Professional Documents
Culture Documents
Assignment 1 Example To Be Reviewed
Assignment 1 Example To Be Reviewed
MNGT 301-001
Assignment 1
Stephanie Schomer, the deputy editor of Entrepreneur magazine, explains how two
sisters, Caroline and Isabel Bercaw, went from average middle schoolers to millionaires with
their bath bomb products in her article “How These Teen Sisters Make $20 million a Year on
Bath Bombs” in the September 2019 issue of the Entrepreneur magazine. The Bercaw sisters
loved bath bombs, but not the mess that came with them, so they set out to find a solution. They
started testing new bath bomb recipes in their basement at home, as well as adding rings, toys,
etc. to the center of them as a gift to the users. According to Isabel Bercaw, they “took a batch to
a local art fair in Minneapolis to see if people would buy them” (Schomer, 2019). Schomer says,
“the girls spent the next year perfecting their recipe…returned to the annual art fair the following
year, this time with twice the amount of product [and] sold out again” (Schomer, 2019). From
there, the sisters realized this could become a successful business, which they named “Da Bomb
Bath.” They began to ask around at different businesses if they would be interested in selling the
bath bombs at their stores, meanwhile they were still learning the entrepreneurial process, as they
had no knowledge in any business courses. Their bath bomb products were being sold in 30 local
businesses in their town and eventually, they were being sold across the country. The sisters had
started with just the two of them in their business, but then included their mother to assist in
product delivery and as CEO, and before being picked up by Target, they had ten employees
total and were making “20,000 bath bombs a month” in their basement (Schomer, 2019). While
preparing for the products to be placed in 1,800 Target stores across the country, the product
inventory was so overwhelming in their house that the product had to be moved to a warehouse
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for storage. The girls began using software systems to keep track of product and to help make the
business function more efficiently. Currently, the girls make $20 million a year on these
products. By adding a surprise to the middle of the bath bombs, the girls targeted a new market
and set the standard for other company’s’ bath bomb products. Currently, their products are
being sold in Target, Ulta Beauty, Hot Topic, CVS, and many more. The sisters have also
extended their products and are now producing bath salts, bath shots, and body scrubs, alongside
The Bercaw sisters’ business venture supports the presence of entrepreneurial attributes.
They are passionate, determined, and always persevere, which has made their business a
booming success.
Caroline and Isabel Bercaw were passionate about continuing their hobby and soon
turned it into a business. The sisters were involved in moving forward every step of the way and
were always ready for the next objective. As Schomer says, the sisters were “pitching their
product to other local businesses, increasing their sales and learning with each new step” (2019).
The sisters wanted to find new ways to make their business grow and were passionate about
communicating to many people in their local community in order to make that happen. When
Schomer asked the Bercaw sisters about their business, they responded with excitement, which is
a clear indication of the passion they have for their venture (Katz, 2018, p. 30).
The attribution of passion leads into their determined attitudes. Isabel says they had
“talked about Target as a big dream and [they] thought maybe in five years [they] would be in a
place to pitch to [Target]” (Schomer, 2019). They started with a plan to sell their products in
local businesses and build up to a larger retail store, in this case, Target. Fortunately for them,
their hope of selling nationwide in this popular retail store came early, even when they weren’t
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looking for it. Currently, Caroline Bercaw is a senior in high school and Isabel is a freshman in
college and is majoring in entrepreneurship, but Isabel Bercaw says they will be able to take the
knowledge they learned throughout this business venture and apply it to whatever they choose to
The Bercaw sisters also have the attribution of perseverance, which is fueled by their
passion and determination. They had started their entrepreneurial venture by testing the bath
bomb products and seeing how they would sell at a local art fair, which they sold out at
(Schomer, 2019). They decided to return the following year with an improved product and sold
out once again (Schomer, 2019). This displays perseverance because the sisters wanted to fix any
errors in their product before selling them. Also, Isabel Bercaw says they “never had any formal
business education” (Schomer, 2019). However, this did not stop them. Isabel goes on to say that
they would “ask [their] parents, research online, call business owners…[and] reach out to
anyone” (Schomer, 2019). The sisters would find someone or something that could help them
when they could not solve a problem, take the next step in their business venture, or just simply
The Bercaw sisters have the entrepreneurial attributes of passion, determination, and
perseverance, which has helped their business form into the success that it is today. This
company, which was built from the ground up, started when the two entrepreneurs were in
middle school and at the young ages of 11 and 12. Now, Da Bomb bath products generates $20
million a year, but it wasn’t without hard work and the incredible drive of these two women.
With this in mind, it seems apparent that Da Bomb bath products will continue to flourish in the
retail industry.
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Works Cited
Katz, J. A., & Richard Green (2018). Entrepreneurial Small Business (5th e.). New York, NY:
McGraw-Hill Education
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Schomer, S. (2019, August 20). How These Teen Sisters Make $20 Million a Year on Bath