MARICO

FOOD AND BEVERAGES 19%

HEALTH CARE 31%
HOUSEHOLD AND
PERSONAL CARE 50%

FMCG SEGMENT

19.00%

50.00%

31.00%
MCG SEGMENT

19.00% FOOD AND BEVERAGES

HEALTH CARE
HOUSEHOLD AND
PERSONAL CARE

31.00%
Rural FMCG Market
Year Growth %
2006 14.6
2007 17.8
2008 21.3
2009 24.2
2010 30.2 Mar ket growth
2011 34.8
Growth %
2012 41.1
120
2013 44.9
103.7
2015 47.3 100
2016 49
80
2020 103.7
60
47.3 49
41.1 44.9
40 34.8
30.2
21.3 24.2
14.6 17.8
20

0
2006 2007 2008 2009 2010 2011 2012 2013 2015 2016 2020
wth

103.7

47.3 49
41.1 44.9

2012 2013 2015 2016 2020

 RURAL FMCG MARKET(US$ billion)
Year US$ Billion Rural fmcg market(US$ Billion)
2009 9
120
2010 10.4
100
2011 12.3 100
2012 12.1
80
2013 14.8
2015 18.9 60
2016 29.4
40
2025F 100 29.4
18.9
20 12.3 12.1 14.8
9 10.4

0
2009 2010 2011 2012 2013 2015 2016 2025F
US$ Bi l l i on
t(US$ Billion)

100

29.4
18.9
14.8

2013 2015 2016 2025F

n
 Sales (US$ million)
FY16 FY17
GCPL 735.04 798.41
DABUR 1288.7 1255.1 7000

MARICO 951.02 946.56

6000
HUL 5254.6 5410.73
ITC(FMCG) 5572.15 6115.48
5000

4000

3000

1288.7
1255.1
2000

951.02
946.56
798.41
735.04
1000

0
GCPL DA B U R M A R I CO H

FY16 FY17
 1288.7
1255.1

DA B U R

FY16
951.02
946.56

M A R I CO

FY17
5254.6

HUL
5410.73

5572.15
6115.48

I TC ( F M CG )
 MARKET
Marico's SHARE
Competitors Market
Share (%)
MARICO 35
ITC 30 MARKET SHARE (%
DABUR 4.3
HUL 36.4
EMAMI 25
EMAMI; 19.13% MARICO;
26.78%

HUL; 27.85%
ITC; 22.95%
DABUR; 3.29%
 MARKET SHARE (%)

MARICO
EMAMI; 19.13% MARICO; ITC
26.78% DABUR
HUL
EMAMI
UL; 27.85%
ITC; 22.95%
DABUR; 3.29%