INTRODUCTION

Museums are often considered as uninteresting place by some people. However, it is

undeniable that museums are one of the most popular destinations for the tourists (Yoshimura,
Sobolevsky, Ratti, Girardin, Carrascal, Blat, & Sinatra, 2014). Museum visit can help individuals
to get a better understanding about history and certain culture as it is where artistic and historical
objects were placed. It is believed that museum may provide valuable experiences and knowledge
to the visitors. In order for the visit to become beneficial, the visitors itself need to know and need
to understand the purpose of their visit. The way they behave in the museum usually can indicate
their understanding on the visit. One of the best ways to study the behavior of the visitors is by
doing an observation towards them.

Observation on museum’s visitors is actually not a new thing. Many observations have been
conducted by past researcher to study the behavior of the visitors during their museum visit. One
of the researches is the research conducted by Yoshimura, Sobolevsky, Ratti, Girardin, Carrascal,
Blat and Sinatra (2014). The purpose of their study was to analyze the behavior of the visitors in
The Louvre Museum. The museum was often crowded with people, so they want to study the
impact of the situation towards the visitors. They have collected their data by using noninvasive
Bluetooth sensors. Apparently, the situation did not have effect the visitors as both short-stay and
long-stay visitors behave similarly. The findings have contributed to the undertanding of the
museum’s visitors. It was concluded that by understanding the behaviors of visitors, the museum’s
environment and visitor experience can be improved.

In addition, Bollo and Pozollo (2005) have conducted a study to analyse behaviour and usage
models within the museum space.They analysed the implications of time, attention and the
capacity of the visitors to preserve the information and knowledge that they gained during the visit.

It is important to conduct an observation in order to study the behavior of the museum’s visitors
so that we can evaluate their actions as the process of understanding the new information.

The observation towards the museum’s visitor Bollo, A., & Dal Pozzolo, L. (2005,
 Therefore, it is believed that by observing the behaviour of the visitors in the museum, we can
find out some phenomena that happen during the museum visit. By understanding the phenomena,
we may b

In order to understand the experience of the museum visit and to study the phenomena that
usually happens during

, on 2 March 2018, we have joined the museum visit that was organized by

The aims of this observation was to find out