Professional Documents
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Voluntary Actions and Social Movements
Voluntary Actions and Social Movements
Voluntary Actions and Social Movements
This chapter argues that the study of the emergence, mobilization, and success of social
movements should be enriched from existing research on volunteering, civic engagement,
and the non-profit sector. To this end, it outlines what social movement studies can learn
from theories of volunteering and civic engagement by presenting various approaches to
why people come active, and points to the added value of voluntary research for social
movement studies with two illustrative case studies: the success of the US civil rights
movement and the emergence of the Green party in Germany. The chapter seeks to
demonstrate that the development of common and more integrated research agendas
allows for a more comprehensive picture of the various ways through which people come
together, organize collectively, and secure and fuel social change. As such, it endorses the
more recent cross-disciplinary dialogue between social movement studies and voluntary
research.
Keywords: social movements, voluntary research, volunteering, voluntary organizations, non-profit organizations,
NGOs, civil society
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Introduction
For a long time, the research agendas for civil society, volunteering, and social
movements have developed in parallel, and remained largely unconnected. Typically,
seminal work on social movements rarely references seminal work on volunteering and
civic engagement, and vice versa (McAdam, McCarthy and Zald 1996; Anheier and
Salomon 1999; Putnam 2000; della Porta and Diani 2006; Musick and Wilson 2008). This
is at first surprising given the overlap in subject matter; but it is also understandable
since all three fields have made great efforts to develop an interdisciplinary approach to
highlight different aspects of social reality. Only more recently has a growing body of
academic work emerged and begun to integrate these distinct literatures (Andrews and
Edwards 2004; Hasenfeld and Gidron 2005; Eliasoph 2013). What explains this recent
engagement with each other’s perspective?
First, social movement theorists have increasingly approached key theoretical problems
within the literature such as the determinants behind participation or alliance-building
under the heading of “collective action,” whereby “collective action” is defined in broader
terms than mere rational choice1 (see, e.g., Baldassarri 2009). Approaching these
problems as “collective action” phenomena invited scholars to look more at the interplay
between individual attitudes and social networks to capture the formation of common
identities and interests. By doing so, social movement theorists have also been motivated
to look beyond their field and to import key theoretical insights from other fields.
(Eliasoph 2013). The recognition of the increasing importance of these organizations adds
to our understanding of why this dialogue has come about.
Third, it has been learned that social movements require the participation of both civic
activists and volunteers to give voice to their demands and build up successful advocacy
coalitions; and, as social movements develop, their activities become more formalized in
organizational settings; they often transform into non-governmental or voluntary
organizations. Non-governmental or voluntary organizations are thus often both vehicle
and outcome of social movements.
Following the recent engagement of different bodies of academic work this chapter
outlines the contribution approaches to volunteering and civic engagement could make to
the study of social movements. First, we clarify the notions of volunteering and social
movements, then present various approaches to explain why people become active.
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Volunteering
• First, it draws a demarcation line between paid and volunteer work. In fact, in some
cases volunteers receive some kind of remuneration, which may be monetary. The
borderline between paid work and voluntary work may therefore overlap. For example,
an activist for a political advocacy groups may receive a stipend or honorarium.
(p. 496)
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person could carry out the respective activity, it is considered productive. For instance
practicing a musical instrument is not a voluntary service in terms of the definition,
whereas playing in an orchestra can be regarded as such.
• Fourth, persons who are legally obliged to provide “voluntary” services—like civil
servants as part of their job description—are not considered volunteers, even if they do
not receive adequate compensation.
Not surprisingly, the notion of what is volunteering and what is a volunteer varies across
countries and is closely related to aspects of culture and history. Before turning to more
economic aspects, it is useful to take a brief look at some of the sociological factors that
shape the meaning, form, and pattern of volunteering. Certainly, the British and American
concept of volunteering, the French voluntariat, the Italian volontariato, the Swedish
frivillig verksamhet or the German Ehrenamt have different histories, and carry different
cultural and political connotations (see Anheier and Salamon 1999).
A vast network of associations and foundations emerged in the middle and late
(p. 497)
nineteenth century, frequently involving paid staff, but run and managed by volunteers.
But unlike in the United States, the German notion of voluntarism as a system of
“honorary officers” took place in a still basically autocratic society where local and
national democratic institutions remained underdeveloped. This trusteeship aspect of
voluntarism began to be seen separately from other voluntary service activities such as
caring for the poor, visiting the sick or assisting at school. These latter volunteer
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activities remained the domain of the Church and, increasingly, also became part of the
emerging workers’ movement during the industrialization period.
It is, however, important to emphasize that at least in their cultural and historical
development, notions of volunteering are seen in relation to the public good, social
participation, political mobilization, and service to the community—and hence with
different implications for social movements.
In addition to different national traditions, voluntarism is also closely linked to the self-
understanding of larger non-profit organizations like the Red Cross. Voluntary service is
regarded next to the notions of humanity, impartiality, neutrality, independence, unity,
and universality—the seven fundamental principles of the International Federation of the
Red Cross and Red Crescent Movement (IFRC 1993 and 1999). It defines volunteers as
“individuals who reach out beyond the confines of paid employment and normal
responsibilities to contribute in different ways without expectation of profit or reward in
the belief that their activities are beneficial to the community as well as satisfying to
themselves” (IFRC 1993).
• activities that are remunerated, reported, and typically included in official statistics,
for example, full-time and part-time work covered by a formal contract;
• remunerated activities that are either legal or illegal but remain unreported, for
example, activities in the underground or shadow economy;
• activities that are unpaid and intended for parties outside households, for example,
volunteering; (p. 498)
• unpaid activities within households, for example, household chores such as cooking
and ironing; and
• other activities.
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The third category mentioned by Chadeau and Roy (1986) is of special interest and
includes all unpaid activities carried out for the benefit of an economic unit other than
the household itself. These non-market activities are set apart from both mutual aid and
forms of barter. Volunteering work is work in the sense that it is different from leisure;
and it is voluntary and therefore distinct from paid work. The objective distinction
between volunteer work and leisure is based on the third-party criterion, that is, the fact
that some activities are non-marketable (Hawrylyshyn 1977), since “it is impossible for
one person to obtain another person to perform instead” (UN 1993: 6–16). For example, a
sports club can either hire a paid coach or opt for asking someone to volunteer. Yet if
members choose to play some sport like tennis or soccer, they cannot pay a third party to
play for them without losing the benefits of playing (pleasure, fitness). Thus, membership
participation is leisure, coaching is work. Likewise, attending an environmentalist rally
involves participation and is therefore leisure, while organizing the rally without pay is
voluntary work.
From the subjective point of view, however, this distinction is not always clear
(Archambault et al. 1998). One source of confusion is tied to personal motivations and
dispositions, especially when volunteering is mixed with advocacy functions: can I pay
somebody to visit the sick or the handicapped instead of me? Another is the mix of
membership and volunteering. For example, some national Red Cross societies
traditionally make little distinction between members and volunteers, as do many political
parties, unions, and social movement organizations.
The distinction between voluntary and paid work is easier to make, and there is a clear
difference in the status of volunteers as opposed to employees, even though the
differences in atypical forms of work are increasingly becoming blurred. As a result,
intermediate positions exist between totally unpaid work and work paid at labor market
price. For example, volunteers, in particular when serving on boards, are frequently
reimbursed for related expenses, and some receive in-kind compensation. Similarly,
larger non-profit organizations in Germany provide benefits like health and accident
insurance to volunteers, and some charities cover the pension payments for those
working as volunteers overseas.
By contrast, some paid employees work for wages that are below market value. There are
a variety of reasons for this. For one, employees may be sympathetic to the aim of the
non-profit organization (e.g., humanitarian assistance, environmental protection, peace
movement) and not demand wages at the prevailing market rate. What is more, they may
see volunteering as an investment for gaining skills and experience, which is typically the
case for apprentices in many European countries, or trainees generally. Or they may be
required to take on lower wages (p. 499) because of labor market imperfections. Such is
the case in countries with structural unemployment problems such as Spain or France,
but also in virtually all developing countries where large portions of the population work
in a “gray zone” of paid and unpaid labor. Certainly, these examples go beyond the
narrower meaning of volunteering.
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On the other hand, the focus on the service provision aspects of voluntary work overlooks
the broader political implications and dimensions of any form of volunteering. Civil
society scholars have interpreted voluntary associations as schools of democratic practice
—as sites that allow citizens the acquisition of social and democratic skills they
subsequently utilize in social as well as political contexts (Putnam 1993; Verba,
Schlozman, and Brady 1995). Other scholars, in turn, have pointed to the political
economic dimensions that underpin the very development and practice of voluntary
associations with a philanthropic or charity mission (Anheier and Salamon 2006; Hall
2006; Anheier 2014). They stressed how non-profits developed out of prevailing socio-
economic and political order by delivering and complementing services of the emerging
welfare state.
Hence, following Eliasoph (2013), it could be argued that volunteering in any form of
voluntary association, professional or not, is an inherently political act. Volunteering and
associated non-political forms of voluntary organizations are also political if they do not
advocate for social or political change since they contribute to maintain the prevailing
social and political order with attended problems.
Social Movements
Tilly (2004) and Tarrow (1994) locate the historical origin of social movements in the late
eighteenth century, following the great economic, technological, social, and political
changes that accompanied these times (Rochester 2013: 28). “Social movements” can and
usually have been understood as “a loosely organized, sustained effort to promote or
resist change in society that relies at least in part on noninstitutionalized forms of
(p. 500) collective action” (McAdam and Boudet 2012: 56). They are themselves not
formally organized, but rather “networks of interaction” held together by shared goals,
beliefs, and concerns (Diani 1992: 13).
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In this sense, social movements constitute a form of voluntary association (see later);
although they are much broader than the notion of a formal association, political or not
(Walker 2013: 1): they involve multiple actors including individuals, coalitions, and other
groups as well as movements, at local, national or even international levels. The
environmental movements of the 1980s and Occupy and Indignados movements of the
2010s are cases in point (Anheier, Kaldor, and Glasius 2012).
While the activities of social movement have historically targeted the state authorities,
they have also concentrated on “other forms of authority, including firms, industry and
cultural systems” (de Bakker, den Hond, King, and Weber 2013: 576). It is important to
underline that, while voluntary associations have, generally speaking, a rather implicit
political dimension, social movements have an explicit political dimension: they have
specific political concerns and, in case, draw on “contentious politics,” that is, on other
political means than those provided by the existing institutional structure to express
these concerns and attain related goals.
Social movement theorists tend to pay only little attention to the activists and followers
that make up social movements, and who are typically the volunteers described earlier.
What is more, the boundaries between (non-)political forms of voluntary associations and
social movements are, in practice, not clear-cut. Overall, both represent forms of civic
engagement that encompass a political dimension; both are vehicles for their members’
shared enthusiasm, beliefs, and concerns and provide them with opportunities to interact
voluntarily, to develop common goals, values, norms, and ideologies; both contribute to
the social and political order—in particular as a great deal of political advocacy by social
movements happens in and through voluntary associations and NGOs. Moreover,
volunteering—the voluntary contributions of money, in-kind, and of time by individuals,
etc.—is the fundamental basis upon which social movements are able to put forward their
political cause. We argue that this common ground also justifies treating social
movements as a form of voluntary association. This suggests a look at theories of civic
engagement and volunteering to see, as proposed at the outset, how they could
contribute to our understanding of social movements.
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Although the systematic empirical study of volunteering is relatively new, the literature
on civic engagement suggests several main factors facilitating or inhibiting civic
engagement, in particular:
• Social capital
• Socio-economic factors
• Subjective dispositions
First, in terms of social capital, people’s social networks and thus group membership
helps to explain why people volunteer. Friends, family members, and colleagues, for
example, report about their experiences of volunteering thereby mobilizing others to do
so (Janoski 2010). Frequent interactions with peer groups enable the development of a
sense of solidary, which, in turn, “makes it more likely we will respond to calls to
volunteer on behalf of that group” (Musick and Wilson 2008: 218). Thus, social micro-
mobilization processes serve as one explanation: the broader a person’s social network
and the greater the number of different groups a person belongs to, the higher the
likelihood of volunteering. Putnam’s social capital thesis argues that participation in
voluntary activity provides individuals with social skills and by engendering trust in
others on an interpersonal basis increases the likelihood of a future civic engagement
(Putnam 1993). The thesis that previous civic engagement contributes to future
engagement has been substantiated by researchers in the UK (Pattie, Seyd, and Whiteley
2003).
Second, various studies have found that socio-economic factors have a significant positive
correlation with an individual’s disposition to volunteer. Both middle class membership
and higher formal levels of education make civic engagement more likely. The 2010 Civic
Life in America Report provides an illustration of the effect of the level of education on
volunteering (NCoC and CNCS 2011). A similar effect can be observed with regard to
higher incomes.
However, the effects of such variables are mitigated by structural factors. A meta-analysis
of fifteen studies by Costa and Khan (2003: 104) found that “in more diverse communities
people participate less as measured by how they allocate their time, their money, their
voting, and their willingness to take risks to help others.” This finding underscores
Almond and Verba’s (1963) key insight: the “context of participation” explains
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Third, subjective dispositions such as motives, values, norms, attitudes, and personality
traits play a key role. Barker (1993) has provided a range of motives why people
volunteer. He distinguishes between altruistic motives (such as a compassion for those in
need), instrumental motives (such as to gain new experiences and new skills or personal
satisfaction), and obligation motives (moral, religious duty). Of course, these motivations
rarely occur in isolation.
In several studies, the degree of religiosity, for example, has been identified as being one
of the most important factors in explaining variations in volunteering both within and
across countries (see, e.g., Wuthnow and Hodgkinson 1990). Einolf (2011) found a
positive and robust link between religiosity, pro-social orientation, and volunteering. Son
and Wilson (2011) interpreted the link as a function of socialization. Churches, as well as
schools, promote certain attitudes, among them the desire to help and do something good
for future generations.
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• the offering of services and products, as well as the creation of new organizations.
Social entrepreneurs have complex motivations, yet they basically center around a
mission to create social change (Swedberg 2009: 102). Referring to “social origins
theory” (p. 503) Mair (2010) argues that liberal regimes produce the most social
entrepreneurs, largely due to greater institutional flexibility and hence more
opportunities to become active.
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the 1950s institutional changes, namely the federal tax reform, which exempted non-
profit organizations from taxation, and subsequent changes of the post-Second (p. 504)
World War welfare regime settlement. Non-profit organizations became increasingly
favored as recipients of direct and indirect subsidies from the state and became, if not an
extension of the government, an essential part in its governance. Following the re-
invention of US government in terms of a shift from “big government” to governing
through and with private actors, non-profit organizations took over increasingly active
roles in advocating and formulating public policies.
The civil rights movement emerged in the mid-1950s and was sustained through the
mid-1960s. It challenged the racial inequality between blacks and whites and “relied on
diverse tactics including litigation, community organizing and direct action to pursue
political empowerment, expanding economic opportunities, desegregating major
institutions, altering social relations, and transforming the broader culture” (Andrews
2013: 1). One key event in the movement’s struggle for equality was the 1954 litigation
over school segregation, the Brown v. Board of Education case. In the Brown decision the
federal court finally decided that school segregation in Kansas violated the US
constitution which guaranteed all citizens equal protection of the laws.
The decision was the successful highpoint of a series of legal actions by the National
Association for the Advancement of Colored People (NAACP), one of the nation’s oldest
and largest NGOs to promote the end of ethnic racism. NAACP was founded in 1909 and
grew out of the Niagara Movement which fought for racial desegregation. While the
immediate impact of the Brown decision led to “massive resistance by white Southerners
to challenge civil rights initiatives” (Andrews 2013, quoting Klarman 1994), a variety of
non-profit organizations including churches, foundations, and other advocacy groups
such as the Student Non-violent Coordinating Committee (SNCC), the Congress of Racial
Equality (CORE), and the Southern Christian Leadership Conference (SCLC) worked
together and used their social infrastructure, ties, and networks “to mobilize
demonstrators and voters to fight segregation” (Hall 2006: 53). In other words, they
formed a broader alliance to promote social change and justice.
The SNCC, for example, founded in 1960 by black students at Shaw University, played a
major role with its voluntary activities such as the coordination of sit-ins across the
South, voter registrations drives in the Southern US states of Georgia, Alabama, and
Mississippi, the organization of the March to Washington in 1963, the “freedom rides”—
bus trips by racially mixed groups across the Southern US states—to test out the new
laws. These voluntary actions and the violent local response in the Southern states
brought not only national attention but also substantial sympathy to the civil rights
movement’s political causes.
As we know by now, the civil rights movement was ultimately successful in changing
public opinion and policy. Moreover, following the Brown case the practice of litigation
used by the NAACP was soon used by other advocacy groups and movements such as
physically and mentally disabled persons, women, and gays and lesbians that sought an
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end to discrimination and gender inequality (Hall 2006: 53). This rights-orientated
approach—and thus the use of existing institutional channels to advocate a political
concern—helped these groups and movements to realize their political goals over time.
(p. 505) But again, it could be questioned if advocacy groups such as the NAACP would
have been that successful if they were not joined and supported by volunteers.
The green environmental movement arose out of several loosely coordinated social
movements at the local and national level of which the anti-nuclear movement and the
peace movement were most central (Müller-Rommel 1985). The green movement began
with loosely organized citizens’ initiatives at the local level in the mid-1970s. The term
“citizens’ initiative” is important here as it points to the fact that citizens independently—
that is, voluntarily and thus without being promoted by others—came together to develop
political proposals. These grass-roots were supported and developed as many volunteers
gave their time. By means of self-help and out of the established political settings they
developed fresh, alternative proposals to public urban planning. As such, they were also
largely reactive to the state and promoted a grass-roots democracy. They organized
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protests which were against urban renewal, new highways, and the construction of
nuclear energy plants. The initiatives also used the established (p. 506) institutional
means, that is, local and federal law, and liaison and consultations with local authorities
to change policy decisions (Müller-Rommel 1985: 55). Their success led to the
establishment of the Federal Association of Environment Citizens Initiative (BBU), an
umbrella association “to promote the professionalization and politicization of the
environmental movement all over Germany” (Müller-Rommel 1985: 55).
The BBU, although a conventional organization setting, used the unconventional and
voluntary practices of the 1960s’ student movements to mobilize public opinion: protests,
sit-ins, illegal occupations, information campaigns, etc. The BBU quickly gained more
than 300,000 members and united more than 1,000 local action groups. The BBU
concentrated more and more on nuclear energy, since this was a policy field where local
groups could achieve very little if they did not act together. Over time, the practices
attracted more left-leaning supporters. As attempts to influence the ruling Social
Democratic/Liberal coalition to create an advocacy coalition with the trade unions and
other interest groups did not work, some of the factions that were turned away founded
Die Gruenen in 1980. The party began as an “anti-party party,” as a political institution
that was against the system, and was founded on four pillars: sound ecology, social
responsibility, grass-roots democracy, and pacifisim (Trump 2009).
These principles were attractive to conservative and alternative forces alike. The
stationing of NATO missiles in Germany in 1983 drove many protestors of the peace
movement (which had been growing constantly since 1979) to join the Greens and helped
them to succeed in the 1983 federal elections, with the Greens gaining more than 5 per
cent of the votes. Most importantly for our discussion is that the electoral success of the
Greens can be ascribed in particular to the support of local grass-roots and the activists
of the ecological anti-nuclear and peace movement (Müller-Rommel 1985: 56).
The result was another institutional compromise, where a social movement was
successfully integrated into the country’s political system as both party and an
infrastructure of organizations and associations supporting it, and serving its wider
constituencies—just as the labor movement developed an infrastructure of associations
linked loosely to the social democrats, and just as the Catholic and Protestant welfare
associations maintain some affinity to the Christian Democratic Party.
Conclusion
This chapter’s assertion has been that the study of the emergence, mobilization, and
success of social movements could be enriched from existing research on volunteering,
civic engagement, and the non-profit sector. The fields do complement each other in a
meaningful way as they cover overlapping terrain.
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To that end, we first discussed some common associations underlying the theoretical
concepts of volunteering and social movements, suggesting that social movements could
also be understood as a form of voluntary association. We then turned our attention to
two theoretical insights by voluntary research: who volunteers and what (p. 507)
motivates people to volunteer. Finally, we sought to demonstrate the relevance of
voluntary research with two illustrative case studies: The success of the civil rights
movement in the United States and the emergence of the Green party in Germany. The
first case outlined the empowering effect of civic engagement in NGOs and local grass-
roots on the civil rights movement. The second case epitomized the opposite effect, the
role of social movements on the constitution of NGOs. Against the background of these
brief analyses we sought to point out that the historical and dynamic interplay in the civil
society–market–state relation, has affected the way the volunteering–social movement
relationship played out in various ways.
In concluding, we want to stress that a common research agenda lies in finding out how
and why people voluntarily come together and organize themselves. Having outlined
different factors: social, socio-economic, and personal ones, that facilitate or inhibit civic
engagement, we believe that it would be a worthwhile endeavour to further intensify the
dialogue between students of civil society, non-profit organizations, and social movements
around theories of civic action and self-organization. Such a dialogue should allow for
more comprehensive theoretical perspectives on the emergence, mobilization, and
success of social movements, and how they impact social and political change.
Suggested Readings
Anheier, H. K. (2014). Nonprofit Organisations—Theory, Management, Policy. Abingdon,
New York: Routledge.
Musick, M. A., and Wilson, J. (2008). Volunteers: A Social Profile. Bloomington, IN:
Indiana University Press.
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Helmut K. Anheier
Nikolas Scherer
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