This survey is being conducted to understand consumer perception towards Tarang Milk .

Q 1)Do you drink milk?

a)Yes

b)no(move to Q4)

Q2) How many glasses of milk do you consume in a day?

a)1-2

b)2-4

c)others please specify:________________

Q3)When choosing milk which of these is a an important factor for you ?

a) Quality
b) Taste
c) Purity
d) Price
e) others please specify:__________

Q4) Are you aware of Tarang Milk?

a)yes

b)no(move to Q10)

Q5) Have you ever tried tarang milk?

a)yes

b)no
Q6) For what purpose do you use Tarang milk ?

a)To drink

b)To make desserts

c)To make milk shakes

d)To make tea

e)All of above

f)Others (please specify)______________

Q7) Do you like the taste of Tarang milk?

a)yes

b)no

Q8) Did you know that Tarang milk is a product of Engro?

a)yes

b)no

Q9)Did you know the main purpose of Tarang milk is to be used as a tea whitener?

a)yes

b)no

Q10) Do you drink tea?

a)Yes

b)No(move to Q15)
Q11) How many cups of tea do you consume in a day?
a)1-2
b)2-4
c)4-6
d) others_____________

Q12)When do you drink tea?

a)Night

b)Evening

c)Morning

d)All of above

Q13)Which milk brand comes to your mind when you think of making tea?

________________________________________________________

Q14)Which Milk Brand are you currently using for tea?

a)Nestle
b)Milkpack
c)Haleeb
d)Everyday
e)Chiaka
f)Nurpur
g)Good Milk
h)Tarang
i)Olpers
j)Others please specify:_________________
Q15) Do you remember any advertisement by Tarang?

(all ads show classical love stories with dance format for e.g (Heer Ranjha )

a)Yes

b)No(if no move to Q22)

Q16) Do you like the ads of Tarang?

a)Yes

b) no

Q17)Do the advertisements attract you towards the product?

a)Yes

b)No

Q18) Are you satisfied with the Lollywood theme used in Tarang Ads?

a) yes

b) no

Q19)Do you like the song (tarang hi tarang hai chaiye ki yeh umung hai)in the tarang ads?

a)Yes

b)No
Q20) Do you like the dance themes used in tarang ads.

a)yes

b)no

Q21) Do you agree with the ads claim Tarang hai chai ka sahi jor?

a)yes

b)no

Q22) Do you listen to Radio?

a) Yes
b) No(move to Q25 )

Q23) which radio channel is your favorite?

a) City FM 89
b) Radio active 96 FM
c) FM 100
d) FM 103
e) Zab Fm 106.6
f Others plese specify_________________________

Q24) Where do you listen to Radio?

a) In car
b) At home
c) At work
d) Others please specify______________________
Q25) When do you watch television?

a) Moring
b) Evening
c) Night
d) All of the above
e) I dont watch television(move to Q27)

Q26)Which shows do you watch on television?

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Q27) What medium do you think would be most effective for tarang milk ads?

a) TV
b) Radio
c) Magazines
d) News papers
e) billboards
f) Others please specify ______________

Q28) Do you read newspaper

a) Yes
b)No(move to Q31)
Q29) What news paper do you consume?
a)English
b)Urdu
c)Others please specify______________________

Q30) Please specify the newspaper that you choose to read.

_____________________________________________________

Q31)Do you use internet? (If no move to personal information)

a)Yes
b)No

Q32) What websites do you use on the internet?

a) Facebook
b) Twitter
c) Hotmail
d) Yahoo
e) Google
f) Other please specify__________________________

Q33) How much time do you spend on internet perday?

a) 1-3 hrs
b) 4 – 6 hrs
c) Others please specify____________________

Personal information

Gender: ___Male ___Female

Please select your age:

a)below 18

b)19-21

c)22-28

d)29-40

e)40-60

Education:

a)Matric / O-levels

b)Intermediate/A-levels

c)Under graduate

d)Post Graduate

.
What is your monthly Income?
a) Up To Rs 5000/-
b) 5000 To 10000/-
c) 10000 To 20000/-
d) 20000 To 300000/-
e) 30000/- To 40000/-
f) Above Rs 40000

Area you reside in: ______________

THANK YOU FOR YOUR COOPERATION