The SWOT analysis of a monitoring

equipment company in Zhejiang

province
Monitoring equipment industry competition in the market analysis report's main points
include:
1) Monitoring equipment industry internal competition, the cause of industry internal competition
may have the following several kinds:
First，is the industry growth is slow, fierce competition for market share;
Second，is the number of competitors, competitive strength about;
Third，is to provide a product or service is roughly same competitors, or less reflect not only the
obvious difference;
Fourth, some companies for the benefit of economies of scale, expand production scale, market
balance is broken, a large surplus of products, companies began a campaign to resort to cheap prices
in large quantities.
2) Customer bargaining power monitoring equipment industry. Industry customers may be industry
product of consumer or user, may also be a commodity buyer. Customer's bargaining power in can
make the seller to lower prices, improve the quality of the product or provide a better service.
3) Monitoring equipment industry bargaining power supply manufacturers, manufacturers in supply
could effectively push the buyer accept the higher price, the earlier payment time or more reliable
method of payment.
4) Monitoring equipment industry the threat of potential competitors, potential competition of
fingers that may enter the industry to participate in the competition of enterprise, they will bring
new production capacity, the share of the existing resources and market share, the result is the
industry production costs rise, the market competition, product price decline, industry profits.
5) Substitute products of pressure monitoring equipment industry, is to point to have the same
function, or to meet the same requirements which can be substituted products competitive pressure.
This enterprise is analyzed from the following aspects:

Strength
1, The company has to romped traditional software industry elite and the new thinking in mobile
Internet users have both talent team. This enterprise with the help of the Internet + big data and
fusion of Internet technology, the company has already developed into the domestic first-class
qualification and have mature technology support for one of the professional company, with the
domestic initiation software hardware combination of big data e-commerce platform, the platform
has the security information analysis, gas or pay deposit, family life, shopping, health services and
other professional section. Companies to develop wireless remote meter reading system, gas leakage
warning terminal Internet of things, such as high-tech products won several national invention
patents and software copyright. Companies adhering to the "professional focus, innovation, dare to
first" corporate purposes, to customer demand as the center, supported by high quality products,
personalized service for backing, to build a leading Internet enterprises, help customers to create
value and success.
2, The company built a set of complete quality management system:
(1) Establish quality good faith management committee;
(2) Quality management system;
(3) Quality control system;
(4) Conduct self-discipline;
(5) Customer complaint handling procedures;
(6) Enterprise quality credit management commitment;
(7) All landowners enterprises after-sales service network construction;
(8) Today after-sales service management regulations;
(9) Pet-name ruby quality of three packs of service commitment, etc.
3, The company has international advanced processing equipment and testing equipment, etc.

Weakness
1, Relatively backward market operation
The foreign capital enterprise monitoring equipment mostly have ten years of history, and
increasingly collectivization, she is not a brand fight alone, but for different channel brand group in
the overall operation, information, resources can be Shared between each other, plus dozens of years
of experience in market operation, group competition advantage is obvious. In contrast, survival
difficult national brands, market operation experience, basically is to rely on a brand or a product,
often is "fire" a few years off, but more is to choose to make money rather than the management of
enterprise, the lack of a stick.
2, Lack of experienced research and development personnel and management personnel
The current situation is in the true sense of the lack of new product development. Modern brand
management experience and the lack of brand manager is the bottleneck of the development of the
brand.

Opportunity
Despite the grim situation, remote data monitoring equipment, with high visibility and reputation
on the market application prospect is very bullish, monitoring equipment is the hope of going to the
world in the future.

Threat
Since reform and opening-up, a large number of world famous brand to enter the Chinese market,
they with advanced technology, excellent marketing strategy, strong financial strength, at the rate of
sweeping, quickly occupied the China market. In recent years, some domestic scale monitoring
equipment companies also constantly develop new products, its quality is also very good, very
competitive in the market. In addition, the appearance of fake products sounded the alarm market,
maintenance of intellectual property rights has become maintain the current market of the important
work.
Monitoring equipment Strength Weakness
company 1, There is a clever team 1, Relatively backward market
2, Has a mature technology operation
3, Perfect quality management system 2, Lack of experienced
4, Has international advanced processing research and development
equipment and testing equipment personnel and management
personnel

Opportunity
1, Remote data monitoring
equipment, with high visibility
2, Good reputation on the market
application prospect is very bullish.
S, O W, O
Maintain the stability of quality control Use the good market prestige to
and management system recruit experienced
management personnel to
improve the market operation
is relatively backward

Threat S, T W, T
1, Members of competition at home Advanced production equipment and Absorb the experienced
and abroad testing equipment on the product quality is management personnel to
2, The emergence of counterfeit better than a fake product improve the marketing
products mechanism to obtain more
market share in the market

The development plan of the future

Companies want to survive in the competition, strives for the development in the crack, as a future
monitoring equipment on the market by value of enterprises in China, there is just one way, reinvent
ourselves, insist on scientific development.
Because of China's huge market capacity of remote data monitoring, as long as willing to take pains
to do deep pool resources through regional markets, can solve the problem of the development of
the enterprise. Of course, if you want to success brand, become industry leaders, you need to:
1, Improve the quality of products
2, Strong brand reputation, broad market;
3, To develop new products, constant innovation;
4, A large number of attracting talent, increasing soft power;
5, The product to a larger market, attract more customers.