DigitalDeepak Internship

Program - Class 1

Starting at 9:05 PM. Ends at 10:30 PM.

We will be recording the session. Link will be shared.

You will also get the slide decks.
• Thanks for coming to the class promptly. Points for attendance.
• Take a notebook and pen and keep it with you for note taking.
• Every class will have theory and practical part.
• Assignment will be given at the end of the class.
• Form for submitting the assignment will be shared.
• Submit the assignment before December 25th. Else it will lapse.
• Payment will be done within 48 hours of assignment approval and
rating.
• Assignments will be scored on a scale of 1-100 by a team of evaluators.
• Webinar will be recorded and you can watch it again.
• Best students will get to work on live projects.
 Class 1: Finding the Gold

Deciding where to compete is half your

success.
The Ever Expanding Market

Market needs always expand because

solutions to needs give rise to new needs.
Infinite number of niches available.
A little bit about global economics
• The economy of a country goes up when the average age of
the country goes up. People spend more.
• Economy goes down when average age goes up above 50,
household spending goes down.
• Debt creates money.
• Deflation of money supply happens when people start
repaying debt.
• Down worry about recession. People will always pay money
for value.
• During recession strong companies survive, weak companies
fail.
Key Basic Skill: Communication
• In this program, we will have a key focus on
communication and writing skills.
• Communication helps in content creation, sales and
becoming a successful professional or entrepreneur.
• Lots of writing work will be involved with each
assignment.
• If your communication is not good enough, make a
commitment to improve it.
Easy ways to master communication
• Read a lot (30 minutes a day) - start with simple books
and move to complex ones.
• Listen to podcasts (30 minutes a day)
• Write a lot, the more you write, the better you can write.
(500 words a day).
• Watch English sitcoms (Office, Seinfeld, Silicon Valley &
more).
What is the future of Digital Marketing?
• Digital marketing will not die because marketing
will not die.
• As needs and products keep going up, you need
ways to market them
• The world is moving towards digital. Consumer
behaviour is changing.
• Marketing + Technology = Digital Marketing.
• Digital marketing is simply a better way to do
marketing.
 How Integrated Digital Marketing Works

Email Marketing

Paid Advertising Sell & Convert

Content Marketing

SEO Social Media

 How to Select a Niche
• Combination of Talent, Passion & Market opportunity
• You will get better at something only if you enjoy doing it.
• If you enjoy doing something, you will get better at it.
• A market will become bigger and complex over time, without
exceptions. (Digital Marketing > SEO > SEO for eCommerce)
• If you are everything to everyone, you will be nothing to no
one.
• The Riches are in the Niches!
• Money, Health & Relationships
• 10,000 Rupees x (0.1% of 1,000,000) = 1 Crore INR.
3 Minute Break
How to Do Market Research

• Scratch your own itch. You will understand

the problem well when you have that
problem.
• Example: Exotel was born out of a need
from another product.
• Example: BikeAdvice, AWS
• If you have a problem, and don’t find a
solution, there is a good chance others have
the same problem.
 Keyword Research

• Find what people are searching for - best way

to find market need.
• Use Keyword Tools: Adwords Keyword Tool,
UberSuggest, Answer the Public, Ahrefs, Moz,
SEMrush, Search Console, KeywordTool.io
• High purchase intent = market opportunity.
(Not news, humour and research based
keywords).
Competitor Research

• Find what people are searching for -

best way to find market need.
• Use Keyword Tools: Adwords Keyword
Tool, UberSuggest, Answer the Public,
Ahrefs, Moz, SEMrush, Search Console.
• High purchase intent = market
opportunity. (Not news, humour and
research based keywords).
 Google Trends

• Find out how topics are getting hot or not.

• Find out how competitor brand names match with your
brand name.
• Find out topics across countries.
 Assignment

• Write in 500-1000 words on what you have learned

today.
• Publish it on your blog. Mention the internship
program. (Link to DigitalDeepak.com - Optional)
• If you don’t have a blog, publish it on the Learn Digital
Marketing Facebook Group. Medium.
• Submit the link to the blog on the form I share with you.
• Share the post on social media.
 Assignment
• Write down 3 topics (niche) that you usually
read or learn about.
• Generate 5 Keywords for each topic of
interest. Total 15 keywords.
• Find out search volume for each of these
keywords.
• Convert the 5 keywords into 3 articles titles
that can be written for your audience. (Total
9 Article Titles).