ENTREPRENEUR MODELLING

HARAPANKU TEA BREW & TOAST

By:
Fanuel lihardo Damanik
NIM:29119047
MBA CCE 61

MAGISTER OF BUSINESS ADMINISTRATION

SCHOOL OF BUSINESS AND MANAGEMENT
INSTITUT TEKNOLOGI BANDUNG
2019
Company Profile

Business Name Harapanku Tea Brew&Toast

Type of Business Food & Beverage
Type of Product Artisan tea and various types of food
Established since Maret 2019

Harapanku Tea Brew & Toast is a cafe that serves a variety of serving artisan tea directly
from the village of Sidamanik and coupled with snacks and heavy meals. This cafe is located at Jl.
Stadion no.14 Medan and joined a cancer surgery clinic. The importance of tea consumption must
be recognized by the public because it needs to consume antioxidants for the body, such as
antioxidants, which can help increase the body's metabolism.

From the three method that explained which disruptive innovation, the lean start – up and
design thinking. this company is more implementing design thinking method because
understanding consumer is important thing in this company. by empathizing with consumers helps
us create new products and services for customers, to increase productivity in internal operations.
And design thinking help us to solve company problem and eventually will create a new idea and
innovation. the empathy process can be done by dialoguing with consumers or giving surveys

Disruptive Innovation method cannot be implementation in this company because in

culinary business all have their own segments, innovation can still be done without disrupted other
business. The lean concept can be applied in this company because when we want launch new
product in our company we need test before we launch the menu, by make a MVP (Minimum
Viable Product) and give to potential customers for free and get feedback from customer and we
can decide whether we have pivot or continue to lunch our product. And with lean concept we
know the right criteria for choosing the right type of food, the right pricing.
Business Model

 Tea Brewing &  High quality  Instagram

Toast product  Facebook  The elderly
 Maintenance  Friendly  Whatsapp  Youth
 Supplier
cafe service  Patient & doctor
 Tea
community  Convenient  Tea Community
facilities  Adult
 Outlet
 Raw material
 Delivery
 Utensils

 Salary  Direct selling

 Raw material  Online selling
 Operating cost