February 2007

Volume 35 Number 2 $5.00

OUTLOOK 2007
What’s in store for racquets,
apparel, and footwear

How to Serve a
Changing Market
Contents R S I F E B R U A R Y

INDUSTRY NEWS
2 0 0 7

7 Lee introduces new Claytech

court surface
7 USTA invests in The Tennis Channel
Outlook 2007
8 Prince launches new O3
27 What’s in Store for the New Year? Speedport frames
With equipment sales growing and more people trying—and coming back
to—tennis, the new year looks to be a good one for your business. 8 Inaugural GSS Stringers
Symposium set for April
28 Living in the Fast Lane
For spring, racquet manufacturers are looking to boost swing speed to 8 Stringing Championships returns
help players generate more power and spin. to Las Vegas
30 Court Couture 9 John McEnroe re-signs with
Apparel makers are giving players exactly what they need to perform their
best on court. Dunlop Sports

34 Getting Serious 10 “On Court With USPTA” receives

Footwear manufacturers are designing tennis shoes to meet the needs of creative award
hard-core players.
11 Prince O3 Hybrid Hornet wins
design award
FEATURES 11 2007 PTR Symposium set for
Feb. 17-23
36 Change of Pace
The industry needs to create an environment that will better serve the 11 Community Tennis Development
changing market and culture of today. workshop in Atlanta
38 Order on Your Courts! 13 TIA recognizes Top 50 Tennis
A few bad apples can spoil the fun for all. Post our “Seven Sins of Social
Welcome Centers
Tennis” at your facility.

40 Nice Touch 14 Völkl has new marketing

Cushioning comes into play for the hard-court winners of the RSI/ASBA and distribution
Facility-of-the-Year Awards.
15 TIA to offer “Better Your
Business Workshops”
Cover photo: Stephen Whalen Photography

DEPARTMENTS 24 Community Tennis

4 Our Serve 42 String Playtest: Klip
18 Industry People 44 Ask the Experts
20 Marketing & Promotions 46 Tips and Techniques
22 Teaching Pro 48 Your Serve, by Colette Lewis

February 2007 RACQUET SPORTS INDUSTRY 3


INDUSTRY NEWS
INFORMATION TO HELP YOU
USTA Invests In
The Tennis
Channel
The USTA has
made a financial
investment in The
Tennis Channel,
the 24-hour TV network dedicated
to tennis. In conjunction with the
deal, which industry insiders say
may be as much as $10 million, the
USTA will have an active role in the
direction of the network.
“We are keenly aware of the impor-
tance of The Tennis Channel to the
visibility and growth of tennis and
are now pleased to be an investor,”
Franklin Johnson said when the deal
was announced in mid-December.
Johnson is the immediate past presi-
dent and chairman of the board of
the USTA, whose term ended Dec.
31. “By supporting The Tennis Chan-
nel, we are supporting the sport of
tennis and we look forward to help-
ing the channel grow and reach
more and more fans.”
“This is an investment in the growth
of the sport—and one that will help
to expand the amount of tennis
available to the U.S. television audi-
ence,” said Arlen Kantarian, the
USTA’s chief executive of Profession-
al Tennis. “Destination television for
the top sports is important for the
future, and a successful namesake
network for tennis is a natural next
step.”
“For the people who run the sport
in the U.S. to share a role in the
growth of this network amounts to
an extremely gratifying vote of con-
fidence,” said Ken Solomon, TTC
chairman and CEO. “We look for-
ward to working closely with the
board, staff and entire USTA family.”
R S I F E B R U A R Y 2 0 0 7
RUN YOUR BUSINESS
Lee Introduces New ClayTech Court Surface
ee Tennis, the producer of the
L Har-Tru clay court material, has
introduced a new surfacing
option that the company says “blends
the sliding comfort of clay with the
simple, low maintenance aspects of a
hard court.”
The product, called ClayTech,
debuted in the U.S. in early December
at the American Sports Builders Asso-
ciation Technical Meeting in Daytona
Beach, Fla. It consists of a polypropy-
lene membrane topped with a layer of
natural clay. The membrane product
has been used for a number of years
in the European tennis market.
“ClayTech is another great sliding
surface option for all players who
want to play for life, and it’s a solid
match for Har-Tru,” says John Wel-
born, the director of Lee Tennis.
“ClayTech’s versatile nature affords its
players slide comfort, minimizing the
risk of injuries and maximizing health
benefits, all-year-round playability,
and minimal maintenance similar to
that of a hard court.”
From the samples available at the
ASBA trade show, the ClayTech prod-
uct has a look and feel similar to a full
Har-Tru court. ClayTech can be
installed over an asphalt or concrete
base, or an existing tennis court, by placing an adhesive between the base and the
product. Court lines are painted in place. ClayTech is available in two colors: red clay and
Har-Tru green.
According to Lee Tennis, maintenance requirements are a simple sweep, and water con-
sumption is reduced because ClayTech facilitates water absorption and drainage. The surface
also is playable in all weather, including after a
rainfall, and is resistant to UV rays, says the
company.
Lee is the sole U.S. distributor of ClayTech,
which is a FieldTurf Tarkett product. For more
information, visit www.ClayTechTennis.com
or contact Lee Tennis at 877-442-7878 or
claytech@leetennis.com.
February 2007 RACQUET SPORTS INDUSTRY 7
INDUSTRYNEWS F E B R U A R Y 2 0 0 7

Inaugural GSS Stringers Symposium Set Stringing Championship

T
he 2007 GSS Racquet Stringers Symposium will be April 1 to 4 at the T-Bar-
M Resort and Conference Center in New Braunfels, Texas, and will feature Returns to Vegas

some of the world’s top racquet technicians and industry professionals in a
hands-on learning environment. Sessions will explore the latest
trends and technologies in the racquet sports industry.
This first-ever event, presented by GrandSlamStringers.com,
will include sessions on racquet customization, equipment
selection, stringing for the pro tours, working with natural
gut, machine repair and maintenance, basic and advanced
stringing, and much more. MRT testing and a stringing con-
test will be held on Wednesday, April 4.
Not only will participants be able to pick the brains of
expert racquet technicians and learn the tricks and secrets
the experts use to service touring pros, but there also will
be vendor booths highlighting the latest in stringing
machines, diagnostic equipment, and other products.
Seminar leaders include Bob Patterson, John Gugel,
Richard Parnell, Ron Rocchi, J.C. Carpentier, Mark Gonzalez, Grant Morgan,
Frances Davies, and Tim Strawn. Event sponsors include Alpha, Bow Brand, and
Wilson.
The cost of the symposium is $350, but if you register before Feb. 12, you'll
receive a 10 percent discount. Visit www.grandslamstringers.com or to register
directly, visit www.regonline.com/104378.
T
he Wilson World Stringing Champi-
onships will return to the Tennis Channel
Open in 2007. Tennis enthusiasts and
professional racquet stringers go head to
head to record the fastest time stringing a
racquet.
First rounds will be held on Friday, March,
2, at the Darling Memorial Tennis Center at
Summerlin in Las Vegas. Final rounds will be
March 3. Prizes and/or prize money will be
awarded.
Registration is $50 and includes a com-
plimentary ticket to the tournament for the
March 2 day session. Participants advancing
to the second round will receive a ticket for
March 3, too. To register or to view the rules
for the event, visit
www.tennischannelopen.com/events or call
866-641-6795.
The Tennis Channel Open will be held in
Las Vegas from Feb. 25 to March 4.

Prince Launches New O3 Speedport Frames

P
rince debuted its new O3 Speedport racquets in a launch will be “the strongest com-
to dozens of key specialty retailers in late November, mitment that we’ve
which was held at the Arizona Biltmore Resort & Spa in made. We’re
Phoenix. The launch also served to preview other upcoming going to take
Prince products, including new strings and grips, shoes, new [consumer
bags, apparel, and a new stringing machine. aware-
But the big news was the introduction of three O3 Speed- ness]
port models, the Silver, Blue, and Red (see page 28). Dealers to the
had a chance to hit with the new frames on the courts at the next
Arizona Biltmore with teaching pros and tennis legend Stan level.”
Smith. A
Speedport is the latest take on Prince’s highly successful new
and award-winning O3 Technology, which was introduced in website
2005. Instead of the round grommet-less string holes in the launched in early Jan-
original O3 frames, the new Speedport frames feature slightly uary with 360-degree views
larger, rectangular string holes. Prince says the new Speedports of the racquet, and various point-of-pur-
increase the frame’s racquet-head speed by 24 percent and chase materials and wall displays are avail-
creates a more forgiving string bed and larger sweetspot. able for dealers. In addition, Prince is
"O3’s core premise revolves around oversize string holes supporting other efforts, such as an “O3 Speed
[O-Ports], which are ideally suited to improve aerodynamics,” Challenge”—a city tour where consumers can
says Roberto Gazzara, director of research and development at take the challenge of extra racquet speed, says
Prince. “By refining the size, location, and shape of these Glassel. Also planned are demo events advertised
ports, we've been able to increase racquet speed dramatically, nationally and regionally.
which improves the ability for players to get their racquet in Nearly 100 touring pros have switched to O3 since
position, making better ball contact and hitting more clean its introduction in 2005, and Prince says that touring pros
and precise shots.” continue to switch to the new technology at a 56 percent con-
“The message is, ‘Engineered for speed,’” says Linda Glas- version rate. The company also says that all these pro players’
sel, Prince Sport’s vice president of marketing. She said that rankings have improved since switching to an O3 frame.
the marketing and advertising support for the new racquets For more information, visit www.princetennis.com.

8 RACQUET SPORTS INDUSTRY February 2007


Sales of Ashaway
PowerNick 18
Growing Steadily
Officials at Ashaway Racket
Strings report that sales of the
PowerNick 18 Squash String
have grown 20 percent a year
since its introduction in 2002.
The string, which was one of
the first on the market to use
high-tech Zyex fibers in its
core, is noted for its combina-
tion of playability and durabili-
ty, says the company, and is
the string of choice for two-
time squash World Champion
David Palmer. PowerNick 18, with its vibrant shade of red, is recommended
for professional and advanced amateur players, or the player who is working
toward a "red-hot" power game, says Ashaway. For more information, con-
tact sales@ashawayusa.com or 800-556-7260, or visit www.ashawayusa.com.
John McEnroe Re-Signs with Dunlop Sports
T
ennis legend John McEn-
roe has extended his rac-
quet and ball sponsorship
with Dunlop Sports Group
Americas through September
2009.
“My Dunlop racquet is a
very important and integral
part of my game,” says McEn-
roe. “I played with a Dunlop
racquet during the best years
of my career and I still play
with a Dunlop racquet. I am
delighted to be an ambassador
for Dunlop, since we have had
a very successful partnership
for so many years.”
In a career that has
spanned three decades, McEn-
roe has won 155 singles and
doubles titles and is consid-
ered to be one of the most tal-
ented players of all time. The
Emmy-nominated broadcaster
won his first Wimbledon title
in 1981 with a Dunlop Maxply
racquet.
“John’s endorsement of the winning qualities of Dunlop racquets is the highest
praise we could hope for and is testament to Dunlop’s position as the leading brand
in performance tennis equipment,” says Steve Hall, director of marketing at Dunlop.
INDUSTRY NEWS
USTA Partners with
Active Network
T
he USTA and The Active Network
Inc. announced a new partnership
in mid-December that will provide
the USTA with the ability to better serv-
ice its members and increase partici-
pation, says the USTA.
Active, a leading provider of appli-
cation services technology and mar-
keting solutions for community
service and participatory sports organ-
izations, will host and support the
USTA’s TennisLink infrastructure, the
registration and match-result system
for USTA League and Tournament play-
ers. Active and the USTA will also work
together to build an online tennis com-
munity at www.Active.com that will
feature local tennis events and tennis
tips and drills. Through marketing
opportunities such as newsletter place-
ments and local tennis event
announcements, Active will help sup-
port the interest in tennis participation
among the more than 690,000 USTA
members and the 12 million Active
members.
“This relationship will allow us to
increase benefits for our current mem-
bers while also giving us the capability
to promote tennis to millions of indi-
viduals already interested in living an
active lifestyle,” says Franklin Johnson,
the immediate past president of the
USTA.
“Our interest in maximizing partic-
ipation in activities such as tennis that
support healthy lifestyles and our ded-
ication to creating a better experience
for online users are precisely aligned
with the interests and goals of the
USTA,” says Jon Belmonte, Active’s
COO.
Additional partnership highlights
include a seat on the board of Active to
be held by USTA board member John
Korff. The USTA and Active will work
together to expand the current offer-
ings included in the membership ben-
efits program to support players and
their families, including discounts on
travel, hotel reservations, sports gear,
dining and entertainment features.
February 2007 RACQUET SPORTS INDUSTRY 9
INDUSTRYNEWS F E B R U A R Y 2 0 0 7
“On Court with
USPTA” Receives
Gold
Award
T
he
cable
TV
show “On
Court with USPTA,” produced by
the USPTA, received the Gold
Award in the MarCom Creative
Awards 2006 competition. The
award-winning episode, “Blueprint
for Junior Success,” which aired on
The Tennis Channel, won in the
category of video/film/TV program
(cable).
“On Court” is a 30-minute
instructional show featuring
USPTA-certified pros as guest
instructors. The USPTA became the
first tennis-teaching organization
to produce and air an educational
television series on playing and
teaching modern tennis on The
Tennis Channel in 2003. Since
then, more than 30 shows have
been produced that provide
instruction about technique, strate-
gy and other facets of the game,
such as fun and fitness.
“Blueprint for Junior Success”
featured guest professional Rick
Macci, a USPTA Master Profession-
al. The episode incorporated key
elements that contribute to the
success of a junior tennis player
including building the correct foun-
dation, developing good footwork
skills and having a good attitude. It
also examined the junior competi-
tive ladder, USTA’s progressive
development phases and USPTA’s
general performance components.
The Gold Award is presented to
entries judged to exceed the high
standards of the industry norm.
About 16 percent of the entries
received this honor.
DVDs of “Blueprint for Junior
Success” and all other “On Court”
episodes are available for purchase
online at www.uspta.com.
10 RACQUET SPORTS INDUSTRY Februrary 2007
WTT Crowns 2006 Delaine Mast Award Winners
R
onita Elder of Los Angeles and Rich Gottfried of Rockville, Md., were recognized as
the 2006 recipients of the Delaine Mast Award at the WTT Rec League National
Finals in Indian Wells recently.
The annual award recognizes a male and a female World TeamTennis Rec League
director who contributes to the growth of tennis and WTT, as well as being a leader and
role model in their local tennis community. Delaine Mast is the national director of the
WTT Recreational League.
In related news, WTT named its top Rec League directors in the U.S., based on the
numbers of players that play in their WTT Leagues throughout the year. In addition to the
recognition, the directors receive Wilson, Bälle de Mätch, and WTT gifts.
The top WTT Rec League directors for 2006 are: David Bell, Raleigh, N.C.; Ann
Bent/Orly Mayron, Broward and Palm Beach Counties in Fla.; Martin Brody, Tulsa, Okla.;
Mary Cook/Harvey Jones, Atlanta; Scott Hanover, Kansas City, Mo.; Mike Hasan, San Diego
(North County); Mark Johnson, Mobile, Ala.; Carol Jory, San Diego; Pat Purcell, St. Louis;
Steve Riggs, Irvine, Calif.; Tri City Tennis Association, Albany, N.Y.; Elaine Wingfield, Key
Biscayne, Fla.
Wilson, Emersontennis Partner for EZ Tennis Wand
W
ilson Sporting Goods has signed a
licensing agreement with Emer-
sontennis to market, manufacture,
and sell the EZ Tennis Wand, one of sev-
eral tennis-training tools from Emerson-
tennis. It will be part of Wilson’s EZ
Tennis program.
Wilson’s EZ Tennis product category
is one of the leading catalysts to the
growth of tennis participation in the U.S.,
says Jim Burda, Wilson’s director of pro-
motions. Emersontennis has also agreed
to expand its existing website to provide
a more “teaching-centric” venue.
Emersontennis, based in Mechan-
icsville, Va., provides tennis instructional
products to promote tennis and the art of
tennis instruction. Visit
www.emersontennis.com, or
Orange Bowl Names 2006 Champs
T
he 2006 Orange Bowl International Tennis Championships was held Dec. 4-10 at the
Crandon Park Tennis Center in Key Biscayne, Fla. It was the 60th anniversary of the
prestigious event. Past champions include some of tennis's greatest players, such as
John McEnroe, Bjorn Borg, Ivan Lendl, Roger Federer, Andy Roddick, Chris Evert, Gabriela
Sabatini, Anna Kournikova, and Elena Dementieva.
The 2006 champions include:
Q Boys’ 18s Singles: Petru Alexandru Luncanu, Romania
Q Boys’ 18s Doubles: Daniil Arsenov, Russia, and Roman Jebavy, Czech Republic
Q Girls’ 18s Singles: Nikola Hofmanova, Austria
Q Girls’ 18s Doubles: Sorana-Michaela Cirstea, Romania, and Urszula Radwanska, Poland
Q Boys’ 16s Singles: Grigor Dimitrov, Bulgaria
Q Boys’ 16s Doubles: Xavier Spong, Netherlands, and Ilija Vucic, Serbia
Q Girls’ 16s Singles: Allie Will, Boca Raton, Fla.
Q Girls’ 16s Doubles: Jessica Alexander, Tyler, Texas, and Lauren Embree, Marco Island, Fla.
 INDUSTRY NEWS

Prince O3 Hybrid EWA

Hornet Wins Top PL T
Design Award O • Trevor Lavelle is the

C
PE
new Southern Regional Sales

H
P
rince’s O3 Hybrid Hornet
Manager for Head/Penn Racquet
recently won the Chicago Sports. His replacement in the South
Athenaeum: Museum of Florida territory is Joe Habenschuss.
Architecture and Design 2006 Good Design Award. It’s the second major award for
the O3 Hybrid Hornet after being named a Tennis Magazine Editor’s Choice for • Sarah Maynard has joined Wilson Racquet
2006. Sports as territory manager for Connecticut
The award also marks the fourth national award for Prince’s O3 technology. and Westchester County, N.Y. Previously, she
Earlier in 2006, O3 was given an Industrial Design Excellence Award (IDEA) was with Völkl Racquets for eight years.
Bronze by the Industrial Designers Association of America (IDSA), and in 2005, O3 • The Tennis Channel recently promoted four
received the Popular Science “Best of What’s New” Award. The O3 Silver was staffers: Josh Ross to senior web producer,
named a Tennis Magazine Editor’s Choice in 2005. Neema Nikravan to facilities manager, Daisy
“We are truly honored to receive such a distinguished award from The Chicago Guzman to systems manager, and Mark
Athenaeum, an organization with a time-honored commitment to design and aes- Schaefer to operations coordinator. In addi-
thetics,” says Linda Glassel, Prince Sports’ vice president of marketing and com- tion, Jennifer Kenas rejoins the TTC as a con-
munications. “The O3 Technology platform has redefined our business and is sultant for tennis industry relations.
being recognized among the most creative, innovative products in the world. The
award is a testament to Roberto Gazzara and our stellar design team.” • Alex Metreveli of Russia is the recipient of
For more information about the Good Design Award, visit www.chi- the 2006 Davis Cup Award of Excellence,
athenaeum.org. presented by the International Tennis Hall of
Fame and the International Tennis Federation.

2007 PTR Symposium Set • Billie Jean King was inducted recently into
the brand-new California Hall of Fame, along

T
here’s still time to register for the 2007 PTR
with such luminaries as Ronald Reagan, Walt
International Tennis Symposium and $25,000
Disney, Clint Eastwood, Amelia Earhart, Sally
Championships, which will be Feb. 17 to 23 at Shipyard Plantation on Hilton
Ride and Cesar Chavez. Hosts of the ceremo-
Head Island, S.C. The week includes presentations by some of the industry’s ny were California Gov. Arnold Schwarzeneg-
best, professional development courses, a trade show, an opportunity to net- ger and his wife, Maria Shriver.
work with others in the business, and much more.
Speakers will include Jim Loehr, Mike Barrell, Tim Mayotte, Pat Etcheberry, • The International Tennis Writers Association
Rodney Harmon, Lisa Duncan and many more. Also, the Symposium offers pop- recently honored pro players Roger Federer
ular Professional Development Courses that will include such topics as Growing and Amelie Mauresmo. Tennis writers voted
Kids, Growing the Game; Team Coaching; Advanced Coaching; Successful Dou- both players as Players of the Year, then also
bles; Racquet Stringing; Sports First Aid; and more. There will also be the popu- honored them with the ITWA’s Ambassador
lar “Drill Exchange,” where PTR members share their favorite drills. for Tennis awards, which recognize players
Registration starts at $325 and includes presentations, Awards Banquet, Flag who go out of their way to advance the
Ceremony, Head Dinner Party, Gamma Casino Night, Kaelin Dinner & Fashion sport on a global level. It’s the third straight
Show, Trade Show admission, USTA Recognition Breakfast, Closing Ceremony, year that Federer received both the organiza-
and portfolio. For more information or to register, visit www.ptrtennis.org, or tion’s annual accolades.
call 800-421-6289 or 843-785-7244. • James Hunt (right) of Orlan-
do, Fla., has been named
Community Tennis Workshop Slated for Feb. 9-11 chairman of special popula-
tions for the USPTA. Hunt

T
he USTA is again presenting the Community Tennis Development Workshop—
has been a member of the
a weekend packed with opportunities and ideas to help increase tennis partic-
USPTA for 25 years and holds
ipation and to increase your business. The 2007 CTDW will be Feb. 9 to 11 at
a Pro 1 certification. In his role,
the Hilton Atlanta, in downtown Atlanta, Ga.
he hopes to get the USPTA and its members
Attendees will participate in an educational weekend with leading speakers and
involved in taking tennis to both the Special
have a chance to network with peers who are growing tennis across the country.
Olympics and special populations. Con-
Topics include budgeting, event planning, media relationships, advocacy, branding,
tact 407-924-7505 or jami-
fund-raising, customer service, and more.
hunt@localnet.com.
Full workshop registration starts at $300; single day registration starts at $240.
For more information, visit www.usta.com or contact ctdw@usta.com or 914-696-
7205.

February 2007 RACQUET SPORTS INDUSTRY 11

 F E B R U A R Y 2 0 0 7

Tennis Pioneer
INDUSTRYNEWS

Luxilon Expands Global Player Servicing

Lamar Hunt Dies
L
uxilon, a leading manufacturer of specialty monofilaments, says it will

H
aggressively expand global player servicing and sponsorship initiatives for all of Famer Lamar Hunt died Dec. 13
2007. The new comprehensive program will include reallocating resources in Dallas after a long battle with can-
and placing a stronger emphasis on direct player services and the development cer. He was 74.
of specific sponsorship programs. Hunt is the only individual to have been
“The first year of our Luxilon/Wilson partnership has been a tremendous suc- inducted into three major Halls of Fame:
cess, with pro player demand for our string beyond even our own expectations,” the Pro Football Hall of Fame in 1972, the
says John Lyons, Wilson’s global business director of accessories. Soccer Hall of Fame in 1982, and the Inter-
Lyons will manage the day-to-day Luxilon business related to product devel- national Tennis Hall of Fame in 1993. He
opment and marketing. Global Tour Director Michael Wallace will continue to co-founded World Championship tennis in
oversee all players for both Wilson and Luxilon. Supporting Wallace will be the 1967, which existed for 23 years before giv-
following expanded Luxilon Global Service Team members: ing way to the start of the ATP.
Q Massimo Calvelli, European Tour Manager (Florence, Italy) Hunt helped develop and build the
Q Alex Muresan, USA Junior Tour Manager (Chicago)
Q
American Football League in 1959 and is
Renaud Vallon, European Junior Tour Manager (Lyon, France)
Q Birgit “Biggi” Ziener, Amer Sports Europe (Munich, Germany) credited with coining the term “Super
Also for early 2007, Wilson and Luxilon are set to launch Bowl.” After the AFL and NFL merged in
two new hybrids. Champions Choice, a combination of Alu 1966, he was credited with introducing the
Power Rough and natural gut, and Ultimate Duo, a hybrid of two-point post-touchdown conversion to
Alu Power and Wilson’s top-rated NXT Tour multifilament. the NFL.
Coaches, teaching pros, and trainers seeking more infor- He was currently owner of the Kansas
mation should contact their Wilson rep or visit City Chiefs. The Lamar Hunt Trophy is pre-
www.wilson.com. ATP, WTA, or ITF ranked junior players seeking sented annually to the American Football
Luxilon sponsorship should contact Ms. Birgit Ziener, phone +49 89 89801 274 Conference Champions. Hunt was also an
or email birgit.ziener@amersports.net. original investor in the North American Soc-
cer League (NASL).

USRSA MEMBER
CLASSIFIEDS
FOR SALE: Babolat Star 3
$1895. Purchased new in
2001. Machine recently
checked out and certified by
Albert Lee. Will deliver within
200 miles of Reston, Virginia.
Email or call Robert Barnett
for particulars. racket-
bear@comcast.net or phone
703-478-9874.
FOR SALE: Babolat Star 3
Stringing Machine. Complete-
ly Reconditioned by Tennis
Machines Inc. Serial No.
10971/MFG. Dated 8/9/89.
Very Good Condition. $2800.
Contact Russ Sheh,
USPTA/USRSA 760/323-7536.

12 RACQUET SPORTS INDUSTRY February 2 007


ASBA Draws Hundreds
To Daytona Meeting
T
he 2006 American Sports Builders Asso-
ciation drew more than 300 court and
track builders, including 50 first-time
attendees, to the Plaza Resort & Spa in Day-
tona Beach, Fla., in early December for semi-
nars, presentations, a trade show, awards, and
more.
“We’re a group of competitors that puts
aside its competition and comes together to
benefit the industry,” said Gerry Wright, the
ASBA’s chairman, at the opening session. The
keynote speaker for the conference was Greg
Hoyle of Hoyle & Associates of Denver, who
spoke about Team Building, Conflict Resolu-
tion, and Lessons from a 14th Century Con-
tractor.
Among the highlights of the meeting were
a tennis “Problem-Solving Roundtable,” led by
David Marsden of Boston Tennis Court Con-
struction of Hanover, Mass., and Joe Matoskey
of General Acrylics of Phoenix. Also, the Ten-
nis Division meeting featured “A State of Ten-
nis” session with Keith Storey of Sports
Marketing Surveys and John Welborn of Lee
Tennis, who represented the Tennis Industry
Association. Geoff Norton of the USTA also
presented to the group on USTA Public Facili-
ty Funding and how it impacts the ASBA.
The ASBA will hold its Winter Meeting Feb.
22 to 26 at the Tradewinds Island Resorts in
St. Pete Beach, Fla. The 2007 Technical Meet-
ing will be Dec. 1 to 4 at the Hyatt Regency in
Austin, Texas.
For more about the ASBA or any of its
meetings, or to join, call 410-730-9595 or 866-
501-ASBA, or visit www.sportsbuilders.org.
The ASBA’s Tech Meeting was put together by (from left)
Executive Vice President Carol Hogan, Financial Manager
Judy Mellendick, and Association Coordinator Cynthia
Jordan.
INDUSTRY NEWS
TIA Recognizes Top 50 TWCs
T
he TIA is recognizing the best in Ten-
nis Welcome Centers with its new TWC
Top 50 Awards. The facilities were chosen
based on the numbers of new and returning players, the level of partici-
pation in grassroots initiatives, and community tennis development (including
Block Parties, Co-Op Program funding, and beginner adult, junior, and adap-
tive programs). Also considered were compliance with introductory program
listing criteria, survey activity response, and registration on
www.tenniswelcome center.com.
The Top 50 TWCs are:
Q Heatherwood Country Club, Birmingham, Ala.
Q Scottsdale Park Ranch Sports Complex, Scottsdale, Ariz.
Q Arizona Tennis Association (multiple TWC locations), Scottsdale, Ariz.
Q Los Gatos High School, Blossom Hill Park, Castillero Middle School, Los Gatos & San Jose, Calif.
Q Sunburst Park, Joshua Tree, Calif.
Q Rudgear Park, Walnut Creek, Calif.
Q Northstar Tennis, Truckee, Calif.
Q 5 Star Tennis at Lindero Country Club and Stretch-n-Grow Tennis, Los Angeles County, Calif.
Q Barnes Tennis Center, San Diego, Calif.
Q Claremont Resort and Spa, Berkeley, Calif.
Q Littleton Golf & Tennis Club and Holly Tennis Center, Littleton and Centennial, Colo.
Q Meadow Creek Tennis and Fitness Club, Denver/Lakewood, Colo.
Q Valley Country Club, Aurora, Colo.
Q Delaware Tennis Center at Bellevue State Park, Wilmington, Del.
Q Treasure Bay Golf and Tennis, Treasure Island, Fla.
Q Paul J Maxwell Tennis Center, Pembroke Pines, Fla.
Q Reynolds Plantation Lake Club Tennis Center, Greensboro, Ga.
Q The Cherokee Tennis Center, Woodstock, Ga.
Q Bitsy Grant Tennis Center, Atlanta, Ga.
Q Apple Athletic Club Tennis Facility, Idaho Falls, Idaho
Q Homewood-Flossmoor Racquet & Fitness Club, Homewood, Ill.
Q Pike High School, Indianapolis, Ind.
Q Indian Creek Racquet Club, Overland Park, Kan.
Q Querbes Tennis Center, Shreveport, La.
Q William E. Carter Playground, Boston, Mass.
Q Maine Pines Racquet & Fitness Club, Brunswick, Maine
Q Herb Neils Tennis Center, Libby, Mont.
Q Millbrook Exchange Tennis Center, Raleigh, N.C.
Q The Atlantic Club Tennis Center, Manasquan, N.J.
Q TennisTIP.com, New York, N.Y.
Q East Williston High School, Roslyn Heights, N.Y.
Q South Towns Tennis Club, Orchard Park, N.Y.
Q Point Set Indoor Racquet Club and The Woodmere Club, Oceanside and Woodmere, N.Y.
Q Shadow Valley Tennis & Fitness Center, Maumee, Ohio
Q Towpath Racquet Club, Akron, Ohio
Q Family Circle Tennis Center, Daniel Island, S.C.
Q Grande Dunes Tennis Club, Myrtle Beach, S.C.
Q Lexington County Tennis Complex, Lexington, S.C.
Q Tennis Center of the Black Hills, Rapid City, S.D.
Q Circle C Tennis Club, Austin, Texas
Q Southlake Tennis Center, Southlake, Texas
Q Arlington Tennis Center, City of Arlington Parks and Recreation Department, Arlington, Texas
Q Summit Athletic Club, St. George, Utah
Q Regency Sport and Health Club, McLean, Va.
Q Rowe Tennis Center at the Rappahannock Area YMCA, Fredericksburg, Va.
Q An Acheiveable Dream Academy, Newport News, Va.
Q Spotswood Country Club, Eastover Park, Purcell Park and Harrisonburg High School, Harrisonburg, Va.
Q Sports and Fitness Edge of Essex, Essex Junction, Vt.
Q Columbia Basin Racquet Club, Richland, Wash.
Q City of Oconomowoc Parks, Recreation & Forestry Department, Oconomowoc, Wis.
February 2007 RACQUET SPORTS INDUSTRY 13
 F E B R U A R Y 2 0 0 7

SHORT SETS
INDUSTRYNEWS

> The Southwest Tennis Buying Show will be

held Feb. 9 and 10 at The Woodlands Water-
way Marriott Hotel and Convention Center in
The Woodlands, Texas. More than 100 buyers
and 200 tennis-teaching professionals are
expected to attend the show, which is hosted
by the Texas Division of the USPTA. Deadline
to reserve booth space is Jan. 31. Contact
Jenny Gray at gray.jenny@hotmail.com or
903-561-3014.
>Patrick
The U.S. Davis Cup team, led by Captain
>The USTA has created the Janet Louer
McEnroe, will face the Czech Republic National Organizer of the Year Award for
in the first round on an indoor clay court at
CEZ Arena in Ostrava, Czech Republic, Feb. 9-
11. The U.S. has an overall 4-1 record against
the Czechs in Davis Cup.
developing competitive players. Registra-
tion is $250 and includes all materials and
access to The Tennis Channel Open. Contact
education@uspta.org or 800-877-8248.
>theZinaU.S.Garrison will continue as captain of
Fed Cup team through 2007, the
USTA announced. The U.S. will host Bel-
gium April 21-22 for the 2007 Fed Cup by
BNP Paribas World Group I quarterfinal at a
site to be determined by the USTA.
USTA Junior Team Tennis. The award will be
presented to an individual who delivers
USTA Junior Team Tennis to their communi-
ty and embodies the true meaning of hav-
straight year its principal sponsorship of
Arthur Ashe Youth Tennis and Educa-
tion, a nonprofit organization that
serves more than 10,500 children in the
greater Philadelphia region with year-
round programs that combine tennis
instruction with educational initiatives.
> The USTA Florida Section Foundation
is committing $50,000 to build two
multi-purpose tennis courts at the Real
Life Children’s Ranch in Okeechobee, a
residential group home caring for boys
and girls ages 6 to 18 who are physi-
cally, sexually, or emotionally abused;
homeless, neglected, or mildly dis-
turbed.

>ment
The USPTA’s Competitive Player Develop-
Conference will be Feb. 25-27 at the
Suncoast Hotel & Casino in Las Vegas, in con-
junction with the USPTA Intermountain divi-
sion and The Tennis Channel Open. Some of
the industry’s leading experts will speak on
ing a positive impact on children. Louer,
who died of cancer in May 2006, was
instrumental in the development of junior
tennis and served as the administrator for
USTA Junior Team Tennis in Georgia.
>Advanta Corp. has extended for the fifth
>of-season
Based on ATP rankings after the end-
Masters Cup in Shanghai last
fall, Dunlop is the most widely used rac-
quet among the top 10 European men
on Tour, with Tommy Robredo ( No. 5),
Tommy Haas (No. 7) and Tomas Berdych
(No. 9) using Dunlop frames.

With New Distribution, Völkl Takes Aim at U.S. Market

> A new tennis magazine, serving
Northeast Florida, is set to launch in
2007. JAX Tennis magazine, published

V
ölkl Tennis, based in Germany, has moved its U.S. marketing and distribution from
New Hampshire to California, and now will be distributed by Klip America, says by Richard Vach, will serve areas includ-
Sean Frost, the vice president of sales. ing Ponte Vedra Beach and St. Augus-
“We’re investing more dollars and more manpower than what had been invested pre- tine to the south, Amelia Island to the
viously,” Frost says. “And Boris Becker, who owns 50 percent of Völkl, north, and the greater Jacksonville
will be more involved in the company and more visible in the U.S.” area. Vach is the former publications
Officially, Klip America will be doing business as Völkl Boris editor for the ATP Tour, and a con-
Becker Tennis North America. (Also under Klip America is the tributing writer for Tennis Week and
Sergio Tacchini apparel brand and IsoSpeed strings.) The team The Tennis Channel and TENNIS Maga-
at Klip includes Benjamin Robbins, who has a long history in zine websites. Contact 904-992-4332
the sport with the ATP Tour, Octagon sports marketing, Nike, or rvach@comcast.net.
and Adidas, and Benny Neumann, who will be the brand’s mar-
keting manager.
> Reports indicate that Jimmy Connors
intends to travel with pro Andy Roddick
Frost says that racquet dealers on the West Coast will notice as much as 16 or 17 weeks in 2007,
they’ll be receiving product quicker. He adds that Völkl will be nearly double what he did in 2006 as
working on special shipping terms, too. coach of Roddick. In 2006, Roddick
Upcoming for Völkl are four new racquets, the DNX 2, DNX 4, was on the road for ATP events for 19
DNX 6, and DNX 7 (left). “The ‘Attiva’ series, which includes the DNX weeks.
2 and 6, are geared toward women players,” says Frost. “They have
rounder-shaped grips, are a bit more head light, and slightly more flexi- >sponsorship
Smash Magazine has renewed its title
of the Smash Junior Cup,
ble. The Attiva Sensor Grip system also provides extra cushioning.”
to be held on Daniel Island in
Frost says Völkl plans to add apparel in the second half of 2007, along
Charleston, S.C., Feb. 23-26. More
with strings, accessories, and court products. In 2008, he says, the brand is
than 400 regionally and nationally
looking to add footwear. “Our goal is to be that one-stop shop, to cover the
ranked boys and girls ages 8 to 18 are
player from head to toe,” he adds.
expected to play the event. The winner
“Völkl has been one of the best kept secrets in tennis,” says Frost. “Inter-
of the Girls 18 Division is awarded a
nationally, we’ve been known as a ski company that makes great racquets.
wildcard into the Qualifying Draw of
But now we want to make tennis stand alone. We’re going to get the brand
the 2007 Family Circle Cup.
to the next level.”

14 RACQUET SPORTS INDUSTRY February 2007

 INDUSTRY NEWSS

TIA Offers “Better

Your Business
Workshops”

T
he TIA is planning at least 12
“Better Your Business Work-
shops” throughout the country
in 2007, designed to assist Tennis
Welcome Center and Cardio Tennis
sites with their overall daily opera-
tions, programming, and marketing.
The interactive BYB Workshops
will include business solutions in the
areas of public relations, marketing,
customer service, technology, and
program design and implementa-
tion. The workshops also will feature
Cardio Tennis training.
“The workshop will help you
increase your business by attracting
and retaining more tennis players,
plus offer solutions to help increase
your bottom line,” says Brian
O’Donnell, the TIA’s manager of
national grassroots programs. There
will also be a separate Cardio Tennis
on-court training session for certi-
fied teaching pros.
To sign up for the workshops,
which are offered for a nominal fee,
visit www.GrowingTennis.com. The
TIA says it may add four to six addi-
tional workshops to the existing
schedule, which is as follows:
Q Hilton Head Island, S.C., Feb. 20
Q San Francisco, March 30
Q Los Angeles, March 31
Q Richmond, Va., May (date TBD)
Q Dallas, May 4
Q Las Vegas, May 18
Q Tucson, May 19
Q Denver, June 9
Q Louisville, Ky., June or July (TBD)
Q Fond du Lac, Wis., June or July
(TBD)
Q Tampa, Fla., September (TBD)
Q Chicago, September (TBD)

February 2007 RACQUET SPORTS INDUSTRY 15

 INDUSTRYNEWS F E B R U A R Y 2 0 0 7

IMG Acquires Tennis Week And Ten-

nisWeek.com
S
ports and entertainment giant IMG has acquired Tennis Week Magazine and its
companion online news site, www.tennisweek.com. The deal, which closed in
December, was announced in early January. Terms were not disclosed.
Tennis Week, which lists its circulation as 60,000 subscribers, was founded in 1974
by Eugene L. Scott, a former Davis Cup player with a world ranking as high as No.
11. Scott remained publisher and editor-in-chief of Tennis Week until his death last
March at the age of 68.
"IMG's acquisition of Tennis Week and tennisweek.com is the result of talks Gene
began before he died," says Tennis Week President Polly Scott, who inherited owner-
ship of the magazine from her husband. "He recognized that both the magazine and
the website had enormous potential for growth and was very excited about those
possibilities.”
IMG says it plans to launch a “fully re-conceptualized first issue” of Tennis Week in
mid-March, at the Sony Ericsson Open, with a schedule of six glossy, perfect-bound,
100-plus-page issues in 2007.
Andrea Leand, formerly of Tennis Week, has been named executive director of the
publication for IMG. Leand, a former tennis touring pro, graduated from Princeton
University in 1998 and received an MBA from Johns Hopkins School of Business in
2003. Industry sources say that Leand was interested in putting together a group to
buy Tennis Week as early as last spring.
This will not be IMG’s first foray into publishing. In 2003, the company introduced
The Daily, a fashion week publication with a readership of more than 100,000 fash-
ion and media executives. The Daily MINI, and fashionweekdaily.com were subse-
quently introduced to extend coverage.

Cardio Tennis to Debut at Fitness Expo

C
ardio Tennis will be joining the “Better Your Body Get Up and Go! Sports and
Fitness Festival,” which will tour three major cities this year. This sports and
fitness expo will visit Dallas May 5 to 6, Chicago Sept. 29 to 30, and New York
Nov. 3 to 4.
At each site, visitors can see the latest in sports and fitness equipment, go to
clinics and seminars, and actually bring their workout gear and take part in the
activities. “We’ll be putting tennis right into the fitness industry,” says Brian
O’Donnell, the TIA’s manager of national grassroots programs. “It will be kind of
the first time that’s been done.”
More information is at www.betteryourbody.com.

Waite Tapped as PTR

Director of Development
Jack Waite is the new director of development
for the PTR. He'll oversee develop, and conduct
PTR Professional Development Courses through-
out North America, including the PTR on Campus
program. A former pro tour player, who
reached the ATP's Top 50 ranking in doubles,
Waite was the CEO of Le Petit Tennis, a program
designed to bring tennis to young children in
their schools. He also worked at Woodfield
Country Club in Boca Raton, Fla.

16 RACQUET SPORTS INDUSTRY February 2007


INDUSTRY
people
U.S. Coach Helps to Bring Wheelchair
Tennis to Developing Nations
A
s wheelchair tennis grows in popu-
larity and relevance in American
sports, steps are being taken to
introduce the sport in developing nations,
where other wheelchair sports are already
on the scene.
For nearly two weeks this past sum-
mer, wheelchair tennis coach Dan James
visited Tanzania on behalf of the Interna-
tional Tennis Federation’s Silver Fund, a
program that, in cooperation with the
Johan Cruyff Foundation (www.cruyff-
foundation.org), establishes wheelchair
tennis projects in countries otherwise
unable to embrace it. There, he intro-
duced the sport to more than 75 coaches
and players at sites in the cities of Dar Es
Salaam, Moshi, Iringa, and on the island
of Zanzibar.
“We truly were bringing some infor-
mation to wheelchair (athletes) and coach-
es that they just haven’t seen before,”
says James, who is the USTA’s wheelchair
tennis national manager. The training
James provided included the basics of
wheelchair tennis, including mobility,
stroke production and strategy.
According to Mark Bullock, wheelchair
tennis development officer for the ITF,
countries must show commitment to
developing a wheelchair tennis program
to be eligible for assistance from the Silver
Fund. Once a country expresses interest or
is approached by the ITF, Bullock visits the
country for a few days to meet with com-
mittees dedicated to growing the sport.
Since 2002, the Sil-
ver Fund has sup-
ported programs in
Africa, Asia, and
South America by
sending in experts
like James.
The sites in
Tanzania where he
trained the players
and coaches,
James says, were
“challenging,” and
18 RACQUET SPORTS INDUSTRY February 2007
included a dirt surface and a cement slab
with chalk lines to mark court boundaries.
“The quality of courts we played on
would be considered incredibly sub-par in
the U.S.,” he says.
Despite conditions, however, the par-
ticipants’ response was passionate. “It was
very clear that to commit to and develop
in a new sport was exciting to them,” says
James. Each of the four sites that James
visited has committed to continuing
wheelchair tennis programming and
mapped out a three-
year plan for the
development and
growth of the sport.
In addition, the Tan-
zanian Paralympic
Committee has plans
to bring wheelchair
tennis to other cities
in the country.
Along the way,
the Silver Fund will
assist in providing
necessary equipment
and guidance as it
works with the coun-
try of Tanzania for at
least the next two
years. “The people of
Tanzania have a great start because of the
ITF and Cruyff Foundation,” says James,
who hopes to take part in return visits to
the country.
According to Bullock, other Silver Fund
countries have seen increased numbers of
wheelchair tennis players, with some
going on to compete in the international
NEC Wheelchair Tennis Tour.
While in Africa, James also helped
introduce the sport to both able-bodied
and disabled players in Nairobi, Kenya. He
joined Dr. Elizabeth Odera, the organizer
of sports programming for more than
6,000 children in the area, whom James
met at the annual Professional Tennis Reg-
istry Symposium in February.
While at Sadili Oval, Odera’s facility in
BY KRISTEN DALEY
Nairobi, James taught wheelchair tennis to
the Kenyan wheelchair basketball team,
and also worked with some of the coun-
try’s top-ranked able-bodied junior tennis
players.
James’ trip to Kenya also included
emotional and eye-opening visits to Kib-
era, an impoverished neighborhood of
Nairobi. “I’ve never in my life seen any-
thing like it,” says James. “Your initial
reaction is a little bit of shock, because it’s
so vastly different. The financial disparity
between our two countries is enormous.”
Natives of the area followed James,
Odera and former PTR Director of Devel-
opment Geoff Norton wherever they
went, as the three carried on Sadili Oval’s
mission of introducing sport and educa-
tion to disadvantaged youth. “It very
much helped me to understand life in Kib-
era and Kenya, to go in and see it, touch
it, feel it,” says James.
“Growing tennis is a good thing,” says
James. “Growing wheelchair tennis, for
us, is essential. And in terms of a sport
being well-rounded, taking it to all parts
of the world is advantageous.”
For more information on the ITF and
its projects and programs, visit
www.itftennis.com. Q
& & PROMOTIONS
marketing
Kicking It Up
With some creative marketing
and promotions, you can
drive participation in
your programs.
BY ROBIN BATEMAN

for assigning “homework” to his stu-

dents. Usually, homework is an instruc-
tion-based activity—for instance, hit 100
serves in, etc.
However, one night, he told his stu-
dents they must carry their racquets with
them for 24 hours. “I want you to sleep
with your racquet,” he said to his begin-
ner players. “Bring it to work with you.
When you go on your lunch break, that

“I want MaconTennisConnect to be
on everyone’s lips when they think of
tennis in Macon,” says my boss, Carl
Hodge, the tennis manager/head pro for
ing inspirations. Lately, he’s been on the
marketing/promotion bandwagon. He
has loads of ideas, some of which he’s
already executed.
racquet better be right with you.”

no
I stare at him while he tells me this,
longer
vegetable
concerned about my now cold
plate. “And did they do it?”
the city of Macon, Ga. Like “Bring Your Racquet to Work “Wendy and Sandra are
“Okaaaay,” I say, settling into my Day,” which he just implemented in the class. Call them
chair. We’ve just sat down for a power in his adult beginner’s class (Play when you get back to
lunch. I love these meetings. They’re Tennis Macon). Carl is famous your office and see.”
always so productive. Wendy Mullis and San-
“So, I know your gonna
really think I’m crazy.” He
Getting the Bucks dra
Parks
Hill
and
both
Rec
work in our
Depart-
takes a deep swig on his iced Looking for funding for your marketing efforts? Check ment.
tea before he continues. out your local district. In our area of Macon, Ga., the Some of Carl’s other ideas
“Every morning before I fully USTA Southern Section and USTA Georgia are actively include:
wake up, before I even get out involved in supporting the growth of tennis at the grass- Q T-Shirt Tennis Pride
of bed, I make myself answer roots level. Generous funding from USTA Georgia is made Day. I sense a national holi-
one question: What can I do available to CTAs to make programs like ours take off. day here. At present, he tar-
to make my programs bet- At least once a year, Georgia's Community Tennis Associa- gets our Junior Tournament
ter?” He sighs. And I smile. tion leaders gather to share best practices, get inspiration from Club for this approach. Tennis
What a powerful tool. What others, and ask and answer questions about tennis in their communities. Pride Day, and all you do is
commitment. USTA supports local tennis initiatives all over the country; contact your state wear your MaconTennisCon-
But I want examples. “Like or section office to find out more. nect T-shirt every third Tues-
what?” day of the month. Talk about
“Anything,” he says. “Any- And don’t forget about the Tennis Industry Association’s Growing Tennis getting your customers to
thing, from instruction, to 50/50 co-op funding program. The 50/50 program offers matching advertis- work for you!
marketing, to admin efficien- ing/promotional dollars to teaching pros who want to attract new or former Q Free Classes. OK, this
cy.” He scoops up a forkful of junior and adult players into the game. isn’t a new concept, but
beef tips and rice and I wait. “The co-op program is geared toward the entrepreneurial tennis pro who is here’s the key: Offer them to
“But the key is, I can’t get out serious about building their business and wants to further their marketing people who can help support
of bed until I come up with dollar,” says the TIA’s Matt Allen. “This program is a no-brainer for any pro or promote your programs.
something.” who spends time and money to market their entry-level programs.” For more Anyone in the media—news-
He slides into his zone and information, visit www.tennisindustry.org. —R.B. papers, radio, TV. And offer
rattles off a few of his morn- them to those who may make

20 RACQUET SPORTS INDUSTRY February 2007

decisions about your
annual budget. Get
these people to realize
what you already
know—tennis is fun,
and brings your business
solid returns.
Q The Birthday
Club. Parents are always
looking for ways to cele-
brate their child’s birth-
day. Why not on the
tennis court? You pro-
vide the tennis instruc-
tor, racquets, balls and lots of fun games
and the parents will provide lots of novice
players for you to show what a great
game tennis can be. What a fantastic
opportunity to entice these new players
into the game. Giving coupons for one
free lesson or a discount to your junior
programs is a must.
Q Church Groups. Modify your
leagues format to fit the busy schedule of
these players. Churches are quick to
endorse activities that attract people of
the same faith. A church league address-
es such needs. An added benefit: Your
one loves saving a few
dollars.
Back at my office, I
punch in Wendy’s num-
ber, even before I sit
down. "Hey, Wendy, I just
spoke with Carl and he
says you had to take your
racquet to work yesterday
as your homework.”
"Yes, I did. Both San-
dra and I did. I took my
racquet with me every-
where. In fact, I had to go
program will probably be printed in the
to finance and Adah Roberts asked about
church bulletin.
Q Newsletters and Websites. While
it. She wants you to call with class infor-
mation.”
these methods aren’t new, don’t over-
Bingo. Now that’s taking the “ask me
about tennis” buttons to the next level. Q
look the amount of traffic on your web-
site. Sponsors love numbers and if you
can tell them, “We have 800 players we Robin Bateman is the site coordi-
send our monthly newsletter to,” or “We nator for the Tattnall Tennis Cen-
generate 300 hits on our website daily,” ter in Macon, Ga., where she
they may be more willing to be there coordinates tennis program and
when you need support. One way to leagues, is a tournament director,
serves as a team captain, and
increase your website membership is to
assists junior teams competing at
offer discounts to all players who are reg- district, regional, and section events.
istered website members. After all, every-
February 2007 RACQUET SPORTS INDUSTRY 21
 teaching PRO
Sharing the
Knowledge
Fitness training guru
Pat Etcheberry teaches
coaches how to assess
a player and devise a
winning program.
BY GREG MORAN
A
s tennis has become faster (and
more stressful to the body) at both
the professional and recreational
levels, more and more instructors are rec-
ognizing the importance of agility,
strength, and fitness training towards
helping their students reach their poten-
tial. But one person who has been ahead
of this curve is Pat Etcheberry.
A former Olympian (he competed in
the 1964 Tokyo Olympic Games as a
javelin thrower), Etcheberry (far right) has
been a pioneer in sports fitness training
for more than 30 years. Pete Sampras,
Andre Agassi, Justine Henin-Hardenne,
and Jim Courier are just a few of the ten-
nis stars who have stretched, strained,
sweated, and won under Etcheberry’s
training. His students have won more
than 100 Grand Slam titles and Olympic
medals.
“Etch,” as he’s known to his players,
has also worked with players from the
PGA, Major League Baseball, NFL, NHL,
NBA, speed skating, motor racing, and
even sumo wrestling. His premise that,
“A fit body creates the emotional and
psychological base for top-level perfor-
mance,” has led him to the corporate
arena, where he has created client-specif-
ic programs for top executives and For-
tune 500 companies. Clearly, when
Etcheberry speaks about improving per-
formance on court, we should listen.
I recently had the opportunity to listen
and learn when I attended his new, two-
22 RACQUET SPORTS INDUSTRY February 2007
day “Coaches Certification Workshop”
held at the Sport Fit Club in Bowie, Md.
Etch, fabulously fit at 64 years old, creat-
ed the workshops as a way to pass along
his philosophies and techniques to a new
generation of coaches.
Designed for tennis teaching pros and
fitness trainers, the workshops are held in
the classroom, on the court, and in the
gym. To become accredited, participants
must pass an extensive written exam and
an on-court test, covering strength,
endurance, flexibility, movement, and
nutrition. Workshop attendees receive
continuing education credits from both
the PTR and USPTA.
In fitness training, one size doesn’t fit
all. Etcheberry teaches workshop atten-
dees how to assess a player and then
devise a program, using sport-specific
drills that will help that player reach his
or her athletic potential. During the
weekend, which was hosted by the
club’s director of tennis, Kevin McClure, I
came away with an endless supply of
training secrets. With Etch’s permission,
here is one of them:
When Etcheberry meets with a stu-
dent for the first time, he puts them
through a very basic test,
which you can use to give
you an indication of your
player’s fitness level.
1. Have your player
stand in the center of one
of the service boxes.
2. Say “Go” and then,
for 30 seconds, the player
quickly moves from side to
side, touching the singles
sideline and then the center
service line with their rac-
quet. Keep count of the
number of times they touch
the lines.
3. Rest for 30 seconds
and then do it again (30
seconds, keeping count).
4. Rest for 30 seconds
and then do the drill for one
final 30-second period,
again counting each time the player
touches the lines.
When they’ve finished all three 30-
second sets, you’ll have three figures rep-
resenting the number of lines they
touched during each set. The first figure
tells you how fast the player is and, obvi-
 ously, the his scores will improve. If they don’t,
greater the then I’ll know that he hasn’t been doing
number of lines his fitness work, which, in turn, will tell
they touch, the me a bit about his motivation to improve.
better. All participants in the workshop
The second received Etcheberry’s new DVD series,
number tells “The Etcheberry Experience,” which
you how quickly includes 76 drills and a chart that allows
they recover. you to compare scores to the pros and
Tennis is a sport your player’s peers.
where you play Though he’s best known for teaching
one long point people to look within themselves and
after another, “dig deep,” Etcheberry displayed the spir-
with just 30 sec- it of a champion recently as he success-
onds in fully battled colon cancer. While
between to recover. Their score in the undergoing chemotherapy, he continued
second set of the exercise will give you a to train his athletes, and even worked out
sense of your player’s recuperative abili- himself. Because of this experience,
ty. Ideally the number should equal the Etcheberry has developed a conditioning
score during the first set. program that allows cancer patients to be
The final number tells you a bit about proactive in their own recovery.
the player’s stamina. Etcheberry com- The Coaches Certification Workshop,
pares this third number to the third set which my facility in Connecticut will host
of a match and, ideally, it should be in May, gives teaching pros the wisdom
right up there and experience of one of the game’s best
with the first fitness trainers to help players improve. Q
two scores.
When I
returned from
Pat Etcheberry’s
the workshop, I Coaches Certification
tested one of
my juniors. His Workshops
scores were: 22 Feb. 23-24: PTR International Tennis Sym-
touches, 17, posium, Hilton Head Island, S.C.
then 13. So,
March 10-11: Etcheberry Sports Perfor-
what does this
mance Center, Wesley Chapel, Fla.
tell me? First,
for his age, my May 5-6: Four Seasons Racquet Club,
junior player is Wilton, Conn.
pretty fast. But
June 16-17: Etcheberry Sports Performance
the fact that his
Center, Wesley Chapel, Fla.
second score
dropped so Sept. 22-23: USPTA World Conference,
severely tells me Wesley Chapel, Fla.
he needs to
Dec. 15-16: Intercollegiate Tennis Associa-
work on his
tion Convention, Miami
recovery after
long points. For more on the workshops, go to
With his third www.etcheberryexperience.com.
score dropping even further, I can see
that during a long match, his fitness (or
Greg Moran is the director of ten-
lack of) could be a deciding factor. nis at The Four Seasons Racquet
Armed with this information, I was Club in Wilton, Conn., and the
then able to put together a series of author of the recently released
book, “Tennis Beyond Big Shots”
exercises for my player to do on and off (www.TennisBeyondBigShots.com).
the court. I told him that, in one month,
we would do the test again. Hopefully

February 2007 RACQUET SPORTS INDUSTRY 23


community TENNIS
Looking to Serve
Throughout the country, Tennis Service
Representatives are finding out what local
tennis leaders need to grow the game.
BY SCOTT HANOVER
T
he auto e-mail reply on Richard
Dedor’s instant message summed
up his life, and what his tennis job
does, perfectly: “I've learned that people
will forget what you said, people will for-
get what you did, but people will never
forget how you made them feel.”
Dedor is one of 90 Tennis Service Rep-
resentatives for the USTA, and he’s all
about building relationships and making
people feel good about themselves and
the sport of tennis.
The TSRs help facilities, Community
Tennis Associations, and other tennis
organizations discover and identify what
they can do to promote and develop the
growth of tennis. The USTA’s national
coordinator for TSRs, Mark McMahon,
says they help facility operators step out-
side their tornado of activity to see what
opportunities might exist to help develop
their business. “It’s whatever the facility
identifies that they can build upon or
improve upon to improve their business,”
McMahon says.
For more on how a Tennis Service Repre-
sentative may be able to help your facility
or club, contact your USTA Section office.
24 RACQUET SPORTS INDUSTRY February 2007
TSRs work for their USTA sections.
But importantly, McMahon says, the TSRs
aren’t pushing just USTA programs, but
the brand “tennis.”
“It’s been a very positive aspect,
going to areas that the section believes
are important,” McMahon says. “It’s a
ground-up approach, versus a [national
USTA]-down mentality.” According to
McMahon, through September 2006,
TSRs visited more than 9,000 tennis facili-
ties in the U.S., meeting with over
33,000 teaching pros, facility managers,
teachers, NJTL personnel and other local
tennis leaders.
I recently spent the day with Dedor,
22, who lives in Cedar Falls, Iowa, and is
the TSR for the Iowa District of the USTA
Missouri Valley Section. Smartly dressed
in khaki pants and a USTA logo shirt, he
waved me into his car as we hit the road
in central Iowa.
9:00 A.M.
The first stop in Des Moines was with,
arguably, Iowa’s biggest ten-
nis guru: Bunny Bruning, a
former WTA circuit player. She
operates the highly successful
Wakonda Club, a private facil-
ity in Des Moines. But as a
volunteer, Bruning also over-
sees the action of the Central
Iowa Tennis Alliance.
Bruning is very involved in
Junior Team Tennis, and she
finds the program to be fun,
but it is also exhausting and
expensive for teams going to
nationals, she says, and she has trouble
with the format. After-school programs,
CTA banquets, USA League tennis, bad
umpires, district snafus—she’s seen it all.
We sit down in Bruning’s office, which
is packed with notebooks and other
resources, and Dedor helps her with some
ideas about where her next volunteers
might come from. Dedor knows his way
around a discussion, having debated in
high school and when he ran for mayor
of Mason City as an 18-year-old, garner-
ing more than 14 percent of the vote in a
10-man race.
Bruning says she’s happy that the
meeting indicates the USTA is concerned
about what’s happening at the local level.
“I also got some ideas on what volunteers
could do as a team concept,” she adds.
10:45 A.M.
Next, we meet up with Gary Scholl and
his enthusiastic young assistant, Anthony
Perkins, at Aspen Athletic Club in West
Des Moines. Like Bruning, Scholl wears a
number of hats, including director of ten-
nis at Aspen (Bruning works there, too, in
the winter) and USTA Missouri Valley vol-
unteer chair of the Junior Tennis Council.
Scholl and Perkins also find time to pro-
mote the Greater Des Moines Tennis
Association ladder, assist with an urban
program at the Willkie House, and help
teach kids tennis in rural Osceola, Iowa.
Like the visit with Bruning earlier,
Dedor calls this a “fact-finding mission.” easier to call people,” he says. “‘Hi, it’s me attempt something great and fail than
His goal is to learn as much as possible again. How did that go?’ People are real attempt to do nothing and succeed.”
about what Scholl is already doing, as receptive. You’re not selling them any- It impressed me that Dedor, and his
well as what he might be able to do to thing. It’s tennis.” TSR colleagues, are putting it on the line
assist Scholl. Dedor says he plans to communicate for tennis, looking to help the sport suc-
frequently with the people in his territory, ceed in all corners of the country. And
12:30 P.M. using e-mails, letters, and phone calls. And that is a great thing. Q
Extra time at the Scholl meeting means a he plans to personalize his visits as much
very quick stop at Subway to inhale lunch as possible. “The real test will be in a Teaching pro and longtime USTA
year,” he says, “to see what happens in volunteer Scott Hanover is the
on the way to the Urbandale Parks &
general manager of the Plaza
Recreation. There, Director Mollie Willhite each of these cities.”
Tennis Center in Kansas City,
and intern Mike Boone contemplate Recently, when I sent Dedor a follow- Mo.
what they need to do to make their pro- up email, I noticed he had changed the
gram grow. Urbandale is surrounded by message on his auto reply: “I would rather
seven other Des Moines-area communi-
ties, so competition for participants can
be fierce.
The Urbandale Park & Rec is already
successful, with junior lessons taught by
high school coaches. But Dedor suggests
new things to add to the menu, such as
Cardio Tennis and adult social leagues, to
complement the instructional program.
The parks & rec also runs all the commu-
nity education programs, and they mar-
ket directly to many of the school
districts, plus have a scholarship program.

3:30 P.M.
After Urbandale, it’s a 40-minute trek to
Indianola, home of Simpson College,
which has college teams and a healthy
intramural program. But Tennis Director
Nicole Darling feels the intramural tennis
could use some added pizzazz.
Darling has a busy office, adorned
with posters, photos, and memorabilia
that make it look more like a dorm room.
She’s been at the job for six years. The
trouble has been folks not showing up
for league play, so they end up just hav-
ing a one-day tournament.
Dedor runs through a few possible
options for Darling, including using the
World TeamTennis format for their one-
day tournament, which will bring the col-
lege kids together for co-ed tennis. He
also suggests teaming up with the
National Intramural-Recreational Sports
Association and applying for a USTA sec-
tion grant to help realize some of Dar-
ling’s goals for the intramural program.

HEADING FOR HOME

As we drive back to Cedar Falls, Dedor
says that he’s pleased he made these
contacts in person. “Now, it becomes

February 2007 RACQUET SPORTS INDUSTRY 25

 OUTLOOK
OUTLOOK 2007

2007
With equipment sales growing and
more people trying—and coming back
to—tennis, the new year looks to be
another good one for your business.
t’s been a nice couple of years for tennis

I equipment retailers and manufacturers

in the U.S., as we’ve seen two consecu-
tive years of growth in gear sales, according
to the Tennis Industry Association and
Sports Marketing Surveys USA.
Reports indicate that dealers and court
contractors remain optimistic about the
new year, too, in part because more new
players than ever are trying tennis and
there’s been a significant increase in lapsed
players heading back to the courts. And
importantly, for all of our businesses, it
seems that the spirit of cooperation among
the various groups and constituencies in
tennis appears to be continuing.
Manufacturers, for their part, are commit-
ting to new products and features designed
to give consumers and players what they
want and need in equipment and ten-
niswear, as you’ll see on the following
pages that show some of the racquets,
apparel, and footwear that will hit retailer
walls this spring.

February 2007 RACQUET SPORTS INDUSTRY 27

 LIVING IN
OUTLOOK 2007—RACQUETS

THE FAST
LANE
For spring, frame manufacturers are looking to boost swing speed
to help players generate more power and spin. BY JAMES MARTIN

S
peed kills. You’ve heard that phrase used to describe the nology, called Speedports. Instead of round
importance of being quick on your feet. But it also neatly sum- grommet-less string holes, the Speedports
marizes the main trend in the racquet industry this spring. In an are rectangular and a bit larger. Posi-
effort to help players swing faster, manufacturers have developed tioned throughout the frame’s head,
new frame materials and dimensions to make their racquets more the Speedports increase racquet-
aerodynamic. Other companies have devised constructions to help head speed by 24 percent, accord-
compliment fast and furious swings. ing to Prince. They also allow for
The thinking behind the speed kills theory is simple: If you swing even more movement of the
faster, you’ll generate more power and spin. The extra action on the strings, which creates a forgiving
ball then gives you more control. It’s the holy trinity for tennis play- string bed and bigger sweetspot
ers: power, spin, and control. on impact.
Here’s a look at what some companies are doing this season to You’ll find Speedports in three
help you take a better rip at the ball. new models, the names of which
correspond with the original O Port
frames:
Prince The O3 Speedport Silver is for play-
WWW.PRINCETENNIS.COM ers with short swings. It has a whop-
800-283-6647 ping 118-square-inch head, is super light,
Proving that the Sopra- and has a head-heavy balance. For more of a
nos isn’t the only blend between power and control, Prince
exciting thing com- offers the O3 Speedport Blue (left). It has a 110-
ing out of New Jer- square-inch head, a medium weight, and an even
sey, the folks at balance. The O3 Speedport Red (above), with its
Prince have done an 105-square-inch head, is made for players who want
excellent job of reinvig- more control and have moderate to fast swing speeds.
orating their racquet line All Speedport racquets also have a new aerodynamic
over the last few years shaft.
with O Port technology— Head
the grommet-less string Extreme Pro
holes designed to allow Head
players to swing faster. WWW.HEAD.COM
This spring, Prince 800-289-7366
Prince
will introduce a new With its two new racquets, the Extreme and Extreme
O3 Speedport Blue
version of the tech- Pro (right), Head is unveiling a new technology specifi-

28 RACQUET SPORTS INDUSTRY February 2007

 Prince
O3 Speedport Red
cally for the younger generation of players. You know, those
baseline bangers you see swinging for the fences, trying to max-
imize their racquet-head speed.
To better help these players generate more
spin (and thus control) on their shots, Head
has increased the length of the cross
strings at the 3 and 9 o’clock positions.
This produces a round head shape.
What this does, according to Head, is
allow the ball to travel farther across
the strings on impact as the player
rolls over the ball. This, in turn, will
enable the player to impart more
topspin. With a more expansive
string bed, it’ll also provide a greater
margin for error, so you don’t have
to be on the money every time.
Both the Extreme and Extreme Pro
have 100-square-inch heads. The Pro
is 27 inches and weighs 11.6 ounces
strung, while the Extreme is 27-1/4 inch-
es long and slightly lighter at 10.9 ounces.
Each frame will also feature Head’s new Micro-
gel, which is injected between the carbon fibers
throughout the frame to disperse shock for a rock-
solid feel, says the company.
In addition to the Extreme, Head is expanding two
of its existing racquet lines this spring with the Metal-
lix 2, Metallix 6, and Airflow 1.
Dunlop
WWW.DUNLOPSPORTS.COM
800-768-4727
Although Dunlop has been quiet for quite a few
months, the company looks to create some excitement
this spring with its new Aerogel racquets. The titular
technology is the lightest solid in the world (look it up in the
Guinness Book of World Records), weighing .0001
pounds per cubic inch, yet it’s sturdy. This cloudy,
transparent material of silica and air, aptly nicknamed
“frozen smoke,” is placed throughout the frame. The
benefit? It gives the racquet some backbone, if you
will, as well as a comfortable
sensation, Dunlop says. The Yonex
beauty, of course, is that you reap RDS-002 Tour
the benefits of added stability with-
out weighing your swing down.
You’ll find aerogel in four new Dunlop
sticks this spring: the Aerogel 2Hundred,
Aerogel 3Hundred, Aerogel 5Hundred
(below), and Aerogel 5Hundred Tour.
And keep your eyes peeled for an Aero-
gel 4Hundred later this year.
Yonex
WWW.YONEX.COM
310-793-3800
This season, Yonex plans on
releasing the RDS-002 and RDS-
002 Tour (right). They both have
the company’s new Aero-Box Var-
iframe, which combines (you got it)
an aerodynamic shape on the sides of
the head so you can swing faster,
along with a box shape at the top and
bottom so the racquet remains stable
when you’re taking such a quick, fast
cut.
Yonex is also building on its success
with the RSQ-11 racquet, which is used by
Martina Hingis, by introducing the RQS-55
and RQS-33. These frames have larger head
sizes and stiffer constructions that will appeal to
the beginner and intermediate player who isn’t
quite ready to challenge on the pro tour.
In other news. . . .
Wilson (www.wilsonsports.com; 773-714-6400) will host a
global launch in February of its “[K]Factor” technology. Roger
Federer switched to the new [K]Six.One Tour at the Australian
Open, and we hear he had a hand in the design and develop-
ment.
Völkl (www.volkl.com ; 866-554-7872) will have four new
sticks: the DNX 7, DNX 6, DNX 4, and DNX 2. Q
Dunlop
Aerogel 5Hundred
February 2007 RACQUET SPORTS INDUSTRY 29
 COURT
OUTLOOK 2007—APPAREL

COUTURE
Apparel makers are giving players exactly what they need
to perform their best on court. BY CYNTHIA SHERMAN

W
hen it comes to tennis apparel for the upcoming season, color, detail,
and embellishment are everywhere. And, of course, versatility is key.
More and more, tennis fashion reflects haute couture in an extremely
user-friendly way.

Kaelin
WWW.KAELINSPORTSWEAR.COM
800-252-5415
Kaelin for fall ’07 continues its use of bold colors and graphics, combined with
performance fabrics based on Meryl yarns for moisture wicking and breathability.
The Meryl jersey has a soft hand that holds color after repeated washings, and is
resistant to pilling. The popular “espresso,” a dark brown, returns and is combined with
maize and teal in muted stripes, a bold
print, and sporty piping. Another
group features “grassland” and
“tranquility blue” in bold stripes
and stylized floral prints. Each
group has a variety of solid, print,
and stripe skirts that coordinate with
tops, hooded sweats, and warm-
ups. And Kaelin also offers skirts
with built-in shorts, and a range of
solid basic tops and skirts to mix
and match. Warm-ups, in virtually
all fall colors, are in Kaelin’s exclu-
sive micro-fiber woven fabric.

Diadora
WWW.DIADORAAMERICA.COM
800-DIADORA
Diadora looks to fill a niche market with its specialty tenniswear for people who want
something “new and different.” The company positions its clothes as “European style
with an American fit.” The women’s Linea line, featuring an athletic and active fit, is tai-
lored yet feminine and flattering. Skirts are 15 inches long and most have attached
shorts, and subtle features include the Diadora embroidered logo and Italian chevron
crest. The classic color here is black with melon trim and piping in 100 percent poly with
moisture-wicking DiaDry. Menswear includes a new Italian crest and emblem logo. Clas-
sic colors are trimmed with a “popping” color, for instance in the men’s Victorio line,
royal blue is trimmed in yellow. Clothes are 100 percent poly with moisture-wicking
DiaDry.

30 RACQUET SPORTS INDUSTRY February 2007

 Fila
WWW.FILA.COM
410-773-3000
Fila emphasizes the technical side of its very wearable gar-
ments. The Center Court collections stress moisture-man-
agement, antimicrobial properties, and UV protection.
Meryl Microfiber technology enables a very fine and close-
ly-woven knit, which features great softness, breathability,
and wind/rain resistance in lightweight apparel. It also
offers excellent UV protection.

Lejay
WWW.LEJAY.COM
800-932-7535
Animal patterns are hot, and Lejay features leopard in white
and red. Prints of all kinds, an oriental focus, rhinestone
accents, and various trim around necklines and hems all point
to the details, says Trish Levin, Lejay’s vice president of mer-
chandising. Black and white, pink and brown, patchwork, and
geometric patterns speak to the variety.
Lejay’s line is designed for every
body at every age, with fit in
mind—some of which are
trim and athletic, while
other pieces are more for-
giving.

In-Between
WWW.TENNISSPORTSWEAR.COM
800-892-2035
Jane Lazarz, president and designer of In-
Between Court & Sportwear, says its
“Transition Wear” falls into that all-
important versatility category. Con-
sumers are looking for
crossover/activewear pieces that can
go from the court, to the gym, to
the store, and beyond, and that are
of quality construction and easy to
care for, she says. In-Between’s
signature Micro-Tek Supreme and
Body Care applications feature
customer-requested moisture-
wicking, antimicrobial properties,
and UV protection. In-Between also
features a full line of active inner-
wear, including its popular
“CourtShorties.” Customers seem to
favor a skirt and panties as sepa-
rate components rather than the
all-in-one skort, says Lazarz, so
In-Between offers a wide vari-
ety of CourtShorties styles. In-
Between has also added
women’s plus sizes and now
carries a new line for girls
from XS to XL.

February 2007 RACQUET SPORTS INDUSTRY 31

 OUTLOOK 2007—APPAREL

Prince
WWW.PRINCETENNIS.COM
800-2-TENNIS
Prince is launching a new apparel line based on technical fabrics,
fit, and function on the court. Key is moisture management,
which Prince addresses with new lightweight fabrics that empha-
size comfort. Pieces are serious athletic gear, says Prince, but are
also colorful and fun to wear. The new Tour collection, for men
and women, is for serious tennis, says the company, and consists
of “cutting-edge apparel with attitude.” Highlighting the Tour
collection are new technical fabrics that offer a softer hand and
an attention to the details in tenniswear. For women, the Tour
collection focuses on white with pastel accents; the men’s Tour
apparel features bold slates, oranges, and blacks. The Competi-
tion collection, for men and women, emphasizes a fresh, athletic
look with colors suitable for individual or team wear. Pieces in
the Competition collection are white, with accent colors of red,
navy, black, yellow, green, and more.

LBH & Lily’s

WWW.LBHGROUP.COM
800-421-4474
LBH and Lily’s have carved out a niche
that is fun and flirty. While the LBH line
still has a more athletic flair, Lily’s sports
a bit more floral and frilly accent.
Emphasis is on trim, detail, and fabrica-
tions, while graphic designs, bright col-
ors, pastels with zebra print, textured
stripes, and burn-out prints give cloth-
ing more dimension. “People are inter-
ested in adding more variety” to their
tenniswear and activewear, says Katie
Curry, LBH’s vice president of market-
ing. Dresses are more popular, and in
keeping with trends, LBH is introducing
a long short, which speaks to versatili-
ty—it’s fitted but not tight, so more
women will find it a flexible addition to
their active wardrobe. Pinks continue to
be popular, along with aqua, blue, and
periwinkle. There are 10 fashion collec-
tions and a classic collection among the
LBH, Lily’s, and Wimbledon lines.

32 RACQUET SPORTS INDUSTRY February 2007

 Bälle de Mätch
WWW.BALLEDEMATCH.COM
800-356-1021
Bälle de Mätch continues to be strong in kids and men’s
clothing, but new this year is a line for baby-boomer
women looking for a more relaxed fit and softer fabrica-
tion than the athletic-youth line Bälle is famous for. Look
for bright colors for spring, as well as solids to mix and
match, which offer great merchandising possibilities.
Also, the “Tweener” group—girls between ages 12 and
17—features a line of shorts, tees, tanks, and sweatshirts
that cross over from tennis to fitness. Speaking of
crossover, Bälle balances yoga, pilates, and fitness with its
tennis line by introducing the “She-long,” a below-the-
knee short for women. The company’s big focus is on
buyer availability and team wear (Bälle is the official
apparel sponsor of World TeamTennis). To accommodate
this large segment, they’re introducing “Cute Bunz”
shorts within shorts, which they expect will sell well on
the team circuit.

Bolle
WWW.BOLLETENNISWEAR.COM
888-977-7272
Bolle sports many hues, from soft romantics to bright colors.
Graphic blacks and whites are still popular in “engineered place-
ment prints,” which are designs focused on a specific area of the
garment. For ’07, Bolle also introduces prints in almost every line,
with an athletic look without the extreme body-hugging fit. Skirts,
shorts within skirts, mix and match pieces, and shorts within
shorts dominate, and feminine details of ruffles and flounces indi-
cate that “pretty is in,” says Bolle’s Mary Gibb. Barely Bolle, the
company’s popular undergarment line, offers support without a
constricting fit. The fabric-driven undergarment pieces feature
appealing loft, soft feel, and moisture-wicking capabilities.

February 2007 RACQUET SPORTS INDUSTRY 33

 GETTING
OUTLOOK 2007—SHOES

SERIOUS
Footwear manufacturers are designing tennis shoes to meet the
needs of hard-core players. BY JAMES MARTIN

I f there’s one disappointing thing in tennis shoes today, it’s that all too often they’re made first for style, second for substance—
footwear, in other words, that will appeal to weekend hackers. This season, however, manufacturers have gotten serious with a
bumper crop of kicks designed for serious players. You’ll find shoes here that meet all the needs of hard-core court rats, from durabili-
ty and stability to a low-to-the-ground ride.

K-Swiss
WWW.KSWISS.COM
800-291-8103
Toe-draggers who burn through rubber faster than Ricky Bobby in Talladega Nights will
appreciate K-Swiss’ latest model, the Reinforcer, which has a replaceable forefoot out-
sole. When you wear it out, simply unfasten the outsole lugs with a tool provided
by K-Swiss, snap on some new rubber, and screw it into place. The K-Swiss Rein-
forcer will be available for men and women.

Nike
WWW.NIKE.COM
503-671-6453
The Swoosh will spring forward with the Air Zoom Vapor IV
for men and the Air Zoom Mystify II for women. Both shoes,
which are being marketed for advanced players, are light and
feature Nike’s new Heat Block technology in the midsole to help
keep court surface heat from reaching your feet. Players who spend a
lot of time on hard courts will appreciate this.

34 RACQUET SPORTS INDUSTRY February 2007

 Reebok
WWW.REEBOK.COM
781-401-5000
Here’s a blast from the past: Reebok is bringing back the Pump with
the men’s and women’s Pump Triple Break, which provides an adjustable
fit and snug support. The shoe also emphasizes cushioning with DMX
Mega to reduce the stress of heel impact. Expect Nicole Vaidisova to be
styling in the Pump Triple Break this spring.

Wilson
WWW.WILSONSPORTS.COM
773-714-6400
Wilson has two new shoes out this spring, the Wildcard
II and the Challenge II. Advanced players will dig the
Wildcard II, a cool-looking, lightweight shoe with a low-
to-the-ground ride for maximum stability. The Challenge II, on
the other hand, is a little heavier (for more support) and features a
classic design.

Adidas
WWW.ADIDAS.COM
800-448-1796
Elite tennis players also have plenty to like from Adidas this season. The
a3 Accelerator for men is designed to deliver a low-profile ride for support
on quick stops and starts. The women’s ClimaCool Divine, meanwhile, is
super light, (a mere 10 ounces for a size 7) with an emphasis on
breathability—and a touch of style, too, thanks to Swarovski jeweled
eyelets.

Prince
WWW.PRINCETENNIS.COM
800-283-6647
Prince continues its M Series shoes in three models: the MC4 (for maximum cush-
ioning), MS4 (for maximum stability), and the MV4 (for maximum ventilation).
The idea is that consumers can pick the shoe that best fits their unique
needs. The different attributes of the M Series models are from the vari-
ances in density and placement of Prince’s “precision tubes” in the heel
and forefoot.

February 2007 RACQUET SPORTS INDUSTRY 35

 CHANGE
PROGRAMMING FOR PROFIT
OF
PACE
M
anufacturers, retailers, facility owners, club managers,
coaches, and teaching pros—unite! The market has
changed, the culture of the industry has changed, and
the opportunities and responsibilities of everyone in the tennis
industry must come together to accept new marketing strate-
gies and communication skills to grow the sport and to serve its
players.
Tennis has always been touted as a “lifetime” sport, but we
got a bit too complacent over the years and unaware of a
changing market and culture. While we continued running our
business with the same programs, lessons, leagues, and atti-
tudes, we lost players—by the millions!
The good news is that we are seeing the light. We have iden-
tified the market, made some changes, and the wonderful sport
of tennis is once again on the upswing. To ensure that this
upswing continues, it’s important to educate ourselves about
the players of today and how we can create an environment
that will serve them better.
The Newer, “Older” Market
First of all, let’s take a look at the majority of the millions that
left tennis. They are the baby-boomers and beyond who loved
the sport but found that injuries, ongoing competition, and too
many physical demands took the joy out of the game. An hour
and a half of singles three times a week, league competition,
tournaments, traveling, and drill sessions resulted in bad knees,
sore shoulders, stiff joints, and more.
36 RACQUET SPORTS INDUSTRY February 2007
The industry needs to create
an environment that will better
serve the changing market and
culture of today.
BY SANDY COFFMAN
But guess what? They are back! And they would like to bring
friends with them.
There are 78 million baby-boomers in America today, and the
older adult market is guaranteed to increase exponentially. Whether
they have played tennis in the past or not, they are now preparing
to live another 20 or 30 years—the third third of their lives—and
they need and want a fun, energizing activity to keep them physi-
cally healthy and mentally balanced.
Team sports and recreational sports are definitely on the rise for
all the baby-boomers who make up nearly one-third of the popula-
tion today. Tennis is a terrific answer to all their needs, but we have
to serve them on their level and on their terms, not ours.
In addition to the obvious physical challenges of an aging body,
the outside influences of the world affect our market and business,
too. In a world filled with stress, anxiety, fear, and apprehension,
participants of today are looking for more than a workout or a phys-
ical challenge. They need to experience the joy of movement, a
social, recreational experience, and have a sense of belonging along
with a sense of accomplishment.
Communication Skills
and Marketing Techniques
The communication skills and relationship-building qualities of all of
us in the industry must be raised to higher levels. We will have to
give participants in this new market what they need by giving them
what they want! Understanding the difference and working togeth-
er as an industry will ensure a win-win situation. belonging and a chance for a happier, healthier, active lifestyle.
First, let’s start with the equipment manufacturers and retail- What are the service keys that work here?
ers. They have given us lighter racquets, better grips, easier, for- Q Personal invitations and professional greetings at special
giving balls, quality supportive footwear, and comfortable, tasteful events.
apparel. Let’s start communicating that to the market in a positive, Q A group environment that encourages sociability, camaraderie,
productive way. and a sense of belonging.
Retailers could specifically and personally invite the 50-plus Q Leadership that educates, encourages, and teaches with empa-
potential players in their communities to come into their stores on thy and enthusiasm.
a specific day of the week to learn about the new equipment and Q Hands-on opportunities that offer successful, can-do experi-
how it’s made, try out a racquet and hit some balls, see and learn ences.
about the comfort and high-tech quality of the shoes and apparel Q Specific follow-up events that will keep the potential players
of today. The customers on this day could take advantage of spe- moving forward with anticipation and excitement.
cial offers in the stores and sign up for special one-day events Q Delivered promises—sociability, fun, activity … success!
being offered at the local Q Professional personali-
tennis clubs, and recre- ties that know how to
ational facilities. build relationships,
The next step is to meet establish trust, and cre-
them at the tennis courts ate motivating and
and tennis facilities them- inspiring environments.
selves. Tennis clubs could Q Newly designed pro-
offer one-day special grams, lessons, and
events inviting first-time or schedules that focus on
players of yesterday to par- sociability, immediate
ticipate in a social, party- success, and relaxed
like day of tennis. The day technical demands.
should guarantee a suc- Yes, we’re all in this
cessful experience on court together. The manufactur-
by giving these potential ers and retailers have
new players the opportuni- given us the newly
ty to use the newest equip- advanced, more usable
ment designed specifically equipment for today’s
for them. The day must market, but they must
provide fun, enjoyment, communicate to the con-
and sociability. They need sumer in a way that the
to make new acquain- consumer will see it. Ten-
tances with similar inter- nis clubs and recreational
ests, skill levels, schedules, facilities must put on spe-
personalities, ages, and cial events to introduce the
genders. tennis programs of today
that will serve the market of today. The coaches and pros must
take on the responsibility of building relationships and trust with
Developing Professional Personalities a population that will only respond to professional greetings, sin-
Professional greetings from the coaches and pros will gain their cere encouragement, respect, and understanding.
confidence and respect. This may take some specific coaching as The bottom line is that all the leaders of our industry may
well. Developing professional personalities and communication need to take on the responsibility of learning professional com-
skills does not come automatically in all tennis leaders. The coach- munication skills to better serve our market of today, and tomor-
es and pros must be able to put people together, foster friendships, row. It’s really more of an opportunity for us to make a difference
and create fun environments. This will probably be more effective in peoples’ lives and the world. Q
than moving directly into a drill session or being tested for a skill
rating. It’s all about taking the newer, older market through steps Sandy Coffman is president of Programming For Profit, a speaking
1, 2, and 3, before moving them into step 4. and consulting firm in Bradenton, Fla. She specializes in customer
service, retention, and dynamite programming. With 30 years of
Deliver the Promise experience, Coffman is nationally and internationally acclaimed as
Delivering the product may determine immediate success. The on- a featured presenter at USTA events, IHRSA, Club Industry, Athletic
court experience will determine whether they will sign up for Business, ICAA, and CanFitPro. She’s also authored articles and
spoken at several universities. Coffman, who guarantees that her
future lessons. That on-court time should probably emphasize dou-
sessions are educational, motivational, and inspirational, can be reached at SLCoff-
bles, and play, which should probably focus on round-robins rather man@aol.com or 941-756-6921.
than leagues, and membership, which will provide that sense of

February 2007 RACQUET SPORTS INDUSTRY 37

 ORDER ON
CUSTOMER RELATIONS

YOUR COURTS!
A few bad apples can spoil the fun for all.
Help your players by posting these
Seven Sins of Social Tennis at your facility.


BY ROBERT F. HELLER

THE SEVEN SINS OF SOCIAL TENNIS

Sin No. 1: Cell Phone Mania
Ringing and answering cell phones are a growing distraction to all.
With very few exceptions, no one needs to have their cell phone on
for the 60 to 90 minutes they are on the court. Shut if off or place it
on silent mode.
At a professional match I recently attended, a cell phone went off
during the second point of the match as one of the players was about
to serve. We all looked around for the culprit. A few seconds later, the
server runs up to his tennis bag, finds his phone and turns it off! We
all had a good laugh. However, it’s far less funny when partners or
opponents interrupt play to respond to phone calls, or when players
on other courts get distracted by cell phones going off.
Sin No. 2: Chronic Lateness
Arriving late takes away from the limited playing time available. If
everyone has already warmed up by the time the latecomer arrives,
it’s annoying to have to warm the latecomer up separately. If the late-
comer starts to play without any warm up, the initial poor play takes
away from everyone’s fun.
Plan your schedule so you can arrive a few minutes early, or at
least on time. Set your watch 10 minutes ahead if you need to. If all
else fails, agree to pay each person you keep waiting $1 per every
minute you are late!
Sin No. 4: Conversations Across the Net
Trying to hold conversations with your “friend” across the net
means that you are talking loud enough that players on adja-
cent courts are hearing you. Hold off on small talk until
changeovers, or better still, when you are back at the club-
house.
Sin No. 5: Monopolizing Amenities
If you have chairs to sit on at your courts and tables for your
bags, be aware that up to eight people may be sharing this
space during changeovers. Your towel on one chair, a bag on
another, and you in a third doesn’t equal “fair.” Be aware of
how much room you are taking and share the space according-
ly. At the end of your time, take your trash with you and leave
things as you found them, or better yet, cleaner and neater than
you found them.
Sin No. 6: Poor Ball Etiquette
Errant balls will land on adjacent courts. Saying “thank you”
when someone is about to serve or in the middle of a point is a
no-no, unless they don’t see the ball and are about to trip over
it. Wait for their point to end to ask for your ball or to return
their ball.

Sin No. 3: Whacko Warm-Ups
Blasting balls when your opponent is at the net, hitting lobs 30 feet
in the air, and going for “winners” should be left for the match. The
warm-up is supposed to be a controlled rally whereby both you and
your opponents loosen your muscles and get a “feel” for the ball, the
court, and the conditions. Focus on keeping the ball in play rather
than going for winners or moving your opponent all around the court.
Sin No. 7: Complaining, Criticizing, and Whining
“I got a bad bounce. These courts need to be fixed.” “They
strung my racquet too loose.” “I have such a weak partner.” “I
can’t believe I missed that shot!” This type of verbal moaning is
a turn-off to all those who have to listen to it.
Appreciate the bigger picture: You have the good fortune to
be able to play tennis! Q

Dr. Robert Heller, based in Boca Raton, Fla., is a psychologist and consultant in the areas of performance enhancement and stress
management. He is the author of “Mental Skills for Match Play” and “Mental Toughness.” For information on telephone consulta-
tion, products, and other services, contact robertheller@adelphia.net, www.thewinningedge.usptapro.com, or 561-451-2731.

38 RACQUET SPORTS INDUSTRY February 2007

 NICE TOUCH
RSI/ASBA 2006 DISTINGUISHED FACILITY-OF-THE-YEAR AWARDS

Cushioning comes into play

for these hard-court
award-winners.
here were four outdoor hard-court winners (not including

T residential projects) of the Racquet Sports Indus-

try/American Sports Builders Association 2006 Distin-
guished Facility-of-the-Year Awards.
But what’s interesting about these winners is that three of
the four listed their projects as “cushioned” hard courts,
which could indicate that court facility owners are looking for
more forgiving surfaces for their players.
In fact, two facilities, Ace Insurance Company in Bermuda
and the Lombard St. Reservoir/Alice Marble Tennis Complex
in San Francisco, used prefabricated “sheet” products to give
owners the desired cushioning. Both of these projects also
were constructed over other structures. The Ace Insurance
court was an upgrade on top of a parking garage deck, and
the Alice Marble complex, complete with four courts, a prac-
tice court, and a basketball court, was new construction built
on top of a city water reservoir.
The acrylic hard court at the USPTA Headquarters in Hous-
ton also is an upgrade; it’s converted from a clay court to a
post-tensioned concrete court with a cushioned surface.
The four-court complex at Person High School in Roxboro,
N.C., is a new project, complete with lights, player seating,
shaded areas, and spectator viewing areas. Construction
required extensive rock removal, including blasting holes for
four of the light poles, and building concrete swales for
drainage.
—Peter Francesconi

USPTA World Headquarters

Houston
(Nominated by Dobbs Tennis Courts Inc., Austin, Texas)
Number of Courts: 1
Specialty Contractor: Dobbs Tennis Courts Inc.
Surface: Sportmaster CushionMaster System
Fencing: Dobbs Tennis Courts Inc.

For details on the 2007

Distinguished Facility-of-the-Year
Awards, contact the ASBA at 866-501-
ASBA or info@sportsbuilders.org.

40 RACQUET SPORTS INDUSTRY February 2007

Ace Insurance Company
Hamilton, Bermuda
(Nominated by Classic Turf Co., Woodbury, Conn.)
Number of Courts: 1
General Contractor: Bermuda Project Managers Ltd., Hamilton
Specialty Contractor: Classic Turf Co.
Surface: 8mm Classic Turf Tennis Court System
Net, Net Posts: Lee Tennis

Lombard St. Reservoir/

Alice Marble Tennis Complex
San Francisco
(Nominated by Vintage Contractors Inc., San Francisco)
Number of Courts: 4
Architect/Engineer: San Francisco Department of Public
Works, Landscape Architecture Section
General Contractor: Proven Management
Specialty Contractor: Vintage Contractors Inc.
Surface: Premier Court/Plexipave
Fencing: Vintage Contractors Inc.
Nets, Net Posts, Fence: Fraser Edwards Co.

Person High School

Roxboro, N.C.
(Nominated by Court One, Youngsville, N.C.)
Number of Courts: 4
General Contractor: Court One
Surface: Advanced Polymer Technology
Net Posts, Center Strap Anchors: Ball Products
Nets, Center Straps: J.A. Cissel
Lighting: LSI Industries
Windscreens: M Putterman

February 2007 RACQUET SPORTS INDUSTRY 41

 string PLAYTEST
Klip Armour Pro 17
Klip Armour Pro is a natural gut string
with an unusual feature: The gut is
completely coated with a hard shell.
Klip says that Armour Pro takes nat-
ural gut to the next level, increasing
durability and control, while reducing
string movement and tension loss. It also
states that the technologically advanced
coating eases string installation while
maintaining the benefits of natural gut.
According to Klip, Armour Pro is for
players looking for long lasting, great
feeling string.
Armour Pro is available in 16 (1.30)
and 17 (1.25) in “Great White” only. It is
priced from $32. For more information
or to order, contact Klip at 866-554-
7872, or visit www.klipstrings.com. Be
sure to see the conclusion for a special
offer from Klip on Armour Pro.
IN THE LAB
We tested the 17-gauge Armour Pro.
The coil measured 40 feet. The diameter
measured 1.17-1.21 mm prior to string-
ing, and 1.15-1.17 mm after stringing.
We recorded a stringbed stiffness of 72
RDC units immediately after stringing at
60 pounds in a Wilson Pro Staff 6.1 95
(16 x 18 pattern) on a constant-pull
machine.
After 24 hours (no playing),
stringbed stiffness measured 67 RDC
units, representing a 7 percent tension
loss. Our control string, Prince Synthetic
Gut Original Gold 16, measured 78 RDC
units immediately after stringing and 71
RDC units after 24 hours, representing a
9 percent tension loss. Armour Pro
added 15 grams to the weight of our
unstrung frame.
The string was tested for five weeks
by 36 USRSA playtesters, with NTRP rat-
ings from 3.5 to 5.5. These are blind
tests, with playtesters receiving
unmarked strings in unmarked packages.
The average number of hours playtested
was 29.5.
The coating gives Armour Pro a feel
that is not at all like natural gut when
stringing. It does reduce problems with
42 RACQUET SPORTS INDUSTRY February 2007
unraveling, although it some-
times makes a cracking sound
when going around the outside
of the frame, and if you pull the
crosses too fast, you’ll get
burning that makes it much
more difficult to pull each suc-
cessive cross.
One playtester broke his
sample during stringing,
eight reported problems
with coil memory, three
reported problems tying knots, and eight
reported friction burn.
ON THE COURT
EASE OF STRINGING Our playtest team rated Klip Armour
(compared to other strings) Pro well above average in Spin Potential
Number of testers who said it was: and Tension Holding — not surprising
much easier 0 for a natural gut string — but it also
somewhat easier 2 rated Armour Pro well above average
about as easy 18 for Durability, a category in which nat-
not quite as easy 11 ural gut doesn’t typically do well. In
not nearly as easy 5 fact, Armour Pro’s Durability rating is
OVERALL PLAYABILITY just under that of Klip X-Plosive when
(compared to string played most often) configured with natural gut in the
Number of testers who said it was: mains and the poly in the crosses. Our
much better 0 team also rated Armour Pro above aver-
somewhat better 7 age in Power, Control, and Resistance
about as playable 7 to Movement, for an overall above-
not quite as playable 22 average score of the 107 strings we’ve
not nearly as playable 0 playtested to date.
OVERALL DURABILITY Five playtesters broke the sample
(compared to other strings during play, one each at five hours, 11
of similar gauge) hours, 17 hours, 18 hours, and 40
Number of testers who said it was: hours.
much better 3
somewhat better 11
about as durable 15
CONCLUSION
Judging by our playtest results, Klip’s
not quite as durable 6
not nearly as durable 1 Armour Pro fills a unique market niche:
A natural gut string for big hitters. One
RATING AVERAGES has to keep in mind when viewing
From 1 to 5 (best) these results that we tested the 17-
Playability (#10 overall to date) 3.1
gauge Armour Pro. Presumably, the
Durability 3.6
durability of the 16-gauge version
Power 3.3
would be even better.
Control (#5 overall to date) 3.4
Comfort 2.8
If you think that Klip Armour Pro
Touch/Feel 2.9 might be for you, Klip has a special
Spin Potential 3.3 offer: Buy 3 sets of Klip Armour Pro,
Holding Tension 3.5 and get 1 at no charge, with a free Klip
Resistance to Movement 3.3 player’s hat.
—Greg Raven Q
 TESTERS TALK

“ This is a really nice string. Very solid and

“ This string excels in nearly every category. I
crisp on volleys. It is also comfortable on
ground strokes and powerful on serves. I
like it so much that I’m still using it!
”
3.5 male serve-and-volleyer using Wilson n1 Force
would consider switching to this string!
4.5 male using Wilson n5 Force strung at 60
” strung at 57 pounds CP (Natural Gut 16)

pounds CP (Wilson Stamina 17)

“ This is a nice-playing string with good
durability. It is a nice teaching string, with

“ This string has an aramid feel, but, surpris-

ingly, it is responsive, with good touch and
control. This string is a wonderful compromise
between durability- and playability-based
strings.
”
5.0 male all-court player using Wilson nSix One
strung at 60 pounds LO (Wilson NXT Tour 17)
good control.
”
4.5 female using Head Flexpoint Radical MP strung
at 55 pounds LO (Head FXP 16)
“ This string provides quite a lot of power,
and, due to limited string movement, control.
The only downside is the harsh feel.
”
4.0 male all-court player using Head Liquidmetal

“ This string provides an enjoyable hit. While

the overall performance is very good, I am
Flexpoint 6 MP strung at 49 pounds CP (Gamma
ESP 17)
most impressed by the control, durability,
resistance to movement and tension mainte- For the rest of the tester comments, USRSA members
nance. All other characteristics are average or can visit RacquetTECH.com.
better, making this an excellent string.
”
5.0 male all-court player using Wilson Hyper Pro (Strings normally used by testers are indicated in
parentheses.)
Staff 6.1 strung at 57 pounds LO (Wilson Sensation
16)

“ I’m surprised this natural gut didn’t

unbraid during installation. This is a good-
playing string with great touch, control and
durability.
”
5.0 male serve-and-volleyer using Prince O3 Hornet
Hybrid Midplus strung at 70 pounds CP (Prince Syn-
thetic Gut with Duraflex 16)

“ The crosses are very hard to weave, but

this string is otherwise easy to install. I really
like the way this plays and lasts. Due to its
tough coating, this string holds tension well
and the strings don’t move.
”
4.0 male baseliner with moderate spin using Fisch-
er Twin Tec 950 FTi strung at 65 pounds LO (Klip X-
Plosive 16)

“ This string has exceptional control, playa-

bility, resistance to movement and durability.
It does peel after 18 hours of play.
”
5.0 male all-court player using Babolat Pure Control
Zylon 360 + strung at 62 pounds CP (Babolat
Attraction 17)

February 2007 RACQUET SPORTS INDUSTRY 43

 ask the EXPERTS

Your Equipment Hotline

BABOLAT STAR 5 CLAMP this same stem diameter, and are the ance, swingweight, and hitting weight
BASE ADJUSTMENT same length as the Babolat clamps. changed pretty dramatically. The higher
IN YOUR REVIEW OF THE BABO- swingweight will make it more difficult to

Q LAT Star 5, you say that locking

the clamp bases requires a small
rotation of the ergonomic handle. Howev-
er, on mine, I have to turn the handle
nearly 90 degrees. Is there an adjustment
to reduce the amount I have to turn the
handle to lock the clamp bases?
RAISING THE SWEET SPOT
I HAVE NOTICED THAT MY
Q daughter hits the ball most of
the time just above the sweet
spot, and I was thinking of putting lead
tape at the 2 and 10 o’clock positions
of the head. Should I counterweight
the butt end to keep the balance the
accelerate and decelerate the racquet, but
once it’s in motion, the higher hitting
weight will give the racquet more power.
The higher recoil weight should make the
racquet more comfortable on impact.
If your daughter could cope with the
higher weight and swingweight, but liked
the original balance, you could restore it

A KEN FARRIS AT BABOLAT Machine

Services has a technical paper on
adjusting the Star 5 clamp base. If you
contact him at 877-316-9435, option 6,
he can e-mail or fax you the instructions.
same, or will that negate the raising of
the sweet spot?
by adding 3.82 grams of lead tape at 10
centimeters up from the butt cap. The
racquet would then have these character-
A ADDING MASS IN THE UPPER
part of the hoop may be just
what your daughter needs to make her
istics:

Final
Final mass
mass 321.82 321.82
racquet perfect for her, but unless you Final
Final balance
balance 33.1 33.10
add a huge amount of mass there, it Final
Final swingweight 315
swingweight 315.00
won’t raise the sweet spot very much. Final
Final COP52.4
COP 52.40
It will change other characteristics of Final
Final recoil
recoil weight144
weight 144.00
the racquet, though, which may give Final
Final hitting
hitting weight175
weight 175.00
you the improvement you seek.
You don’t say what racquet your With the additional mass in the han-
daughter uses, so we’ll use a Babolat dle, the original balance is restored, but
Pure Storm Team for illustration. Strung the new higher swingweight, COP, and
with a poly/gut hybrid, and with an hitting weight are preserved. The yet-
overgrip, it might have the following higher recoil weight once again should
characteristics: make the racquet more comfortable on
BABOLAT impact. So, counter-balancing additional
CLAMP REPLACEMENT Startingmass
Starting mass 315 315.00 mass in the hoop with additional mass in
I'VE GOT TO GET NEW CLAMPS Startingbalance
Starting balance 33.1 33.10 the handle does not negate the gains

Q for my Babolat Star 3 and I'm find-

ing it difficult to justify spending
$525 on a pair of replacement clamps. I
Startingswingweight
Starting
Starting
swingweight
StartingCOP
COP
Startingrecoil
Starting recoil
weight
52.19
weight
307.00
307
52.19
139.00
139
from the additional mass in the hoop.
Your actual figures depend, of course, on
where you put the additional mass, and
have read many good things about the Startinghitting
Starting hittingweight
weight 172.00
172 how much you add in which location(s).
clamps on the Silent Partner Aria, which USRSA members have access to sever-
look similar to those on the Babolat Sen- If you add 3 grams of lead tape al on-line tools and calculators to help
sor and Star 5. Do you know if the Babo- about 6 centimeters down from the tip model the effects of modifications such as
lat and Silent Partner clamp posts are (around 2 and 10 o’clock), the racquet these, including an all-new three-in-one
interchangeable? will have these characteristics: version of the Racquet Customizer, and
the Racquet Mass Mover. These and other

A THE ARIA CLAMPS USE THE SAME

11.95-mm (0.470-inch) stem diam-
eter as the Babolat machines, but the
Newmass
New
New
mass
balance
New balance
Newswingweight
New
318
33.38
swingweight 315
318.00
33.38
315.00
tools and calculators can be found at
http://www.usrsa.com/top/tools_toc.html.

stem length is longer at 3.25 inches, com- NewCOP

New COP52.4 52.40 —Greg Raven Q
pared to 2.35 inches for the Babolat New recoilweight
New recoil weight 141 141.00
clamp. If you have a way of cutting down New hitting weight175
New hitting weight 175.00 We welcome your questions. Please send them to
the steel stem on the Aria clamp and Racquet Sports Industry, 330 Main St., Vista, CA,
chamfering the end, it should work. Keep You will note that the COP moved 92084; fax: 760-536-1171; email:
in mind that Gamma clamps also have only about 2 millimeters, while the bal- greg@racquettech.com.

44 RACQUET SPORTS INDUSTRY February 2007

 tips and TECHNIQUES

Readers’ Know-How in Action

CLAMP SLIPPAGE CHECKER STENCILING REPLACEMENT STENCIL TIPS
I finally have a device to detect any WITH TOOTHBRUSHES A couple of years ago, you ran a tip that
string slipping through the clamp after I gave up fighting started out with the words, “Is there any
tensioning. I disassembled a spring- with worn stencil one else out there who dislikes stenciling
loaded clothespin and filed down the ink applicator racquets as much as I do?” At the time, I
clamping areas to create two flat sur- tips, and now use was thinking I could give that tipster some
faces. I then took some scraps of toothbrushes, competition in this category, because I
replacement grips that had the self- which distribute wasn’t doing much stenciling, so that in
adhesive backing, and cut them to fit ink to the very the interim, my stencil applicator tips
the jaws of the clothespin. After putting edges of the would get rock hard. I had resigned myself
the clothespin back together, I had a stencil. Tooth- to this state of affairs until I got some
device to place next to my clamps to brushes also pre- replacement stencil tips from Grand Slam
show any string movement. It’s easy to vent excess ink Stringers (www.grandslamstringers.com).
use and the synthetic grip surface area from being Not only do the
provides a great grip on the string. It is deposited on the applicator tips last
one of my most used tools beside the side of the stencil much longer than
pliers and cutters. Every machine should that will next contact the string bed. the original equip-
have one on its tray! A jar of paintbrush cleaner or other solvent ment tips, but GSS
For a couple of dollars each I could keeps the toothbrush head soft, but in my also has
make more to share with other experience it is seldom needed. I used to “high-boy”
stringers. Contact Doug Hofer at hofer- change stencil ink applicator tips quite often replacement
tennis@sbcglobal.net. but now the old toothbrushes do a better job. caps that have
5 sets of Ashaway MonoGut 17 to: 5 sets of Wilson NXT OS 16L to: extra clearance
Doug Hofer, CS, Visalia, CA Stan Parry, Surrey, England between the

46 RACQUET SPORTS INDUSTRY February 2007

underside of the cap and the felt of the
applicator tip. This absolutely prevents the
ink on the tip from sticking to the underside
of the cap. Brilliant!
The GSS replacement tips also work
much better than standard tips, giving really
full coverage and nice flow control.
Forten Tournament Bag to:
Kevin McCormick, Lucerne, CA
COLORIZING LEAD TAPE
Lead tape works wonders when customizing
sticks. Unsightly as it may be on a racquet’s
hoop, we just accepted its drab gray color
because there was no other choice. Not
anymore. I found a way to dress up lead
tape with 3M Scotch-brand PVC electrical
tape, available at home improvement stores.
Application is as easy as affixing a layer of
PVC tape over the lead tape and trimming
off the excess PVC tape before applying the
lead. These PVC tapes come in various col-
ors so you can use the appropriate colors to
blend into, or create a color contrast with,
the frame. As a bonus, the PVC tape keeps
the lead oxidation in check so it doesn’t get
on your fingers or the frame.
The 3M Scotch-brand PVC electrical tape
also comes in half-inch wide multi-colored
multi-packs, perfect for single half-inch wide
or side-by-side
strips of quar-
ter-inch wide
lead tape. It's
also the perfect
Tim Strawn
width to use as
grip finishing
tape.
5 sets of Klip Synthetic Gut 16 & a Klip
Hat to:
Modesto Santa Maria, Piscataway, NJ
EVER-LASTING
STRINGBED TENSION
After years of being plagued with tension
loss, I have found a method of tensioning
that gives racquets months of consistent
string bed stiffness. Here is how I reduce
tension loss to a minimum:
a. Reduce reference tension 10 to 15 per-
cent, or more, depending upon the
string selected. Less beginning tension
means less tension loss, and less stress
on the string (stress is a function of the
load on the string, divided by the area
of the string cross-section),
b. When tensioning, a pre-stretch load is
added (between 10 to 25 percent of
reference tension). This makes the
string a little stronger so it provides
better load-holding characteristics than
normal. Obviously, this is most easily
done with a constant-pull electronic
machine with built-in pre-stretch.
Some people claim that pre-stretching the
string changes the resiliency characteris-
tics. However, the drop in the reference
tension balances the instantaneous load-
ing during pre-stretching on nylon and
Zyex strings. The resiliency change after
one week is minimal on a nylon 16 gauge
string pulled to 60 pounds by standard
constant pull tensioning as compared to
the same string pre-stretched from a 51
pounds reference tension.
Customers now return for restringing
when the stringbed stiffness drops by ten
percent instead of the USRSA-recom-
mended 20 percent.
5 sets of Head FiberGEL Power 16 to:
Carl Love, Albany, OR
—Greg Raven Q
Tips and Techniques submitted since 2000 by
USRSA members, and appearing in this column,
have all been gathered into a single volume of
the Stringer’s Digest—Racquet Service Tech-
niques which is a benefit of USRSA membership.
Submit tips to: Greg Raven, USRSA, 330 Main St.,
Vista, CA 92804; or email greg@racquettech.com.
February 2007 RACQUET SPORTS INDUSTRY 47
 Your Serve
An International Flavor
A longtime observer of junior and college tennis says limiting foreign
players at U.S. colleges is a bad idea.
J
ay Cunningham of Edmond, Okla., a red-
shirt sophomore on the University of Tulsa’s
tennis team, has a résumé typical of many
top American juniors. He won the Oklahoma
state high school singles title twice, topped his
section’s 16s ranking, and was recruited by sev-
eral high- profile Division 1 programs. Deciding
to stay near home, he joined a team with six
foreign players and two other Oklahoma
juniors. From his perspective, the current out-
rage over foreigners in the collegiate game is
difficult to comprehend.
“Having the foreign players levels the
playing field,” says Cunningham, 21. “The
bigger schools, the Stanfords, the UCLAs,
they can get top Americans, but for schools
like us, it helps us to get good foreigners to
come in and see our program and facility,
and they’ll come to Oklahoma.”
Cunningham touches on just one of the
many ways the influx of foreign players has
created a sea change in college tennis. Like
Tulsa, many college teams have more inter-
national players than Americans, resulting
in calls for scholarship limits and quotas.
But here are a few reasons affirmative
action for U.S. juniors is a bad idea:
Q Foreign players have raised the level of
competition: “We want the best competi-
tion we can have,” says Peter Wright, head
coach of the University of California-Berke-
ley men’s tennis team. “At the top of Divi-
sion I tennis, we want guys who have
goals and aspirations of playing profession-
al tennis.”
“Our level of tennis, our depth, has got-
ten so much better,” says Manny Diaz,
men’s head coach at the University of
Georgia since 1989. “I think it does help
the American kids. It raises everybody’s
game.”
To play tennis on this level regularly,
without sacrificing higher education, is an
option available only in the U.S., a key rea-
son why so many players from other coun-
tries seek the opportunity. Shielding U.S.
juniors from foreign competition only fos-
ters the conviction that we are entitled to
success by virtue of our citizenship.
48 RACQUET SPORTS INDUSTRY February 2007
BY COLETTE
Whether it’s cars, cell phones, or tennis
players, it’s competition that produces
excellence.
Q Sports is the ultimate meritocracy: If a
U.S. player has the talent, the ambition
and the heart, no college coach would
bench him or her in favor of a foreign
player.
Q The world is flat: Understanding other
cultures is an important step in anticipat-
ing the post-college world where tennis
is hardly the only industry that’s gone
global.
“The cultural differences are definitely
"If we are truly
committed to excellence,
we have nothing to fear
from competition."
tough at first,” says Cunningham. “But
it’s made me a better person. We have a
really close team, they’re like my brothers
now. Getting to know the different cul-
tures and learning to deal with different
people helps you grow up as a person
and a tennis player.”
Q We want the best and brightest from
other countries at our universities: Not
only do these motivated, disciplined
young people have an opportunity to see
the U.S. from the inside, but they may
choose to stay and work, perhaps even
seek citizenship. If they do return to their
countries, certainly their experiences and
friendships in the U.S. will have had a
profound impact on their world view.
Q U.S. juniors can learn about appreciat-
ing opportunities from those who have
less privilege: “Some of the foreign play-
ers don’t come from the most affluent
backgrounds,” says Wright. “So they
come to America and see these wonder-
ful facilities—the training room, the
weight room, the staff to help them in
school—and say, ‘Wow, this is unbeliev-
LEWIS
able.’ They’re incredibly grateful to have
the opportunity to pursue their tennis at
the highest level and to pursue their
academics.”
Q Maturity is a process, not a number: No
one advocates scholarships for former pro-
fessionals or teams made up of 23-year-old
sophomores. But age restrictions in tennis
aren’t relevant after 18. College is an appro-
priate time to start getting used to that.
Q It’s not us vs. them: That attitude ignores
the regard we all have for the game. A con-
versation with your local college or universi-
ty’s international players will reveal they are
not mercenaries or hired guns, but student-
athletes who love the sport and are willing
to give back. California’s Wright, for
instance, has instituted a pilot program for
Bay Area juniors that gets them interacting
with local college players.
“If we tackle this well, hopefully those
foreign guys at your locale are helping your
kid get better,” Wright says. “Instead of
saying, ‘Damn foreigners, I hate these guys’,
you’re saying, ‘Hey, that guy’s from Serbia
and he’s hitting with my kid, playing sets
with him on weekends.’”
The U.S. should be proud of the reputa-
tion of its higher education system. If we are
truly committed to excellence, we have
nothing to fear from competition—we rec-
ognize that it makes us better. Our ideals,
admittedly not always achieved, remain ded-
icated to equal opportunity. Protecting col-
lege tennis from those outside the U.S.
simply doesn’t fit that framework..Q
Freelance tennis writer Colette
Lewis has covered topflight col-
lege and junior events for The
Tennis Channel, Smash Magazine,
Tennis Magazine, and The Tennis
Recruiting Network. She serves as
editor of the USTA Boys 18s & 16s
National Championships' website in her hometown
of Kalamazoo, and maintains a website devoted to
college and junior tennis—www.zootennis.com.
We welcome your opinions. Please email
comments to rsi@racquetTECH.com or fax
them to 760-536-1171.