SPECIAL EVENTS

BUSINESS TRAVEL MATTERS

THINK INDIA THINK BUSINESS

India –a new sunshine for business travelers

Source: ypo.co.uk (2019) what is business travel? Available at: https://www.ypo.co.uk/news-and-events/blog/what-is-business-travel (Accessed: 23
October 2019).

MICE

Module code: TH5AH950

Student ID: 21420602

What makes India as a global hub for business travelers?
A
s world has witnessed
that India has its own
capability and qualities to
attract tourists around the
globe either as a business or a
leisure traveler. India have
managed to gain a new
trend which creates a
benchmark for business.
According to World Travel
and Tourism Council, in 2016,
the segment contributed 6.6%
of complete worldwide fare
income and 30% of
administration part sends out.
Travel and Tourism
legitimately utilizes 109 million
individuals speaking to 3.6% of
all business. It can be said
that business travelers are one
who travel for their work and
business purposes. Business
travel extensively incorporates
all outings that are
undertaken by workers for the
benefit of their organizations
or associations, including
going to gatherings, deals
missions, meetings, motivating
forces and different
occasions. According to
World Travel and Tourism
Council, in 2016, US$1.2 trillion
was spent on business travel
far and wide, about one
quarter (23%) of total Travel
and Tourism spending.
According to proof shown in
table, revenue from business trends provided from World
travelers is generating a Hotels, which is going to form
tremendous range of profit the business travel segment in
margin in hospitality. this current time.
According to the World Bank,
Personalization - Corporate
India is the world’s third most
travel is conducted by the
growing country and also
companies for their business
have wide scope for tourist
purposes. But nowadays
market, so all the investment
Standard traveling systems
done by business travelers will
are not properly managed, so
significantly lead towards the
to overcome this issue, an
increasing percentage of
alternative plan is needed to
India’s GDP (Gross
be developed in terms of
Development Profit).
personalized service for
business traveler. Travel
associations must put people,
not plans, first. On private
events just as on business trips,
brand s need to offer
customize customer’s need. A
customized trip bears the
corporate traveler a serene
travel experience which is
impeccably fit to her
requirements.
Bleisure travel -As human
resource top off with
India Brand Equity Foundation (2019) Tourism &
Hospitality Industry in India: Market Size, Govt millennial and younger
Initiatives, Investments | IBEF. Ibef.org.
generation workforces,
The corporate business business travel desires as well
industry is an important as habit are changing more
aspect of travel business. nowadays. The more up to
Because of the changes date ages are demanding to
happening in technology blend both their business as
around the world, corporate well as recreation travel
travel is experiencing an together. Bleisure travel
essential difference in the means the combination of
way the traveler is served. both business and leisure
Following are a couple of travel in a single trip so that
both the cost and time of
their employee will be utilized
and which will ultimately
affect the growth of their
respective company.
Improved travel procedures
will give probability to get
business together with
entertainment in present time.
This example will go with
benefits of extended
satisfaction as well as a
lessening in worry for travelers.
Alongside developing
spotlight on bleisure travel,
there is also focus on
experiences in present time.
Leisure as well as corporate
travelers need to absorb
neighborhood traditions.
Experiential travel is the
trendy expression; the present
business travelers value a
nearby experience also as
opposed to standing in the
gathering room throughout
the time.
Health travelling – Traveling
for work causes pressure and
can put a strain on individuals'
lives. At present, wellbeing as
well as efficiency of workers
out and about will have top
need. The present corporate
travelers need greater
adaptability as well as
personalization during the
duration of their travel. Along
with the tiredness of traveling,
exercising routine of travelers
also get altered. So to avoid
this tiredness, many hotels are
now providing yoga mats,
exercising kits and also
facilities like discounted sauna
bath, massage and many corporate travel division
more. where travelers are working
on fixed timetables and
Computerized hospitality
spending plans. All things
world - Along with above
considered, travel offices and
mentioned trends, nowadays
TMCs have made crystal
hotels are also focusing on
clear techniques and
implementing robots, Artificial
innovative stages to best
intelligence (AI) and self-
serve certain needs.
booking, for the betterment
of corporate travelers. Some
parts of hotel industry are
Mobile applications –Mobile
utilizing these advanced
application is at the highest
technologies like Edwardian
priority on the need for the
hotels in London has already
present corporate traveler. It
appointed an aptly-named
is especially valid for millennial
robot, Edward which can
corporate travelers who have
take guest request for
grown up with mobile
amenities, also provide
technology, in the scenario of
information about tourist sites
last minute booking these
and review information about
mobile applications are of
that sites also. It is designed
great use. Along with this, it is
especially for responding
also a medium to interact
within a few seconds. There
with their business travelers.
are actual robots also, like in
Although this have certain
Marriott there is a robot called
merits, but this also have
Mario for welcoming guests,
some demerits like business
Hilton has Connie the
travelers don’t feel secure
concierge.
enough to trust these mobile
In the present worldwide applications. According to
commercial center, Trip Advisor in 2013, almost 33
corporate travel has been a percent of customers plan or
reliable territory of search their trip by using
development for travel mobile applications. Various
organizations and travel hotels have made their own
management companies hotel apps like Marriott
(TMC). Despite of the above launched ‘Marriott Bonvoy
line telling about the App’ for smartphones.
importance of corporate
travel, hotel industry must look
out for the changing needs Digital payment options –
and wants for corporate Like mobile innovation, digital
travelers. According to payment choices and the
article, Business over Pleasure, total digitization of the
which states that speed, purchasing procedure is key
adaptability, readiness, and when speaking to corporate
diversity are prized in the
travelers who don't have the
opportunity to manage
conventional paper archives.
Advanced search
capabilities- These are a set of
filters offered by search
engines on the internet. They
reduce the effort to search
extra inquiries instead of that,
it will help in getting accurate
information for corporate
traveler. For example, terms
like adults only, five star,
beach, resorts etc. are shown
on the upper box of the Trip
Advisor.
Nearness –"Everything begins
with area," Ullrich said.
"Business travelers like to stay
near to their gatherings are so
they don't sit around idly and
spend their money on
neighborhood venture out
and don't need to stress over
reaching on schedule."
Source: TripAdvisor
Source: TripAdvisor
By taking into account the
present business traveler with
the correct contributions,
hotels can create a steady
income stream. So hotels
need to be very keen about
their offerings to business
travelers. So following are the
various offerings which should
be provided by hotels for the
better satisfaction of business
travelers which will lead
towards the better margin of
profit.
Time is money - Proficiency is
paramount for business
travelers, and regularly they're
meeting firmly planned
motivation. They are regularly
intensely aware of their time.
For instance, business travelers
anticipate a straightforward,
quick and responsive booking
process. Regardless of
whether they book their
excursion on the web, from
their cell phone or through an
application, corporate
travelers will anticipate their
booking, registration and
registration procedure to be
totally versatile benevolent,
simple to explore,
exceptionally visual and with
the usefulness to offer
corporate rate logins,
upgrades and loyalty options.
They additionally expect brief
staff reactions to any request
or issues that came up during
their stay.
Don’t underestimate the
power of free high quality Wi-
Fi-
According to Bhattacherjee,
the more hotels meet business
traveler’s expectations and
perceptions, the more
satisfied the business travelers
will be. For example free Wi-Fi,
it might appear to be
straightforward, however an
essential factor in booking
choices of business travelers is
the accessibility of free Wi-Fi.
Actually, a Research+Data
Insights study found that 7 of
every 10 travelers state that
quick, available Wi-Fi is a
higher priority than a lodging's
area, stopping offices—or
even free breakfast. It is a
fact that usually business
travelers convey three
gadgets; a cellphone, a
tablet and a laptop. So hotels
today should be wired.
Decision and cost - Business
travelers may not be paying
the bill, yet they care about
how much their organizations
pay for hotel stays, Ullrich said.
Also, they truly care about
their settlement decisions.
That may lead an out and
about representative to surf
lodging booking sites,
however the rooms and rates
they find there more often
than not will be not the best
decisions for a business
traveler.
Nourishment and drink-
"Breakfast is an absolute
necessity" for business
travelers, Ullrich said. "You
would prefer not to burn
through important time
searching for a coffeehouse
in the first part of the day. It's
additionally significant for the
hotel to have a restaurant, as
traveler’s required buffet
breakfast, complimentary
coffee, fast service for their
early morning meetings.
So while having the option to
check in with a cell phone is a
decent touch for business
travelers showing up later
than expected following a
night flight or a taxing day of
business gatherings, Robson
says hotels additionally need
to make sense of how to
make these visitors feel like
VIPs. A few hotels are giving
these individual contacts
through a similar innovation.
For example, both Hilton™
and Marriott™ are enabling
visitors to make different "on
request" demands through
their portable applications. IHG Group (2019) Crowne Plaza
Bucharest
Various hotels have been
A few hotels have been
changing over standard
changing dull meeting rooms
guest rooms into a small scale
into work zones that infuse a
fitness center, making it
touch of fun into the useful
significantly simpler for
with eye-getting stylistic
business travelers whose
layout and adornments.
activity schedules regularly
InterContinental Hotels get disturbed because of
Group™ (IHG), for instance, their insane calendars to press
has been working with in an exercise or two while out
configuration firm IDEO to and about.
create inventive "Flex
Hilton Hotels and Resorts is the
Meetings" spaces with various
most recent to do as such
arrangements all through the
with its new Five Feet to
open zones of their Crowne
Fitness room, which
Plaza™ properties. The brand
consolidates 11 bits of
is additionally putting
hardware in the room,
resources into tech overhauls
including a stationary bicycle
like faster Wi-Fi and more
and a Gym Rax™ preparing
electrical plugs — an
station.
unquestionable requirement
for all the various gadgets
business travelers have is the
need of charging those
gadgets. Robson has faith
later on more hotels will start
offering remote charging
stations as another
Source: Lim, S. and FLYGER, T. (2019) Five
arrangement. Feet to Fitness™ - Hilton
Wellness. Fivefeettofitness.hilton.com.
According to report by Allied 2018 to 2025. Also Asia-Pacific that India will see a massive
Market Research, titled, "MICE will see a huge growth from growth in terms of MICE
Industry by Event Type: Global the year of 2018 to 2025. industry.
Opportunity Analysis and
According to Indian So keeping in mind that
Industry Forecast, 2018 -
Economic Travel 2018, India business travel industry can
2025,"the international MICE
has seen a rise of 15% in bring huge potential to hotel
industry market was $805
business travel spending and industry in terms of revenue, it
billion in 2017, and is
it will increase up to 12% is important for hoteliers to
expected to reach $1,439.3
CAGR (Compound Annual more focus and implementing
billion in 2025, updating a
Growth Rate) by 2020. Also new technologies to shine in
CAGR (Compound Annual
Raghu ram Rajan has told the market.
Growth Rate) of 7.6% within
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