UAL Awarding Body

CREATIVE MEDIA PRODUCTION AND

TECHNOLOGY
LEVEL 3 EXTENDED DIPLOMA

Unit 6: Visual Production

Unit 7: Interactive Media

Sarah Wilson; Adam Jones; James Ashford;

Date Issued: Monday 3rd February 2020
Final Deadline: Friday 20th March 2020
Raindance Film Festival

Raindance Film Festival invites UK and International producers and filmmakers

to submit their films to its 28th edition that will take place in Autumn 2020 in
central London.
The Raindance Film Festival aims to show the very best in new cinema from
the UK and around the world and specialises in first-time directors and
discovery.
Vibe Productions would like you to a production for
2020 entry.
Your production must be completed and
submitted by Friday 6th March 2020.

The Festival accepts feature films (over 45 min.), 2

short films (under 45 min.), music videos (under 6
min) Documentary, Animation and web series.
Projects of all lengths and genres are welcomed
and the Raindance Film Festival is committed to
showing the boldest and most innovative work,
and films that challenge the boundaries of
filmmaking.
Submissions are reviewed and selected under the following
criteria:
- Quality of narrative and production values.
- Independent nature of the production.

For more information, please visit https://www.raindance.org

The Fine Print

You must each produce your own video using the following guidelines:
 You must originate and produce your own idea
 Musts not suggest any drug use
 Must not contain any unnecessary / excessive bad language

Documentation
Prior to shooting your production, you should submit the following:
Planning may differ depending on production

 Planning
o Shooting Script
o Storyboard
o Location Recces for ALL locations
o Props / costume / equipment
o Clearances / permissions
o Production Schedule
o Props List
o Crew List
o Contingency Plan

Raindance Film Festival will be taking mise-en-scene, editing, camera work

and appropriateness to the genre all into consideration when deciding on
their award winners. Make it original and creative, don’t just stick to the norm.
Grading Criteria

Unit aim: Develop students’ abilities to critically analyse and

integrate, knowledge and understanding acquired in previous
units and to investigate the specific skills and attributes required for
creative production and technology in visual-based media
platforms.

Learning Outcomes Tasks

1. Be able to analyse a visual- Writing a brief and research

based problem in creative
media production.
2. Be able to use an integrated Planning and production
approach to visual-based
creative media problem
solving and production.
3. Be able to evaluate solutions Evaluation
to a visual-based problem in
creative media production.
LO1.1 Production Research:

1. Analyse 2 examples of productions from your genre. You need to

research into the locations used, props, costume, narrative and shot
types. This research will be written directly onto your webpage with
supporting videos and screenshots.

2. Primary and secondary research into codes and conventions of your

medium (music video / short film / stop motion etc.)

- This should include focus groups, surveys, social media

questionnaires
- All secondary research must be fully Harvard Referenced

3. Physical practice examples of codes and conventions uploaded to

your page and their success analysed
LO1.2 Promotional Research:

1. Analyse the promotion of similar product types to yours. You must look
at how 2 productions use:

- Websites
- Social media
How do they use these to promote the production? Design? What
pages do they have? What content is included?

2. Compare the two professional sites to one another

3. What could you take from these to help you create your own website
to promote your production?
LO2.1 Planning and Production:
The Raindance Film Festival will be selecting the winning
production based on the following elements:

1. Mise-en-scene
2. Camera angles and shots
3. Use of correct lighting
4. Locations used
5. Professional pre-production

Prior to shooting your production, you need to plan it to ensure its success.
Complete the pre-production booklet in as much detail as possible as this will
help you to produce as professional a product as possible. It will make your
more time efficient when filming and will ensure you move the camera more
effectively.
Your pre-production should include the following (some may vary dependent
on production)
 Production Schedule
 Script / Shooting Script
 Storyboard
 Props List
 Crew List
 Location Recces
 Clearances and Confirmations
 Contingency Plan

We would like you to avoid using the green screen if possible. You may only
use it based on our approval and with us checking thorough planning
beforehand.

A good video should be shot in a well-chosen location and not rely on using
our studio. In the past, students who have sought a proper location, have
had much greater success with their videos – it is worth the extra effort!
LO2.2 Building Promotion:

1. You are required to build a promotional website for your production.

This site should be influenced by the research you previously
completed, having multiple tabs with a variety of information.

2. Create social media accounts to promote your production. On these

you should have behind the scenes footage and images as well as
promotional material for your upcoming project.
LO3 Weekly Journal:

As with previous units, you should be continuing to complete weekly journal

entries - evaluating, analysing and highlighting areas for improvement.

It is extremely important that these are completed as you work and not just at
the end. Please remember to take photos as you film and screenshots as you
edit. All of this will help to support what you are evaluating.

Follow the guidance available at http://thcvibe.weebly.com/lo31.html to

help you through each week’s entry.