Professional Documents
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Tata PDF
ON
SUBMITTED BY
ANKIT ARORA
Enrollment no.
1281921708
STUDENT OF
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OF
SUBMITTED TO
DELHI, INDIA
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Table of Contents
Acknowledgement ……………………………………………………………..…6
Declaration ……………………………………………………………………………7
Introduction 8
What Is Corporate Social Responsibility? 9-10
Meaning and Definition 11-13
Need for Corporate Social Responsibility 14
Importance of CSR 15-16
CSR in Today’s World 17-18
Implementing CSR 19-20
Arguments of CSR 21-24
Corporate Social responsibility in India 25-26
Measure for applying Corporate Social Responsibility 27-29
TATA company profile …………………………………………………….30-49
Product and service …………………………………………………………50-63
Group holding structure…………………………………………………64-65
CSR by tata ……………………………………………………………………66-73
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ACKNOWLEDGEMENT
I owe a great many thanks to a great many people who helped and supported
me during the writing of this report. My deepest thanks to Lecturer, [mr.
SHUSHMA SHARMA] for correcting various documents of mine with attention
and care. He has taken pain to go through the project and make necessary
correction as and when needed. I express my thanks to the hod of, BBA, for
extending his support. My deep sense of gratitude to mr. SHEKHAR ROY (HR.
MANAGER), [TATA CHEMICALS BABRALA, (BADAUN) U.P] support and
guidance. Thanks and appreciation to the helpful people At tata chemicals, for
their support. I would also like to thank my Institute and my faculty members
without whom this project would have been a distant reality.
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DECLARATION
ANKIT ARORA
1281921708
[SIGNATURE OF STUDENT]
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Introduction
The changing image of business in the recent years has lent further support to
the idea of social responsibility. Some public opinion polls in the 1960’s and
1970’s in United States have left businessman disenchanted. These polls have
revealed that the businessman is viewed as an individual who does not cares
for others, who ignored social problems, who preys upon the population, who
exploits labor, and who is a selfish money grabber. On the other hand, until
these opinions were unveiled, the businessman in America believed that others
viewed him as he viewed himself, as a practical, down-to-earth, hardworking,
broadminded, progressive, interesting and a competitive free enterpriser. He
believed that the society looked up at him as a self sacrificing community
leader, pillar of society, generous to a fault, great supporter of education,
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patron of the arts, in short, the salt of the earth. Indeed, the businessman in the
pre-poll days thought of himself as a happy mix of Plato, Gandhi, and Churchill.
As part of the business model, businesses have to take into account the
impact of their activities on the environment, employees, communities,
stakeholders, and other members of the public. In short, CSR represents the
deliberate inclusion of the public’s interest in a business’ decision making to
ensure a triple bottom line that considers the planet, people, and profits.
In general, CSR involves some kind of standardized reporting that allows the
business to collect information on how it is making progress on various fronts.
Businesses that engage in CSR typically focus on some or all of the following:
Employees: It’s important to ensure that all employees are cared for
adequately. Businesses usually focus on workplace conditions, benefits,
living wages, and training.
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2. The nature and quantity of their impact on society in the various areas.
Other definitions
On the other hand, the European Commission hedges its bets with two
definitions wrapped into one: "A concept whereby companies decide
voluntarily to contribute to a better society and a cleaner environment. A
concept whereby companies integrate social and environmental concerns in
their business operations and in their interaction with their stakeholders on a
voluntary basis".
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Importance of CSR
CSR is an important business strategy because, wherever possible, consumers
want to buy products from companies they trust; suppliers want to form
business partnerships with companies they can rely on; employees want to
work for companies they respect; and NGOs, increasingly, want to work
together with companies seeking feasible solutions and innovations in areas of
common concern. Satisfying each of these stakeholder groups allows
companies to maximize their commitment to another important stakeholder
group—their investors, who benefit most when the needs of these other
stakeholder groups are being met:
Carly Fiorina
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The businesses most likely to succeed in the globalizing world will be those
best able to combine the often conflicting interests of its multiple stakeholders,
and incorporate a wider spectrum of opinions and values within the decision-
making process and objectives of the organization. Lifestyle brand firms, in
particular, need to live the ideals they convey to their consumers:
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Consumers and society in general expect more from the companies whose
products they buy. This sense has increased in the light of recent corporate
scandals, which reduced public trust of corporations, and reduced public
confidence in the ability of regulatory bodies and organizations to control
corporate excess.
• Increasing affluence
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nations. Affluent consumers can afford to pick and choose the products they
buy. A society in need of work and inward investment is less likely to enforce
strict regulations and penalize organizations that might take their business and
money elsewhere.
• Globalization
The growing influence of the media sees any ‘mistakes’ by companies brought
immediately to the attention of the public. In addition, the Internet fuels
communication among like-minded groups and consumers—empowering them
to spread their message, while giving them the means to co-ordinate collective
action (i.e. a product boycott).
These three trends combine with the growing importance of brands and brand
value to corporate success (particularly lifestyle brands) to produce a shift in
the relationship between corporation and consumer, in particular, and between
corporation and all stakeholder groups, in general.
The result of this mix is that consumers today are better informed and feel
more empowered to put their beliefs into action. From the corporate point of
view, the market parameters within which companies must operate are
increasingly being shaped by bottom-up, grassroots campaigns. NGOs and
consumer activists are feeding, and often driving, this changing relationship
between consumer and company.
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company value; how difficult it is to build brand strength; yet how easy it can be
to lose brand dominance.
CSR is, therefore, also something that a company should try and get right in
implementation.
Implementing CSR
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CSR asks companies to ensure their business operations are clean and
equitable, and contribute positively to the society in which they are based.
Otherwise, they leave themselves open to too much danger from a potential
consumer backlash.
Many believe the issue of how corporations integrate CSR into everyday
operations and long-term strategic planning will define the business
marketplace in the near future. It will become a key point of brand
differentiation, both in terms of corporate entities and the products that carry
their brands.
Key steps on the road to integrating CSR within all aspects of operations
include:
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Corporations today are best positioned when they reflect the values of the
constantly shifting and sensitive market environment in which they operate. It
is vital that they are capable of meeting the needs of an increasingly
demanding and socially-aware consumer market, especially as brands move
front and center of a firm’s total value. Global firms with global lifestyle brands
have the most to lose if the public perception of the brand fails to live up to the
image portrayed.
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Arguments of CSR
Arguments offered in favor of CSR can be broadly split into two camps—moral
and economic.
CSR broadly represents the relationship between a company and the wider
community within which the company operates. It is recognition on the part of
the business that ‘for profit’ entities do not exist in a vacuum, and that a large
part of any success they enjoy is as much due to the context in which they
operate as factors internal to the company alone.
Charles Handy makes a convincing and logical argument for the purpose of a
business laying beyond the goals of maximizing profit and satisfying
shareholders above all other stakeholders in an organization:
called one of the greatest sins….It is salutary to ask about any organization, “If
it did not exist, would we invent it?” Only if it could do something better or
more useful than anyone else” would have to be the answer, and profit would
be the means to that larger end.
Advocates of CSR believe that, in general, the goal of any economic system
should be to further the general social welfare. In advanced economies, the
purpose of business should extend beyond the maximization of efficiency and
profit. Increasingly, society expects businesses to have an obligation to the
society in which they are located, to the people they employ, and their
customers, beyond their traditional bottom-line and narrow shareholder
concerns.
But, in most cases, businesses also draw their most important resource, its
employees, largely from the local community. Any business will be more
successful if it employs a well-educated workforce that can attend good
hospitals if they become sick, and who have grown up in a positive
environment. This is not to mention consumers, also often members of the
local community, without whom no business could survive.
CSR advocates point out that no organization exists in isolation. They believe
that businesses, without exception, have an obligation to contribute as well as
draw from the community, on which they rely so heavily.
Therefore, an effective CSR policy will infuse all aspects of operations. They
believe the actions corporations take today to incorporate CSR throughout the
organization represent a real point of differentiation and competitive market
advantage on which future success can hinge:
CSR affects all aspects of all operations within a corporation because of the
need to consider the needs of all constituent groups. Each area builds on all
the others to create a composite of the corporation (its brand) in the eyes of all
stakeholder groups.
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Of course, one of the challenges in considering cases "for" and "against" CSR is
the wide variety of definitions of CSR that people use. We assume here we are
talking about responsibility in how the company carries out its core function -
not simply about companies giving money away to charity.
Below are some of the key arguments most often used against CSR and some
responses.
Our company is too busy surviving hard times to do this. We can't afford
to take our eye off the ball - we have to focus on core business
It's the responsibility of the politicians to deal with all this stuff. It's not
our role to get involved
I have no time for this. I've got to get out and sell more to make our profit
line.
Corporations don't really care - they're just out to screw the poor and the
environment to make their obscene profits
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• Most companies use CSR as a marketing tool to further spread the word
about their business. For instance, donation of a token amount to some
cause on purchase of a particular product. The fact that companies are
hiring advertising agencies for their CSR further highlights this.
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• Very few companies openly state the processes followed by them, the
damage caused by these processes, and the steps taken to minimize this
damage.
• Very few companies state how much they spend on CSR. There is no
mention of the amount spent in any of their balance sheets or annual
reports. Most companies just list and describe their CSR activities and
seem to be spending minimal amounts on CSR.
• Most companies spread their CSR funds thinly across many activities, thus
somewhere losing the purpose of undertaking that activity.
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Sustainability reporting
It is recommended that every company should publish a separate Corporate
Sustainability Report (as per the Global Reporting Initiative (GRI) framework)
along with their Annual Report. At the very least, every company must include a
Corporate Sustainability section in its Annual Report (similar to the mandatory
section on Conservation of Energy, Technology Absorption and Foreign
Exchange Earnings and Outgo).
CSR philosophy to be defined and articulated
Every company must clearly define its own CSR philosophy and objectives,
stating which issues it intends working on or contributing to. It is
recommended that a company first takes up areas that directly concern its
business processes, and thereafter any other related or unrelated issues.
These can also yield strategic benefits to the company.
The scale of operations of a company and its impact is connected with its
sales, and not with its profits. The larger the company, the greater is the
damage it is doing to the environment. Conversely, the greater is the
company's ability to do good.
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• engineering; materials;
• services; energy;
• chemicals.
• Steel.
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MILESTONES
1868
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1874
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1902
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1907
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1910
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• Jewellery (Tanishq)
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• Agricultural inputs
• Agrochemicals (Rallis)
• Automotive
Technologies)
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Electronics
• Digital disc recorder (Tata Elxsi)
Energy
• Oil and gas (Tata Power)
Engineering
• Air-conditioning products and services (Voltas)
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Financial services
Food products
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Hospitality
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Information technology
Infrastructure
• Realty (THDC)
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Publishing
Trading
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Approach
giving money.
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Initiatives
Recycling
Tata MOTORS
The Company is engaged in community and social
initiatives on labor and Environment .
Reducing Pollution
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– Agricultural development
– Education
– Women's programmes
– Animal husbandry
– Rural energy
– Watershed development
– Relief work
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Initiatives – Institutions
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PARTNERSHIP
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DEPLOYMENT
• Company Level
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DEPLOYMENT
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Lighting up Lives!
Recognised as India’s largest private sector power utility, with a reputation for trustworthiness, built
up over nearly nine decades, Tata Power surges ahead into yet another year with plans of sustained
growth, greater value to consumer and reliable power supply.
Led by a powerful vision, Tata Power pioneered the generation of electricity in India. It has now
successfully served the Mumbai consumers for over ninety years and has spread its footprints
across the nation. Today, it is the country’s largest private player in the sector. Apart from Mumbai
and Delhi, the company has generation capacities in Jojobera, Jharkhand and Karnataka.
Tata Power has an installed power generation capacity of about 3000 Mega Watts, with the Mumbai
power business, which has a unique mix of Thermal and Hydro Power, generated at the Thermal
Power Station, Trombay, and the Hydro Electric Power Stations at Bhira, Bhivpuri and Khopoli,
accounting for 1797 MW. Its diverse generation capability facilitates the company in producing low
cost energy, thereby giving its consumers a greater value for money.
Among its many achievements that Tata Power can proudly boast of are the installation and
commissioning of India’s first 500 MW unit (at its Thermal Power Generating Station, Trombay) the
150 MW Pumped Storage Unit at its Hydro Generating Station, Bhira, and environmental control
systems like the Flue Gas Desulphurisation plant.
Tata Power has a first of its kind joint venture with Power Grid Corporation of India for the 1200 km
Tala Transmission Project.
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VISION - To be the most admired Integrated Power & Energy Company delivering sustainable value
to all stakeholders
MISSION - To become the most admired company delivering sustainable value by:
• Providing world class power and energy solutions that exceed customer expectations
• Empowering our employees and creating an environment for them to perform at their
highest potential
• Caring for the safety, environment and well-being of employees and the communities
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Mission
• To provide path breaking sustainable solutions to improve quality of life of our communities
in a proactive and sensitive manner
Approach
Committed to
• Environment enrichment
• Community services
• Sustainable development
At Tata Power, Sustainability Policy integrates economic progress, social responsibility and
environmental concerns with the objective of improving quality of life. We believe in integrating our
business values and operations to meet the expectations of our customers, employees, partners,
investors, communities and public at large.
• uphold values of honesty, partnership and fairness in our relationship with stakeholders
• provide & maintain a clean, healthy and safe working environment for employees, customers
and the community
• strive to consistently enhance our value proposition to the customers and adhere to our
promised standards of service delivery
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• encourage and support our partners to adopt responsible business policies, Business Ethics
and our Code of Conduct Standards
• By striving to deploy sustainable technologies and processes in all our operations and use
scarce natural resources efficiently in our facilities
They also help communities that are affected by natural calamities or untoward incidence, or
that are physically challenged in line with Tata Group's efforts
Key Communities
Communities in and around the current and prospective areas of operations of TATA Power
in Mumbai License Area, Hydro Divisions, Jojobera, Belgaum and Projects at various
locations
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Energy
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Other Areas
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• Partner with Govt./Communities to create sustainable activities relevant to the needs of the
communities
Volunteering Policy
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Keeping the above in view Tata Power conducted various programmes to contribute to the
society and a few of them are:-
1. Programme in association with Rotary club of North Island at the Kanya Vidya Mandir
school, Santacruz
In the two sessions which were held, 950 students .A brief idea about Tata Power was given
and a leaflet on Tata Power was distributed to the students.
2. Programme in association with Rotary club of Mumbai North Island at Utpal Sanghvi
International School
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This programme was attended by around 650 students. This CSR team was guided by.
Mr. A.Thamankar gave a talk on Trombay power plant and Mr. Shibu George on Energy
Conservation followed by a power point presentation on 'Save Energy' , a film on" The Power
of Future" and CSR activities within Tata Power. A live demonstration on saving energy was
also presented by Mr.Prasanna Patharkar followed by Question and Answer sessions which
were very effective.
3. Programme at S S Mahavidyalaya
This programme was attended by 100 students and 3 teachers. Mr Prassanna Patharkar
gave the talk on Energy conservation and also spoke about the importance of Electrical
Safety in our daily life. A Demonstration on saving Energy as well as Safety in handling
electrical equipments/gadgets was also given.
A Horticulture Training Course was conducted from 15th to 19th Oct at the Horticulture
Training Centre at Talegaon. 24 girl students from 12 villages were identified and selected
from our key communities.
An Eye Check-up camp was held on 28th Sept 2007 at the Dharavi Municipal School. The
number of students examined was 157. A follow-up of 24 children needing further
investigations will be followed up with the Bombay City Eye Institute and Research Centre
and spectacles required by 15 children will be provided to them free of cost.
All this led to Tata Power bagging the BCCI 'Good Corporate Citizen Award 2001-2002'
& many more awards.
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INTERVIEWS
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I cant tell excat amount,, but I can just say tata sons is at no.1
for csr in India.
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Ans. Right now we have life line express train in our town..
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Mr. bhatiya.
If you have good repo , some how it affect your sales in positive
way. I think I have given answer to your question.
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Ans. Not me every person in tata family some how work for CSR.
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Me – thanks a lot,,
Conclusion
Corporate Social Responsibility is a difficult and elusive topic for companies to
deal with. It can often be very costly and yield benefits that are hard to quantify.
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Perhaps this is one reason why companies, according to the survey, have put
so much focus on the internal improvements that can be made, such as
improving corporate governance and transparency. This could also explain why
the most important stakeholders, after customers, are the traditionally
important employees and shareholders.
There’s also the issue of just what standard of corporate social responsibility
should companies use and how far companies should go to perform their
responsibilities beyond what the laws call for. The issue of what is the
“responsibility” of a corporation is far from being settled, and there is an
unresolved argument over what corporate social responsibility means.
Companies face a plethora of options among the various standards, guidelines,
benchmarks and other proposed measures of corporate social responsibility.
One point that all can agree on is that corporate social responsibility is not a
neutral topic. There is a persistent debate about whether the corporate social
responsibility “movement” represents an unjustified intrusion into corporate
affairs, and whether companies should invest profits in their own corporate
social responsibility projects or return the money to shareholders to let them
invest as they see fit. But there is no denying that corporate social
responsibility has become an important issue facing the global business
community and one that promises to grow in importance in the coming years.
Reference
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