ASSIGHNMENT 4TH

OF
FINANCIAL INSTITUTE AND SERVICES
ON
³Bank of Broda Vs. Axis Bank´

VS.
Submitted To:- Submitted By:-
Lect. Richa Singh RR1902

MBA-LSB

Introduction about Axis Bank

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 Axis Bank was the first of the new private banks to have begun operations in 1994, after the
Government of India allowed new private banks to be established. The Bank was promoted
jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life
Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and
other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India
Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance
Company Ltd.
The Bank today is capitalized to the extent of Rs. 408.84 crores with the public holding
(other than promoters and GDRs) at 53.81%.
The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai.
The Bank has a very wide network of more than 1095 branches (including 57 Service
Branches/CPCs as on 30th September 2010). The Bank has a network of over 4846 ATMs (as on
30th September 2010) providing 24 hrs a day banking convenience to its customers. This is one
of the largest ATM networks in the country.
The Bank has strengths in both retail and corporate banking and is committed to adopting the
best industry practices internationally in order to achieve excellence.
Vision and Core Values 2015
VISION 2015
To be the preferred financial solutions provider excelling in customer delivery through
insight, empowered employees and smart use of technology.
Core Values 2015
A Customer Centricity
A ¬thics
A Transparency
A Teamwork
A Ownership

1.Profitability

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 Customer Analysis
STP ANALYSIS

Segmentation ( S )

Demographics variables
A Location
V Metros & divisional cities
A Occupation
V Business persons
V Salaried class (both Govt. and private)
V orking woman
A Age
V Senior citizens
V Minor
V Psychographic variables
A Lifestyle
V The people who believes in modern banking with higher set of services i.e.
Internet banking (icontact, mobile refill, travel currency card etc.)

Targeting strategy ( T )

A Corporate banking marketë This market target the industries and fulfil their financial
needs.
A Capital marketë This segment is targeted on the long term needs of the individual as
well as of industries
A Retail banking marketë This segment is for the retail investor and provide them short
term financial credit for their personal, household needs.

Positioning strategy ( P )

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 Axis bank has positioned itself as a bank which gives higher standard of services through
product innovation for the diverse need of individual & corporate clients. So they want to
highlight following points in their positioning statementë
A Customer centric
A Service oriented
A Product innovation
Attracting Customers With email id
A Axis Bank Customer Care E Mail ID for General Purpose
Axis bank customers can write and seek clarifications related to Credit Card, Fixed Deposits,
Status of Cheques received, and many such types of routine aspects. As one can make from the
Mail ID, it is basically for general purpose Customer Service related topics or issues.
A Axis Bank Customer Care E Mail ID for Mobile Banking Related Matters

Axis bank has another facility called Mobile Banking. The details of its features and how to
operate them are available in another article in this section. If you are a mobile banking customer
of Axis bank, and in case you are facing any problem in conducting the transactions through
your mobile, or if you find any discrepancy in your mobile banking transactions, then you can
send a mail to them with clear details of the issue at the Axis Bank Mobile Banking Mail ID

A Axis Bank Customer Care E Mail ID for NRI Customers

Axis bank attaches lot of importance to its NRI customers which can be seen from the fact
that they have dedicated Customer Care Contact Numbers for NRIs. In addition to that they have
a ¬ Mail ID exclusively for the NRI Customers to contact them. If you are an NRI Customer of
Axis Bank, you can write in complete detail about the information you need, or the queries you
have / problems that you want Axis bank Customer Care to solve etc

A Axis Bank Customer Care E Mail ID for Investor Relations

Axis bank is promoted by Four Major Organizations namely Unit Trust of India, Life
Insurance Corporation of India, General Insurance Corporation Ltd., and National Insurance
Company Ltd. In addition to the above there are a couple of institutional investors who have
invested on this bank. Apart from that Axis Bank is a publicly traded bank. In other words, the
shares of Axis bank are openly sold in the stock markets. Hence there will also be common
public who would be holding such shares of Axis bank.

Axis Bank¶s Mobile Commerce Ventures

Axis Bank the third largest private sector bank in India today announced the selection of
ngpay, India¶s largest mall on mobile as one of their technology partners to offer mobile
commerce services to their customers. Axis Bank customers will be able to avail of mobile
banking services like Balance ¬nquiry, Mini Statement, Funds Transfer, Manage and View
Accounts etc through the ngpay platform.
In the case of mobile commerce, Axis bank customers will have the privilege of transacting on
ngpay using Axis Bank Direct debit facilities from their account.
ith 7 lakh plus ngpay users in India and growing everyday there¶s no doubt purchasing
patterns are changing and mobile commerce will change consumer lives significantly.

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To customer facility Axis Bank removes home loan pre-payment penalty

Home loan customers of Axis Bank have a good news after the bank has decided not to charge
pre-payment penalties to its home loans even when customers shift a loan to a competing bank.
Citing 'cost of money' as a reason many lenders have imposed pre-payment penalties when any
of their customers seeks to refinance a home loan through fresh loans at lower rates.

Axis Bank achieves target of $1 billion travel cards

Leading private sector bank Axis Bank¶s Travel Currency CardProgram which also included
a tie up with Visa has reached a volume of $ 1 billion. It is the 1st card in India to reach this
target. The card offers the convenience of stacking money in local currency for both business
and common travellers which can be used in prepaid type for paying expenses on the tour.

Product Offered
Acconts
A ¬asyAccess Savings Account
A §rishi Savings Account
A Prime Savings Account
A Corporate Salary Account
A Priority Account - Resident
A omen's Savings Account
A Demat Account
A Senior Citizen's Account
A Azaadi - No Frills
A Pension Savings Account
A Power Salute
A Trust/NGO Savings Account

Deposits
A Fixed Deposit
A ¬ncash 24
A Recurring Deposit
A Tax Saver Fixed Deposit

Loans
A Car Loan
A Home Loan
A Loan Against Shares
A Personal Loan
A Loan Against Security

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 A Consumer Loan
A ¬ducation Loan
A Loan Against Property

Insurnce
A Safe Guard
A Business Advantage
A Safe Home
A Family Health
A Silver Health
A Safe Home Plus
A Travel Companion
A Critical Illness
A Õewellery Insurance
A Motor Insurance

Services Offering
Payments
A Bill Pay
A Tax e-Payments
A Direct Tax Payments
A Pension Disbursement
A Outward Remittance
A ¬lectronic Clearing Service
A Visa Money Transfer

Others
A Online Shopping
A IPOSmart
A Prepaid Mobile Recharge
A Lockers
A ¬-Statement

The Bank of Baroda

It has been a long and eventful journey of almost a century across 26 countries. Starting in
1908 from a small building in Baroda to its new hi-rise and hi-tech Baroda Corporate Centre in

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Mumbai, is a saga of vision, enterprise, financial prudence and corporate governance.
It is a story scripted in corporate wisdom and social pride. It is a story crafted in private
capital, princely patronage and state ownership. It is a story of ordinary bankers and their
extraordinary contribution in the ascent of Bank of Baroda to the formidable heights of corporate
glory. It is a story that needs to be shared with all those millions of people - customers,
stakeholders, employees & the public at large - who in ample measure, have contributed to the
making of an institution.
New logo is a unique representation of a universal symbol. It comprises dual µB¶ letterforms
that hold the rays of the rising sun. e call this the Baroda Sun.
The sun is an excellent representation of what our bank stands for. It is the single most
powerful source of light and energy ± its far reaching rays dispel darkness to illuminate
everything they touch. At Bank of Baroda, we seek to be the source that will help all our
stakeholders realise their goals. To our customers, we seek to be a one-stop, reliable partner who
will help them address different financial needs. To our employees, we offer rewarding careers
and to our investors and business partners, maximum return on their investment.
The single-colour, compelling vermillion palette has been carefully chosen, for its
distinctivenes as it stands for hope and energy.
e also recognize that our bank is characterised by diversity. Our network of branches spans
geographical and cultural boundaries and rural-urban divides. Our customers come from a wide
spectrum of industries and backgrounds. The Baroda Sun is a fitting face for our brand because it
is a universal symbol of dynamism and optimism ± it is meaningful for our many audiences and
easily decoded by all.
Our new corporate brand identity is much more than a cosmetic change. It is a signal that we
recognize and are prepared for new business paradigms in a globalised world. At the same time,
we will always stay in touch with our heritage and enduring relationships on which our bank is
founded. By adopting a symbol as simple and powerful as the Baroda Sun, we hope to
communicate both.
Mission statement
To be a top ranking National Bank of International Standards committed to augmenting stake
holders' value through concern, care and competence.

1.Profitability

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 Customers Analysis

Treating Customers Fairly

At Bank of Baroda, we are committed to offering our Customers the highest possible
standards of service. In doing so, we are pleased to support the Financial Services Authority
initiative Treating Customers Fairly. e recognise that both we and our Customers have
everything to gain if we look after your best interests and treat you fairly in all aspects of our
dealings with you.

Serving 36 million customers around the world



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It
has been a long and eventful journey of almost a century across 25 countries,there is a group
of nearly a hundred business and community leaders. Starting in 1908 from a small building in
Baroda to its new hi-rise and hi-tech Baroda Corporate Centre in Mumbai, it is a saga of vision,
enterprise, financial prudence and corporate governance.Today, it serves 36 million customers
around the world with nearly 20 percent of them, coming from its international operations.
Today it has transformed into India's International Bank. Garg said, "It has significant
international presence with a network of 76 offices in 25 countries including 48 branches/offices
of the Bank, 25 branches of its 7 subsidiaries and 3 representative offices in Malaysia, Thailand
& Australia. The Bank also has a joint venture in Zambia with 11 branches.

Target customers-- Bottom-of Pyramid Customers

Bank of baroda now looking at 25% growth and hence, they will follow a diversified
approach. they will target customers at the bottom of the pyramid and also bringing generation-
next under the banking umbrella. They have opened six Gen-Next branches at important IT hubs
and software parks. These branches will target young customers who have disposable income
and help them choose various investment options from the bank.

Technique to satisfy the customers
Bank of Baroda chose Sybase 365 not only because of their unrivalled global SMS footprint
but also because of their ability to provide a secure, user-friendly, and cost-efficient application
platform upon which to roll out new mobile services to our customers locally, as well as those
residing overseas.
Business Advantage
 Baroda Loan service, via SMS, provides customer convenience without the need to dial a
call center, go through a tedious interactive voice response system, or make a physical
trip to the bank for information.
§ey Benefits
 Provides reliable tool for real-time delivery of mobile enquiry services via any host
operator
 Supplies an easy and convenient method for reaching large customer base
 ¬nsures timeless and seamless message delivery regardless of operator

3.Product Offering
holesale Banking Deposit Products

SM¬ Banking Loan Products

Retail Banking ATM / Debit Cards

Rural/Agri Banking Internet Banking

ealth Management NRI Remittances

Demat Baroda Health

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 Interest Rates
Product ¬nquiry

Deposits
Irrespective of whether your needs are short term or for longer periods, Bank of
Baroda enables you to maximise your savings and can offer good return on investment through
its Deposit plans.

A Fixed deposit
A Short term (Under 12 months)
A Curent deposit

Loan and advances

A orking capital finance
A Term finance
A Small scale indusries loan
A SM¬ loan Pack
A Small business borrowers
A Treders loans
Services offered
A Remittence ( baroda money express)
A Collection services
A ¬lectronic clearing services
A Debit card
A Loacker facility
Other product and services
1 Gen-Next Junior (Saving Account)

Product Nature
 This is a Special kind of Savings Bank Deposit product for children to be made available
in Gen-Next Pune branch.
Target Group
 Children upto 18 years of age.
Minimum Amount & Balance
 ËABë Rs 500/-
 Charges for non-maintenance of ËAB is Rs 50/ per quarter only.
Maximum Amount
 In case of joint accounts with parent and minors (with sole account) above 14 years, there
is no ceiling on the maximum amount.
 An account in the sole name of minor above 10 years and below 14 years, maximum
limit is Rs 1 lakh.

Single / Joint Accounts

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  In case of minor below 10 years the account shall be opened jointly with parents /
guardian.
 Minors above 10 years (below 18 years) can open the account in their sole name subject
to ë
Minor is able to read and write any of the recognized languages, and
 Capable in the opinion of the Bank officials of understanding the what he / she is doing
and SB account rules and regulations.

2 Gen-Next Lifestyle

Type Of Facility
 Term Loan (Combo Pack)
Purpose
 Purchase of Home Furnishings / Consumer Durable goods (includes color T.V., video
camera / refrigerator / washing machine / music system / air-conditioners / cooking
system etc).
 Purchase of vehicle i.e. two-wheeler / four-wheeler.
 Purchase of Laptop / PC.
 Purchase of any new electronic gadgets like Mobile, i-Pod, Handycam etc.
Target Group
 orking executives / professionals.
Eligibility
 Should be an Indian National
 Permanent ¬mployees of State / Central Government, Public Sector Undertakings, Semi
government Organization, State / Central Govt. Corporations, Urban Development
Authorities, ¬ducational Institutions, Universities. Regular ¬mployees of MNCs, Public
Ltd Companies with minimum two years experience out of which minimum one year
service with the present organization.
 ¬mployees of Private Limited Companies, Regional head will permit on case-to-case
basis.
Present gross annual emoluments / income of the applicant should not be less than Rs. 2.50
lacs.
Age
 Minimum ± 21 years
 Maximum ± 45 years
Maximum Loan Amount
Subject to maximum of:
 Furniture & Fixture / New Consumer Durables ë Rs. 2 lacs
 New Vehicle (Four heeler) ë Rs. 6 lacs (Two heeler) ë Rs. 1 lac
 Old Four heeler (Not more than 3 years old) ë Rs. 4 lacs
 New modern gadget/s ë Rs. 1 lac
Aggregate loan amount should not be more than Rs. 8.00 lacs.
Subject to:
 24 times gross Monthly income.
 Total deductions including ¬MI of proposed loan should not exceed 60% of the gross
income.

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Margin
 Furniture & Fixture / New Consumer Durables ë 20%
 New Vehicle (Two wheeler / Four wheeler) ë 15%
 Old Vehicle (Four wheeler only) ë 40%
 New Modern Gadgets (Including Laptop / PC) ë 20%

3 Gen-Next Power (OD Facility)

Product Nature
 This is a special Savings Deposit product having an in built feature of overdraft
facility to be available at Gen-Next Pune branch.
Target Group
 The product is targeted to working executives and other working professionals.
Our Bank¶s Staff members are not eligible to avail the product.
Minimum Amount & Balance
 There is no minimum balance requirement in the account and as such no service
charges shall be levied towards this.
Maximum Amount
 There shall be no ceiling on the amount to be deposited and credit balance in the
account.
Eligibility Criteria
 Permanent ¬mployees of State / Central Government, Public Sector Undertakings,
Semi government Organization, State / Central Govt. Corporations, Urban
Development Authorities, ¬ducational Institutions, Universities. Regular
¬mployees of MNCs, Public Ltd Companies with minimum two years experience
out of which minimum one year service with the present organization.
 ¬mployees of Private Limited Companies, Regional head will permit on case-to-
case basis.
 Minimum age of 21 years.
 Minimum take home Salary should not be less than Rs. 10,000/-.
 Maintaining satisfactorily conducted salary account with the Bank at least for three
months.
Special Feature
The branch SHALL offer Overdraft facility (Clean/unsecured) to employees who fulfill
the eligibility criteria mentioned above to meet out their regular short-term personal /
family needs.

4 Gen-Next Suvidha

Product Nature
 This is a Recurring Deposit product enabling the customer to make regular savings
on monthly basis and earn higher interest.
Customer Segment
 Individuals in their single / joint names.
 Minors of age 10 years and above jointly with their parents / natural guardians.
 Minors below 10 years age through their parents.

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 Minimum / Maximum Amount
 There is no minimum balance requirement in the account and as such no service
charges shall be levied towards this.
Maximum Amount
 ’Gen-next Suvidha´ Account can be opened with monthly installments of Rs.100/-
or above & in multiples thereof with a maximum of Rs.10, 000/- per month.
 The number of installments can range from 12 to 36 months (In multiples of 3
months).
 The depositor shall, at the time of opening the account, stipulate the amount of core
monthly installment and the number of installments payable by him which shall not
subsequently alter.
 The depositor is given an option to deposit higher monthly installment in the
account as and when available and the maximum amount should not exceed Rs.
10,000/- per month. However, monthly installments paid during the time gap of less
than 24/12 months (depending upon the period chosen) at the ending stage of the
account¶s tenure, shall not exceed in any month three times the core monthly
installment or Rs. 10,000/- whichever is less.

ANLYSIS OF COMPARISON OF BOTH BAN§S

1.ON PROFIT BASES

The profit after tax of axis bank in 2006 was 486 crore rupees and went to very high in 2009
to 2500 crore rupees where as The Bank of Baroda more than axis bank about 3000 crore in
2009.
In profitability it can be said that the Bank of Baroda is very effective then Axis Bank.

2.ON CUSTOMER BASES

On the customer basis it can be said that Axis bank have less cusomers than baroda bank.
Baroda bank has near about 36 million all over the world. The axia bank using very much
strtegies to attract the customers but not be a high profitable like bank of baroda.
Bank of baroda has new strategy tha it has targeting thr Bottom Of Pyramid people. These are
those people who are very poor.

3. PRODUCT OFFERING BASES

If we look at the product offring by the both banks tha axix bank has more produts for the
customers. The loan and advances which are offring by the bank of baroda, mosly are in nature
of industrial or small business units,

4.SERVICE BASED

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 If we talk about the service providing by the Axis bank then its providing more servise to the
customers,,,more services like mobile recharge, pension disbursement..etc,,but the bank of
baroda does not providing these type of services to its customers. Its service mailnly are Gen text
junior, its service provide t the chlidern..and beside this service 3 more of this type are providing
to its customers, like Gen textsuvidha alike the deposit accout, which provide the monthly basis
nad genralyy providing the high rateof intereston that service..

Conlusion
It is conluded that whether the service and products areofferdby the AXIS BAN§more the
profits of the bank of baroda are more then the axis bank . it may be possible that in future the
axis bank would earn more profits because it is expanid their business with product and services
to its valuable customers.

Bibliography
httpë//www.axisbank.com/aboutus/codeofbankscommitment/Code-of-Banks-Commitment.asp
httpë//www.axisbank.com/personal/index.asp
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httpë//www.financialexpress.com/news/axis-bank-reduces-rates-of-home-loans/225387/
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