“A STUDY ON PRODUCT PACKING AND ITS

IMPACT ON CUSTOMERS BUYING

BEHAVIOUR”

PROJECT REPORT

SUBMITTED TO THE UNIVERSITY OF CALICUT

IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR
THE AWARD OF THE DEGREE OF
BACHELOR OF COMMERCE

Submitted by
SAJAD. M
[Reg.No KIAPBS0036]

SCHOOL OF DISTANCE EDUCATION

UNIVERSITY OF CALICUT
2015 - 18
 DECLARATION

I SAJAD. M, do hereby declare that this project report entitled ““A

STUDY ON PRODUCT PACKING AND ITS IMPACT ON CUSTOMERS

BUYING BEHAVIOUR” is a bona fide record of the project work carried out

by me during the academic year 2017-2018 in partial fulfillment of the

requirements for the award of the degree of B.Com of the University of

Calicut. This work has not been undertaken or submitted elsewhere in

connection with any other academic course.

Place

Date Name & sign

 CERTIFICATE
This is to certify that this project report entitled ““A STUDY ON

PRODUCT PACKING AND ITS IMPACT ON CUSTOMERS BUYING

BEHAVIOUR” is a genuine work done by SAJAD. M , Sixth Semester B.Com

Student (Private study) in partial fulfillment of the requirement of the B.Com.

Degree, University of Calicut.

Place: Signature

Date: NAME:

(CO-ORDINATOR)
 ACKNOWLEDGEMENT
In connection with the project report which is to be submitted as a part of

B.Com Degree of the University of Calicut, I proudly utilizes the opportunity

to express my heartful thanks to my beloved teachers and my friends, who

helped me with valuable suggestions, encouragement, inspiration and timely

guidance.

I would be failing in my obligation, if I do not mention the

encouragement provided by my beloved parents and relatives.

SAJAD. M
 CONTENTS

PAGE
CHAPTER TITLE
NO

1 INTRODUCTION 01 – 07

REVIEW OF
2 08 – 10
LITERATURE

THEORETICAL FRAME
3 11 – 21
WORK

DATA ANALYSIS AND

4 22 – 39
INTERPRETATION

FINDINGS,
5 SUGGESTIONS AND 40 – 43
CONCLUSION

APPENDIX 44 – 45

BIBLIOGRAPHY 46
 LIST OF TABLES
TABLE PAGE
TITLE
NO. NO.
1 DEMOGRAPHIC CLASSIFICATION 23
OPINION OF RESPONDENTS ABOUT PACKAGING
2 24
OF PRODUCT
THE DEPENDANCY OF RESPONDENTS ON
3 25
PURCHASING PRODUCTS
COMMODITIES PURCHASE BY CONSIDER
4 26
PACKAGING
SATISFACTION FROM THE SPECIFICATION IN
5 27
PACKAGING
READING OF PRINTED INFORMATION ON THE
6 28
PACKAGING
RESPONDENTS GETTING INFORMATION ABOUT
7 29
THE PRODUCT THROUGH PACKAGING
8 SATISFACTION LEVEL OF PACKAGING 30

9 FACTORS INFLUENCE IN PACKAGING 31

PACKAGING OF PRODUCT INFLUENCE THE
10 32
BUYING BEHAVIOUR
11 HOW FAR INFLUENCE THE PACKAGING 33
OPINION OF RESPONDENTS ABOUT PRODUCT
12 34
SEACRITY IN PACKAGING
13 PREFERENCE ON PACKAGED PRODUCT 35
OPINION ABOUT INNOVATIVE CHANGES IN
14 36
PACKAGING AFFECT THE BUYING BEHAVIOUR
OPINION ABOUT PACKAGING SHOWS FEATURES
15 37
OF THE PRODUCT
OPINION ABOUT CHANCHES OF BRAND DUE TO
16 38
PACKAGING
OPINION ABOUT PACKAGING INCREASES
17 39
BUYING HABITS
 LIST OF DIAGRAMS

TABLE PAGE
TITLE
NO. NO.
OPINION OF RESPONDENTS ABOUT PACKAGING
1 24
OF PRODUCT
THE DEPENDANCY OF RESPONDENTS ON
2 25
PURCHASING PRODUCTS
COMMODITIES PURCHASE BY CONSIDER
3 26
PACKAGING
SATISFACTION FROM THE SPECIFICATION IN
4 27
PACKAGING
READING OF PRINTED INFORMATION ON THE
5 28
PACKAGING
RESPONDENTS GETTING INFORMATION ABOUT
6 29
THE PRODUCT THROUGH PACKAGING
7 SATISFACTION LEVEL OF PACKAGING 30

8 FACTORS INFLUENCE IN PACKAGING 31

PACKAGING OF PRODUCT INFLUENCE THE
9 32
BUYING BEHAVIOUR
10 HOW FAR INFLUENCE THE PACKAGING 33
OPINION OF RESPONDENTS ABOUT PRODUCT
11 34
SEACRITY IN PACKAGING
12 PREFERENCE ON PACKAGED PRODUCT 35
OPINION ABOUT INNOVATIVE CHANGES IN
13 36
PACKAGING AFFECT THE BUYING BEHAVIOUR
OPINION ABOUT PACKAGING SHOWS FEATURES
14 37
OF THE PRODUCT
OPINION ABOUT CHANCHES OF BRAND DUE TO
15 38
PACKAGING
OPINION ABOUT PACKAGING INCREASES
16 39
BUYING HABITS