Concept Note

by: JM Cuadra

Organizational Communication Audit: A Basis of Communication Policy for SR-Marz Fuel

Background of the Study

Communication is the process of sending and receiving the message. Communication is the
transfer of ideas, information, opinion, and the view from one source to another in a pre-occupied, pre-
conceived and pre-arranged or symbol.

Effective communication in an organization is its backbone, people are not only the creative
who engages in communication with each other, but they are only spices that do business with one
another. Effective communication happens once the specified impact is that the results of intentional
or unintentional information sharing, that is taken between multiple entities and acted on within
the desired means. This effect also ensures that the message is not distorted during the
communication process. Effective communication ought to generate the specified impact and
maintain the impact, with the potential to extend the impact of the message. Therefore effective
communication serves the purpose for which it was planned or desired.

An organizational communication audit is a formal evaluation of an organization's ability to

communicate. This type of audit assesses factors such as the effectiveness of communication, the rate at
which communication occurs between different levels of management within the organization's hierarchy
and how the organization's culture approaches the role of communication (Bass, 2010).

The purpose of this research is to conduct an organizational communication audit to SR-Marz Fuel
to craft a communication policy.

Research Problem

The focal point of this study is to conduct an organizational communication audit will effectively
measure all communication-related components and its integration that contributes to, or
inhibits, smooth operations of SR-Marz Fuel. The purpose of this study to craft communication policy for
SR-Marz Fuel can address communication gaps and nuances within the organization.
Methodology

This study will use in-depth interview and review of secondary data that compel the required output
in getting rich information. In-depth interviews are mostly long-duration, face-to-face, interviews conducted
to achieve desired goals. The in-depth interview also known as one-on-one is a method of extracting more
detailed information or deep understanding of a subject or concept (Harvey, 2017).
The sampling of the study will be the department heads of SR-Marz Fuel. The researcher believes
that the selected samples are the best fit to get information and data in the conducting organizational audit
to SR-Marz Fuel.

References:

Bass, Brian (2010) “About Organizational Communication Audits: Retrieved from

https://smallbusiness.chron.com/organizational-communications-audits-17993.html

Harvey, L. (2012–2017). Researching the Real World. Retrieved from

https://qualityresearchinternational.com/methodology.