SYLLABUS – MKT 500 Introduction to Marketing

John H. Sykes College of Business, University of Tampa

Dr. Gary L. Simon
Page 1 of 11

Term: FALL 2018

Credits: 2 semester credit hours

Office location: Graduate & Health Studies Bldg, Room 603

Office Hours: 8:30am-4:30pm M-F drop in or make an appointment

E-mail: gsimon@ut.edu
Telephone #: (office) 813/257-1764 (cell) 813/494-3255

Time & Place: Section N: Thursdays, 6:00-7:50 PM, JS 334

Section P: Thursdays, 4:00-5:50 PM, JS 334

Required Materials: You MUST have the textbook, have your UT email address working, and have access to
Blackboard. You should also be proficient with Microsoft Word & PowerPoint or Prezi.

If you are not enrolled in, that is, you cannot see the course on Blackboard, see your
professor. If you have recently changed sections, you should also notify your professor, so
you are in the correct section of the course.

TEXTBOOK

MKTG 12 – Student edition with access card, 12th edition

Author: Lamb, Hair, and McDaniel
ISBN: 9781337407588
Publisher: Cengage
Purchase in the campus bookstore or click here for online purchase.

Recommended: You will need access to websites, periodicals, and publications that keep you up-to-date
with current issues and topics related to this course. These resources are available online
and through the UT library.

Course Description.
MKT 500 studies the interacting business activities designed to plan, price, promote, and distribute want-
satisfying products to present and potential customers. The course incorporates current development in
marketing to acquaint students with the present-day challenges of marketing activities.

Learning Activities.
This class consists of a combination of class discussion, instructor lead lecture and discussions, student
lead discussion and group projects.
 SYLLABUS – MKT 500 Introduction to Marketing
John H. Sykes College of Business, University of Tampa
Dr. Gary L. Simon
Page 2 of 11

Course Objectives.
Upon completion of this course, students should be able to:
1. Understand the main components of marketing
2. Explain how marketing both affects and is affected by the internal and external environment.
3. Recognize buying behaviors with regard to target marketing, segmentation, and positioning.
4. Explain the significance of the marketing mix and how those variables can be used in marketing plans.
5. Apply their understanding of marketing concepts and activities via oral and written assignments.

College of Business Goals.

Completion of this course helps students partially attain the following goals:

GOALS ACCOMPLISHED BY MEASURED BY

1. Critical-thinking skills, including the ability -Classroom discussions -Classroom discussions
to identify & solve problems, effectively work -Group project -Evaluation of projects
in team, apply business theories to real
world
situations, and make strategic and tactical
decisions
2. Effective interpersonal, communication, -Group presentations -Evaluation of presentations
and technological skills. -Written and oral assignments -Evaluation of assignments
3. An understanding of domestic & global -Classroom discussion on -Classroom discussions
institutions and markets international marketing
4. A recognition of the need for and the -Text materials -Classroom discussions
application of ethical systems and individual -Classroom discussion on ethics -Performance on assignments
responsibility.
5. Specific professional competencies in an -Emphasis on market driven business -Classroom discussions
area or areas of choice such as accounting, & -Evaluation of marketing plan
economics, finance, marketing, marketing applications to better -Evaluation of group presentation
management, computer information serve
systems, and international business. the customer
6. An appreciation of and preparation for -Industry applications, article -Classroom discussions, article
life-long learning. assignments assignment evaluation

Evaluation Criteria.

Point Allocation.
This class is based on 1000 total possible points earnable and allocated as follows:

Activity Possible Points

Conduct, Attendance & Participation (CAP) 150
Quizzes – 10, all on Blackboard 250
Case analysis presentation 150
Group project - Writing a Case 450
TOTAL POSSIBLE 1,000
 SYLLABUS – MKT 500 Introduction to Marketing
John H. Sykes College of Business, University of Tampa
Dr. Gary L. Simon
Page 3 of 11

Final Letter Grade Determination.

The final grade is based on the percentage of points you earn out of the possible 1000 points. The final letter grade
issued will be based on the following scale:

Final % Grade Final % Grade

92.00-100% A 72.00-78.99% C
89.00-91.99% A/B 69.00-71.99% C/D
82.00-88.99% B 60.00-68.99% D
79.00-81.99% B/C Below 60.00% F

Conduct, Attendance and Participation (CAP).

It is important for each student to be intellectually engaged in this class, and this is accomplished by attending class,
demonstrating professional conduct, and by providing meaningful and thoughtful contributions in each and every
class and in online discussions. In order to participate at a meaningful and quality level, you must come to class
prepared, so expect in-class quizzes to periodically pop up to assess your readiness. CAP points are awarded twice
in the term—after units 5 and 10—based on the following scale.

Possible points awarded at end of each of two designated units (see schedule)
Displays an excellent attitude and shows openness to learning. On time for the start of class and
after breaks; stayed for the entire class. Alert and attentive throughout class. Appears well-
36-50 prepared & able to answer questions correctly when called upon, including having read the
assigned chapters and cases prior to class. Contributes voluntarily with insights and thoughtful
questions. Clearly a positive influence on class dynamics. MISSED NO CLASSES.
Displays a generally good attitude and openness to learning. Is mostly on time for the start of
class and after breaks; stayed for the entire class. Is generally attentive throughout class. Appears
prepared but may hesitate or generalize the answer to questions when called upon and does not
26-35
appear to have always read the assigned material before class. Maybe asked a question and
contributed voluntarily. Not a particularly positive or negative influence on class dynamics. MAY
HAVE MISSED ONE OR MORE CLASSES FOR REASON CONSIDERED VALID BY INSTRUCTOR.
Displays a generally indifferent attitude. May be late for the start of class or left early without
good reason, or is late returning after breaks. Is generally not attentive throughout class and does
0-25 not appear prepared; has trouble answering questions when called upon. Rarely contributes
during class. Not a positive influence on class dynamics. MISSED ONE OR MORE CLASSES FOR
REASON NOT CONSIDERED VALID BY INSTRUCTOR OR NO REASON GIVEN.

Any required absences, tardiness, and early departures should be sent via email to the professor. Notice regarding
your lack of attendance or punctuality should be provided before the incident or as soon after as possible. A ‘valid
reason’ for missing class is one that is beyond the student’s control, such as representing the University at an
officially sanctioned event (e.g. sports teams, competitions, etc.). Since we do not want you in class when you are
ill, this can be a ‘valid reason’, but picking someone up from the airport, for example, is probably not. It is at the
discretion of the professor as to how ‘valid’ a reason is for not participating.
 SYLLABUS – MKT 500 Introduction to Marketing
John H. Sykes College of Business, University of Tampa
Dr. Gary L. Simon
Page 4 of 11

Possible points awarded for online assignments

Providing an introduction of yourself on the Discussion Board on Blackboard (see unit one
0-10
assignment in the Schedule below)
Providing your comments with respect to the experience you have had so far working in this group
0-20
on the Discussion Board found on Blackboard within your Writing a Case project group.
0 or
Completing faculty evaluation and submitting receipt via email to professor.
20

SPECIAL NOTE: This is not a traditional course format structured around lectures and taking notes. It is,
instead, highly participatory, and this means you must come to class prepared to discuss the material assigned. The
textbook is an excellent source for starting your preparation. What you are doing in other classes and what is
happening in the world may well relate to what we are discussing, too.

SPECIAL NOTE: While electronic devices may be used while in class, ALL SCREENS MUST BE BLACK DURING
YOUR CLASSMATES’ PRESENTATIONS unless you are asked by the presenters to access your device. Violation of this
policy will result in a reduction of your CAP points.

SPECIAL NOTE: You must be present for all of the Case Project presentations scheduled for the last several
sessions of the term. If you miss any of them, YOUR LETTER GRADE FOR THE COURSE WILL BE DROPPED BY ONE
FULL LETTER (example: the average of your completed work for the term is B, but since you missed a Case Project
presentation, you will receive a C for the term).

Quizzes.
 There are several required online quizzes that are primarily designed to test your knowledge of terminology
and basic concepts covered in the textbook; these topics may or may not be discussed in class, so it is your
responsibility to read and study the assigned material.
 All quizzes are on Blackboard.
o These quizzes are composed of multiple-choice questions that are randomly selected from a large
pool of questions.
o You will receive an announcement when each quiz is available, that is, it is open on Blackboard.
o Quizzes may only be accessed once, so you must be prepared before signing on to take the quiz.
You will not be able to signoff and return to the quiz later.
o All quizzes are timed. If you are not done when the time has expired, you will be locked out of the
quiz and any unanswered questions will count as incorrect.
o All quizzes will close at midnight on the date shown in the schedule (below). If you are not done
with the quiz by the closing time, you will be locked out and any unanswered questions will count
as incorrect.
 There is NO MAKE-UP for missed quizzes. They must be taken during the designated period of time they are
available. See the syllabus for dates when each quiz will open and close.

Case Analysis Presentation.

Each student, either individually or on a small team, will examine an assigned case, lead an in-class discussion, and
answer questions related to the case. All of the cases are found in the course on Blackboard in the ‘course
materials’ tab. When working as a team, each student will receive, the same grade for this assignment based on
your team fulfilling the requirements of this assignment; therefore, unprepared team members will likely lower the
 SYLLABUS – MKT 500 Introduction to Marketing
John H. Sykes College of Business, University of Tampa
Dr. Gary L. Simon
Page 5 of 11

grade received by all.

The primary purpose of this assignment is for you to show your classmates and discuss with them how the
company or organization in the case demonstrates the marketing terms and concepts covered in the assigned
chapter(s).

Here is what you should plan to do:

 Briefly summarize the case by identifying its key focus, that is “What is the main point of this case?”.
Everyone should have read the case already, so you should strive to bring it into focus with this
summation.
 State what has changed, if anything, with the company/organization since the case was written. Update
the case. You will need to do some research to gather this information.
 Identify the marketing terms and concepts that are demonstrated in the case, especially those that are
covered in the chapter(s) assigned for the class period. You do not need to cover all the terms and
concepts in the chapters, but you should identify all of them that are relevant to the case.
 Answer all of the case questions. This usually works best after you have presented the case and as a
part of the class discussion. Be prepared to justify your answers.
 Plan to engage your classmates in some meaningful way during the presentation.

Plan your presentation carefully so it is 30-45 minutes long. If you reach 40 minutes, you will be notified, and you
will have five more minutes to wrap-up. At the end of 45 minutes, you will be required to stop presenting. I may
allow the discussion to go longer if it is lively and relevant. You may use presentation software, flip charts, or any
other presentation materials, including handouts and displays, you feel will help you accomplish your objectives.

You will lead the class in a discussion of your case from the front of the classroom. You must conduct your case
discussion during the assigned class session. There is no makeup alternative for this assignment. So if you are not in
class to lead the discussion on the day assigned to you for any reason, you will not be able to make up this portion
of your grade (if you know in advance you will be unable to make the class, you might try to switch with one of your
classmates). The grading worksheet I use for this assignment can be found on Blackboard > Course Materials > Case
Presentation Assignment GRADING. There is no written requirement for this assignment to be handed in.

There are many good resources for learning how to analyze and present a case, so you may wish to do some
research and consult one or more of these sources.

Group project - Writing a Case.

Each student is assigned to a group for the purpose of preparing and presenting a marketing case study. For this
group project, the group will select an organization that it will analyze and prepare the case. This organization
selected may be for-profit or not-for-profit; ONE OR MORE MEMBERS OF YOUR GROUP MUST HAVE PERSONAL
CONTACT WITH THE ORGANIZATION, and there must be sufficient information available on it to allow for a
thorough and in-depth original case study. ‘Original’ is a noteworthy term with respect to this assignment, because
the group may not use an already published case study or rely on only secondary research. The primary purpose of
the case study is to present some aspect of the organization from a marketing perspective by considering the
marketing concepts and principles covered in this class.

As a group, you have a great deal of latitude in deciding how you choose to develop this case. You may use your
selected organization to show an excellent example of a good marketing strategy, a bad strategy, something in
between, a lucky occurrence or a well thought out approach, etc. You can develop the case as you see most
appropriate as a learning tool. Incorporate the marketing concepts covered in this course wherever appropriate.
 SYLLABUS – MKT 500 Introduction to Marketing
John H. Sykes College of Business, University of Tampa
Dr. Gary L. Simon
Page 6 of 11

The group’s final product will be a written case report and an oral presentation to the class. The written case
report should be consistent with the requirements for written assignments as specified elsewhere in this syllabus.
The in-class presentation should be creative, energetic, and engaging; it should be about 1 hour long with Q & A to
follow. Your group’s in-class oral presentation should be well thought out and rehearsed, and you should engage
your classmates. You may use video to show interview segments or products, PowerPoint or other presentation
tools, product displays, demonstrations, and whatever else serves you presentation objectives. Note: reading from
PowerPoint slides will significantly diminish your presentation points.

The components of your case report and other details of this assignment, including how it will be submitted and
graded, can be found on Blackboard > Course Materials > GROUP PROJECT – WRITING A CASE. This project is a
significant part of your grade. Evaluation of the project will be based on the criteria contained in the evaluation
form posted on Blackboard. Group member evaluations are used to assess the contribution of each member of the
group, so individual grades of group members will be adjusted based on peer evaluations (see Confidential Team
Member Evaluation form on Blackboard under Course Material), so there is the possibility that not all group
members will receive the same grade for the project.

Promptness.
All work must be completed on time and when scheduled. Late work may not be accepted at the professor's
discretion, and any late work that may be accepted will receive a reduction in grade.

Presentation.
Presentations, whether written or oral, should be done with the following in mind:
 Written assignments:
o SLOPPY PAPERS are not acceptable and MAY NOT BE ACCEPTED FOR CREDIT.
o Points will be deducted for incorrect English, poor grammar, and incorrect spelling.
o Use APA style, with in-text citations and a “References List”, to document all references used.
Wikipedia may NOT be used as a reference source.
o Papers must be typed in “Times New Roman” 12 point and double-spaced, unless otherwise
specified. Handwritten assignments are not accepted.
o For hard-copy assignments, i.e. those not submitted to Blackboard, staple all pages of an
assignment, and do not put any pages in individual plastic sleeves or binders.
 Oral presentations:
o Should be done in a business-like manner that demonstrates poise, preparation, and organization.
o Appropriate dress, usually business-like attire, should be considered for major in-class
presentations.
o Every attempt will be made to alleviate conflicts, so discuss potential scheduling issues with the
professor as soon as you become aware of them.
o If you will be using any technical systems in your presentations, please make sure you are set up and
tested prior to class starting, so we do not have wasted time while you get ready.
 All work must be accurate and factual with references used properly and completely documented, including in-
text citations. Document the source when making a claim; for example: Advertising expenditures have
increased in recent years. How do you know this? Document the source, including your course text and people
interviewed.

Tutoring Assistance.
Free tutoring assistance is available for some lower level graduate courses. For tutoring schedules and assistance,
contact the Academic Success Center, North Walker Hall, (813) 258-7251, ace@ut.edu or click here for the
Academic Success Centers webpage. You may use this service for help in understanding course material, preparing
 SYLLABUS – MKT 500 Introduction to Marketing
John H. Sykes College of Business, University of Tampa
Dr. Gary L. Simon
Page 7 of 11

for examinations, and in general, improving your grade. You may also wish to call upon the free resources provided
by the Saunders Writing Center in Plant Hall.

Course Policies
Reporting Sexual Violence/Title IX Matters
Sexual violence includes nonconsensual sexual contact and nonconsensual sexual intercourse (which is any type of
sexual contact without your explicit consent, including rape), dating violence, sexual harassment, sexual
exploitation, domestic violence, and stalking. You may reach out for confidential help (see contact info below) or
report an incident for investigation.
If you choose to write or speak about an incident of sexual violence and disclose that this violence occurred while
you were a UT student, the instructor is obligated to report the incident to the Title IX Deputy Coordinator for
Students. The purpose of this report is to provide a safe and nondiscriminatory environment for all students. The
Deputy Coordinator or his or her designee will contact you to let you know about the resources, accommodations,
and support services at UT and possibilities for holding the perpetrator accountable. If you do not want the Title IX
Coordinator notified, instead of disclosing this information to your instructor, you can speak confidentially with the
individuals listed below. They can connect you with support services and discuss options for holding the
perpetrator accountable.
There is an exception to this required reporting for preventative education programs and public awareness events
or forums. While the instructor is not required to report disclosures during these instances, unless you make or
initiate a complaint, during these programs or events, the instructor or another University official will ensure that
the students are aware of the available resources at UT, such as counseling, health, and mental health services, and
it will provide information about Title IX, how to file a Title IX complaint, how to make a confidential report, and the
procedure for reporting sexual violence.
For more information, see The University of Tampa’s Title IX1 webpage and the Student Services Title IX and Sexual
Misconduct Procedures 2 webpage.

To make a confidential report of sexual violence, please contact:

 The Victim’s Advocacy Hotline: (victimadvocacy@ut.edu) (813) 257-3900
 Dickey Health & Wellness Center (wellness@ut.edu) (813) 257-1877
 Health and Counseling Center (healthcenter@ut.edu) (813) 253-6250

ADA Statement
Students with disabilities: If there is a student who requires accommodations because of any disability, please go to
the Academic Success Center in North Walker Hall for information regarding registering as a student with a disability.
You may also call (813) 257-5757 or email disability.services@ut.edu. Please feel free to discuss this issue with me, in
private, if you need more information.

Academic Integrity Statement

Academic integrity: Cheating, plagiarism, copying and any other behavior that is contrary to University standards of
behavior will not be tolerated.
Students caught violating any aspect of the University of Tampa’s Academic Integrity Policy will be penalized in all
cases. Penalty ranges from “0” on an assignment to “F” for the course without regard to a student’s accumulated
points. Students may also face expulsion. It is the student’s responsibility to become familiar with the policies of the
university regarding academic integrity and to avoid violating such policies. Policy information is found at Academic
Integrity Policy3.
1
http://www.ut.edu/titleix/
2
https://www.ut.edu/studentconduct/titleix/
3
http://ut.smartcatalogiq.com/en/current/catalog/Academic-Policies-and-Procedures/Academic-Integrity-Policy
 SYLLABUS – MKT 500 Introduction to Marketing
John H. Sykes College of Business, University of Tampa
Dr. Gary L. Simon
Page 8 of 11

Class Disruption Statement

Disruption policy: Every student has the right to a comfortable learning environment where the open and honest
exchange of ideas may freely occur. Each student is expected to do his or her part to ensure that the classroom
(and anywhere else the class may meet) remains conducive to learning. This includes respectful and courteous
treatment of all in the classroom. According to the terms of the University of Tampa Disruption Policy, the
professor will take immediate action when inappropriate behavior occurs. Details of the policy can be found at
Disruption of the Academic Process4.

Campus Closure Statement

Course interruption due to adverse conditions: In case of any adverse condition or situation which could interrupt
the schedule of classes, each student is asked to access UT Homepage5 for information about the status of the
campus and class meetings. In addition, please refer to UT Blackboard6 for announcements and other important
information. You are responsible for accessing this information.

General Disclaimer
Note: The professor reserves the right to make changes to this syllabus as necessary. You may want to retain a copy
of this syllabus, so you will have it if you need it to document credits at a future time. This syllabus provides a
general plan for this course. Based on the discretion of the professor, deviations from this syllabus may be
necessary. You will be given sufficient notice in class and/or on Blackboard before any changes are made to the
course outline.

Electronic Devices.
Please turn off all noisemakers during class, such as pagers, computer alarms and phone ringers and notifications.
If you have a possible emergency that requires you to be available by pager or phone, let the professor know before
class. Electronic devices of all kinds are allowed in class unless:
 they are distracting you or others from the material being covered,
 an in-class exam is in progress, or
 the professor requests they be shut down or disabled during an in-class exercise.

Breaks.
When we take breaks, if any, please be prompt in returning to class after the break.

Schedule and Due Dates.

The following schedule provides a class-by-class timetable. The professor may elect to deviate from it and provide
additional assignments and detail. If this is the case, you will be provided any changes and/or additions in class
and/or via Blackboard.

4
http://ut.smartcatalogiq.com/en/current/catalog/Academic-Policies-and-Procedures/Disruption-of-the-Academic-Process
5
http://www.ut.edu/
6
https://utampa.okta.com
 SYLLABUS – MKT 500 Introduction to Marketing
John H. Sykes College of Business, University of Tampa
Dr. Gary L. Simon
Page 9 of 11

SCHEDULE & ASSIGNMENTS

Unit Preparation Important
Activities: In-class On Blackboard
Dates
1 ●Obtain textbook Class 8/30 Go over format of class and expectations.
●Read Ch 1 Overview of Late after 9/12 In the Discussion Board tab, go to the Class
Marketing Introductions and write an introduction of yourself
●Read Ch 2 Strategic (CAP points awarded for this exercise)
Planning Cover key concepts in the chapters.
●Read Ch 4 Marketing Opens 8/31 Take Quiz 1 (15 questions-25 minutes); it covers
Environment Closes 9/5 chapters 2 & 4.

2 ●Read Ch 6 Consumer Class 9/6 Cover key concepts in the chapter

Decision Making Team 1 present Case Analysis-STARBUCKS case
Writing a Case project groups meet.
Opens 9/7 Take Quiz 2 (10 questions-15 minutes); it covers
Closes 9/12 chapter 6.

3 ●Read Ch 7 Business Class 9/13 Cover key concepts in the chapter

Marketing Team 2 presents Case Analysis-SQUARE INC case
Opens 9/14 Take Quiz 3 (10 questions-15 minutes); it covers Ch 7.
Closes 9/19
4 ● Read Ch 8 Segmenting & Class 9/20 Cover key concepts in the chapter
Targeting Markets Team 3 presents Case Analysis-CEC ENTERTAINMENT
INC case
Complete Group Case check point 1
-organization has been selected and agreed upon
-at least one meeting has been held with the
organization contact person(s)
-team assignments have been made for early stages
of project
-all team members are in communication and
engaged
Opens 9/21 Take Quiz 4 (10 questions-15 minutes); it covers Ch 8.
Closes 9/26
5* ●Read Ch 9 Marketing Class 9/27 Cover key concepts in the chapter
Research Team 4 presents Case Analysis-FRITOLAY case
Opens 9/28 Take Quiz 5 (10 questions-15 minutes); it covers Ch 9.
Closes 10/3
* CAP points recorded after this unit.
 SYLLABUS – MKT 500 Introduction to Marketing
John H. Sykes College of Business, University of Tampa
Dr. Gary L. Simon
Page 10 of 11

Unit Preparation Important

Activities: In-class On Blackboard
Dates
6 ●Read Ch 12 Services & Class 10/4 Cover key concepts in the chapter
Nonprofit Marketing Team 5 presents Case Analysis-LANCOME & ST JUDE
CHILDREN’S HOSPITAL case
Complete Group Case check point 2
-case is clearly stated and comprehensive
-With this case, it is our intention to…
-research has begun
-all team members are fully engaged
Opens 10/5 Take Quiz 6 (10 questions-15 minutes); it covers Ch 12.
Closes 10/10
7 Product Decisions Class 10/11 Cover key concepts in the chapters
●Read Ch’s 10, 11 Team 6 presents Case Analysis-Ch 10 BURGER KING
case
Opens 10/12 Take Quiz 7 (15 questions-25 minutes); it covers Chs
Closes 10/17 10 & 11.

8 Distribution Decisions Class 10/18 Cover key concepts in the chapters

●Read Ch’s 13 & 14 Team 7 presents Case Analysis-Ch 13 CHIPOTLE case
Complete Group Case check point 3
-related marketing topics are being identified
-research is being compiled and references
documented
-draft case writing has started
-all team members are in communication and
fulfilling their assigned roles
Opens 10/19 Take Quiz 8 (15 questions-25 minutes); it covers Chs
Closes 10/24 13 & 14.

9 Communication & Social Class 10/25 Cover key concepts in the chapters
Media Strategy Team 8 presents Case Analysis-Ch 15 KRAFT HEINZ
●Read Ch’s 15, 16, 17 & 18 CO case
Opens 10/25 In the Discussion Board within your Writing a Case
Late after 11/8 project group, comment on the experience you have
had so far working in this group. CAP points awarded
for this exercise.
Opens 10/26 Take Quiz 9 (20 questions-35 minutes); it covers Chs
Closes 10/31 15, 16, 17 & 18.

Work on case projects. Nov 1 No class.

10* Pricing Decisions Class 11/8 Cover key concepts in the chapter
●Read Ch 19 Team 9 presents Case Analysis-NETFLIX case
Opens 11/9 Take Quiz 10 (10 questions-15 minutes); it covers
Closes 11/14 chapter 19.
*CAP points recorded after this unit.
 SYLLABUS – MKT 500 Introduction to Marketing
John H. Sykes College of Business, University of Tampa
Dr. Gary L. Simon
Page 11 of 11

Unit Preparation Important

Activities: In-class On Blackboard
Dates
11 Group 1 Case Project Class 11/15
Presentation IMPORTANT. You must be present IN CLASS for each
No class. Thanksgiving. 11/22 of these case presentation sessions or your course
12 Group 2 Case Project Class 11/29 grade for the semester will be dropped by ONE FULL
Presentation LETTER GRADE.
13 Group 3 Case Project Class 12/6
Presentation All Writing a Case project papers are due by the end
14 Group 4 Case Project SECTION P of your final class.
Presentation Class Tues  Hand in printed hard copy per instructions w/
12/11 signed cover, and
3:45-5:45p  Email a digital copy to professor.

SECTION N Make sure you have submitted your evaluation

Class Thurs form of group members (late if not submitted by
12/13 midnight of your final day of class).
6:00-8:00p