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Chapter - I: 1.1 ONGC - History
Chapter - I: 1.1 ONGC - History
Oil and Natural Gas Corporation, ONGC, was set up in 1956 with significant contribution
in industrial and economic growth of the country, ONGC is a leading National Oil
Company of India engaged mainly in exploration, development and production of crude
oil, natural gas and some value added products. ONGC was subsequently converted into a
public limited company in Jun.'93 following new liberalized economic policy adopted by
the Government of India in July, 1991 sought to deregulate and delicense the core sector
(including petroleum sector) with partial disinvestment of Govt. Equity in Public Sector
Undertakings and other measures. ONGC is India's largest producers of Crude Oil,
Natural Gas and LPG. ONGC India also produces other value added petroleum products
such as NGL, C2-C3, Aromatic Rich Naptha and Kerosene. Internationally, its wholly
owned subsidiary ONGC Videsh Limited has a number of existing and upcoming
interests in selected oil patches ONGC including development of a large gas field
discovered by it in Vietnam offshore. During March, 1999, ONGC, Indian Oil
Corporation (IOC) a downstream giant and Gas Authority of India Limited (GAIL) the
only gas marketing company, agreed to have cross holding in each other's stock to pave
the way for long-term strategic alliance amongst themselves, both for the domestic and
overseas business opportunities, in the energy value chain.
After independence, the national Government realized the importance of oil and gas for
rapid industrial development and its strategic role in defense. Consequently, while
framing the Industrial Policy Statement of 1948, the development of petroleum industry
in the country was considered to be of utmost necessity
1.2 Functions & Duties
Oil And Natural Gas Corporation has been established to carry out the objectives
specified in the Memorandum & Articles of Association of the Company. The main
objectives are:
1.To acquire whole or any part of the undertaking, business, the assets/liabilities, rights,
obligations, power, goodwill, privileges, functions and associated establishment of
whatever nature of the Oil & Natural Gas Commission [Established under the Oil &
Natural Gas Commission Act (No. 43 of 1959)] and for that purpose carry into and carry
into effect such agreements, contracts, arrangements as may become necessary.
7. To carry on all marketing and distribution of all kinds of petroleum products and to
purchase or otherwise acquire manufacture, refine, treat, reduce, distil, blend purify and
pump, store, hold transport, use, experiment with market distribute, exchange, supply, sell
or otherwise dispose of, import, export and trade and generally deal in any and all kinds
of petroleum products, oil, gas and other volatile substances.
8. To carry on all or any of the businesses of the sale and purchase of petroleum and other
crude oil, asphalt, bitumen, natural gas, liquefied petroleum gas, chemicals and all kinds
of petroleum products, treat and turn to account in any manner whatsoever petroleum and
other crude oils, asphalt, bitumen, natural gas, liquefied petroleum gas and all kinds of
petroleum products, chemicals and any such substance as aforesaid.
10. To promote, organize, or carry on the business of consultancy services in any field of
activity in which the Company is engaged in or connected therewith.
Oil and Natural Gas Corporation Ltd. (ONGC) has been playing an important role to meet the
energy requirements of the country to meet the rapidly growing demand for petroleum products
in the country. To meet growing energy requirements a New Exploration Licensing Policy
Summer Internship Report GHPIBM (Batch 2009-11) Page 2
(NELP) has been formulated by the Government of India. The Government of India gives
emphasis for the exploration activity. At present, India's demand for petroleum products is
growing at a rapid rate and it would reach a level of more than 200 MMT by 2008. Oil and
Natural Gas Corporation Ltd. is engaged in exploration and production activities.
ONGC has produced more than 600 million metric tonnes of crude oil and supplied more
than 200 billion cubic metres of gas since its inception. Today, ONGC is India's highest
profit making corporate. It has a share of 77 percent in India's crude oil production and 81
per cent in India's natural gas production.
1.3 Major Achievements of ONGC
i. Judged as Asia's best Oil & Gas company, as per a recent survey conducted by
US-based magazine 'Global Finance'
ii. Ranked as the 2nd biggest E&P company (and 1st in terms of profits), as per the
Platts Energy Business Technology (EBT) Survey 2004.
iii. Leads the list of Indian companies listed in Forbes 400 Global Corporates and
Financial Times Global 500 by Market Capitalization.
iv. Only fully-integrated petroleum company in India, operating along the entire
hydrocarbon value chain.
1. Crude Oil
2. Natural Gas
3. LPG
4. C2-C3
5. LSHS
6. SKO
7. Naphtha
8. HSD
9. ATF
160
140
120
100
80
60
40
20
0
2007-08 2008-09 2009-10 2010-11 2011-12
Source: Draft 11th Five Year Plan Document. (Fig 1)
Challenges
i. Increased Competition within national boundary.
ii. Overseas expansion.
iii. Lack of availability of real time information.
iv. Keep pace with technological advancement
Strengths
i. Growing Demographics: The population of the country is increasing at a very
fast pace and to meet the requirement of such a large population the company
gets a motivation to produce more fuel which indirectly increases the
profitability of the company.
ii. Top Technology: ONGC uses the top technology for the drilling and storage
(of only oil) of the fuels produced.
iii. Hard Industry for competitor to enter: Fuel sector requires a lot of capital
investment for the establishment and there are loads of rules and regulations
with respect of the fuels. So entering this industry is not all’s cup of tea.
iv. Strong Infrastructure: ONGC is spread across the India and has a very strong
infrastructure to support its image in the industry.
Weaknesses
i. State owned: As the company is government owned, there are rules and
regulations imposed on it at every step.
ii. Ever changing laws: The company has to cope up with the changing laws
which creates problem when it comes to the pecuniary part.
Opportunities
i. Possible mergers with smaller Cos.: ONGC has already joint ventures with the
giants like GAIL but it would add to the profitability if they enter into such
JV’s with the small companies as well.
ii. Finding alternative fuels before competitor: There is a vast scope in the
alternative fuels in the market. As the fuels we are using are exhaustible, there
should be options open for the consumers as far as alternative fuels are
concerned.
iii. Expanding into more areas.
Threat
i. Threat of alternative fuels: The Company has a strong threat from alternative
fuels. If any other company enters this market then it can create problem for
ONGC as the oil and natural gas resources left are very few in the globe and
can exhaust in the near future.
The main objective of this study is to focus on the compressed natural gas and
marketing research for customer satisfaction and preference that are using
piped Natural Gas provided by Charotar Gas and LPG in Vallabh Vidyanagar. The
objectives of the study are given below:
i) To find out the customer satisfaction of the customers using Charotar gas (i.e.
PNG). Wether they are satisfied with the metering and payment system, and
pricing policy.
ii) What are the causes for LPG users for not switching to PNG and if they want to,
then what are reasons which are restricting them for not doing so.
Target Customers:
The target respondents are customers using PNG and LPG. A well-defined target market
is the first element to a marketing strategy. The target market and the marketing mix
variables of product, place (distribution), promotion and price are the two elements of a
marketing mix strategy that determine the success of a product in the marketplace.
The city taken into the consideration for the purpose of conducting survey is Vallabh
Vidyanagar, Anand.
RESEARCH METHODOLOGY
The study was performed for determining the customer satisfaction towards PNG at
V.V.Nagar. The potential customers who are using Charotar gas were interviewed through
the structured questionnaire and their opinion and viewpoints were recorded.
The study was conducted in three steps. Step I begun with the comprehensive study and
analysis of the PNG and LPG in V.V Nagar. Step II involved the survey that was conducted
to collect the opinion and preferences of the customers who are using PNG and LPG. Finally
in Step III data collected were analyzed and interpreted to make the necessary conclusions
and recommendations.
The design of this research is exploratory Research Design whose objective is to explore
or search a problem or situation to provide insights and understanding. This research
design was conducted out in order to find out the responses, perception, attitudes and
opinions of the potential customers towards PNG supplied by Charotar Gas and LPG.
The population for this study includes all the potential customers who use PNG supplied
by Charotar Gas and LPG.
1. Sampling Unit: All those people who are using PNG and LPG services in Vallabh
Vidyanagar.
2. Sampling Frame: - The list of the customers is obtained from the Website of Charotar
Gas and for LPG respondents are house makers (selected randomly).
3. Sampling Techniques:-
From the list, randomly respondents are selected who could be easily accessible and
were in close vicinity. Hence Convenience sampling method is adopted.
In this study, both primary and secondary data have been used.
1. Primary Data: First hand information and data are collected from the research
conducted through personal interaction with the respondents. For this purpose, a
questionnaire was prepared and 25 respondents were interviewed in the Vallabh
Vidyanagar region.
2.4 Assumptions
(Source – Worldwide look at Reserves and Production, “Oil & Gas Journal” Vol. 106, no. 48
(Dec 2008), pp. 22-23 )
The graph (fig 2) shows the world natural gas scenario by geographic region and it is
evident that Middle-East (40.76%) is having the highest reserves of natural gas which is
followed by Eurasia (32.3%), Africa (7.83%), Asia (6.64%), North-America (4.53%),
Central & South America (4.2%) and Europe (2.67%).
This gives us the brief idea about the geographical distribution of the natural gas
worldwide. Asia has only 6.64% of the total word gas reserves around the world and
thus stands at the 4th position in the world ranking.
The above pie chart (fig. 3) shows the contribution of the different countries in the oil
and gas production at the international level. India contributes to about 6% of the total
Production (mmboe)
250
200
Gas
150 Oil
Liquids
100
50
0
2006 2007 2008 2009
Mmboe: Million barrels of oil equivalent (fig. 4)
The above bar graph (fig. 4) shows the production of varous fuels from year 2006 to
2009. There is increase in the liquids and oil production from the year 2006 to 2007 but it
is constant for the years 2007 to 2009. But the gas production has increased over the years
constantly. This shows the demand for the gas is increasing as compared to oil. This
indicates the increas in the gas vehicles in a way.
India’s association with natural gas dates back to 1886 when oil and gas were found at
Digboi, Assam. But the gas market evolved rather slowly, due to inadequate production
and supplies and until recently India accounted for just 0.5% of the world’s total natural
gas reserves and as we have seen in the above graph that Asia itself covers only 6.6% of
the world’s total gas reserves.
Usage of gas was localized near the production point. The situation changed at a large
after the discovery of a massive oil and gas field off the western coast, Bombay High,
which went into commercial production in 1976. This was soon followed by the South
Basin free gas field in 1978.
Gas occupies about 9% of the total energy basket of the country. However, the scenario is
fast changing in the country, largely because of the expected increase in the availability of
natural gas in the country. This is possible due to the discovery of the gas in the KG-basin
which is expected to be distributed among the Gas Giants in the country like RIL, GAIL,
ONGC, etc.
Natural gas is fast gaining its appropriate place in India’s huge energy basket that
incorporates both renewable and non-renewable energy sources to meet soaring
India had set a target of producing 42.28 Billion Cubic Meter natural gas for the year
2009 of which only 32.8 Billion Cubic Meter had been produced. This huge shortfall was
transformed in around 8 Million Metric Tons of LNG imports at comparatively higher
international prices.
The Indian government has further widened demand-supply gap by setting low prices
which put immense subsidy pressure on domestic oil and marketing companies.
Despite intense pressure on oil and marketing companies, Liquefied Petroleum Gas
(LPG), Compressed Natural Gas (CNG) are positioning themselves as a future fuel option
both for industrial and non-industrial sectors in the domestic market.
The number of LPG customers is expected to grow at a CAGR of around 9% to touch 150
Million mark by the year 2013. This will result in a sharp growth of LPG demand,
exerting more pressure on its domestic production and imports.
CNG is also rapidly gaining recognition as cost effective and pollution free green fuel
vehicle. In fact, with close to 0.6 Million vehicles, India stood second in terms of number
of CNG vehicles in the Asia Pacific region behind only Pakistan. The number of CNG
vehicles is expected to grow at a CAGR of 16% during the year 2010–2013 on account of
favorable government policies.
Fig.5
The above fig.5 shows the share of natural gas in India's energy mix has increased more
than three times since the early 1980s. Energy efficiency, use of gas in multiple
applications, and eco-friendliness are the key factors that are likely to propel further rise
in demand for gas in India.
The increase in demand could be because of the existing uses of natural gas and from
newer applications. A rising demand for gas has its effect on the supply level. An
increased thrust on liquefied natural gas imports would signal positive developments on
the supply front.
The Gas Authority of India Limited, with a monopoly in natural gas distribution, is likely
to benefit from the expected rise in natural gas supplies. Besides, its exposure to price
risks would be minimal because of the fixed nature of natural gas transportation tariffs.
From the graph (fig.6) we can interpret that the production and imports for the natural gas
has increased. The increase in the domestic production in the gas is far more than the
increase in the net imports.
This is a good sign for India that imports are comparatively less. In 2004 the production
was 100 units and imports were negligible i.e. around 10-15 units. For the year 2010 the
production is same but the imports has increased to more than 250 units.
This production is expected or forecasted to increase up to 2000 units but on the other
side the imports are also expected to rise up to more than 1500 units (approximately 1515
units of gas).
The increase in the imports may be due to the increase in the demand but the number of
the sites for the gas production is limited and many of them become matured and no more
produce gas and many are isolated so their gas cannot be used many-a-times.
Major Players in the Indian Market: (Table 2)
Company
Public Sector
2 IOC
3 BPCL
4 HPCL
5 ONGC
Domestic Private Players
6 Reliance Industries
International Private Players
7 Shell
Natural gas is a naturally occurring Hydrocarbon formed over millions of years through
the decomposition of organic matter such as trees and animals. It is typically found
trapped underground in reservoirs in either gas pockets or trapped in a substrate such as
sand or oil, and is extracted either as a by-product of oil extraction or specifically as raw
gas. Methane is the main component of natural gas, and usually makes up over 90 percent
of "pipeline quality" natural gas. Other hydrocarbons that may be found in small amounts
of natural gas include ethane, propane, and butane.
Most natural gas consumed in the UK is currently domestically produced in the North
Sea. Gas streams produced from reservoirs contain natural gas, liquids and other
materials. Processing is required to separate the gas from the liquids and to remove
contaminants. First the gas is separated from free liquids such as crude oil, hydrocarbon
condensate, water and entrained solids. The separated gas is then further processed to
meet the specified requirements. A dehydration plant controls the water content; a gas
processing plant removes certain hydrocarbon components to hydrocarbon dewpoint
specifications and a gas sweetening plant removes hydrogen Sulphide and other sulphur
compounds when present. Natural Gas is odourless so odourants are added to give it the
familiar 'gas' smell.
Fig.7
1. The Exploration section outlines how crude oil / natural gas is found, and how
companies decide where to drill wells for it.
2. The Extraction section focuses on the drilling process, and how crude oil / natural gas is
brought from its underground reservoirs to the surface.
3. The Production section discusses what happens once the well is drilled, including the
processing of crude oil / natural gas once it is brought out from underground.
4. The Transport section outlines how the crude oil / natural gas is transported from the
wellhead and processing plant, using the extensive network of pipelines throughout
North America.
5. The Storage section describes the storage of crude oil, how it is accomplished, and why it
is necessary.
6. The Distribution section focuses on the delivery of crude oil / natural gas from the major
pipelines to the end users, whoever they may be.
The image below is a schematic block flow diagram of a typical natural gas processing
plant. It shows the various unit processes used to convert raw natural gas into sales gas
pipelined to the end user markets.
Power Generation
1. Domestic use
Natural gas is supplied to homes, where it is used for such purposes as cooking in natural
gas-powered ranges and ovens, natural gas-heated clothes dryers,
heating/cooling and central heating.
3.3.1 CNG
What is CNG?
CNG stands for Compressed Natural Gas and is the term used for methane or natural gas
that has been pressurized to elevated pressures (typically 250 bars). Natural gas remains
in a gaseous state at all times during this pressurization process. In order to maximize the
quantity of stored gas within a given volume (say in a fuel tank) the gas is pressurized to
very high pressures and stored in specialist storage cylinders. Typically the gas is
compressed using high pressure reciprocating compressors.
Compressed Natural Gas (CNG) has been widely used in vehicles since the 1930s, in
countries that include Argentina, Russia and Italy. There are more than 1,050,000
vehicles around the world, which are powered by CNG fuel. It is gaining increasing
acceptance, particularly for city transport vehicles such as taxis, buses and delivery trucks
due to its relative superiority over other conventional fuels.
The running cost of CNG is lower compared to diesel and gasoline. The maintenance cost
is also low due to better fuel quality. The energy content per kg of CNG is very similar to
that of petroleum based fuels, but it has lower energy content per unit of volume. The
excellent knock resisting property of CNG allows for use of a higher compression ratio
resulting in an increased power output and greater fuel economy when compared to
petrol.
CNG can be used in engines with a compression ratio as high as 12:1 compared to normal
gasoline (7.5:1 to 10:1). At this high compression ratio, natural gas-fuelled engines have
higher thermal efficiencies than those fuelled by gasoline. The fuel efficiency of CNG
driven engines is about 10-20% better than diesel engines.
(gm/100 km)
Fuel/Emissio CO2 UH CO NOx SOx P
ns C M
Petrol 22,00 85 634 78 8.3 1.1
0
Diesel 21,00 21 106 108 21 13
0
LPG 18,20 18 168 37 0.4 0.3
0
CNG 16,27 5.6 22 26 0.2 0.3
5
NGV’s are Natural Gas Vehicles and are standard vehicles that have been modified to run
on CNG. There are three types of NGV’s: Dedicated, Bi-Fuel and Dual Fuel.
Dedicated vehicles run on natural gas only. Bi-Fuel vehicles operate on CNG whilst
retaining the ability to use petrol as a reserve fuel. The engine can operate on either fuel
but not on both simultaneously. The compression ratio of the engine must remain at a
level suitable for petrol. Currently this type of engine is used almost exclusively on
vehicles below 3,500kgs. Dual Fuel engines are derived from diesel engines. A small
amount of diesel is retained as a pilot source of ignition. The primary fuel Natural Gas is
mixed with the incoming air. Dual Fuel engines are auto ignited by compression and
require no spark plugs.
The compressed natural gas is stored on board the vehicle in cylinders installed in the
rear, undercarriage, or on top of the vehicle.
South America
CNG vehicles are commonly used in South America, where these vehicles are mainly
used as taxicabs in main cities of Argentina and Brazil. Argentina and Brazil are the two
countries with the largest fleets of CNG vehicles, with a combined total fleet of more than
3.4 million vehicles by 2009.
In Singapore CNG is increasingly being used by public transport vehicles like buses and
taxis, as well as goods vehicles. However, according to Channel News Asia on April 18,
2008, more owners of private cars in this country are converting their petrol-driven
vehicles to also run on CNG – motivated no doubt by rising petrol prices.
South Asia
Pakistan currently has the highest number of vehicles running on CNG in the world
followed by Argentina, Brazil and Iran.
Pakistan also has the highest number of CNG stations in the world numbering more than
2600. Majority of private vehicles have converted to CNG because of cheaper price as
compared to petrol.
Recent hikes in CNG prices have downplayed the ambitious ventures of some of the
stakeholders in this sector. It is expected that price of the CNG and Kits will come down
as competition among the manufacturers grows.
CNG has grown into one of the major fuel sources used in car engines
in India and Bangladesh as well. The use of CNG is mandated for the public transport
system of India's capital New Delhi as well as for the city of Ahmedabad in the state of
Gujarat.
The Delhi Transport Corporation operates the world's largest fleet of CNG buses. Today
many rickshaws as well as personal vehicles in India and Bangladesh are being converted
In India the government raised natural gas prices by more than double to USD 4.20 per
mmBtu (APM gas w.e.f 01.06.2010.
Egypt is a top ten country in the world with more than 128,754CNG vehicles and 124
fuelling stations nationwide. Egypt was also the first nation in Africa and the Middle East
to open a public CNG fuelling station in January 1996.
In Iran as part of a government mandated plan to ensure energy security and to save on
petrol imports a dual track plan of both producing dual fuel vehicles as well as conversion
of existing vehicles to CNG has been undertaken.
As of January 2009, there are some 1.3 million CNG equipped vehicles on the road.
There is also a government mandate that forces local car manufacturers to produce 60%
of all their new vehicles as dual fuel vehicles.
Europe
Italy currently has the largest number of CNG vehicles in Europe. The use of methane
(CNG) for vehicles started in 1930s and has continued off and on until today.
Since 2008 there has been large market expansion for natural gas vehicles (CNG and
LPG) caused by the rise of gasoline prices and by the need to reduce air pollution
emissions.
In Portugal there are 4 CNG refueling stations but 3 of them do not sell to the public.
Only in Braga you can find it on the local city bus station (TUB)
CNG USES:
7. A suitably designed natural gas engine may have a higher output compared with a
petrol engine because the octane number of natural gas is higher than that of petrol as
this would allow for an engine design with a higher compression ratio.
11. Newer CNG conversion kits feature electronic multi-point gas injection, similar to
petrol injection system found in most of today’s car.
CNG ADVANTAGE:
1. Due to the absence of any lead or benzene content in CNG, the lead fouling of spark
plugs is eliminated. CNG-powered vehicles have lower maintenance costs when
compared with other fuel-powered vehicles.
2. CNG fuel systems are sealed, which prevents any spill or evaporation losses.
3. Another practical advantage observed is the increased life of lubricating oils, as CNG
does not contaminate and dilute the crankcase oil. CNG mixes easily and evenly in
air being a gaseous fuel.
4. CNG is less likely to auto-ignite on hot surfaces, since it has a high auto-ignition
temperature (540 °C) and a narrow range (5%-15%) of inflammability.
5. CNG produces significantly lesser emissions of pollutants like carbon
dioxide (CO2), hydrocarbons(UHC), carbon monoxide (CO), nitrogen
Summer Internship Report GHPIBM (Batch 2009-11) Page 22
oxides (NOx), sulfur oxides (SOx) and particulate matter (PM), as compared to
petrol .
6. For example, an engine running on petrol for 100kms emits 22,000 grams of CO2,
while covering the same distance on CNG emits only 16,275 grams of CO2. The
corresponding figures are 78 and 25.8 grams respectively, for nitrogen oxides.
Carbon monoxide emissions are reduced even further.
7. Due to lower carbon dioxide and nitrogen oxides emissions, switching to CNG can
help mitigate greenhouse gas emissions.
8. The ability of CNG to reduce greenhouse gas emissions over the entire fuel lifecycle
will depend on the source of the natural gas and the fuel it is replacing. The
lifecycle greenhouse gas emissions for CNG compressed from California's pipeline
natural gas is given a value of 67.70 grams of CO2-equivalent per megajoule
(gCO2e/MJ) by the California Air Resources Board (ARB), approximately 28%
lower than the average gasoline fuel in that market (95.86 gCO2e/MJ).
CNG produced from landfill biogas was found by ARB to have the lowest greenhouse
gas emissions of any fuel analyzed, with a value of 11.26 gCO2e/MJ (over 88% lower
than conventional gasoline) in the low-carbon fuel standard that went into effect on
January 12, 2010.
WHY CNG?
Natural gas has many benefits to offer its users. The main advantages are:
Clean fuel
Very low levels of pollution
Cheap fuel
Far more economical than use of petrol.
The table below shows the consumption pattern of CNG in different sectors for
different cities.
Location Company mmscmd CNG Domesti Industrial Commercial
Vehicles c
Delhi IGL 2.3 134608 107487 - 400
Vadodara GAIL 0.021 3222 - - -
Vadodara GAEL 0.075 75000 - 70 -
Ahmedaba GAEL 0.45 43500 20000 220 200
d
Surat, GGCL 4 50000 200000 800 2500
Ankleshwa
r
Gujarat GSPC 1.025 - 20813 230 55
Gas
Mumbai MGL 2 179720 297163 40 882
Lucknow CUGL 0.056 8290 - - -
Kanpur CUGL 0.01 7400 400 - -
Agra GGL 0.0249 4048 - - -
Agartala TNGCL 0.0001 41 - - -
Vijayawada BGL 0.012 2000 - - -
Hyderabad BGL 0.0076 1700 - - -
Domestic Production
In India there was a boom during the period between 1980 to 1996, during this period the
gas production grew to ten times that is from 2.36 bcm to 22.64 bcm and this was
because of the flaring of gas during that period was reduced to 68.5% at one go. During
the period of 1997- 2007 the overall annual growth rate remained stagnant because the
flaring was almost constant. The utilization rate has increased from 93.7% in 1995-96 to
about 97.2 in 2005-06.
Casket
CONSUME
CNG Vs LNG:
CNG is often confused with liquefied natural gas (LNG). While both are stored forms
of natural gas, the key difference is that CNG is gas that is stored (as a gas) at high
pressure, while LNG is in uncompressed liquid form.
CNG has a lower cost of production and storage compared to LNG as it does not require
an expensive cooling process and cryogenic tanks.
CNG requires a much larger volume to store the same mass of gasoline or petrol and the
use of very high pressure (3000 to 4000 psi, or 205 to 275 bar).
These cover:-
GAIL, along with other vital CGD players, is implementing the CGD projects taking into
consideration the benefits of both the economical and technical benefits of PNG and CNG.
Sr.No. CNG PNG
1 Economical Safe and assured supply of gas to domestic,
commercial and industrial sectors
a. Cheaper than Convenient to use
conventional fuel
b. Payback period is short Economically more viable compared to other fuels
in same sector
2 Technical No traffic disruption as supplied through pipelines
a. Very high antiknock Continuous supply
power (more than 120
ON) allows greater
performance compared
to petrol one
b. Does not require No wastage, no underweight cylinders, no hassle
refining plant or additive for replacement of cylinder, no need for cylinder
adding and can be used booking
immediately after its
extraction
c. It has no evaporation No advance payment for consumption of gas,
leaks and spills of fuel, billing will done in once in two months based on
both during refuelling consumption
and feeding of the car
d. Its combustion produces a very low quantity of
carbon deposits (permits a longer life of lubricant
oil)
India’s reserve are likely to last for around 30 years, but at the same time the world reserve would
last for 67 years. ONGC accounts for 60% of these reserves with 990 bcm gas, while Oil India
Benefits of PNG -
PNG is Convenient
PNG is Safe
Natural Gas catches fire only when it forms a 5-15% mixture with air whereas LPG catches fire when it
forms 2% or above mixture with air.
PNG is Clean
i. Being a gaseous fuel, very clean compared to any other fuel with more than 94%.
ii. Combustible particles.
iii. Burns with a flame always hence, no blackening of vessels.
iv. Sulphur content less than 10 PPM.
v. Most preferred fuel in vehicles in Mumbai today.
vi. Contribution for a cleaner society.
PNG is versatile
i. Apart from cooking, other appliances like geyser, air conditioner, vehicles etc. can be used on
Natural Gas.
ii. PNG is the fuel of choice around the world.
Protect consumer
interest by fostering
Perform other Regulate access &
fair trade &
transportation rate on
functions entrusted by competition common / contract
central govt.
carrier / CGD network.
An Act to provide for the establishment of Petroleum and Natural Gas Regulatory Board to
regulate the refining, processing, storage, transportation, distribution, marketing and sale of
petroleum, petroleum products and natural gas excluding production of crude oil and natural
gas so as to protect the interests of consumers and entities engaged in specified activities
relating to petroleum, petroleum products and natural gas and to ensure uninterrupted and
adequate supply of petroleum, petroleum products and natural gas in all parts of the country
and to promote competitive markets and for matters connected therewith or incidental
thereto.
Prior to 1987, gas prices were fixed by ONGC/OIL. The price is being fixed by
Government w.e.f. 30.1.1987. The price of APM gas of ONGC and OIL was last revised
effective 1.7.2005. The salient features of the revised pricing order effective 1.7.2005 are
as follows:-
i. ONGC and OIL produced about 55 MMSClMD APM gas from nominated
fields. The determination of producer price for this gas will be referred to the Tariff
Commission. Till the Commission submits its recommendation and a decision is taken
thereon, the consumer price of APM gas will be increased from Rs.2850/MCM to a
fixed price of Rs. 3200/MCM on adhoc basis.
ii. It has been decided that all available APM gas would be supplied to only the
power and fertilizer sector consumers against their existing allocations along with the
specific end users committed under Court orders/small scale consumers having
allocations upto 0.05 MMSCMD at the revised price of Rs. 3200/MCM. This price is
linked to a calorific value of 10,000 K.cal/cubic metre. However, the gas price for
transport sector (CNG), Agra-Ferozabad small industries and other small scale
consumers having allocations upto 0.05 MMSCMD would be progressively increased
over the next 3 to 5 years to reflect the market price.
iii. The gas supplies through GAIL network to non-APM consumers will be at the
price at which GAIL buys from JV producers at landfall point, subject to a ceiling of
ex-Dahej RLNG price of US$3.86/MMBTU for the current year i.e. 2005-06. For the
North-East region, Rs.3200/MCM will be considered as the market price during 2005-
06.
iv. The price of gas for the North-Eastern region will be pegged at 60% of the
revised price for general consumers. Thus, the consumer price for the North-East
region will increase from the existing price of Rs.1700 to Rs.1920/MCM.
v. Subject to the determination of producer price, based on the recommendations
of the Tariff Commission, any additional gas as well as future production of gas from
new fields to be developed in future by ONGC/OIL will be sold at market-related
price in the context of NELP provisions.
The government has classified the fertiliser segment under the priority sector for gas
distribution. The gas is available at $1.89 per million British thermal unit (mmbtu)
(landfall price) for the priority sector while for the non-priority it is fixed at $3.86 per
mmbtu. This is called as administered price mechanism gas (APM).
Recently, Reliance Industries Ltd (RIL) struck gas reserves in the Krishna-Godavari basin
(KG) and fixed its price at $4.2 per mmbtu. This price is much higher when compared to
APM gas. Also the price of pooled LNG has been decided at $4.95 per mmbtu for
Published on Thu, May 20, 2010 at 15:00 Source: CNBC-TV18, Site: Moneycontrol.com
The average retail price of CNG will go up by Rs 5.60 per kg while the price of PNG will
be hiked by In a bid to compensate state-owned oil and gas explorers such as the Oil and
Natural Gas Corporation Limited and the Indian Oil Corporation Limited, the cabinet last
month virtually doubled the APM price of natural gas and brought it almost on a par with
the price being charged by private explorers.
The process for hiking retail prices of CNG and PNG was kicked off as soon as the
Centre on June 1 notified the cabinet decision to more than double the APM price of
natural gas.
While Indraprastha Gas Limited (IGL), which is a subsidiary of the GAIL, supplies CNG
and PNG in the National Capital Region, the Mahanagar Gas Limited(MGL) distributes
these two fuels in Mumbai.
As per the Hydro-Carbon Vision 2025, the estimated demand in the country for natural
gas is as below:-
Demand
Year
(MMSCMD)
2006-07 231
2011-12 313
2014-15 331*
2019-20 361*
2024-25 391
300 279
250
200 170
150
100
50
0
2007-08
2011-12
The graph shows the natural gas demand from the year 2007 to 2012. There is the
increase in the demand of the natural gas with a CAGR of 11.7 percentage.
The demand and supply of the natural gas are expected to match in the coming years in
fact from this year (2010) only. This could be possible due to the new discoveries and the
increase in the imports of the gas from other countries.
In the near future the supply is expected to exceed the demand for the gas and both
demand and supply have a extreme thin line difference between them with supply
winning over the overall demand.
Energy Demand:
The factors determining future energy demand in the EU27 include:
Because of “its green properties” and highly efficient application technologies, natural
gas will remain the fuel of choice and will continue to make a growing contribution to
energy supply in the EU27.
Natural gas can play an important role as a bridging fuel to a sustainable energy future
over the coming decades. Natural gas consumption in EU member states is expected to
increase from 438 mtoe in 2005 to 625 mtoe in 2030, which is an increase of 43%.
The share of natural gas in the European primary energy demand will rise from 24% in
2005 to 30% in 2030 (18% in 1990). At 60% of the total demand increase, most of the
growth will come from power generation.
2. Industrial sector:
Gas currently accounts for 33 % of industrial final energy consumption (excluding
industrial power stations) and is thus a major source of energy in this market, too. This
sector is traditionally successful in energy conservation. Given the strong international
competition facing the European industry, the sector had to adapt and decrease its
production costs. This explains the continuous investments necessary to renew the
production plants. This trend is likely to continue in the future.
India will need to source additional gas supplies via imports. The requirement for
additional gas is projected to reach around 4 billion cubic meters a year (3 million tonnes)
Assuming India’s additional gas import requirements are all met by LNG, India’s total
LNG imports in the reference case could reach 10 million tonnes in 2015, 21 million
tonnes in 2020, and 31 million tonnes in 2025.
With the emphasis being laid on a cleaner environment and lower pollution levels in
cities, CGD is expected to get a push in the coming years. Thus, apart from GAIL, a few
players have drawn up ambitious plans to roll out city gas infrastructure across a number
of cities in the country.
The main driver for the development of gas transmission and CGD shall be the
availability of requisite volumes of gas. With the development of RIL's KG Basin and
other fields, opportunities are available but the challenge is whether the CGD license-
holders can obtain gas supplies and develop gas distribution infrastructure. The Indian
CGD players are shown in the figure.
Few years ago CGD was limited to only Mumbai and Delhi, but today we have 25 cities
where the infrastructure for CGD has been developed. Some of the major cities are Delhi,
Mumbai, Ankleshwar, Baruch and Surat, Vadodara, Agartala, Vijaywada, etc.
For the year 2007-08 CGD contributed 7% of the total gas demand in India. The demand
was 12.08 mmscmd. Gujarat as a state is the largest consumer of CGD with a
consumption of 5.57 mmscmd which is about 55% of the total consumption of CGD.
Delhi and Mumbai are the next two largest consumers with 2.3 mmscmd and 2 mmscmd
respectively.
The total consumption was consumed by 509000 vehicles through over 375 CNG station,
about 645000 domestic consumers, 1300 industrial and 4000 commercial customer. The
penetration of CGD has been limited as currently CNG is distributed through only 1% of
the total 35000 retail outlets of other transport fuels.
CGD's in India:
i. Consumers to get assured supply of CNG and PNG at cheapest possible price.
ii. Domestic PNG and CNG to be priority - both in terms of pricing & gas volumes.
iii.Incentivize maximum possible coverage for domestic PNG and CNG.
iv. Quickest geographical spread (overall network coverage) during exclusivity
period.
v. Monitor progress against measurable (with penal provisions, including
termination of authorization for failure to achieve commitments.
vi. Post-exclusivity, CGD network available to multiple players for marketing of
PNG, CNG and if required, laying and building network as well.
The biggest constraint is that the limited allocation of gas for CGD. It has to compete
with bulk consumers like power and fertilizers as well as petrochemicals. Moreover lack
of adequate transmission and distribution infrastructure connecting the demand and
supply regions within the country is a major constraint.
CGD Infrastructure:
i. The natural gas that is received at the City Gate Stations is mostly passed through a
cleaner to remove liquids and dust. The primary function of the city gate station is to
measure the amount (volume) of incoming gas. It is generally measured through
orifice meters.
ii. Another function is to reduce the pressure of the gas to be sent for distribution, as the
distribution system requires much lesser pressure than that in long distance
transmission. Mechanical devices called pressure regulators lower the gas pressure
and helps to control the flow rate to maintain desired pressure level throughout the
distribution system.
iii. With the reduction in pressure, the natural gas also becomes cooler, so sometimes it
has to be heated up in regions where the temperature is below zero degree.
iv. Last but not the least, at the City Gate station, the odourization of the natural gas takes
place. Different types of odorants are used, so that the “smell” makes the presence of
the escaping, un-burnt gas recognizable at very low concentrations. This serves as a
warning well before the gas accumulates to hazardous levels; a mixture of air and
natural gas are explosive over the range of 5% to 15% natural gas. To ensure safety,
odorized natural gas is detectable at concentration of just 1%.
The piping system also forms a major part in City Gas Distribution. Mainly there are 4
types of piping systems other than supply mains:-
i. Feeder mains transport gas from the pressure regulator or supply main to the
distribution mains. Feeder mains might also have some lines connected to large
industrial users.
ii. Distribution mains supply gas primarily to residential, commercial, and smaller
industrial consumers.
iii. Service lines deliver gas from the distribution main in the street to the consumer’s
meter. Service lines are usually the property and responsibility of the utility.
However, some utilities own only the portion of the service lines in the public
domain.
iv. Fuel lines are customer piping beyond the meter to various appliances. These lines
are the property and responsibility of the building owner.
i. With the Petroleum and Natural Gas Regulatory Board in position and good prospects of
new gas finds in India the future of CGD Project is expected to see an asymptotic
growth.
ii. There are proposals for extending the existing transmission pipe line network from
nearly 7000 Kms to more than 10000 Kms in the coming years and subsequently to
15000 plus Kms.
iii. An exercise done by the one of organizing company indicates that around 130
cities/towns are expected to get city gas project in various stages in next XI – Five Year
Plan.
iv. To summarize with, there would be a lot of opportunities in India for all stakeholders
associated with City Gas Distribution Projects. This Eurasian conference cum exhibition
is the first endeavour to bring various stakeholders together for mutual benefits.
Location Activity
Jamnagar RIL refinery —
third-largest in the
world, Essar
Refinery
Dahej Petronet LNG‘s re-
gasification
terminal
Hazira Shell and Total‘s
LNG terminal
Vadodara IOC Refinery
Gandhar ONGC‘s Gas
Processing
Complex
ALTERNATIVE FUELS
i. Ultra Low Sulphur Diesel – This is diesel fuel that meets either the Euro4
specification or the fuel spec proposed by the Commonwealth for implementation 4 in
2006. Euro4 fuel specs were published in Directive 98/70/EC of the European 5
Communities in 1998, and set the sulphur level as being lower than 50 ppm. This has
already replaced conventional diesel which has a level of >1000 ppm and will replace
low sulphur diesel which is now widely available but which has a sulphur content of
<500 ppm.
ii. Biodiesel & Biogas – Biodiesel is a generic name for fuels obtained by
transesterification of a vegetable oil. This produces a fuel with very similar
combustion properties to pure diesel, but with lower viscosity. Biodiesel often refers
to rapeseed oil methylester (RME), the main European Biodiesel. Esterified Soybean
oil is the main United States source of such fuel, called Soy Diesel.
iii. Liquefied Natural Gas – LNG is also Natural Gas but in a liquefied state. Methane
liquefies at –161 Deg C and is generally refrigerated to –180 Deg C for liquefaction
and requires vacuum-insulated cryogenic tanks to maintain it in liquid form for
storage.
iv. Liquefied Petroleum Gas – LPG consists mainly of propane, propylene, butane and
butylene, in various proportions according to its place of origin. The components of
LPG are gases at normal temperatures and pressures, but can easily be liquefied for
storage. This is achieved by either an increase in pressure to about 8 atmospheres or
by a reduction in temperature.
v. Hydrogen – Hydrogen is the chemical element with the smallest molecular mass and
is not found as a free element on earth. Because of its high reactivity, it is always
bonded to other molecules and as a result hydrogen for automotive use has to be
manmade. Vehicles can burn pure hydrogen in an internal combustion engine, or use
it in a fuel cell to drive an electric motor. The fuel cell option is generally considered
preferable for the long term because although it requires more complex changes to
existing vehicle design, it allows for higher efficiency and hence a longer range on the
same amount of fuel.
vi. Electric - Many electric vehicles are in use such as Forklift trucks, milk floats and
some small passenger vehicles etc. Most electric vehicles suffer from a reduced
operating range and require frequent recharging and therefore limit this option to
localised inner city transport. Hybrid vehicles, such as Electric/Gas will help to
increase the range of these vehicles in the future.
Energy content per unit of fuel (energy density) is an important factor affecting range and
power output of internal combustion engines. The following chart compares the energy
content of alternate fuels.
120 110
100
100
74
80 66 66
60 49
40 25
20
0
CNG Methanol LNG ETHANOL LPG GASOLINE DIESEL
The auto ignition temperature is the temperature at which a fuel will ignite without the
need for a spark or flame. In respect to auto ignition temperature LPG, CNG, and LNG
are much safer than gasoline or diesel because the auto ignition temperature is much
higher. The following chart compares the auto ignition temperature of various fuels.
1200 1004
1000 842 842
800
540
600 428 437 450 450
400 220 225
200
0
Gasoline Diesel CNG LNG LPG
Celsius Fahrenheit
The flammability range is the distance from the leanest (LEL - Lower Explosion Limit) to
the richest (UEL - Upper Explosion Limit) mixture of fuel and air that will burn. Fuels
with narrower ranges are safer to work with but are less versatile because they offer less
choice of air to fuel ratios. The following table compares the flammability range of
various fuels.
78.5
80
70
60
50
40
30
20 13 13
8.3 9.7
4.9 6.2
10
0
Diesel Gas LPG CNG Ethanol Methanol Acetylene
Flammability Range
The following chart compares the peak flame temperature of various fuels. You can see
that CNG (Compressed Natural Gas) has a peak flame temperature of 1790 C & 3254 F
which is 187 C & 337 F or 9.5% cooler than the peak flame temperature of gasoline at
1977 C & 1591 F. The peak flame temperature of propane at 1991 C & 3614 F is only
13 C & 23 F or less than 1% higher than gasoline.
4000 3729
3591 3614
3500 3254
3000
2500 2054
1977 1990 Fahrenheit
1790
2000 celsius
1500
1000
500
The amount of air entering an engine at a particular throttle angle and load is fixed. Any
fuel added to the air before it enters the cylinder will displace an equal volume of air and
will reduce the volumetric efficiency and power output of the engine. The table below
illustrates the reduction of volumetric efficiency of various fuels.
14
12
10
0
Diesel Gas LPG Ethanol CNG Methanol
Charotar Gas Sahakari Mandali Ltd. is the first Co-Operative Sector in India in area of
“City Gas Distribution”.
They have Gas supply from Gujarat State Petroleum Corporation Ltd.(GSPCL) since
November 2004. This service is in great demand among industrial, commercial,
educational & Religious Institutes and Trusts and Domestic customers due to its
uninterrupted supply.
Charotar Gas Sahakari Mandali Ltd. has been founded in year 1999 and the first in “City
Gas Distribution” in Co-Operative Sector in India. They supply Natural Gas to both
domestic and Small Scale Industry (SSI) sector. They have acquired the gas distribution
rights for Anand, Ahmedabad and Kheda district of Gujarat.
They are planning to cover entire Anand city in the coming year which can be considered
as part of Gujarat Government’s dream to transform Gujarat as PETRO CAPITAL of the
country.
They have signed an MOU with GSPC on 12-01-2007 at “VIBRANT GUJARAT 2007”
in presence of Hon. Chief Minister Shri Narendra Modi with a proposal to be part of the
development projects of Gujarat Government for expansion of Network and opening of
CNG station in the area.
Charotar Gas is very shortly commissioning CNG Storage and Filling Station under
franchisee agreement with GSPC gas Co. Ltd., adjoining their gas office at Vitthal
Udyognagar.
The Anand-based Charotar Gas Sahakari Mandali Ltd (CGSML), India’s only city gas
distributor (CGD) in the cooperative sector and piped gas supplier to eight villages, has
joined hands with hydrocarbon major Gujarat State Petroleum Corporation Ltd (GSPC) to
enter the compressed natural gas (CNG) business and supply piped gas to Amul for its
chocolate plant.
Charotar Gas is also planning to double its gas supply, sourced from GSPC, to one lakh
standard cubic metres a day (scmd) in the next couple of months, according to Mr A.J.
Parmar, Managing Director. The cooperative body has lined up an investment of Rs 10
crore for extension of gas pipeline to its new mother plant between Ahmedabad and
Vadodara from where it would supply both the CNG filling station as well as the Amul
chocolate plant.
i. Charotar Gas, which had signed a memorandum of understanding (MoU) with the
Gujarat Government during the Vibrant Gujarat Global Investors’ Summit (VGGIS)
in January this year, has planned to invest Rs 13 crore in the next two years for
expansion of its CGD and CNG business in Anand and adjoining areas such as Kheda
district and outskirts of Ahmedabad district.
ii. This work is expected to be completed by 2011.
iii. It has also signed an MoU with Gujarat Cooperative Milk Marketing Federation
(GCMMF), which owns the Rs 10,000-crore brand Amul, to lay a 15-km pipeline in
the next two months between villages Gaana and Chikodhara where the chocolate
plant is located.
iv. Charotar Gas, established in 1999, currently has a 65-km-long gas pipeline between
Bavla in Ahmedabad district and Anand.
v. Charotar Gas, which serves 10,000 domestic, 100 industrial and 250 commercial
customers through its 100-km-long pipeline, would be initially supplying 10,000
scmd of gas to Amul, later increasing it to 25,000 scmd.
vi. The cooperative body has an annual turnover of Rs 30 crore.
vii. The first CNG filling station will be at Chikodhara, on the National Highway 8,
between Ahmedabad and Vadodara.
viii. Two more CNG stations are being planned for Borsad and Khambhat towns,
he said.
ix. Charotar Gas is the only entity registered under the Cooperative Act to be permitted
by the Petroleum and Natural Gas Regulatory Board (PNGRB) to bid for CGS
business.
x. Charotar Gas Sahkari Mandali Ltd., India’s only city gas distributer (CGD), will
be investing Rs13 crore before Vibrant Gujarat 2011, said A J Parmar, Managing
Director to EPC World
Gujarat currently has the most developed pipeline network in the country and is the only
state in the country where the gas pipeline network is being operated by more than one
player viz. GAIL (India) Limited (GAIL), Gujarat State Petronet Limited (GSPL) and
Gujarat Gas Company Limited (GGCL).
GAIL primarily serves consumers who have been allocated natural gas by MoP&NG and
its pipeline network can be divided into three sections:
i. South Gujarat Network –GAIL obtains gas from the ONGC operated Gandhar tank
farm for its South Gujarat network. The network contains a gas processing complex at
Gandhar, five terminals and pipelines with sizes ranging from 4” to 26” with a
combined length of around 350 Kms. The network services around 40 consumers
between Surat and Vadodara region with a combined allocation of around 10.5
MMSCMD.
iii. Ex-Hazira – GAIL provides gas to some consumers in Hazira, directly from ONGC’s
GPC at Hazira, the landfall point for ONGC gas from the western offshore fields,
through dedicated spur lines. All these consumers are within 5 km distance from the
Hazira GPC and have a combined allocation of around 11 MMSCMD.
iv. GAIL has several customers connected on HVJ Pipeline, DVPL Pipeline and DUPL
Pipeline.
GSPL has been promoted as the nodal agency by the Government of Gujarat to set up gas
grid in Gujarat operating on common carriage basis. GSPL is going to set pipeline
network of around 3000 km in Gujarat. It currently operates 1550 KM and 350 KM under
construction/development pipeline network serving consumers in the Hazira, Vapi, Halol,
Bharuch, Vadodara, Ahmedabad, Morbi, Rajkot, Jamnagar, Mehsana, Himmatnagar &
Kutch regions. The pipeline obtains gas from the GSPC/NIKO owned onshore gas fields
in Hazira. The network also obtains gas from Cairn at Mora from its Suvali gas complex
through a 24”, 7 km pipeline, as well as Petronet LNG terminal and Hazira LNG
Terminal and domestic gas fields such as PMT and ONGC Olpad. GSPL pipeline
network is connected to East West Pipeline of RGTIL to transport gas from KG D6 field
in Andhra Pradesh to Gujarat at Attapardi (Vapi) and Bhadbhutt (Bharuch)
Substitutes
(Threats of
Summer Internship Report Substitutes)
GHPIBM (Batch 2009-11) Page 45
1. Threat of substitute products
Threat of substitute products means how easily your customers can switch to your
competitors product.Threat of substitute is high when:
1. There are many substitute products available
2. Customer can easily find the product or service that you’re offering at the same or
less price
3. Quality of the competitors’ product is better
4. Substitute product is by a company earning high profits so can reduce prices to the
lowest level.
In case of Charotar Gas there is a high threat of substitute products as there are
many other substitutes of the natural gas like Kerosene (used by lower class families
due to cheap price), LPG-bottled cylinder, Biogas (mainly used in the farmhouses in
Gujarat), etc.
All the other substitutes can be found easily and have lower prices than PNG
except LPG.
In case of Charotar Gas, in Vallabh Vidyanagar Market, there are entry exit
barriers up to some extent as according to the government regulations only few
players can supply natural gas in the confined area.
ONGC, as compared to Charotar Gas, has much more capital backup and a good
name. hence customers can easily switch to it or any other supplier possessing more
traits appears in the market.
3. Industry Rivalry
Industry rivalry mean the intensity of competition among the existing competitors in the
market. Intensity of rivalry depends on the number of competitors and their
capabilities. Industry rivalry is high when:
1. There are number of small or equal competitors and less when there’s a clear
market leader.
These situations make the reasons for advertising wars, price wars, modifications,
ultimately costs increase and it is difficult to compete.
As far as Charotar Gas is concerned, it has very less competitors i.e. only LPG
suppliers and no in case of PNG suppliers as there are entry barriers in the market
up to some extent.
Chart of Fuel
60
56
50
40
40
Percent
30
20
10
4
0
1 2 3
Fuel
Coding:
1- PNG users
2- LPG Cylinders users
3- Using both
From the chart we can find out that the number of PNG users (56%) are
more than the LPG Cylinders (40%) users and only 4% of the respondents
use both PNG and CNG in the surveyed area.
2. What were you using prior to PNG (Piped Natural Gas)?
(a) LPG (b) Charcoal (c) Kerosene (d) Others (Plz Specify)
3. Since how long you have been using Piped natural gas?
(a) 1-2 years (b) 3-4 years (c) 5-6 years
Chart of Years
40
40
36
30
Percent
20
20
10
0
1 2 3 4
Years
Coding:
1- 1-3 years
2- 3-5 years
3- 5-6 years
4- > 6 years
1) 40% of the people are using PNG since 1-3 years.
2) 36% of the respondents are using it since 5-6 years.
3) Only 20% and 4%are there who are using this gas since 5-6 years and
more than 6 years respectively.
4. If other supplier comes in the market (for PNG) then on what criteria would you like
to accept it? (Rate on a scale of 1-6)
(a) Low cost --------------------
(b) Minimum time for installation --------------------
(c) Good payment facilities --------------------
(d) Good or instant pressure --------------------
(e) Lower connection charges --------------------
(f) Others (Please specify) --------------------
25 24
20 20
20
Percent
15
10
8
0
2 4 6 8 10
low connection charges
Percent within all data.
1) 24% and 28% of the respondents have given more weight to the lower
connection charges as the acceptance criteria for PNG.
2) While 40% people gave average response to this criteria.
3) 8% are not bothered about the lower connection charges so gave it least
priority.
30
Percent
20
12
10 8
0
2 4 6 8 10
instant pressure
Percent within all data.
1) 49%, 36% and only 4% of the respondents are concerned about the
pressure of the PNG whike taking connection.
2) Other 12% were on the lower priority side while taking pressure of the
gas into consideration.
70
60
50
Percent
40
30
20
12
10 8
4
0
2 4 6 8
Payment facilities
1) Majority (76%) of the respondents have given it least priority while taking
the PNG connections.
2) Only 8% of them have given it as their first priority.
3) Others constitute only 12% and 4% who gave average responses to it.
40
30 28
Percent
20
12 12
10
0
2 4 6 8
Min install time
1) Only 12% People consider it as the main criteria whole taking the
connections.
2) Majority of them are not concerned about the installation timing and they
constitute about 48% of the respondents.
60
50
Percent
40
30
20
12 12
10
4
0
4 6 8 10
Low Cost
1) Majority (72%) of the respondents have considered Low Cost as the main
criteria for accepting any new gas in the market.
2) 12% are also in league with the other 72%.
3) 12% gave average responses.
4) Rest 4% are least concerned about the cost while accepting or trying the new
gas.
2
53.3%
3
26.7%
1) 53.3% of the respondents find the pricing of the Charotar gas appropriate
and value for the money. That is neither cheap nor costly.
2) 26.7% found the gas costly and the other 20% found it cheap.
4
86.5%
1) 86.5% of the respondents did not find any problems related to pressure in the
Charotar Gas.
2) 10.8% and 2.7% faced pressure problems 1-3 times and 4-7 times
respectively in the Charotar Gas.
7. How is the payment system?
(a) Very good (b) Good (c) Average (d) Poor (e) Very poor
2
85.1%
1) 85.1% of the respondents find the payment system of the Charotar Gas
satisfactory.
2) The other 8.5% and 6.4% found it very good and average respectively.
2
84.0%
1) 84% of the respondents are satisfied with the metering system of the Charotar
gas while 12% showed neutral response.
2) Rest 4% were strongly satisfied with the same.
9. What problems do you face during the supply/connection of the LPG cylinder? (Rate
on a scale of 1-5)
(a) Malpractices are there (such as overcharging and bribing.)
(b) Right weight cylinder is not provided.
(c) No timely delivery.
(d) Not user friendly.
(e) Not safe.
Chart of Malpractices
30
28 28
25
20
20
Percent
16
15
10
8
0
2 4 6 8 10
Malpractices
40
30
Percent
20 20
20
10 8
0
2 4 6 8 10
Rt. Weight
50
40
Percent
30 28
20
12
10
4
0
4 6 8 10
No Timely Delivery
1) 56% people have faced the problem with timely delivery of the cylinders
and have placed it at first place when it comes to the problem faced by
them.
2) 28% have put it as their 2nd priority.
3) Rest 12% and 4% may not have faced any problem of such kind.
30
25 24 24
20
Percent
15
12
10 8
0
2 4 6 8 10
Not User Friendly
4) 32% and 12% respondents think that LPG is not user friendly for them
and hence they have put it at 2nd and 1st place.
20
20
16 16
15
Percent
10
0
2 4 6 8 10
Not safe
1) 20% and 16% people do not find it safe for use (as reason cited by them
was –more possibility of accidents.)
2) On the other hand 16% of the respondents feel it safe for use.
10. What problems do you face during the supply of cylinders by vendor?
(a) Late delivery (b) Odd timings
(c) comes when reminded (d) You Yourself have to get the Cylinder
3 1
16.0% 48.0%
2
20.0%
1) 48% people had the problem of receiving the cylinders late after the due
date.
2) 16% people had to remind the vendor for the delivery of the cylinder and
16% people faced the problem of not getting the delivery even. They had
to get it by their own.
11. It is understood that GOI is planning to increase the price of Cylinder – in such
scenario would you prefer to pay for that increase or try for some alternative fuel?
(a) We will switch to PNG, if prices rise.
(b) We will stick to LPG only.
Chart of Switching
60
60
50
40
40
Percent
30
20
10
0
1 2
Switching
1) 60% of the respondents using LPG are ready to switch to PNG if price of
LPG rise.
2) While 40% of them will like to stick to the LPG even in case of price rise.
5
32.0%
1
48.0%
2
20.0%
1) 48% of the respondents do not switch to PNG due to the High connection
charges.
2) 20% of them think that they could not afford it (mainly the connection
charges which were non refundable).
3) Rest 32% had their other reasons for not going for PNG (like safety
reasons, costly,etc.)
13. According to you what should be the expected range of the PNG prices (Current
prices are 25.6 Rs,/Kg)?
(a) 15-20 Rs./ Kg
(b) 20-25 Rs./ Kg
(c) 25-30 Rs./ Kg
(d) Whatever may be the prices we are not affected by it.
70
60
Percent
50
40
30
20
8 8
10
4
0
1 2 3 4
expected Price
1) 80% of the respondents here expect the prices of the gas to be between 20-
25 Rs./ Kg.
2) 4% of them are not affected by the prices of the gas (as they replied).
14. Do you have any suggestion for the PNG suppliers in the market and how are your
expectations from the new supplier?
(a) Very high (b) High (c) Average (d) Low (e) Very low
40
36
30
Percent
20
10 8 8
0
1 2 3 4 5
Expectations from Supplier
Key Findings:
i. The increasing demand for PNG is due to the lower prices, good pressure efficiency.
People would accept the new player in the market only if it offers low connection
charges in addition to the above mentioned traits (which are high in case of Charotar
Gas).
ii. People find the pricing of the Charotar Gas satisfactory, value for the money and there
are no pressure problems also. They find the payment and metering system quite good
and seem satisfied with that too.
iii. While in case of LPG cylinder the customers were found to have problems regarding
the late delivery (main problem), moreover they did not find it user-friendly and safe
for children.
iv. 60% i.e. more than the half of LPG customers are ready to switch to PNG if LPG
prices rise in future. But 40% stated the problem of high connection charges who do
not want to switch to PNG.
v. Price and government regulations affect the demand for the Natural gas and it’s
inversely proportional to each other.
Recommendations:
1. Energy Diversifications: ONGC should take into account the alternative fuel part also
to meet the demand in future. Through research and technology alternative fuels can be
produced and harnessed.
2. The prices can be set at a lower level according to the customers’ expectations. This can
earn more customers and goodwill to the firm.
3. Awareness among People: the subject can be made more aware about the use of Natural
Gas as cleaner and greener fuel.
4. ONGC should capture the Northern and Eastern regions through JV’s and tie-ups.
From the research done to study the perception and satisfaction level of customers of
Charotar gas. The people are paying high for Charotar gas and in turn they were not happy
with the pricing of that (mainly in restaurants).
India is left with a very small amount of energy resources which may deplete in the future
very soon. It is evident from the study that to meet the growing demand of the natural gas we
will have to import it from foreign countries.
The demand for the NGV’s is also increasing and to fulfill it the other alternative forms of the
fuels are considered. If ONGC does not enter this soon and grasp the available market the
other company will do so. Hence this is strongly recommended to the company to enter the
alternative fuel market as soon as possible.
QUESTIONNAIRE:
2. Since how long you have been using Piped natural gas?
(b) 1-2 years (b) 3-4 years (c) 5-6 years
3. If other supplier comes in the market (for PNG) then on what criteria would you
accept it? (Rank on a scale of 1-5)
(g) Low cost --------------------
(h) Minimum time for installation --------------------
(i) Good payment facilities --------------------
(j) Good or instant pressure --------------------
(k) Lower connection charges --------------------
4. How do you find the pricing of the gas (What he was using prior to this)?
(b) Cheap (b) value for the money (c) costly
5. How many times in a month do you face low pressure/intermittent supply problems?
(b) 1-3 times (b) 4-7 times (c) >8 time (d) None
7. Are you satisfied with metering system of the Piped Natural Gas (PNG)?
(a) Definitely Yes (b) Yes (c) May be (d) No (e) Definitely No
8. What problems do you face during the supply/connection of the LPG cylinder? (Rank
on a scale of 1-5)
(f) Malpractices are there (such as overcharging and bribing.) --------------------
(g) Right weight cylinder is not provided. --------------------
(h) No timely delivery. --------------------
(i) Not user friendly. --------------------
(j) Not safe. --------------------
10. It is understood that GOI is planning to increase the price of Cylinder – in such
scenario would you prefer to pay for that increase or try for some alternative fuel?
(c) We will switch to PNG, if prices rise.
(d) We will stick to LPG only.
(e) We will find other alternative. (Please Specify) ------------------------------------------
12. In your opinion what should be the price of gas which is affordable to you (current
price of LPG gas per Kg is Rs. 25.6)?
(a) 15 - 20 Rs/ Kg
(b) 20 - 25 Rs/ Kg
(c) 25 - 30 Rs/ Kg
13. Do you have any suggestion for the PNG suppliers in the market and how are your
expectations from the new supplier?
(a) Very high (b) High (c) Average (d) Low (e) Very low
Suggestions (if any) -----------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------
1) www.google.com
2) www.gailonline.com
3) www.indiatimes.com
4) www.businessstandard.com
5) www.moneycontrol.com
6) Business Research Methods, 9th edition (Tata McGraw Hill); Cooper, Donald R;
Schindler, Pamela. S;
7) Marketing Research, 5th edition (Pearson and Prentice hall), Naresh K. Malhotra.