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  • Princess Condes - Task 4: Numi Tea Case Study PDF

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    Numi Tea targets young, urban consumers, especially college students. They use the marketing mix of the 4Ps - price, product, place, and promotion. Numi differentiates itself by targeting consumers in places like college campuses where people care about sustainability, fair trade, and organics. It partners with university food services to include its teas in prepaid meal plans, appealing to college students on a budget.

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    Numi Tea targets young, urban consumers, especially college students. They use the marketing mix of the 4Ps - price, product, place, and promotion. Numi differentiates itself by targeting consumers in places like college campuses where people care about sustainability, fair trade, and organics. It partners with university food services to include its teas in prepaid meal plans, appealing to college students on a budget.

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    153 views1 page

    Princess Condes - Task 4: Numi Tea Case Study PDF

    Uploaded by

    Princess Condes
    Numi Tea targets young, urban consumers, especially college students. They use the marketing mix of the 4Ps - price, product, place, and promotion. Numi differentiates itself by targeting consumers in places like college campuses where people care about sustainability, fair trade, and organics. It partners with university food services to include its teas in prepaid meal plans, appealing to college students on a budget.

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    GUIDE QUESTIONS:

    1.HOW WILL YOU DESCRIBE THE TARGET MARKET OF NUMI TEA ? Explain.
    -Young, Cool and Urban. They need to put energy in targetting Younger and College market.

    2. WHAT IS THE MARKETING MIX USED BY NUMI TEA ? Discuss the Combination
    - They use 4P's which is the Price,Product,Place and Promotion. Numi’s marketing plan
    consists of targeting their consumers in places or areas that they know their consumers will be.
    They launched an initiative to raise awareness of the product on campuses where people are
    more inclined to be interested in issues in sustainability fair-trade and organics. College
    students in general have less money to spend so numi approached a food service departments
    of universities where they serve the tea as a part of their prepaid meal plans. Their marketing
    plan is a success that they can promote it to other consumers.

    3. HOW IS NUMI TEA DIFFERENTIATED FROM ITS INDUSTRY?Give Details.

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