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GenZGenAlpha 2017
GenZGenAlpha 2017
Verbal ▶ Visual
Changing OECD average
U
EE
Total Fertility Rate
s
I
R AT
z α
N AG
Cray cray
1.7
GE N E
ER S
Bae
GLOBAL GENERATION FOMO
EST. 1995 EST. 2010 Life expectancy†
IDS
D I GI
Slay
ls
ZED ALPHA
THE
2 billion Gen Zs globally
MK
da
TAL
NT PH
Top baby names
AL
CO
mo
EGR O T AS i-
I
Top 3 countries by Top 3 countries by
AT O R •D • Gl u lt
total population Gen Z population
S • TH E Z E D S obal Gen • M
1 1
China India
MOBILITY Oliver
William
1
2
Charlotte
Olivia
2,500,000
2 2 Gen Alphas Jack 3 Amelia
India China born globally
Redefined 20 CENTURY
th
CHILDHOOD TEENAGER ADULTHOOD
lifestages TODAY CHILDHOOD TWEEN TEENAGER YOUNG ADULT KIPPERS ADULTHOOD CAREER-CHANGER DOWNAGER
Facebook 1,000,000,000 3D
opens to TV printers
the public 1 billion active
Google.com USB flash Apple TV Instagram Facebook users Fidget
domain drives Wikipedia Skype Twitter iPad Apple spinner
registered Portable Dropbox Whatsapp GoPro watch
Nokia 3310 Myspace HERO3 Tesla
MP3 players Siri Google glass
iPhone FaceTime Powerwall
YouTube
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Content-based marketer Sustainability officers Data visualisation designer App developer Autonomous vehicle technician Cyber security professional Blockchain developer UAV operator
NEW JOBS Solar technicians Test & tag technician Digital records manager Blogger Big data analyst Social media marketer Medical nanotechnologist UX manager Robotics technician Virtual reality engineer
Born: < 1946 Born: 1946-1964 Born: 1965-1979 Born: 1980-1994 Born: 1995-2009 Born: from 2010
Age: 73+ Age: 54-72 Age: 39-53 Age: 24-38 Age: 9-23 Age: under 9
Social markers World War II Moon landing Stock market crash September 11 GFC Trump / Brexit
1939-1945 1969 1987 2001 2008 2016
Iconic cars
Model T Ford Ford Mustang Holden Commodore Toyota Prius Tesla Model S Autonomous cars
Final, 1927 1964 1978 1997 2012 2020s
Iconic toys
Roller skates Frisbee Rubix cube BMX bike Folding scooter Fidget spinner
Music devices
Record player Audio cassette Walkman iPod Spotify Smart speakers
LP, 1948 1962 1979 2001 2008 Now
L L L l L l
L L
Leadership
style l l l l
Controlling Directing Coordinating Guiding Empowering Inspiring
Marketing Print (traditional) Broadcast (mass) Direct (targeted) Online (linked) Digital (social) In situ (real-time)