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Why Spot?
Customers are looking for an experience, not an one-way communication.
Retailers want to collect data from offline stores like they are already doing from online sites.
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What is Spot?
MagicINFO Spot solution helps create an interesting engagement using displays and
provides valuable offline customer data for customer insights.

Active Area by
Intel 3D Camera

Motion Sensing Area

created by Spot
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Cosmetic store & Café, Seoul camera installed

< Cosmetic > < Café >

New Best Hot

Camera is installed on semi-outdoor When the customer touches an When the customer touches ‘New/Best/Hot’
display. Promotion content is played eyeshadow, the display plays ‘Makeup areas, related item (cake & coffee) information is
as the customer touches the show tutorial video using that eyeshadow’ played on the display.
window. and complement products information.
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Samsung D’Light Store Data

3,320 touches over 21 hour period (243 touches per hour)

1200 1125

1000
# of Touches in 2 weeks

800

600
475
373 394
400 316
228
188
200

0
Object
Gear VR1 Object
Galaxy Note 2
5 Object
Galaxy S7 3 Galaxy
Object 4
S7 Edge Object
Galaxy A75 ObjectArea
Welcome 6 Object
Gear 7
S2 Sport
# of Touches
18 11 15 54 9 23 19
/ Hour
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Telecom Store Data

1,460 touches over 6 hour period (158 touches per hour)

600
480

500
# of Touches in 2 weeks

400

300

201
200 183
161 155

89
100 71

0
Object
Gear VR 1 Object
Galaxy Note25 Object
Galaxy J7 3 Object
Galaxy 4
S7 Edge ObjectArea
Welcome 5 Object
Galaxy S7 6 Object
Gear 7
S2 Sport
# of Touches
34 15 12 31 80 27 26
/ Hour
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837 Samsung store, NYC

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837 Samsung store data: MEN

21,093 touches over 4 day period

8000

6863
7000
6231
6000
# of Touches in 2 weeks

5000

4000
3365

3000
2350 2284
2000

1000

0
Welcome Area Gear s2 Classics Level U GS7 + Charger Gear S2 Sport
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837 Samsung store data: WOMEN

17,475 touches over 4 day period

7000

6009
6000
# of Touches in 2 weeks

5000

4000 3531
3258
3000 2795

1882
2000

1000

0
Welcome Area Gear s2 Classics Level U GS7 + Charger Gear S2 Sport
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Spot Solution Diagram

Media Player
Intel D435 Camera
MagicINFO Server
Content,
Schedule

Data

Smart Signage
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Spot Package

Display Content Creation Spot Management

Digital Signage MagicINFO I Player MagicINFO Server Spot Manager

Samsung

Intel D435 Camera Media Player (PC) Server PC Android Tablet

3rd Party
(Can be purchased outside)

4.1 Install ‘Spot Manager’ on Tablet

1. Connect the camera
How-it-works to a USB 3.0 port on PC
3. Create content/schedule on
2. Install ‘Player I’ on PC and and connect the Tablet to the same
configure ‘Spot setting’
‘MagicINFO Server’ and
deploy to displays
AP the PC is connected to.
4.2 Create interactive scenario
using ‘Spot Manager’
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Spot Package - Hardware

Product Description Note

Samsung
1. Smart Signage • Samsung’s running smart signage models
Models Only

• Multimedia content player

• Needs to be connected to the same AP with the Spot Manager (App on Android
2. Media Player Tablet)
• Recommended company & models: ZOTAC and AAEON
(Refer to ‘Recommended PC’ page)
Must be
purchased
separately
3. Server PC • Server PC to operate MagicINFO server
(in accordance
• Intel® RealSense™ (D435) (Site Link) with Samsung’s
4. 3D Camera (Intel D435) guidance )
• Mounting bracket is recommended to fixate camera on the signage
+ Bracket
(Installers need to make the mounting bracket per the environment)
• Android OS tablets
5. Android Tablet • OS: Android Lollipop 5.0 or later
• Resolution: 1280 dp recommended
※ Samsung provides ※ Must be purchased separately
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Spot Package - Software

Product Description License Note

• MagicINFO server provides below beneficial features

1) Centralized content distribution
BW-MIP40PA
1. MagicINFO Server 2) Data Collection
(Unified license)
- Receives user interaction data collected by I Player
- Users can utilize the raw data to derive insights

Samsung
• Needs to be installed on the Media Player provides all
• Content Player for LFD content the needed
Free
2. I Player SW
• Acquires camera data and tracks user activity, and sends the data to
the server (number of interactions and time)

• Needs to be installed on Android Tablet (optional)

Free
3. Spot Manager • Tablet and Media Player need to be connected to the same AP
• Supports Content setup and more.

※ Samsung provides ※ Must be purchased separately

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Key Benefits
Interactive scenario is covered, with support of additional SW

Motion Sensing Free Content Manager MagicINFO Integrated

<Available Interactions>
Content Distribution

MagicINFO Server Videowall

(CMS Server)
Device
Management Spot Display

LCD Signage

Data Collection
<In/Out> <Product Touch> <Screen Touch>

 Bring interactions for customer
engagement through 3D camera
motion sensing
 Create interactive scenario easily
with ‘Spot Manager’ for Android
tablet.
 Integrated MagicINFO provides
more values to Spot solution.
- Centralized content distribution
- Device management
- Interaction data collection
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Key Benefits – Motion Sensing camera installed

Bring interactions for customer engagement through 3D camera motion sensing

 General promotion  When a customer approaches to  When the customer touches on

content is played on the signage, special video asking the area, related promotion
signage her to ‘touch’ the glass is played. content is played
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Key Benefits – Free Content Manager

Create interactive scenario easily with ‘Spot Manager’ for Android tablet.
1. Create Areas 2. Edit Areas

Tap or drag
diagonally to Adjust size and
create motion- position of each
detecting space space boxes
boxes

4. Complete Creation 3. Program Areas

Adjust overall Select content and

position of assign them to
the created each space box
space boxes
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Key Benefits – MagicINFO Integrated

Integrated MagicINFO provides more values to Spot solution

Content Distribution Device Management Data Collection

Date Device Content Action

 Raw interaction data is provided

 Centralized content distribution  Remote device monitoring and
 Data can be processed into
toward the device control provided
insights
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Thank you
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[Appendix] Recommended PC

Company ZOTAC AAEON

Model IB-S370 (UHD) EPIC-KBS9 (UHD)

Price ~$1,150 ~$1,000

i5-7500T i5-7500T
GTX1050 GTX1030
Spec
SSD 120GB SSD 64GB
DDR4 8GB DD4 8GB

Model Image

※ ibridge.com : reseller for ZOTAC product

https://store.i-brdg.com/ https://eshop.aaeon.com
e-Shop site
Log in & purchase & driver download Log in & purchase

Available
RTS
(Note: 6-8 weeks of lead time is expected per order size)
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[Appendix] Interactive Area

Dimension & Interactive Area for 49” Display (Example)
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[Appendix] Installation Example

3D Camera (D435)

PC
Wired Network

PC Power