Definition of Terms

In this section, the researcher will define some terms to justify, explain and discuss which
is really expound the thought and help the readers to understand some terms that used by the
researcher to touch and cope up the context of the studies.

A. Entrepreneur: A person who organizes and operates a business or businesses, taking on

greater than normal financial risks in order to do so./ An entrepreneur is an individual
who creates a new business, bearing most of the risks and enjoying most of the rewards.
The entrepreneur is commonly seen as an innovator, a source of new ideas, goods,
services, and business/or procedures.1
B. Facebook platforms: a set of application programming interface and tools provided by
Facebook to third-party developers, allowing them to create application to interact with
core Facebook features.2
C. Facebook Advertisement: purchased on an auction basis, where advertisers are charged
based on clicks, impressions or actions.3
D. E-business management: refers to the use of the web, internet, intranets, extranets or
some combination thereof to conduct business. E-business is similar to E-commerce, but
it goes beyond the simple buying and selling of products and services online.4
E. Mobile device management: Mobile device management relies on endpoint software
that lives in a data center. The device by communicating with application programming
interface built directly into device operating system.5
F. Brand awareness: is a marketing term that describes the degree of consumer recognition
of a product by its name. 6

1
In line with the definition above, entrepreneur also a promoter in the entertainment industry.
Google Dictionary, “Google” http://www. Google.com/search?q=entrepreneurs+meaning&oq
=entrepreneurs+&aqs=chrome-mobile&e=UTF-8 (accessed by December 19, 2019).
2
A software environment for developing Facebook application. Technopedia,
”Facebook Plaform” http:www.technopedia.com/definition/27916/facebook-platform (Accessed by December
19,2019).
3
Facebook advertisement create and publish all types of ads, either through Facebook’s self-service
interface that comprehend a tool for managing Facebook Advertisement.
Qwaya “Facebook Advertisment”, http:www.qwaya.com./facebook-ads/guide-to-facebook-ads
(Accessed by December 19,2019).
4
E-business includes a much wider range of businesses processes, such as supply chain management,
electronic order processing and customer relationship management. E-business processes, therefore, can help
companies to opereate more effectively and efficiently.
Technopedia, “Electronic Business” http:www.technopedia.com/definition/1493/electronic-business-e-business.
(Accessed by December 19,2019).
5
Techtarget.com”Techtarget.com” http: www.google.com/amp/s/searchmobile
computing techtarget.com/mobile advertisment =device-managemet. . (Accessed by December 19,2019).
6
Creating brand awareness is a key in promoting a new product or reviving an older brand ideally,
the distuinguish the product from its competition .
Investopedia “Brand Awareness” http:www.investopedia.com/termsb/brandawareness .asp
(Accessed by December 19,2019).
 G. Digital technologies: A electronic tools, systems, devices and resources that generate,
store or process data. Well known example include social media, online games,
multimedia, mobiles games and brand. 7
H. Digital medium: That are encoded in machine-readable formats. Digital media can be
created, viewed, distributed, modified and preserved on digital electronics devices.8

7
Victoria state government “ Teach with digital technologies”
http: www.education.vic.gov.au/schoolteachers/teachingresources/digital /Pages/teach.aspx. (Accessed by
December 19,2019).
8
C.F. physical material such as Facebook used for archiving or storage of digitized data text, graphics,
audio,and video files. Business Dictionary, “Digital medium”, http:www. Businessdictionary.com/definition/digital-
medium.html. (Accessed by December 19,2019).