A

Project Report
On
[ Balaji Wafers Pvt Ltd]

Submitted By :-
Bhavya dave
F.Y B.B.A 2 Semester
Guide By: -
Prof . Patel Bhumika
Prof. Parekh Maulika
Submitted To: -
-Rudra Collage Of Business Administration

CHAPTER: - 1
COMPANY PROFILE
1.1 NAME : -

Balaji Wafers Pvt Ltd

1.2 Register Address: -

Kalawad Road Near IOCL petrol
 Pump vajdi, Ta, Lodhika, Gujarat , 360021

1.3 Brief history: -

Balaji company started in 1976 by the members of

Virani Group, when Chandubhai and his brothers Bhikhubhai and
Kanubhai migrated from a small village Dhun Dhoraji, Jamnagar
district of Gujarat. Their father Popatbhai Virani was a farmer, who
sold ancestral agriculture land and gave Rs. 20,000 to them to
venture into business.
The Viranis invested in farm equipment, but could not
succeed and lost the money. Kakubhai and his brothers started a
wafer business from a canteen of a cinema hall in Rajkot in 1974.
Until 1989, the wafers were produced at the Viranis' house and
distributed in and around Rajkot city.
By their retail success they were inspired to set a
semi-automatic plant instead of preparing wafers by the traditional
frying method. The product gradually reached every part of Gujarat,
and the Viranis wanted to take over the whole western India, so the
biggest automatic plant of Gujarat came into the picture.
In the initial stage Balaji Wafers Pvt. Ltd. set up their plant at Aji
Vasad (Industrial Zone, Rajkot) with a new concept of making potato
chips. The main benefit they got is the readymade infrastructure
availability due to which their cost was reduced to large extent. They
operated there for around 22 years.
Balaji Wafers then set up their new fully automatic plant near
Metoda G.I.D.C. which is in the area of the village Vajdi, outside the
town of Rajkot.
Balaji Wafers had a tremendous growth in the chips sector in
the 2007-2016 decade, outwitting the marks of major players like
Lays', Kurkure, Parle and Bingo. The company aims at a similar
market grab in the frozen foods and fries sector dominated by
McCain Foods, by launching a new line of production under the
Iscon-Balaji Foods brand.

1.4 Mission: -

Balaji Group perceive in growth rather say

development to touch the sky. The company will enhance its product
range by adding some futuristic and Indian traditional taste company
will plan to some extruded snacks and western products to their
Global market. Recently company has acquired more space where its
entire namkeen unit will be shifted.

In the diverse Indian market of packaged potato chips and snacks.

Balaji wafers intend to pull way ahead of its competitors with its newly
installed fully-automated Food-Tech Potato Processing Machinery.
1.5 Vision: -

It is a clear vision of Balaji group. This vision meets the buying

capacity of an average Indian and it also reflects the motto to provide
best quality product line. At present company has a lion’s share in
Gujarat and high volumes of sales in Maharashtra and Rajasthan
region. To date company get 20 percent growth per year and
marching towards new horizon for success. Anytime, anywhere, with
Balaji group get the fruits of vision.

1.6 Products: -
1
Organisation :-
Balaji Wafers follows line and staff type of
organization structure line and staff organization means to prepare plans to
take vital decisions and to implement them effectively all these function
cannot be performed simultaneously by a single person hence there
emerged a system where in line officers received advice from the staff
experts the organization structure is as follows.

CHAIRMAN
 ↓
MANAGIND DIRECTOR

↓
DIRECTORS

TECHNCAL DIRECTOR MARKETING DIRECTOR R & D DIR.

GENERAL MANAGER

MARKETING PRODUCTION FINANCE PERSONNEL

AREA SEARCH MAN. SUPERVISOR C.A. GM & MD

SALESMAN WORKER ACCOUNATNAT

Clerk
SALESMAN WORKER ACCOUNATNAT

SALESMAN WORKER ACCOUNATNAT

 A
Project Report
On
[ Balaji Wafers Pvt Ltd]

Submitted By :-
Bhavya dave
F.Y B.B.A 2 Semester
Guide By: -
Prof . Patel Bhumika
Prof. Parekh Maulika
Submitted To: -

-Rudra Collage Of Business Administration

 CHAPTER: - 1
COMPANY PROFILE
1.1 NAME : -

Balaji Wafers Pvt Ltd

1.2 Register Address: -

Kalawad Road Near IOCL petrol
Pump vajdi, Ta, Lodhika, Gujarat , 360021
1.3 Brief history: -

Balaji company started in 1976 by the members of Virani Group, when

Chandubhai and his brothers Bhikhubhai and Kanubhai migrated from a small
village Dhun Dhoraji, Jamnagar district of Gujarat. Their father Popatbhai Virani was
a farmer, who sold ancestral agriculture land and gave Rs. 20,000 to them to
venture into business.
The Viranis invested in farm equipment, but could not succeed and
lost the money. Kakubhai and his brothers started a wafer business from a canteen
of a cinema hall in Rajkot in 1974. Until 1989, the wafers were produced at the
Viranis' house and distributed in and around Rajkot city.
By their retail success they were inspired to set a semi-automatic
plant instead of preparing wafers by the traditional frying method. The product
gradually reached every part of Gujarat, and the Viranis wanted to take over the
whole western India, so the biggest automatic plant of Gujarat came into the picture.
In the initial stage Balaji Wafers Pvt. Ltd. set up their plant at Aji Vasad (Industrial
Zone, Rajkot) with a new concept of making potato chips. The main benefit they got
is the readymade infrastructure availability due to which their cost was reduced to
large extent. They operated there for around 22 years.
Balaji Wafers then set up their new fully automatic plant near Metoda G.I.D.C.
which is in the area of the village Vajdi, outside the town of Rajkot.
Balaji Wafers had a tremendous growth in the chips sector in the 2007-2016
decade, outwitting the marks of major players like Lays', Kurkure, Parle and Bingo.
The company aims at a similar market grab in the frozen foods and fries sector
dominated by McCain Foods, by launching a new line of production under the Iscon-
Balaji Foods brand.
1.4 Mission: -

Balaji Group perceive in growth rather say development to touch

the sky. The company will enhance its product range by adding some futuristic and
Indian traditional taste company will plan to some extruded snacks and western
products to their Global market. Recently company has acquired more space where
its entire namkeen unit will be shifted.

In the diverse Indian market of packaged potato chips and snacks. Balaji wafers
intend to pull way ahead of its competitors with its newly installed fully-automated
Food-Tech Potato Processing Machinery.

1.5 Vision: -

It is a clear vision of Balaji group. This vision meets the buying capacity of an
average Indian and it also reflects the motto to provide best quality product line. At
present company has a lion’s share in Gujarat and high volumes of sales in
Maharashtra and Rajasthan region. To date company get 20 percent growth per
year and marching towards new horizon for success. Anytime, anywhere, with Balaji
group get the fruits of vision.
1.6 Products :-
1.7 Form Of Organisation :-
Balaji Wafers follows line and staff type of organization
structure line and staff organization means to prepare plans to take vital decisions and to
implement them effectively all these function cannot be performed simultaneously by a
single person hence there emerged a system where in line officers received advice from the
staff experts the organization structure is as follows.
1.8 Organisation structure :- CHAIRMAN

↓
MANAGIND DIRECTOR

↓
DIRECTORS

↓
TECHNCAL DIRECTOR MARKETING DIRECTOR R & D DIR. R & D DIRECTOR

GENERAL MANAGER

MARKETING PRODUCTION FINANCE PERSONNEL

AREA SEARCH MANAGER SUPERVISOR C.A GM & MD

SALESMAN WORKER ACCOUNATNAT

Clerk
1.9 Location issue :-

Location plays an important role in establishment of a new unit

every business entrepreneur of a business unit must give full consideration to the suitable
location for enterprise because success or failure is highly depended on the location for
enterprise because success or failure is highly depended on the location of the unit
optimum location point is expected to give the lowest unit cost of production as well as of
distribution and hence it can be most profitable for the business an entrepreneur must be
choosing an ideal location at the time of launching the enterprise in other words all the
pertinent factors influencing location will have to be taken into account and weighed very
carefully.
1.10 Awards and Achievements’: -

People’s love is the most memorable achievements. Truly, that helped

BALAJI group them to reach its fame across the globe. Apart from this, economic time
recognized Balaji group as ‘SULTAN OF WAFERS’ and international magazine i.e. Asia pacific
food online published a special article with ‘CHIP OFF THE OLD BLOCK’ tag. Balaji group is
also a member of snacks food association. Balaji group believes in sheer performances
which win a accolade of people and media at same time.

 The comapnay Has 51 + product range and 93 + SKUs.