THE EFFECTIVENESS OF GENKI SUSHI’S LATEST TECHNOLOGY IN

BONIFACIO GLOBAL CITY , TAGUIG BRANCH.

 CHAPTER 1: INTRODUCTION

GENKI SUSHI HISTORY

Genki Sushi is a chain of conveyor belt sushi restaurants established in 1990. It all started with
the young Japanese sushi Chef Fumio Saito. In December 1968, He created the first revolving
conveyor belt to serve sushi, combining serving traditional sushi with modern technology.

Mission

We are committed to provide the highest quality of Japanese food with a unique delivery system
(Kousoku Express Train System) and excellent service to customers.

Vision

Open business units within and outside Metro Manila, which will position us as leaders in the
sushi restaurant business, offering the highest quality and experience to our customers, as well as
the best workplace for our personnel.

TARGET MARKET

Genki Sushi’s target markets are people with middle upper income levels. Consumers of Genki
Sushi are not limited by age or gender because our products can be enjoyed by everyone.
However, we do not recommend pregnant women to consume any types of products that are raw.

TECHNOLOGY INNOVATION HISTORY

THE GENKI HISTORY

1968 – the story of Genki sushi began with the vision of a 24yrs old Japanese sushi chef, Fumio
Saito. Saito dreamed of creating a modern sushi restaurant with an unusual feature known as a
‘Kaiten’ ( literally translated as ‘revolving’). December 1968, he created the concept of ‘kaiten
sushi’ and pioneered use of a revolving conveyor belt serve sushi, combining serving traditional
sushi with modern technology.

1990- Not long after, kaiten sushi became a household name in the religion of Japan. In 1990,
Genki Sushi Co. Ltd was established and in 1991, listed on the Tokyo Stock Exchange. With its
dedication of freshness, the company quickly gained public support quickly gained public
support and successfully expanded further throughout Japan.

1992- Genki Sushi’s move into international arena in 1992 marked a new era for the company
with rapid regional expansion worldwide over the years. Today, Genki Sushi has outlets opening
in Sigapore, Hong Kong, Indonesia, Kuwait Philippines, China, Australia, Cambodia, Thailand
and Hawaii.

2008- Genki Sushi launched the first “Kousoku Express” store in Japan as a latest innovation to
better serve customers heir orders the freshest and fastest way.

2011- Singapore re-introduced Genki Sushi at Orchard Central as the first sushi restaurant in
Singapore that operates and delivers sushi via “Kousoku Express” system. This allows
customers to instantly order their favorite sushi on a wireless touch-screen panel and receive
their orders via the speedy double rail system. Genki Sushi Singapore was also first “Kousoku”
Genki out of Japan.

2018- Todays, Genki Sushi Singapore operates a total of 6 outlets and with more to come.
 CHAPTER 2: PRODUCTS AND SERVICES

FUNCTION, USES AND PROCESS

Each table has access to the kaiten (conveyor) but Genki is a bit different each booth has their
own hot water spout with green tea powder so you can just make your own. There’s a menu
stuck on the side but they also provide the traditional menu.

Genki Sushi-Sushi Delivery

The sushi are delivered using ingenious vessels like this space shuttle, race cars and even Astro
boy deliver the sushis.

Genki Sushi-Ordering System

You will place your own orders on the touch screen system. You just drag you orders into a
facsimile of the delivery vehicle. Each one can hold 5, once you send it the kitchen will start
making them and send them out. You’ll know the orders are arriving when the indicator lights up.

SWOT ANALYSIS

Strengths Weaknesses
Strategic location. New and unknown brand.
Fast service. High start-up cost.
Family friendly restaurants. Relatively high price.
Wide range to suit your palette. High cost for imported ingredients.
Choice to customize your meal.
Imported ingredients.
Opportunities Threats
Focus on a single product. High cost of living.
Modern and trendy concept. Competitors.
High rate of customers. - Japanese hotels & restaurants.
Filipinos like new concepts prefer new - Chinese Restaurants.
cuisines. - Fast food Chains.

COMPETITIVE ADVANTAGE

Genki Sushi specializes in selling sushi with customers helping themselves to the food from a
conveyor belt. The restaurants are also located in prime sites in Metro Manila. Genki Sushi
caters young professionals and those people looking for Japanese food in a stylish and informal
environment. Typically the standard menu includes 30 sushi, 7 appetizers, and 6 sashimi dishes
with ongoing product development. One of their product development was adapting the local
food of the country where they branched out or been franchised. The concept has proved very
successful and there are often long queues at peak times. The restaurant has a strong “club”
mentality that is enhance by loyalty cards, which can be used to accumulate bonus points for
various benefits (discounts on food prices and also gifts, invitations to member-only parties, and
activities).

Genki Sushi aims to provide quality Japanese food at reasonable prices, and at the same time
trying to combine that traditional sushi service with modern technology.

THE PRODUCT COST (TECHNOLOGY)

Genki Sushi is the famous chain of conveyor belt sushi restaurants in Japan. They have already
placed branches in various Asian countries like Singapore and Cambodia and in different states
in the US like California and Hawaii.

For the Philippines, Genki Sushi already has six branches – Ayala Malls the 30th, Bonifacio
Stopover, SM Aura Premier, SM City North EDSA, SM Megamall, and UP Town Center. If you
have already dined at Genki Sushi in Japan, you’ll immediately notice the difference in price.
The price point here in Manila is 2-3x more expensive. The team from Genki Sushi explain that
this is because the majority of their ingredients/materials are sourced daily from Japan. Yes, you
read that right – they ship the fish DAILY to maintain their freshness and quality.

Knowing its presence internationally, how lucky is the Philippines to have its own special and
exclusive Genki Sushi dishes? These dishes were created by the local PH team and are inspired
by Filipino cuisine. Of course, the ingredients are still mainly sourced from Japan.
 CHAPER 3 PRODUCT ANALYSIS

CLIENT’S FEEDBACK

Based on some reviews by the customers of Genki Sushi on the website called Zomato, Genki
Sushi averages 4.2 stars with 39% give 5 stars, 43% for 4 stars, 13% for 3 stars, 3% for 3 stars
and 2% for 2 stars.

They also give comments like:

 Genki Sushi was also featured on some blogs and vlogs in Youtube. It’s a gimmicky place where
you can bring the kids to try out their unique ordering system but that’s all there is to the place.

POTENTIAL PROBLEMS

 Genki Sushi’s food prices are not that cheap.

 People might get tired of the concept within the next few years
 Competitors
 Reasonable price but not affordable for many Filipinos

BENEFITS (EXTERNAL AND INTERNAL)

 Significant reduction of necessary number of waiters, up to complete refusal of them.

 The average bill increases by 10-30%.
 Possibility of automating entirely by using different options
 Acceleration of service speed.
 Ready dishes pass by the client — direct motivation to additional orders.
 Very effective in buffet format.
 Attracts more clients by non-standard format of restaurant.
 CHAPTER 4: RECOMMENDATION AND CONCLUSION

RECOMMENDATION

Based on the findings different solution were made to further improve the speed of service,
customer perspective and employee performance, the researchers recommended the following:

1. Increase more new product variety.

2. Improve knowlwdgable service to assist every customers.
3. Produce combo packages for customer affordability.
4. Develop distinctive interior design for the restaurant ambiance.
5. Create innovative trends for their products.

CONCLUSION

This Chapter Conclude that Kousoku Express Train Systems to the customer to have a
comfortable and fastest way to give services through this latest technology and innovation. It
enhances our knowledge in using new technologies in restaurants and to be able to adapt with
trends.

Nowadays, People mostly rely on technology as part of their daily lives, not just only in
their usual environment but also restaurant builts their upgraded system for their fastest way to
give service for their customers.