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Misson Vission of Airtel PDF
Misson Vission of Airtel PDF
AIRTEL
Submitted to
Prof. Aslam
Type Public
Founded 1995 as Bharti Tele-Ventures
[2]
Founder(s) Sunil Bharti Mittal
Headquarter New Delhi, India
s
Key people Sunil Mittal
(Chairman) & (CEO)
Industry Telecommunications
Products Wireless
Telephone
Internet
Satellite Television
Revenue ▲ US$ 6.73 billion (2008)
Net income ▲ US$ 1.59 billion (2008)
Total assets ▲ US$ 12.28 billion (2008)
Owner(s) Bharti Enterprises
Website Bharti Group
Airtel
VISION
The company was the first private operator to provide mobile services in all the
23 circles in India
The number of telephone subscribers in India increased to 494.07 Million
at the end of August-09 from 479.07 Million in July-2009, thereby
registering a growth rate of 3.13%. With this, the overall Tele-density in
India reaches 42.2
The company complements its mobile, broadband & telephone services with
national and international long distance services. The company also has a
submarine cable landing station at Chennai, which connects the submarine
cable connecting Chennai and Singapore
BACKGROUND OF
Customer delight
Brand performance
CONSUMER APPROACH
Anticipates customers needs
Transparent in dealing with customers
Attending the problems of the customer before one’s own
Creates energy & excitement at work
Goes beyond tasks to attend the emotional needs of people
GSM Market Share
Bharti
2.9% 2.6%
2.8% 4.0% 27.9% BSNL
5.2% Hutch
Idea
11.2%
BPL
Spice
Aircel
Reliance
19.3% 24.0%
MTNL
MARKET SEGMENTATION & POISITIONING
BASES OF SEGMENTATION
Geographical segmentation
Demographic segmentation
Behavioral segmentation
POSITIONING OF
Unlocking consumer
scarcities
One to one, one to many
relationships
Need for a trusted partner
Consumer outsource
NEW PRODUCT DEVELOPMENT
Towering strength
Meet requirement
Developing applications
MARKETING ENVIRONMENT
Dynamic Pricing
Multiple pricing Points.
Value addition to customer.
Freedom of choice.
MARKETING REVERSE
SYSTEM
Process Organization
Mass Customization
Sector Destruction
Integrated Solutions
Integrated Business Design
Consumer Spaces
Social Responsibility