CHAPTER - 4

DATA ANALYSIS

4.1 Personal Information

Age % age
18-24 48
25-34 29
35-44 8
45 and above 15

Table no.1 Age of the respondents

60

50

40

30

20

10

0
18-24 25-34 35-44 45 and above

%age

Fig no.1 Age of the respondents

INTERPRETATION - From the above Table and chart 48% consumers from the age group
of 18-24 till the age group of 45 and above with the percentage of 15 who are liable to respond
for this project.
4.2 PERSONAL INFORMATION

% age of Male % age of Female

47 53
Table no.2 Gender of the respondents

54

53

52

51

50

49

48

47

46

45

44
% age of Male % age of Female

Fig no. 2 Gender of the respondents

INTERPREATION – From the above diagram it is very clear that Female are more with
the percentage of 53 than the Male with the percentage of 43.
4.3 PERSONAL INFORMATION

Occupation level % age

Business 17
Home maker 16
Salaried 21
Shop owner 2
Students 44

Table no.3 Occupation level of the respondents

50

45

40

35

30

25

20

15

10

0
Business Home maker Salaried Shop owner Students

Fig no. 3 Occupation level of the respondents

INTERPRETATION – From this above table as we can easily relate that students
are more interested with 44% to respond as compared to the Business, Shop owner,
Home maker as well as Salaried person.

4.4 PERSONAL INFORMATION

Qualification level % age

Diploma 5
Under graduate 17
Graduate 49
Post graduate 28
Doctorate 1

Table no. 4 Occupation level of the respondents

60

50

40

30

20

10

0
Diploma Under graduate Graduate Post graduate Doctorate

Fig no. 4 Occupation level of the respondents

INTERPRETATION – In this above figure, the students of Graduate and Post graduate
with 49% and 28% taken by this which they are respond regarding Brown bread by Bonn. The
student of Under graduate are just 15% and rest consumers are from Diploma and Doctorate.

4.5 PERSONAL INFORMATION

% age
Family level
Joint family 35
Nuclear family 65

Table no. 5 Family level of the respondents

70

60

50

40

30

20

10

0
Joint family Nuclear family

Fig no. 5 Family level of the respondents

INTERPRETATION – 35% are from Joint family consumers and rest are Nuclear family
consumers (65%) are ready to share their satisfaction level from the product of Brown bread.

Respondents % age
Shifting 26
Non- Shifting 27

4.7 Shifting from White bread to Brown bread

Table no. 7 Shifting from white bread to brown bread

27.2

27

26.8

26.6

26.4

26.2

26

25.8

25.6

25.4
Shifting Non- Shifting

Fig no. 7 Shifting from white bread to brown bread

INTERPRETATION – In this above Table and Graphs it is clear that Who are just using
White bread in their routine Out of 56% only 26% are ready to shift to Brown bread and 27%
are not ready to shift to Brown bread. They still want to carry the same bread.

4.9 Satisfaction level of Brown bread

Very satisfied Satisfied Neutral Unsatisfied Very
Unsatisfied

Overall 19 31 26 22 2
Quantity

Quality 25 27 26 19 3

Usage 11 35 31 17 6
Experience

Usage 8 31 27 22 10
Experience

Price 10 29 26 22 15

Table no. 9 Satisfaction level of Brown bread

 40

35

30

25

20

15

10

0
Very satisfied Satisfied Neutral Unsatisfied Very Unsatisfied

Overall Quantity Quality Usage Experience Usage Experience Price

Table no. 9 Satisfaction level of Brown bread

INTERPRETATION – It is cleared that those who are using Brown bread they are very
satisfied and satisfied with Price, Quality, Quantity, Purchase experience and Usage
experience and those are not happy are standing in Neutral portion.

4.10 Performance of Brown bread

% age
Extremely well 33
Somewhat well 44
Extremely worse 10
Not at all 11
Table no.10 Performance of Brown bread
 % age
Much better 33
Almost same 41
Somewhat worse 8
Don't know not used 18
50

45

40

35

30

25

20

15

10

0
Extremely well Somewhat well Extremely worse Not at all

Table no. 10 Performance of Brown bread

INTERPRETATION – According to 33% consumers Brown bread performs Extremely

well. The level of satisfaction of the consumers is 44% for those consumers Brown bread
perform Somewhat well and rest are not satisfied through the Brown bread.

4.11 Comparison of Brown bread With Competitors

 Table no. 11 Comparison of Brown bread With Competitors

45

40

35

30

25

20

15

10

0
Much better Almost same Somewhat worse Don't know not used

Fig no. 11Comparison of Brown bread With Competitors

INTERPRETATION- From the above figure it is clear that the brown bread almost same
with the percentage of 41 and 33% of the consumers are told that Brown bread Much better with
another competitors product.

4.12 Recommended brown bread to others

% age
Yes 61
No 7
Maybe 26
Never 6
Table no. 12 recommend brown bread to others
 70

60

50

40

30

20

10

0
Yes No Maybe Never

Fig no. 12 recommend brown bread to others

INTERPRETATION – According to it 61% are ready to recommend to others according to

their past experience. 6% are ready to recommend to others and rest consumers are in the
categories of Maybe, Never.

4.13 Rating to Brown bread

% age
Poor 18
Fair 20
Good 24
Very good 31
Excellence 7
Table no.13 Rating to Brown bread
 35

30

25

20

15

10

0
Poor Fair Good Very good Excellence

Fig no.13 Rating to Brown bread

INTERPRETATION – According to above Table and Graphs 31% consumers are very
satisfied and provide very good to the Brown bread it means consumers are really satisfied with
Brown bread.

4.14 Consumer Preference regarding Small Brown pack

Particulars % age
Yes 74
No 26

Table no.14 Consumer Preference regarding Small Brown pack

 80

70

60

50

40

30

20

10

0
Yes No

Fig no.14 Consumer Preference regarding Small Brown pack

INTERPRETATION – Those consumers are satisfied with the Brown bread are
ready to prefer to buy a small brown pack in future there are 60% + consumers with
Yes. There is very less percentage who having no need for small brown bread in future.