INTRODUCTION

In the same manner of the saying “a way to a man’s heart is through his stomach,” the
way to get to know a nation’s culture better is through its cuisine.

Filipino cuisine ​“Lutuing Pilipino or Pagkaing Pilipino” is composed of the cuisines of

more than a hundred distinct ethno-linguistic groups found throughout the Philippine
archipelago, thus there’s more to looking to every side Philippines than having new sights to
feast your eyes on. Appreciating Filipino Culture when it comes to eating can also introduce you
to a whole world of delicacies and dishes you’ve never heard of. It’s always a good thing to
tickle your tummy and challenge yourself with new dishes that may not be considered food in
other parts of the world. If we will just look and see the beauty of our country for the wonderful
sights we can visit, ​we can also grasp our Filipino dining culture is a delightful sight to see and
experience. With a wide range of cuisines and delicacies from all corners of the archipelago,
one will never get enough of the Filipino gastronomy’s distinct flavors, which are highly
influenced by both Eastern and Western culture

Rarely, will people see members of a Filipino family eating at different times of the day
or eating while fixated solely on the TV screen. This is because mealtime in Filipino households
is supposed to bring the family together. It is the time to talk, tell each other about their days,
and really just interact with one another. Food in the Philippines brings people together. This is
also the reason a feast is always at the center of any Filipino celebration.

Blessed with an abundance of seafood, tropical fruits and creative cooks, there's more to
Filipino food than the mind-boggling balut (duck embryo).

Filipino food today can be widely observed around the world. However, other food
cultures are becoming a ubiquitous presence in the Philippines as well with their traditions and
trends to food. Such for example, the modern-day Korean cuisine presented in all Korean
restaurants herein Philippines as well as in the popular forms of media. This is a sign of the
strong and growing people-to-people relations between Korea and the Philippines which help
promote mutual understanding between us.

Considering the fact how this country’s food culture is taking over the world. Filipinos
are undoubtedly food lovers, and in almost every occasion, the food is often at the center
because the distinct taste of a traditional Filipino food is still dominant in every fusion food.
Asian and Europan Ingredients are almost impossible to distinguish nowadays when
transformed into a known Filipino dish.
Regardless of whether a Filipino food that we know is a fusion of foreign influences or not, an
obvious fact about the Filipinos is that we cannot just get enough of food. With numerous food
establishments and restaurants being set up every day, distinguishing our favorite Filipino food
from non-Filipino food is just one minor problem consumers could care less about. For the past
decades, foreign culture had been influencing our own culture and tradition slowly. From daily
practices to the food we eat, it is almost safe to say that Filipino culture is not the same culture
our great grandparents used to practice before. Today’s Filipino culture is a mix of our own and
other countries’ culture, and it is changing before our very own eyes as each day passes.
Bayanihaw took the pursuit of bringing back the richness of Filipino culture in our country by
being an all-Filipino cuisine restaurant which uses seafood as its primary ingredient. The
restaurant is on a mission to introduce Filipino culture to the world through the quality and
services it offers.

Anyone who’s been to the Philippines knows how much Filipinos love to eat. Food is more than
just physical nourishment. It is a huge part of culture, community, and celebration that they
very much enjoy sharing with anyone willing to partake. Read on and learn how to immerse
yourself through this vital component of Filipino life.
COMPANY NAME
The proponents of the business formed the ​Salo - Juan Partnership t​ o greatly express the
atmosphere in every Filipino’s food gatherings

Just like any other Asian countries like Japan, Korea, and China that present their social
relationship with other, during their mealtime, Filipinos have their own traditional way of dining
to show their compassion and relation towards other​. T​ he partnership name​ d ​ erived from the
word ​Salosalo,​ ​which is the term for used in every occasion, fiesta, or just in simple dining with
family, friends and colleagues in present. ​Salosalo​ is the act of eating together with the foods
that we’re sharing with each other. This dining culture was practiced by locals ever since the
pre-colonial era up to now, and also practicing by the other people with different cultures and
countries. Pinoys termed as ​“Juan Dela Cruz” often eat with this compassionate way of eating
for big celebrations, while on holiday, and to pay homage to their cultural history.
For Filipinos, ​Salosalo with every ​Juan is a way we demonstrate love, and this particular way of
eating, a literal, tactile way of connecting with what nourishes us regardless of what foods are
served to us.

With the proponents of ​Bayanihaw,​ they agree that the partnership is formed to served
Filipinos and the best and possible way.

BUSINESS NAME
Most of the common dishes you can find in a ​kamayan​ feast are dry and fried dishes such as
rice, the country’s staple food; the popular viand ​adobo​; ​lumpia​ or spring rolls; roasted pig
known as ​lechon;​ ​pancit canton​ or stir-fried noodles; salted duck eggs and tomato in soy sauce;
inihaw​ o​ r grilled meat and seafood as well. The proponents also decided to associate the word
bayanihan to ​inihaw ​as ​Filipino value that is almost as old as time! And there’s no way we’re
letting it go! Examples of this could be helping an elderly person cross the street or helping our
“kapwa” to the best thing we can do. A genuine act of bayanihan is a great way to embody our
culture!

LOCATION
Both the company and the business are located in A. Pablo Street Corner, Manila N Rd,
Karuhatan, Valenzuela City, just inside of one of the popular landmark of Valenzuela City
namely as, ​Jeepney Market.​

VISION
To maintain a profitable operation and a sustainable growth that will continue our business,
providing our customers with delicious food at a reasonable cost, in a comfortable
environment, and with an exceptional service.

MISSION
To provide our customers with remarkable and great-tasting Filipino-style version of Korean
Samgyeopsal. That the food and drinks we served meets the standards of good quality and
freshness. To promote Filipino Culture inside and outside the premise by embodying its values
and traditions. To ensure that each customer will establish a good customer-company
relationship. To maintain cleanliness and a comfortable and well maintained premises for our
customers and staffs.

By maintaining this objective, we shall be assured of a fair profit that will allows us to
contribute to our community that we serve.
OBJECTIVES

o To become the number 1restaurant among all, for ​Bayanihaw ​provides not only
proudly-own made Filipino dishes, but also the reason to embrace our beloved
culture and tradition when it comes to food despite of trends and diversity.
o To satisfy demand of the customers by ensuring best of quality of food and
services is given.
o To increase sales by 5% every year, through ensuring financial sustainability
o To become an already established local restaurant within a year that offers
Filipino dishes proudly made by our own ingredients and procedures.
o To attract and project the best team, staff and management for the restaurant
by conducting trainings and seminars.
o To achieve and maintain outstanding customer service.
 o To generate a comfortable and improving profit each year.

CORE VALUES
Every year is more than halfway through, but it’s never too late to teach our fellow ​Kapwa
Filipinos good values!
Kamayan ​has this old popular notion that eating using your hands makes the food taste better.
Although there is no scientific proof to this, most locals would encourage their guests to
practice the ​kamayan​ as an act of ​acceptance​ and ​abundance​.

The Filipino ​hospitality can be felt through this dining tradition especially during big or small
gatherings or when there is an expected guest. Usually, the host will prepare an array of Filipino
delicacies for everyone to enjoy on the table. It is considered an ​impolite attitude ​for most
Filipino families if they ever run out of food to serve their guests

In a Filipino dining setting, small chats never disappear over the table. No wonder that this
authentic dining tradition makes every meal more enjoyable because it creates a bond between
the hosts and guests through ​kamayan.​ The entire meal is not just about digging into the
sumptuous selection of food but it is all about the human connection that leads to ​sharing.

Rarely will people see members of a Filipino family eating at different times of the day or eating
while fixated solely on the TV screen. This is because mealtime in Filipino households is
supposed to bring the family together. It is the time to talk, tell each other about their days,
and really just interact with one another. Food in the Philippines brings people together. This is
also the reason a feast is always at the center of any Filipino celebration and to keep the
warmth​ within their hearts.

A dining experience in the Philippines would never be complete without trying Bayanihaw!

GRAPHIC IDENTITY
COMPANY LOGO
The partnership logo of ​Salo - Juan Partnership​ consists of the partnership name with salakot
on the representation, with color combinations that reflects Filipino environment and
atmosphere as we are consider as living in a ​tropical country.

The figure of ​salakot, ​is a piece of head gear that made of rattan. It is usually used by the
farmers to protect them from the heat of the sun. ​It represents the Filipino because aside from
the farmers it is also used by Filipinos with different status. Despite of the diverse geography of
the islands of the Philippines not only has made food easily accessible to fishermen, farmers,
hunters and gatherers but has allowed it to be prepared by some of the simplest methods of
cooking, including boiling, grilling, stewing and steaming to show how good the relationship of
every Filipino with each other while on the other hand having the ​physical nourishment ​by
eating our fresh and healthy dishes by our own.

Sun in the figure represents ​shine ​to each one of the Filipinos to be seen every time there is a
struggle, tragedy and unfortunate happenings, still Filipinos manage to be resilient in those
moments of life.

Although most partnerships are established to gain profit, one goal of the ​Salo-Juan
Partnership is to contribute and help the country through participating in a healthy economic
market, and at the same time, promoting our own culture and tradition.
BUSINESS LOGO
With more than 7,000 islands and a colorful history, this archipelago has some delicious dishes
of its own. The business logo was made to be ​circle in shape, because Filipino cuisine centres
around the combination of sweet (tamis), sour (asim), and salty (alat). The ​gradient color of
orange and yellow expresses the brightness of sun as the future of everyone and as a
counterpoint in a feature of Filipino cuisine which normally comes in a pairing of something
sweet with something salty, and results in surprisingly pleasing combinations. Examples
include: champorado (a sweet cocoa rice porridge), being paired with tuyo (salted, sun-dried
fish); dinuguan (a savory stew made of pig's blood and innards), paired with puto (sweet,
steamed rice cakes); unripe fruits such as green mangoes (which are only slightly sweet but very
sour), are eaten dipped in salt or bagoong; the use of cheese (which is salty-sweet) in
sweetcakes (such as bibingka and puto), as well as an ice cream flavoring. ​While, the ​rice stalks
represent the main line of business where the partnership is engaged, which is the
establishment of a restaurant that serves quality food and services.

Cooking and eating in the Philippines has traditionally been an informal and communal affair
centered around the family kitchen and everywhere a Filipino go, in terms of the logo itself
represents by the figure of a ​jeepney​, a Filipino-owned mode of transaction.

The set up of ​kamayan​ is done by serving a variety of food either on plates or spread out in
portions on ​banana leaves​. This is somehow linked to the concept of “boodle fight”, a kind of
communal feast originated from the Philippine Army, wherein people gather at a long table of
food to eat with their bare hands.

SLOGAN
Bayanihaw wants to bring every Filipino united by treating each other like a family. It’s so nice
to say and heard from someone else, ​“Halina’t Ipaghahain Kita”. A ​ feeling of being concern
expressed by this kind of words is truly a good thing of having a tight relationship towards other
people.

The restaurant, being a food establishment, promotes Filipino culture through introducing the
country’s classic dishes combined with the idea of Korean eating style at most of the time,
offering services that introduce them to different Filipino traditions. The reason why its
“Halina’t Ipaghahain Kita”. ​In order to attract every Filipino in any ages to patronize Filipino
food culture for having its idea of being ​warmth ​to each of us.

Simply stated, through Bayanihaw’s offered products and services, it does its part in promoting
the Filipino culture and tradition at any time of the day, in every part of the world.
ORGANIZATIONAL FORM
Our business form is in Partnership form with 8 capitalist partners, with a start-up of Php
3,000,000.

PRODUCT DESCRIPTION