1) Who are your competitors marketing to?

COMPETITORS MARKETING TO NO OF RESPONDENTS % OF RESPONSE

HERO 10 50%
BAJAJ 10 10%
YAMAHA 10 20%
TVS 10 20%

COMPETITORS

TVS, 20

HERO, 50

YAMAHA, 20

BAJAJ, 10

INTREPRETATION:
From the above analysis, it is clearly noted that 50% of the
competitors are HERO , 20% of the competitors are YAMAHA, 20 % of the competitors are
TVS and 10% of the competitors are the BAJAJ are the competitors marketing to the HONDA
from the above analysis.
 2) What need does it satisfy?

OPINION NO OF RESPONDENTS % OF RESPONSE

LOW PRICE 10 05 %
HIGH PRICE 10 00 %
QUALITY 10 90 %
PROMOTION 10 05 %

SATISFY
0%

5% 5%

90%

LOW PRICE HIGH PRICE QUALITY PROMOTION

INTREPRETATION:
From the above analysis we can observe the satisfaction of the
customers, LOW PRICE it was selected by 5% of the customers, HIGH PRICE it was selected
by 0% of the customers, QUALITY it was selected by 90% of the customers, PROMOTION it
was 5% of the customers who are selected, from this customers are only seeing the
QUALITY of the product.
 3) What features does it have to meet these needs?

NEEDS NO OF RESPONDENTS % OF RESPONDENTS

MODELS OF THE BIKE 10 5%
SPSRE PARTS AVAILABILITY 10 5%
GOOD SERVICE 10 5%
ALL THE ABOVE 10 85 %

NEEDS

5%,
5%,
5%,

MODELS OF THE BIKE

SPARE PARTS AVAILABILITY
GOOD SERVICE BY THE SERVICE MAN
85%,
ALL THE ABOVE

INTREPRETATION:
From the above analysis , the models of the bike is taken by the 5%,
the spare parts of the availability is upto only 5% , and depends on the service there are
upto 5% , and some of the people selected all the above and they are upto 85% , from the
analysis we observed that they are insisted and selected all.
 4) Who are the competitors and how does it compare?

COMPARISION NO OF RESPONDENTS % OF RESPONDENTS

LOW PRICE AND BEST DESIGN 10 10 %
FEATURES AVAILABLE FOR THE OTHER BIKES 10 65 %
LOW PRICE , HIGH FEATURES 10 10 %
LOW PRICE WITH GOOD SERVICE 10 15 %

COMPARISION
LOW PRICE WITH
LOW PRICE AND
GOOD SERVICE,
BEST DESIGN, 10%
15%

LOW PRICE , HIGH

FEATURES, 10%

FEATURES
AVAILABLE FOR
THE OTHER BIKES,
65%

INTREPRETATION:
From the above data , we can see the comparison of low price with good
service by 15%, and low price and best design by 10%, low price and high features with 10%,
and finally features available for the other bikes is 65%,from this we can see what they all
are preferred.