Olajide Olayinka Williams "JJ" Olatunji[4][5] (/?l?'d?i?de? ?l?'tund?i?

/, oh-lah-
JEE-day oh-lah-TUHN-jee; born 19 June 1993), known professionally as KSI,[nb 1] is
a British YouTuber, internet personality and rapper known for his YouTube video
content.[7][8] KSI is a member and co-founder of the entertainment collective known
as the Sidemen, alongside six other British YouTubers, producing online videos and
merchandise to a combined audience of over 53 million subscribers.[9][10][11]

In 2009, KSI registered his YouTube account under the name KSIOlajideBT.[nb 2] KSI
built his following from posting gaming�commentary videos of the FIFA video game
series,[12] although as his following has grown, his content has diversified in
include more vlog and comedy style videos. As of October 2019, the channel has
received over 20 million subscribers and 4 billion video views,[13] ranking as the
sixth-most subscribed and nineteenth-most viewed channel from the United Kingdom,
and placing him among the top 120 most subscribed channels on the site.[14][15]

Having written and produced comedy�rap songs in his early YouTube career, KSI
released his more purist debut extended play, Keep Up, in 2016, reaching number one
on the UK R&B Albums Chart. After releasing three more extended plays and singles,
KSI released a collaborative album with Randolph, titled New Age, in 2019. The same
year, KSI signed a record deal with RBC Records; his first single under the new
record label, "Down Like That", featured British artist S-X and American rappers
Rick Ross and Lil Baby and peaked at number 10 on the UK Singles Chart. KSI
featured in the British comedy film Laid in America (2016), and was the subject of
Can't Lose (2018), a documentary film following the build-up to his first amateur
boxing fight.

KSI has been involved in three high-profile boxing bouts; the first two were
amateur white-collar events, and the third was a professional bout. The first,
against British YouTuber Joe Weller, was won by KSI via technical knockout. With a
live online audience of over 1.6 million, the fight was described as the largest
white-collar boxing event in history. The second fight, versus American YouTuber
Logan Paul, ended in a majority draw and was labelled 'the largest event in YouTube
history'. The subsequent rematch was KSI's professional boxing debut, which he won
via split decision.

Contents
1 Early life and education
2 YouTube career
2.1 2008�2013: Beginnings, FIFA videos and controversy
2.2 2013�2017: Sidemen and expanding content
2.3 2017�present: YouTube boxing
2.3.1 Amateur white-collar bouts
2.3.2 Professional bout versus Logan Paul
3 Music career
3.1 2015�2017: Keep Up and major label signing
3.2 2018�present: Independent releases and new label signing
4 Income and wealth
5 Philanthropy
6 Personal life
7 Professional boxing record
8 Filmography
8.1 Film
8.2 Television
9 Gameography
10 Discography
11 Publications
12 Awards and nominations
13 References
13.1 Notes
13.2 Citations
14 External links
Early life and education
Olajide Olayinka Williams Olatunji was born in London, England on 19 June 1993 and
was raised in Watford, Hertfordshire.[16] His parents�Jide Olatunji and Yinka
Olatunji�are of Nigerian descent.[17] Olatunji was educated at Berkhamsted School,
a fee-paying independent school, where he met future Sidemen member Simon Minter.
[18]

Olatunji registered his first account on YouTube under the name 'JideJunior' in
2008 while in his early teens, before opening his current channel in 2009.[19]
Olatunji dropped out of sixth-form to pursue his YouTube career once he was earning
steady monthly revenue from his uploads. In an interview in 2014, he recounted: "I
asked the teacher, �should I leave?� He asked, �how much are you making from
YouTube?� and I said around �1,500 a month. He told me he was getting less than
that." His parents disapproved, but have since become supportive, featuring in a
number of his videos.[1]

YouTube career
2008�2013: Beginnings, FIFA videos and controversy

KSI shooting a video for his YouTube channel in 2012

Olatunji registered his current YouTube account on 24 July 2009 under the name
KSIOlajideBT (which would later be shortened to simply "KSI"), where, inspired by
other YouTubers, he uploaded gaming�commentary videos of the FIFA video game series
from his bedroom at his parents' house in Watford.[1][20] After sharing his videos
with friends and on online forums, KSI grew a small following of around 20,000
after two years. Introducing more vlog-style content and playing a variety of games
such as Grand Theft Auto V over the next year saw his following grow more rapidly
as he reached 1 million subscribers just three years after founding his channel.
[21][1] By the end of 2013, KSI's subscriber count surpassed 3 million, making him
the then twenty-fifth-most subscribed user on YouTube.[16] The same year, KSI
visited Las Vegas,[22] where he discussed YouTube's launching of a paid-channel
subscription project.[23]

KSI's initial rise to fame was not without controversy. He was widely criticised
for his so-called 'rape-face', a recurring joke on his channel during 2012 and
2013,[1] and was the centre of a controversy following his actions at a Eurogamer
event in 2012.[24][25] Accused of verbally and sexually harassing staff and
attendees at the event, Microsoft cut ties with KSI and he was banned from all
future Eurogamer events.[26] KSI subsequently apologised "for any offence the video
of 15 months ago may have caused in the short time it was on his YouTube channel,
references to it since and subsequently used by other people" and stated his desire
to move on from the incident and be "be judged on the great content and value he
gives to brands and partners, without controversy."[27]

2013�2017: Sidemen and expanding content

In October 2013, KSI signed with Maker Studios' sub-network, Polaris.[28] Later
that month, on 19 October 2013, KSI and four other British YouTubers formed the
entertainment collective Ultimate Sidemen, later shortened to just Sidemen. Since
2014, the group has consisted of seven British YouTubers: Vikram Barn, Josh
Bradley, Tobi Brown, Harry Lewis, Simon Minter, Ethan Payne, and KSI.[29] The group
produces online videos, most often consisting of challenges, sketches and video-
game commentary, as well as selling exclusive Sidemen merchandise.[9][10][11]

Having written and produced comedy�rap songs for his YouTube channel in 2011,[12]
KSI took his first major step into expanding his content beyond just YouTube videos
in 2015 by starting his career as a serious musician and rapper. He releasing his
debut song, "Lamborghini", written about his recently purchased Lamborghini
Aventador, featuring P Money on 23 March 2015, reaching number 30 in the UK singles
chart.[16][30] Shortly after, KSI's debut EP, Keep Up, peaked at number 1 on the UK
R&B Albums Chart and he has since released a number of songs and toured with his
music.[30] KSI further exapanded his content later that year, releasing a biography
titled KSI: I Am a Bellend.[31][32] The book was released on 24 September 2015 in
the UK and five days later in the United States,[32] and KSI toured to support the
book from its release until 4 October 2015.[32] In 2016, KSI and the Sidemen
published Sidemen: The Book,[33] which sold 26,436 copies within three days and
topped the hardback nonfiction charts.[34]

On 4 August 2017, KSI tweeted that he would be leaving the Sidemen, citing
conflicts with fellow member, Ethan Payne.[35][36] Shortly thereafter, he released
a number of diss track videos criticising members of his then-former group, to
which most of the members responded back with their own.[36] Later that month, KSI
released a video in which he claimed that he was being deported from the United
States for receiving an incorrect visa.[37] In November 2017, KSI released a video
discussing whether his supposed fallout with the Sidemen was real or fake, saying,
"[t]he drama wasn't entirely real but wasn't entirely fake either."[36]

2017�present: YouTube boxing

Amateur white-collar bouts

KSI during the weigh-in before his amateur boxing match with Logan Paul in August
2018
British YouTuber, Joe Weller, criticised KSI and the Sidemen for artificially
stirring friction between him and the Sidemen for views.[36] Following resulting
public disagreements on Twitter, the pair announced that they would be facing each
other in a white-collar amateur boxing match on 3 February 2018 at Copper Box Arena
in London.[36] During the announcement, the two YouTubers verbally and physically
confronted each other, with KSI appearing to mock Weller's struggles with
depression; KSI later apologised for his comments.[36] The fight, titled KSI vs.
Joe Weller, was held on 3 February 2018 and was won by KSI 1 minute and 30 seconds
into the third round by way of technical knockout;[38] KSI was awarded the YouTube
Boxing Championship Belt.[39] On YouTube, the fight drew 1.6 million live viewers,
21 million views within a day,[40] and over 25 million over the next several days,
making it the biggest white-collar boxing fight in history.[41] KSI expressed his
respect for Weller after the fight for being "way harder, way tougher than I
thought," and praised him for his commitment to raising awareness for mental
health, before calling out American YouTuber Logan Paul, his brother Jake Paul, and
retired footballer Rio Ferdinand.[42]

On 24 February 2018, it was announced that KSI would be fighting Logan Paul in a
white-collar amateur boxing match, with his brother, Deji, fighting Logan Paul's
younger brother Jake Paul on the undercard.[43] The fight ended as a majority draw,
with two judges scoring the fight even at 57�57 and a third judge scoring 58�57 in
favor of KSI.[44] The fight has been labelled "the largest event in YouTube
history"[45] and "the largest ever amateur boxing fight".[46] The fight sold-out
21,000 tickets for Manchester Arena,[47] generating an estimated live gate revenue
of over �2.7 million ($3.5 million) from ticket sales.[48] It was watched by over
2.25 million viewers live, including over 1.05 million watching pay-per-view[49]
and 1.2 million watching illegal streams on Twitch.[50][51][52] The event
eventually received over 17 million online views on the official YouTube channel
(pay-per-view and free-view) as of 18 September 2018,[53] in addition to over 5
million viewers who watched illegal streams on Twitch as of 28 August 2018.[54]

Professional bout versus Logan Paul

Main article: KSI vs. Logan Paul II
KSI being interviewed in the ring immediately after the bout
On 3 September 2019, a rematch between the two was announced. The fight took place
on 9 November 2019 at the Staples Center, Los Angeles, and was promoted by Eddie
Hearn.[55][56] Unlike the first fight, the rematch was a professional fight and the
two fighters did not wear any headgear. The undercard featured professional boxers,
including Devin Haney and Billy Joe Saunders.[57] KSI trained under up-and-coming
professional boxer, Viddal Riley, and Jeff Mayweather, uncle of Floyd Mayweather
Jr.[58]

Upon its announcement as a professional bout, the event drew criticism from a
number of figures within boxing, as well as boxing journalists and fans, some of
whom labelled the fight as an 'insult' to boxing. The headline accusation was that
the pair were using the event as a 'cash grab' and questioned the 'legitimacy' of
the match as a professional bout, and many questioned the choice of putting
professional world-title bouts on the undercard beneath two YouTubers. Others
within the sport, however, were more receptive to the fight and embraced the event.
The executive director of the California State Athletic Commission (the fight's
sanctioning body), Andy Foster, defended the accusation that the YouTubers weren't
fit to fight professionally, saying in an interview that "If they weren�t YouTube
stars, this fight is still approvable in every commission in this country as debut
athletes". Kevin Draper of The New York Times noted KSI, Paul and the organisers'
intention to bring a new audience to a 'stagnant' sport and highlights the fact
both YouTubers sought coaching from world-champion boxers and trainers.[58]
Professional boxers Anthony Joshua, Deontay Wilder, Tyson Fury, Dillian Whyte and
Andy Ruiz Jr. also expressed support for the event and the fact it was being held
as a professional bout, highlighting the benefit it could bring to boxing in terms
of expanding the sport's audience.[59]

After six three minute rounds, KSI was the winner via split decision, with two
judges scoring the fight 57�54 and 56�55 for KSI, and one judging scoring it 56�55
in favour of Paul.[60] Paul and KSI shook hands and shared an embrace after the
fight, with both paying respect to one another, though Paul stated his intention to
contest the commission for his point deduction for his illegal punches, stating
that he does not dispute what happened but thought he deserved only a warning.[61]
[62] When asked about a possible rematch, Paul expressed his support for the idea,
but KSI rejected any prospect of a third fight against Paul, saying "It's done ...
I'm on to the next thing".[63][64]

Music career
2015�2017: Keep Up and major label signing
KSI released his debut single as a solo artist on 23 March 2015 titled
"Lamborghini", which features rapper P Money. The song was released under Sway's
record label Dcypha Productions.[65] On 29 October 2015, KSI announced his debut EP
titled Keep Up. The EP was released on 8 January 2016 by Island Records and debuted
at number 13 on the UK Albums Chart and at number one on the UK R&B Albums Chart.
[66][67][68]

On 29 April 2016, KSI released a song titled "Goes Off",featuring Mista Silva.[69]
The song was released as the lead single to KSI's second EP, Jump Around. KSI later
released the second single from the EP titled "Friends with Benefits" featuring
Dutch musical group MNDM on 29 July.[70] The EP's title track featuring Waka Flocka
Flame was released as the third single on 16 September.[71] Jump Around was later
released on 28 October 2016 through Island Records.[72]

After taking a four-month hiatus from YouTube, KSI released a song titled,
"Creature" on 23 June 2017.[73] The song was released as a single for his third EP
titled, Space, which was released independently on 30 June.[74] KSI later released
his fourth EP titled, Disstracktions, three months later on 29 September 2017.[75]
Disstracktions later went on to chart on the UK Albums Chart and UK R&B Albums
Chart at number 31 and one respectively.[67][76]

2018�present: Independent releases and new label signing

KSI performing in 2019 on his New Age tour

On 31 January 2018, KSI released a single titled "Uncontrollable" featuring British
grime rapper Big Zuu.[citation needed] The song was played during KSI's ring walk
for his boxing match against YouTuber Joe Weller on 3 February.[77] The song
charted at number 89 on the UK Singles Chart. KSI released his next single on 17
August 2018 titled "On Point".[78] The song was played during KSI's ring walk for
his boxing match against American YouTuber Logan Paul on 25 August 2018.[79]

KSI announced via a YouTube video on 28 February 2019 that he would be releasing a
collaboration album with British YouTube rapper Randolph titled New Age, as well as
going on a tour across the UK and some parts of Europe to promote the album. New
Age was released independently on 12 April 2019 and featured guest appearances from
JME, Talia Mar and Quadeca.[80] The album debuted at number 17 on the UK Albums
Chart and at number one on the UK R&B Albums chart.[81][82]

On 4 November 2019, it was announced that KSI had signed a record deal with RBC
Records under BMG Rights Management in order to "take his music to the next level".
[83] On 7 November, KSI released his first single under the new record label titled
"Down Like That". The song features British artist S-X and American rappers Rick
Ross and Lil Baby. The song was performed live by the featured artists during KSI's
ring walk for his boxing rematch against American YouTuber Logan Paul on 9
November.[84] The single peaked at number 10 on the UK Singles Chart, making it
KSI's highest-charting single.[85]

Income and wealth

KSI's income for 2014 was reported to be $1.12 million.[2] In 2015, KSI's earnings
were estimated by Forbes as over $4.5 million, ranking him as the fifth-highest
paid YouTuber in the world.[86] Within two years, his wealth had more than doubled
as his net worth reached $11 Million by 2017.[2] In 2018, Esquire magazine reported
that, according to Social Blade, KSI can make up to �250,000 in advertising revenue
from one video and that product endorsements on his social media cost around
�75,000.[87] Heavy reported in the same year that KSI was the director of three UK
companies with equity totalling �1.7 million.[30] In late 2019, the Daily Mirror
estimated KSI's net worth to be around $20 million.[2]

Business Insider reported that KSI's first fight against Logan Paul that year
generated around $11 million (�8.5 million) from just pay-per-view revenue alone,
and a further live gate revenue of over �2.7 million ($3.5 million) from ticket
sales.[48] Some estimates calculated the potential earnings from the fight at �30
million to �40 million each,[88] but KSI dismissed these claims, stating that his
earnings were "a high amount", but "nowhere near �40 million or �20 million".[49]
[89] According to the Mirror, KSI earned a minimum guaranteed amount of $900,000
from his second fight against Logan Paul, although his final cheque from the fight
was reported to be in millions.[90][91]

Philanthropy
KSI has utilised his wealth and influence to support a number of charitable and
philanthropic causes in his career.[30] In an interview with The Telegraph in 2014,
KSI revealed he was able to buy his parents house.[1] In 2015, KSI donated $10,000
to an online charity stream done by YouTuber Castro1021, and participated in the
Race Against Slime event, raising money for SpecialEffect, a foundation developing
technology to aid people with physical disabilities to play video games.[30]

In 2016, KSI played in the Sidemen Charity Football match, which he helped organise
as part of the Sidemen, held at the St Mary's Stadium, Southampton, raising over
�110,000 for the Saints Foundation.[30][92] The second charity match, held at The
Valley Stadium, London, also featured KSI and raised �210,00 ($273,094) for
National Society for the Prevention of Cruelty to Children and Charlton Athletic
Community Trust.[93][94] The third charity match, held at The Valley Stadium for
the second time in a row, also featured KSI and raised �65,747 ($87,476) for the
Young Minds Trust and Charlton Athletic Community Trust.[95]

In 2019, KSI uploaded a video titled "Ending it all", from which all ad-revenue
would be donated to various suicide-prevention charities.[96]

Personal life
KSI's younger brother, Deji Olatunji, is also a YouTuber. The brothers ranked first
and second respectively as the "UK�s Most Influential YouTube Creators" by Tubular
Labs in 2015.[97][98] In late November 2018, Deji revealed KSI's personal bank
records in a video; KSI later condemned Deji's actions and expressed his
disappointment towards his parents for allowing the publication of his financial
records.[99] In January 2019, Deji apologised to his brother for his "impulsive"
and "rash" behaviour and made the video private.[100] In May 2019, Deji made the
video in which he exposed KSI's bank records public again, prompting KSI to state
on Twitter that he is "done" with his brother.[101] However, in November 2019, KSI
revealed that their feud was settled, stating that "brothers fight and there�s
always gonna be a situation where, because we�re in the public eye, everything gets
blown out of proportion."[102]

Professional boxing record

Professional record summary
1 fight 1 win 0 losses
By decision 1 0
No. Result Record Opponent Type Round, time Date Location Notes
1 Win 1�0 United States Logan Paul SD 6 9 November 2019 United
States Staples Center, Los Angeles, California, U.S.
Filmography
Film
Title Year Role Notes Ref.
Laid in America 2016 Duncan Acting debut; leading role [103]
KSI: Can't Lose 2018 Himself Documentary [104]
KSI: Can't Lose � Extended Cut 2019 Himself Documentary [105]
Television
Title Year Role Notes Ref.
5 Aside 2014 Matt Clark Mini-series [106]
KSI Demolished 2014 Himself Comedy Central UK's 5 Episode Series [107]
The Football's On 2014 Himself Episode 2.21
The 50 Funniest Moments of 2014 2014 Himself Television film
Project Youtube : The Sidemen 2015 Himself Short
Backchat 2015 Himself Episode: Backchat Looks Back [108]
Pass the Pad 2016 Himself TV series
Saturday Mash-Up! 2017 Himself Episode: Cel Spellman
Walk the Walk 2018 Himself Short
The Sidemen Show 2018 Himself YouTube Premium exclusive [109]
40 DAYS: KSI vs. Logan Paul 2 2019 Himself 3 episode Mini-series by DAZN
Fight Week 2019 Himself 5 episode Mini-series by Matchroom Boxing
Gameography
Year Game Type Platforms Developer Ref.
2016 KSI Unleashed Action iOS, Android Endemol Shine Group [110]
2018 BoxTuber Sports iOS, Android Viker Limited [111]
Discography
Main article: KSI discography
Collaborative albums
New Age (with Randolph) (2019)
Extended plays

Keep Up (2016)
Jump Around (2016)
Space (2017)
Disstracktions (2017)
Publications
Year Book Publisher Notes Ref.
2015 KSI: I Am a Bellend Orion Publishing Group I Am a Bellend. 24 September
2015. ISBN 978-1409161233. [112]
I Am a Tool: How to Be a Youtube Kingpin and Dominate the Internet
HarperCollins I Am a Tool. 29 September 2015. ISBN 978-1473648166. [113]
2016 Sidemen: The Book Coronet Books Sidemen: The Book. 18 October 2016. ISBN
978-0062444967. [114]
Awards and nominations
Year Award Category Recipient(s) Result Ref.
2016 NME Awards Vlogger of the Year Himself Won [115]
Shorty Awards Youtuber of the Year Himself Nominated [116]
2019 Shorty Awards Best YouTube Ensemble Himself (shared with the Sidemen)
Nominated [117]
Dexerto Awards Best YouTuber of 2019 Himself Nominated [118]
References
Notes
"KSI" is a shortened version of his previously used online alias, "KSIOlajideBT".
The acronym, according to KSI, stands for "Knowledge, Strength, Integrity".[6]
Pronounced "KSI Olajide BT"; "Olajide" pronounced /?l?'d?i?de?/ ola-JEE-day.
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