment: Macroeconomic environment can be a potential

source of risk. Moderating growth, along with high inflation, can adversely impact
advertising revenues of the Company, which forms it’s the largest component of
revenues.

 Uncertainties in rules and regulations: The M&E industry is governed by the rules
and regulation, framed by the authorities and regulatory bodies of the different
countries the Company operates in. The policies and regulations issued by them
have a bearing on the industry landscape as well as business of the Company.
 Increase in content cost: The Company spends a significant amount for acquisition
of rights to movies and music across its broadcast, digital and international business.
With increasing competition, content creation and content acquisition costs would
rise.

 Failure to retain best talent: Failure to evolve organization structure and culture
could lead to loss of ability to attract, develop and retain key creative, commercial
and management talent.

 Failure to make proper use of technology: Absence of processes embedded with

Big Data technologies and advanced analytics which complement management
decision making could restrict the ability to leverage data repositories and tools
existing in ecosystem.
All the above factors shown External risk factors, Business environment risk factors,
Regulatory risk factors and the Internal risk factors.
Any slowdown in India’s economic growth will reduce the demand for advertiser’s
products. This will have negative impact on the revenues. Zee Entertainment derives
majority of its revenues and profits from the flagship channel 'Zee TV' which is a
general entertainment channel. However the viewership and revenue share of GEC
channels are seen on a declining trend while that of niche channels is increasing.
Opportunities for the company would be as follows.

 Benefit from the robust growth of the Entertainment and Media sector: The
future of the entertainment industry will be decided on the interplay of a number of
factors like consumerism, advertising spend, content, pricing, technology and
regulation. With the changing taste and preference of the views, company can bring
new content and experiment it.

 Digitisation: Subscription revenues are projected to be the key growth driver for the
Indian television industry over the next five years. Subscription revenues will
increase both from the number of pay TV homes as well as increased subscription
rate
 CHAPTER 11: REFERENCES
 www.equitymaster.com
 www.zeeentertainment.com
 www.indiainfoline.com
 www.business-standard.com
 www.economictimes.indiatimes.com
 www.slideshare.com>annual-report-analysis-zee-enteratinment>
 www.shine.com
 www.greatplacetowork.in
 www.moneycontrol.com
 www.bseindia.com
 www.livemint.in
 www.zauba.com