ClearTrip – Segmentation - ClearTrip focuses on the segment of the market that is highly

connected and interdependent on the internet and technology. It has focused on this segment
as it only holds an online portal and does not believe in a brick and motar model. Clear trip
has segmented the market on the basis of the usage of the internet and technology in the
market.
It focuses more on the segment of the population that believes in availing an experiential
service and are prone towards hardcore travelling and exploring new places and events. It
generally focuses on the particular population that generally hold a higher level of income.
ClearTrip as we can see on their website does not offer too many discounts and hence focuses
on the people whose focus is the experience and not the financial aspect of it. Along with that
it also focuses on an age group that are middle aged and have reached a decent position in
their life rather than the youth.

Positioning of ClearTrip
Cleartrip, India’s leading online travel and leisure activities platform, has been adjudged the
winner of the ‘Excellence in Travel Blogging – Company Operated Blog’ category at the
SATTE Awards 2018. The award was conferred upon Cleartrip for the success of Cleartrip
Stories, a blog featuring stories on a diverse range of experiences like holidays, getaways,
restaurants, events, etc. shared by travellers and bloggers.
Cleartrip Stories plays the role of a guide for travellers, helping them satiate their local
exploration needs by going beyond a regular tourist itinerary and offering in-depth
information into local views on various experiences. It features an assortment of engaging
and informative content such as restaurant reviews, travel guides for popular and offbeat
destinations, quick getaways, stories about the latest happenings in town, or unexplored
places and activities in a city. These stories and experiences, shared by travel bloggers and
enthusiasts, can be easily accessed on the Cleartrip Stories page on the website or app. Users
can also bookmark stories they like and easily share them with friends and family
Through its use of technology to facilitate more seamless interactions, Cleartrip Stories has
helped travellers to search and discover the experience that they prefer through highly
accurate, data-driven insights. The tech-driven blog, additionally, has enabled Cleartrip to
create more innovative, highly-personalised products and services that enhance the travel
experiences of its customers. The blog has also been playing a vital role in driving the
success of Cleartrip Local, as well as the over 2,000 daily bookings currently made through
the hyperlocal activities discovery feature on the platfor