Client Questionnaire & Website Planner

Completing this document will help us understand your project requirements.

It will also serve as a website planner to walk your through the process of
articulating your needs. Please just skip any questions that you don’t feel are
relevant to this project.

Client Contact Information

Name: harsh vardhan

Title:
Organization: SNCE
Email: hvharsh999@gmail.com
Phone: 9701472971
Billing address: SNCE, ameerpet

Project Information

DOMAIN: Do you have a domain name registered? If so, what is it?

NO
HOSTING: Do you currently have web hosting? Who is the host? Would you like a
hosting recommendation?
NO
TIMELINE: Is there a date when the project needs to be completed? (e.g.: art
opening, product launch, year-end budget.)

NOT EXACTLY
BUDGET: What is the budget range for this project? An idea of your budget will help
me adapt my approach to respects your constraints.
10000-15000
BRANDING: Do you already have a logo & corporate colours?
YES

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Your Goals & Objectives

What is your purpose behind carrying out this excercise?

[ Y ] Establish a Web presence for our company

[ ] Generate requests for services/products

[ ] Create an online portfolio of your work

[ ] Educational

[ Y ] Create an Online follower base

[ ] Online store to sell products

[ Y ] Provide customer service/information to our clients

[ ] Other: ___BRAND AWARENESS_____________________________

Is Search Engine Optimization (SEO) – i.e. ranking well in Google - an important

objective for your project?
[ ] Yes!
[ Y ] It would be nice to rank well but isn’t main goal
[ ] No, I just want a site for existing clients or those I give my card to

If you have a current logo please answer …

What are your reasons for a redesign/rebuild?

TO COMPARE AND SELECT THE BEST
Tell me what you like about your existing logo. What’s working?
THE BLADES LOOK GREAT
What are some key areas that need improvement?
COMPLETE LOGO AND REMODIFICATION
Are you wanting to keep the same content or rework it?
REWORK

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Check out your competition

What sets you apart from your competitors? What do you offer that they don’t?
Why should someone come to you instead of your competition?
We are good at what we sell we have some old customers as well and we have
been in business for past 50 years so also have got the experience

Review three competitor’s:

Competitor #1:
Name: __RS BROTHERS_________________________________
Review their logo. What are they doing right?
MARKETING
What would you do differently/better?

Competitor #2:
Name: ____CHENNAI SHOPPING MALL_______________________________

Review their logo. What are they doing right?

HUGE ADVERTISEMENTS
What would you do differently/better?

Competitor #3:
Name: _______KLM FASHION____________________________
Review their logo. What are they doing right?
NOTHING RIGHT BUT THEY GOT HUGE INVESTMENTS
What would you do differently/better?

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Design

When you look at the design of brands in general, not just your competition…

1. List brands that show colour combinations that you like:

CK, SPLASH,TOMMY

2. List logos that have a look and feel that appeals to you: List adjectives that
describe what you like about the look and feel of the brand. (e.g.: modern, traditional,
clean, clear, and professional.)
KLM FASHION - MODERN
CLEAN AND CLEAR AS WELL
3. List brands with design elements you like: and please specify what you like about
the logo.
SAMSUNG- PROFESSIONAL
NEERUS – AUTHENTIC

Please list any design choices you don’t want included? (e.g.; Dark background, etc.)
Feel free to name brands you don’t like and tell me what it is about the brand that you dislike.

DARK BACKGROUND, CURVY FONT, MIX OF COLORS, LESS WORDS

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Your Message & Audience

What is the key message you want to communicate about yourself/ your
business? This is known as an elevator pitch.
NARSINGH IS A SHOP FOR ALL

Who is your ideal client/your target market? Who is your message intended for?
(e.g.; middle aged women local to hyderabad who are interested in modern fashion)

THERE IS NO SPECIFIC TARGET MARKET AS I MENTIONED ABOVE ‘A SHOP FOR ALL’

BUT YEAH TELUGU CROWD IS OUR MAIN CUSTOMER SEGMENT

If you were your own ideal client, what would you be looking for when you arrive
at a website?
I WOULD LOOK FOR THE AMBIENCE AND BROWSE SOME PICTURES

A “call to action” provides direction to your site visitors. What do you want the
site visitor to do when they land on your home page? Do you want people to Call?
Buy? Register? Subscribe? Donate? Browse your Portfolio?write a review?

I WOULD WANT PEOPLE TO VISIT THE STORE DIRECTLY AND ALSO CALL FOR ANY
QUIERY

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One Last Really Important Question

What hold you back from hiring someone like us to develop your brand?
THERE HAD BEEN NO INTEREST IN MARKETING BEFORE
Here are some possible answers for this question.

You think it will be too expensive.

Artio says - We are a client/pocket friendly company that charges very
competitive rates. Skimping on design is a false economy . You get what you
paid for , just like it is even with your business . See it for what it is – an investment
in your business.

You are busy and you think it will be a hassle to go through the process
Artio says-We pride ourselves on making the process easy . you tell us what end
result you are looing for , provide us with the pertinent information and off we go.
The hardest part is taking the first step of evaluating your branding needs . By
filling up this questionnaire , you are already on that road . Another challenge is
finding the right designers . TA-DA!! Here we are .

You’ve worked with designers before and they don’t make an effort to
understand you or your brand.
Artio says-We really understand that . Weve seen it happen over and over
again .what sets us apart as designers is that we truly enjoy taking time to
understand our clients businesses and their goals. If you aren’t satisfgied with the
end result , then we aren’t either . Word of mouth advertising by happy clients is
our most effective marketing tool . So , we know that genuine effort on our part
will always pay off .

Logos and branding don’t matter that much

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Artio says-“To put is simply-Not So !! “ Your branding is a promise to your
customer.Well-defined branding instantly plants a positive perception and trust in
their minds . it conveys your business message , and differentiates you from your
competition. We are designers , offcourse we are going to say that . But in every
consumer focus group study that we’ve been involved with , we’ve noticed
something really interesting , sometimes the participants of the focus group cant
put a finger on exactly what akes them feel a certain way when they are
presented with branding material or concepts . It’s a gut reaction to things like
colour , typography ,imagery etc . That’s where our experience comes into play .
Good branding is always at work , selling your business.

Thank you!!

Please save this document as your-company-name.doc and email to

prajectamairah@gmail.com.

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