S NO Title
The Impact of Korean Franchise
Coffee Shop Service Quality
and Atmosphere on Customer
1 Satisfaction and Loyalty.
IMPACT OF EIGHT DIMENSIONS
ON THE BUSINESS OF
2 SPECIALTY COFFEE SHOPS
A RELATIONSHIP STUDY OF
PRICE PROMOTION,
CUSTOMER QUALITY
3 EVALUATION, CUSTOMER
The Influencing Factors on
Coffee Shop Customers' Revisit
4 Intention
AN EMPIRICAL STUDY TO
DIAGNOSE THE OUTCOMES OF
CUSTOMERS’ EXPERIENCES IN
5 TRENDY COFFEE SHOPS
EVALUATING THE SERVICE
QUALITY OF COFFEE SHOP IN
MANADO USING IMPORTANCE
6 AND PERFORMANCE (IPA)
A Study on Consumer Attitude
7 Towards Café Coffee Day
Young Adults’ Satisfaction
towards Hipster Cafes: the
8 Brewing Factors
Understanding Consumers'
Satisfaction and Loyalty: A
Comparative Study of Services
9 in India and Japan
Attributes of the coffee shop
business related to customer
10 satisfaction
Year Author
Chung-Sub Shin, Gyu-Sam
Hwang, Hye-Won Lee, Sun-Rae
2015 Cho
Chiu-Chi Wei , Chin-Hsin Chiu ,
Suz-Tsung Wei , Chiou-Shuei
2019 Wei
QINTAO ZHANG, KRIENGSIN
2017 PRASONGSUKARN
Widyawati and Margaretha
2018 Pink Berlianto
2013 Halil Nadi ̇ri̇, G. Nazan Gunay.
2016 Farlane S. Rumokoy
Gonsalves Samuel and Dias
2016 Franklyn
Asyraf Shaare and Nur
2018 Shahrulliza Muhammad
Yoshie Nagashima, Naoki
2017 Nagashima.
Won Seok Lee, Joonho Moon
2018 and Myungkeun Song
Type of Paper Context
Analyzing the Service Quality
Quantitative Paper factor using Pitot Research.
Studying the Impact of the 8
Emperical Paper Dimensions on Coffee shops
Influencing the price of the
coffee to the customer
Qualitative Paper satisfaction.
Understanding the Impact of
Loyalty and Satisfaction for
Descriptive Paper revisit.
Diagnosing the Customer
Quantitative Paper Experience on Coffee Shops.
Conducting the IPA analysis
according to the Customer
Descriptive Paper Satisfaction.
Studying the Customer attitude attitude towards retail coffee
Quantitative Paper towards CCD.
Finding the Demand due to
Quantitative Paper market.
Comparing the Coffee Shop
Qualitative Paper Service in India and Japan.
Investigating the factors of
Customer Satisfaction in the
Conceptual Paper Coffee Shop.
Objective
to examine how franchise
coffee shop service quality and
store atmosphere influence
customer satisfaction and
To Investigate the impacts of
eight dimensions, including
customer communication,
customer relationship
to investigate the relationship
among price promotions,
beverage and food quality,
service quality, customer’s
To investigate the effect of the
service marketing mix (7Ps) on
satisfaction, the impact of trust
on commitment, the impact of
To analyse the influence of
experiential marketing on
young customers’ experiential
values and respectively on their
To evaluate the Service Quality
Factors of the Coffee Shop in
Manado using IPA analysis.
To find and evaluate the
Customer perception and
shop(CCD).
To calculate the changing
preference and taste in food
service industry due to increase
in demand causes the market
To illustrate validity of
Consumer Satisfaction (CS) and
Loyalty research as an effective
complement to conducting
To investigate the antecedent
attributes of customer
satisfaction in the coffee shop
business domain.
Theory Variables Country
Technology, Attitude, Behavior,
Flexibility, Reliability, Taste,
Assurance and Store
Atmosphere. Korea
Brand Image, Communication,
Customer Loyalty, Customer
Relationship Management,
Customer Satisfaction, Service Taiwan
Price Promotions, Food and
Beverages Quality, Service
Quality, Customer Satisfaction
and Repeat Purchase Intention. Thailand

Satisfaction, trust,commitment,
revisit intention, and service
marketing mix. Indonesia
Customer Satisfaction,
Communication, Intention to
Revisit, Emotional Value, Sense,
Feel, Think and Functional North Cyprus

Facilities, Providing Menu, Fast

Importance and Performance response, Experience and
Analysis(IPA) Hospitality. Indonesia

Customer Preference, Gender

and Amount Spend. India
Quality, Freshness,
Presentation, Reliability,
Responsiveness, Cleanliness
and Restaurant Environment. Malaysia

Consumer Behavior, Marketing,

Service Business, Consumer
Satisfaction, Loyalty India, Japan.
Atmosphere, Employee
Attitude, IT Service,
Satisfaction,loyalty and Coffee
Quality. USA
Methodology,
Approach and Design
Data was collected from 482
Korean coffee shop franchises
and analyzed using frequency
analysis, reliability/validity
A questionnaire was designed
to collect the data from 197
valid respondents; Structural
Equation Modeling (SEM) was
A questionnaire was conducted
to collect data from the
respondents who visited
Starbucks in Thailand.
The 11 Hypothesis were
created based upon the
Factors. The Questionnaires
were developed and analysed
Data were gathered through
questionnaires conducted with
450 respondents to diagnose
young customers’ experiences
In conducting this research, the
researcher is using the
descriptive study with a
quantitative approach.
The method used for data
collection was primary as well
as secondary through Survey
Method.
Data collected from 150
respondents were analyzed
using Statistical Package for
Society Science (SPSS) Version
Data were collected by
questionnaire surveys. First,
respondents screened in the
pre-survey proceeded to the
For the data analysis,
confirmatory factor analysis
and structural equation
modeling were conducted to
Results
The results are as follows. First,
taste is revealed to be the most
influential factor among
components that have an
Results of this study can
provide business owners of
specialty coffee shops with
valuable information and
The results suggested that price
promotion in Starbucks has a
positive relationship on
customer evaluation on food
This study finds that price,
place, promotion, people, and
process have a positive effect
on satisfaction. Then
The empirical results revealed
that, some of the strategic
experiential modules and
service quality perceptions
The result shows that among all
attribute Hospitality is very
important to consumer
compare to others indicators.
The amount spent by men and
women in coffee shops is not
very different.Most customers
would order a coffee or a drink,
Hipster cafe operators should
emphasize on improving or
preserving their service quality
and restaurant environment in
The findings on middle-class
consumers in India and Japan,
indicate 1) “Expectancy-
disconfirmation model” and
The results showed that the
hypothesized antecedent
variables were statistically
significant to account for
Remarks
It would have been better if the
sample size is taken from the
whole region.
The customer satisfaction did
not contribute to customer
loyalty may be due to lack of
flavors and fashionable
Can implement attractive
prices like "buy one, get one
free" or special discouts
Could have added more
variables, such as brand image,
involvement, and customer
loyalty.
The customers should be given
pleasure environment and the
high price may lead to
dissatisfication.
Can make customers feel
satisfied by improving
hospitality.
The sampling size(50) was too
small ,out of which only 30
responded and 6 were not
filled fully.
Service quality and
environment should be
improved.
Should give important to
location and reasonability of
pricing.
The sample was limited within
American consumers.