Oh The Places You'll Go Travel Co.

The first thing we need to know before designing a tour package is the audience, we are designing it
for. Whether the tour package is targeted toward families or group of friends?
If we are targeting family vacations, then it should be considered that a research study conducted by
Bing suggested that “68 percent of family vacation idea searches are conducted by women and that
women conducted 59 percent of overall travel-related searches. Among those, women aged 35-48
accounted for 41 percent of those travel searches.”
The class of audience should also be considered while advertising and promoting the travel packages.
Main form of advertising a tour package is social media marketing. According to the recent survey
conducted, 37 Million, out of the population of 202.7 million, are active social media users in Pakistan.
Although this is just 18% of the total population, most of the middle- and high-class people fall in this
segment and these are the people, vacation tour packages are advertised to.

While selecting the social media channel to advertise, the one that reaches most of the target audience,
the age group of the target audience should also be considered. In Pakistan, although the number of
Facebook users are significantly greater than any other social media channel, the young adults mostly
use Snapchat and Instagram.
The below survey shows the %age of teenagers who consider the following social media platforms.
After analyzing the survey, we can conclude that tour packages directed towards young adults should
be advertised on Snapchat and Instagram.
 Package A: Trip to Europe (13 Days, 13 Nights)
Cost per Person Rs. 275,000/-
Places to visit 1. Rome (2 days)
2. Florence (1 day)
3. Milan (1 day)
4. Zurich (2 days)
5. Frankfurt (2 days)
6. Amsterdam (2 days)
7. Paris (3 days)
Accommodation 3-star hotels
Inter-city conveyance By Buses/Cars
Cost includes 1. Return Air ticket
2. Visa
3. Inter-city travel
4. Accommodation
5. Food (Breakfast and dinner)
6. Tour and sightseeing in the city

The main socioeconomic class targeted for the above package will be SEC A1, A2 and B due to the
high cost of the package. The tour package will be advertised
 Package B: Trip to Northern Areas (11 Days, 10 Nights)
Cost per Person From Karachi: Rs. 41,999/-
From Lahore: Rs. 31,999/-
From Islamabad: Rs, 30,999/-
Places to visit 1. Balakot
2. Kiwai
3. Naran
4. Jhalkand
5. Babussar Pass
6. Hunza
Conveyance Karachi-Islamabad-Karachi: By train
Islamabad- other areas: By Buses/Jeeps
Cost Includes 1. Ac Train to and from Islamabad
2. Transportation (Jeep and buses)
3. Accommodation (hotel & camping)
4. Meals (Breakfast and Dinner)
Accommodation 2-Star hotels & Camping