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Madura 2 Final
Madura 2 Final
Madura 2 Final
Dramatic change
The Aditya Birla group’s own Wall Street brand is not in the
premium segment. Branded garments have been an important part
of the growth plans. Building its own brands would have taken
a considerable amount of time as well as money. Hence a
brand acquisition was the obvious answer.
After taking out the value-added garments business, the company was
left with its textiles and threads divisions, with all their problems.
Threads have been under pressure due to a combination of high
excise duties and competition from other spinning mills. The textile
business is subject to the vagaries of fluctuating cotton prices and the
whims of labour unions. Madura Coats without Madura Garments
may be a tough proposition.