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  • Questionnaire Nike

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    Vaibhav Jain
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    The document contains a questionnaire about Puma brand awareness, attitudes, and loyalty. It asks respondents about their usage of Puma products, sex, and ratings of awareness, attitude, preference, intention and loyalty toward Puma on a 7-point scale. It then lists some analysis questions, including obtaining frequency distributions and statistics for the rating variables, cross-tabulating usage by sex, and questions about whether awareness exceeds certain thresholds and if ratings differ by sex or follow a normal distribution.

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    Questionnaire Nike.docx

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    The document contains a questionnaire about Puma brand awareness, attitudes, and loyalty. It asks respondents about their usage of Puma products, sex, and ratings of awareness, attitude, preference, intention and loyalty toward Puma on a 7-point scale. It then lists some analysis questions, including obtaining frequency distributions and statistics for the rating variables, cross-tabulating usage by sex, and questions about whether awareness exceeds certain thresholds and if ratings differ by sex or follow a normal distribution.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    18 views1 page

    Questionnaire Nike

    Uploaded by

    Vaibhav Jain
    The document contains a questionnaire about Puma brand awareness, attitudes, and loyalty. It asks respondents about their usage of Puma products, sex, and ratings of awareness, attitude, preference, intention and loyalty toward Puma on a 7-point scale. It then lists some analysis questions, including obtaining frequency distributions and statistics for the rating variables, cross-tabulating usage by sex, and questions about whether awareness exceeds certain thresholds and if ratings differ by sex or follow a normal distribution.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Questionnaire on Puma shows

    1. Usage
    a. Light ( ) b. Medium ( ) c. Heavy ( )

    2. Sex Male ( ) Female ( )

    3. Awareness

    (Very unfavourable) 1 2 3 4 5 6 7 (very favourable)

    4. Attitude
    (Very unfavourable) 1 2 3 4 5 6 7 (very favourable)

    5. Preference
    (Very unfavourable) 1 2 3 4 5 6 7 (very favourable)

    6. Intention
    (Very unfavourable) 1 2 3 4 5 6 7 (very favourable)

    7. Loyalty
    (Very unfavourable) 1 2 3 4 5 6 7 (very favourable)

    Analysis the Puma data to answer the following questions:

    1. Obtain a frequency distribution for each of the following variables and


    calculate the relevant statistics: Awareness, attitude, preference, intention,
    and loyalty towards Puma.
    2. Conduct a cross-tabulation of the usage with sex. Interpret the results.
    3. Does the awareness for Puma exceed 3.0?
    4. Do the male and female differ in their awareness for Puma? Their attitude
    toward Puma?
    5. Does awareness of Puma follow a normal distribution?

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