Def

ine&expl
ainI
mageManagement
Dal
eCar e,
negi t
hewel
l
-knownAmer
icanwr
it
er,
lect
urerandt
hedev
eloperof
famouscoursesinself–i
mprovementsai
d“Ther
earefourways,andonl
y
fourways,i
nwhichwehav econtactwi
tht
heworld.Weareeval
uatedand
classi
fi
edbythesefourcont
act
s:
a)Whatwedo,
b)Howwel ook,
c)Whatwesayand
d)Howwesayi t
.”

ImageManagementi sanar tandsci encethattakesintoaccountalloft he

above.I ti st he ar
tand sci ence ofpr ojecti
ng an appr opr
iat
ei mage,
consistentl
y .Elements 
li
ke appearance,communi cati
on skill
s,eti
quet te,
bodyl anguageandbehav ior
alski l
l
scont r
ibutetowardscr eati
ngther i
ght
i
magef oreachr olethatoneunder takei
ny ourprofessi
onal,socialand
personall i
fe. 
Imagemanagementi snot hi
ngbutbei ngablet ocontr olthe
i
mpactofy ourimageony oursel
f,onot hersand ont her ateofy our
success.  

Iti
ssaidthatpeopl
efor
m anopini
onaboutanot herpersonwit
hinthefir
st3
seconds oft hei
rmeeting.This opinion i
s based on thei
rper cei
ved
i
mpr essi
onofy ou.Andhow dotheyr eachaper cept
ion?Ont hebasisof
themessagey oucommunicat
e.Andt hismessagecomesf rom youri
mage.

Asl ongaswehav esocialconnecti

ons,inter
actwithpeople,andneed
peopleinourl i
ves,I
mageManagementi sneeded.Inourpersonalaswell
as pr of
essi
onall iv
es,we need t o fulf
il
lcertai
nr oles,goals,and
responsi
bil
it
ies.Imagemanagementhel psinachievi
ngtheseandcr eat
ing
mor esuchoppor t
uni
tiesf
orfur
thersuccess.

Yourimagewi l
lspeaktopeople,whethery
ouwi shedforthattohappenor
not!In such a case,wouldy ou li
ke to exer
cise controlaboutwhat
i
mpr essionyouleavebehindorl eav
ei tt
ochance?  Makingaconscious
eff
ortt owards your i
mage wi l
lmake y ou li
nk your i mage t
ot he
achi
ev ementofyourgoal.Youwillbeawareoft heimpacty ouarehavi
ng
onpeopl
eandonasi
tuat
ion.Andwhat
’sbet
teri
sthaty
ouwi
l
lbeabl
eto
changei
t.

ImageManagement,t
her
efore,takesacomprehensi
veapproach,i
nvol
vi
ng
allt
heaspect
sofimaget hatresulti
npeopl
e’sproj
ecti
onoft hemsel
ves,
begi
nni
ngwiththei
nneri
maget ot heout
war
dappearance.

ScopeofI
mageManagement
Yourimagei swhaty ouar e..
.Thewayy ouappearbef oreot hers,ortheway
otherpeopl ejudgeyouorf orm animpr essi
onabouty ou.I magei smor e
thanphy sicalappearance.Itincludesthewayonet al
ksandbehav eswi t
h
others.ImageManagementi st heongoi ng,pr
o-act
ivepr ocessofev al
uati
ng
andcont rolli
ngtheimpactofy ourappear anceonyou, onot hers,andt he
achievementofy ourgoals.Thesei mpact shavemuchi nfl
uenceon
people’sli
v esbeitintheirpersonal,socialandprofessional spheres.

Fi
rstImpr
essi
onscr eatealastingimpr ession.Inthi
scompeti
ti
veworld,
peopl
estr
ivetocreateast r
iki
ngf irstimpression.Whet
heriti
syourj
ob
i
nterv
iew,meeti
ngacl ient
,thef i
rstimpressionaboutyouisaprimefact
or.
Sooneneedstocr eateanat t
ractive,aut
hent i
candappropri
atei
mage.

ImageManagementi sacompr ehensiveappr

oach,invol
vi
ngal laspectsof
i
maget hatresultinpeopl
e’spr ojecti
onofthemselves,begi
nningwi ththe
i
nneri maget otheoutwardappear ance.Thuselementssuchast hatof
clot
hing,beaut y
,groomingpr actices,bodylanguage,eti
quet
teandv ocal
communi cat
ionthathel
pcr eatether i
ghtimageforeachrolethataper son
undertakesatdiffer
entoccasions.

Companiesexpectthei
rexecut
ivest
omanagethei
rimagewelli
naddit
ion
tomanagingtheimageofthecompany,
whi
chisthekeydri
veri
nemployee
ret
ent
ionandprofi
tabil
i
ty.
EmployeeImageManagement–Cor porat
ionsandInst
it
uti
onsar
egi v
ing
i
mpor t
ancetoemployeeimagemanagementt oenhancecust
omerservi
ce
andcorpor
ateimage.InSer
viceindustr
iesEmployeeImageandCustomer
Ser
vicefor
msthecoreservi
ceethic.

Indivi
dualImageManagementi nBusinessLives–I ndi
a’
sv astpopul ati
on
hasr esul
tedint her iseofyouthasademogr aphic.By2020,t heav erage
ageofanI ndi
anci ti
z enisexpect
edt obe29y ears.Thishasl edtoal arge
talentpoolofyout ht hatisi
nheavycompet i
ti
onf oradmi ssi
onsi nreputed
academi cinsti
tuti
ons,t heri
ghtjobs,promotionsandpayhi kes.These
i
ndi vi
dual
sar et urningt oImageManagementt ohel pthem di ff
erenti
ate
themselvesandcr eatepositi
veimpressi
onsinor dertomeett heirgoalsin
theirbusi
nessli
v es.

Indi
vi
dualImageManagementi nPer sonalandSoci alLi
ves–Gl obali
zation
and the high r each ofInternetand Tel ev
isi
on hav e br
oughtgr eater
awarenesst ot heIndi
anpopul ati
onThi shasl edtotherecogni
tionamong
theurban,semi -ur
banaswell asrural ci
ti
z ensthati
magepl aysakeyr olein
enhancingt heirpersonalandsoci allives.Hence,t heseindi
vidualsar e
seeki
ngpr ofessionalhel
pinImageManagementt oenhancetheirpersonal
andsocialli
v es.

Theappl
icat
ionsforimageconsul
ti
ngaremanyandwi
thmanyindivi
dual
s
andcompaniesreal
izi
ngtheneedfori
magemanagement
,themarketisi
n
agrowt
hphase.

Theneedf orimagemanagemental waysexisted,whet heri

ti sanimage
thatgoty ouaj oborapr omotion,orsomeone’shandi nmar r
iage,oreven
anent ryintoapar t
icularschoolorcol l
ege.Humanbei ngshav ealways
consciouslyorunconsciousl
ytriedtomanaget heirimage.Butmostpeopl e
donotknow t hescienceandar tbehi
ndit.I
tdoest akeaconsci ousand
evaluati
veprocesstopr oj
ectadesiredimageconsi stently.
Nowt heI
ndi
angovernmentt
oohasalsowokenuptothi
sneed.Theyhave
i
ntr
oducedprogr
amsoni magemanagementundert
henameof“softski
l
ls
dev
elopment
”ofrur
al y
outhi
nor
dertohel
pthem gai
nemploy
ment.

Necessity being the motherof inventions,the hourhas come for

professi
onalimagemanagementwhi chhel ppeoplepr
ojectt
hei
magethat
ful
fil
stheirshortandl
ongterm obj
ectiv
es/goals.I
magemanagementcould
entailacompleteauditofy
ourli
fest
yle,rol
es,goals.

Benef
it
sofI
mageManagement

The conceptofI mage Managementappl i

es to anyone who has ev er
neededtoi mpr oveselfimage,self
-confidence,capabili
ty,andcr edibil
it
y.It
appli
estoany onewhohasev erwant edt ogetani deaacr osst osomeone
el
set oinfluenceopi ni
onoraction.Itiscr eati
nganaut hentic,appr opri
ate,
att
racti
ve,andaf f
ordableimage.Intell
igence,knowl edge,abili
ty,init
iati
ve,
andeffortarev i
taltosuccessofanyki ndandongoi ngImageManagement
cangivey outheper sonalorpr
ofessional presencethatyouneed.

Asani ndivi
dualli
vi
ngandwor ki
nginahi ghl
ycomplexandcompet
it
ive
soci
ety
, y
oumustr ecogni
zeandunder
standtheimpactofy
ouri
mageasit
communi cat
esfir
sttoyouandt
hentoother
s.

Bodyl anguage,includingfigureorbodyt y
pe,personalcol ori
ng,posture,
eyecont act,f
aci
alexpr essi
ons,gestur
es,manners,andetiquett
e-together,
theseelement screateauni queandmemor ableimageofy ou,ei
therasa
fi
rstimpr essi
onorasani maget hatcomesi mmedi atel
ytot hemindsof
those who know y ou.I mpression f
ormati
on based on appear ance is
automat i
c and i nstantaneous. We f orm i mpr essi
ons and make
assumpt ionsorj
udgment sinseconds.
Peoplemayconsi derFi rstImpressi
onsandI magetobesi mil
ar,however
ther
ei sav astdifferenceev ent houghthereisast rongconnect;y ou
proj
ectanImaget hroughCl ot
hing,Grooming,Body
-Language&Et i
quette,
based on theseaspect speopl ef orm a Fir
stImpression.To createa
posit
iveFi
rstImpr ession,youImagemustbepr oj
ectedcor r
ectl
ysot hat
ther
eisalongl ast
ingposi ti
vei
mpact .

“I
mage”i snotamerel
ywordwhichconnectst
osynonymsl
ikeappear
ance
orlooks.Imagehasalott
odowi t
hself
,other
sandgoalst
oo.Techni
cal
ly
,
I
magei sdefinedas“
Youintheey
es&mi ndsofot
hers.
”

Let’
s descr i
be this phr ase.When y ou look atsomeone who i s not
appropriat
elydressed,notwel lgr oomedandal sohasqui t
el oudbody
l
anguage,wi llyouat temptt oaskf orf avor,li
kedr oppingyout ohomeor
taki
ngcar eofyourbel ongingsincasey out ravell
ingi nabusort rain,alone?
ProbablyNo.Youmi ghtsay ,“Icannott akeachancewi thsuchper son.”So,
thatmeans, youdeci dednott ogi v
et hechancet oaper sontotrusthim/ her.
Inotherwor ds,theper son’simagecr eatedi ny ourmi ndisnotconv i
ncing
enought ohavemoment arytrust.YoumadeaJudgment .Youmadea
decisi
on, merel
yl ookingataper sonorbyj usthav ingagl anceataper son.
Theper sonmi ghtbet hemostr el
iableonei nthecr owd.Howev erf oryou,
he/shewasnott hetrustwor t
hyone.Sowhat ev
ert heper sonis,i
ny ourey es,
he/sheisnotatt hemar koftrust.

Wherear eweusi ngt heseper cepti

onst i
me?Ev er
ywhere.Selecti
ngan
employee in an i nter
view scenario,select
ing a nanny f oryourchi l
d,
sel
ecti
ng life-part
ner,taking a lif
t,asking forfavor,selecti
ng fri
ends,
Choosi
ngar estaurantorev enchoosi ngsmallesti
tem athousehold.Apart
fr
om i ngredients/char
acterist
ics,what y ou ar e choosing isv isual
ly
appeal
ingalso,chancesar ehigherthatitwoul dbeacceptedorboughtby
you.Every
onef ormsani mage.Forf ormingimageonl yonecomponenti s
requir
edandt hatisli
ght
.Themomentyouarev
isi
bleandpeopl
etakea
glanceaty ou,theyf
ormimagef
oryouandmakeadecisi
onwhi
chiscal
l
ed
asImpr ession.

Formaki ngani mpr essionthroughimage,age,gender ,educat

iondoesnot
contr i
bute much.The r eason isrelated to nat ure’
s creat
ion.Human
memor yi sphotographic.Thehumanbr ai
niswi redt orememberf asterand
betterwhati s seen,r atherwhati s heard.The common exampl et o
under standthiswhenwegot oapart
ywegeti nt
roducedt omanypeopl e.
Afterf ew dayswhenwemeett hosenew f acessomewher eelse,wejust
cannotr ecal
ltheirname,butourphot ographicmemor yhasr ecordedthe
faceandt ryi
ngt orecallwher eyouhaveseent hatface.Namei sforgot
ten
asitwashear d;howev erfaceisremember edbecausei twasseen.Thati s
ther easonwehav esomegr eatpr
over
bsl i
ke“ Seeingi sBeli
evi
ng,”“Acti
ons
speakat housandwor ds.”

Becausehumanbr ainisphotographicwhatar ethet hingst hatweseeor

noti
cewhenwemeetsomeonef orthef i
rstti
me.“ I
ttakesj ustone- t
enthof
asecondf orust ojudgesomeoneandmakeaf ir
sti mpr ession.
”Int hi
s
muchoft ime, youactual
l
ynoticeallthev i
sualorvisi
bleel ement sandf orm
an impression.The kind ofimpr ession you wantt o make compl etel
y
dependsonhow ar ey oumanagi ngt hosev isualori mageel ements.So,
ul
timatel
y,themessagest hatyouwantt heotherpersont oper ceiveforyou
arecomplet el
yinyourhand.

Thear tofmanagingyourImageandpr esentingt hebestversi

onofy ouin
al
lt he sit
uati
ons,be itpersonalorpr ofessional
,is call
ed as “Image
Management .”Image Managementi s an ar tofcr eat
ing Appropri
ate,
Authentic&Attr
acti
veImagewhi chisAffordable.Therearesomeel ements
which enables us t
o creat
e an I mage.These el ements are Clot
hing,
Groomi ng,Body language includi
ng et iquette & Ver bal and Vocal
communi cat
ion.Iti
sextremel
yimportantt
ohavesy nchroni
zat
ionamongst
allt
heseelement stosendourmessagesi nr
ightperspecti
vetotheworl
d.
Inotherwords,ther
ehast obeco-r
elati
onandco-ordinati
onbetweenwhat
wesayandhowwesay .Imagemanagementhelpsinbr i
dgingt
hisgap.

Cor
por
ate&Per
sonal
Image

Managingone’si
mageisthekeytosuccessinanywalkofli
fe.I
tinv
olv
es
ongoi
ngevaluati
onandbett
erut
il
izat
ionofpersonal
resour
ces.

Todrawadir
ectcompar
isonbet
weenmanagi
ngabusi
nessandmanagi
ng
youri
mage:

 Inabusi ness, therear evari

ousr ol
es, play
edbydi ff
erentpeopl e,and
theyhav ecertai nresourcesatt heirdisposal –peopl e,mar keti
ng
tools,
IT, f
inances–whi chtheyar eexpect edt omakeopt imum useof
i
nor dertoachi evet hegoalsintheirrespect edr ol
es.
 Unli
kei nabusi ness, wheredif
ferentpeopl ehav edif
ferentr ol
es,
wheni tcomest oy ourimage,itisjustoneper son,thatis‘YOU’.You
playmul ti
pler oles,whichcouldr angef rom bei ngapar entand
managi ngt hedai lychoresathomet ogoingoutf orparti
eswi thy our
spouse, andint eractingwithpeoplef rom differentbackgrounds.I f
youareawor kingpr ofessi
onal,theny oual sohav eapr ofessional r
ole
toplay.

Ther esourcesatyourdisposalar
ethediff
erentI
mageElements,whichyou
needt omakeopt i
mum useof ,
inordert
oachieveyourdi
ff
erentgoalsin
personal,prof
essi
onal,andsociall
if
e.TheseImageElementsareClothi
ng,
Groomi ng,BodyLanguage&Et iquet
teandVocalCommuni cat
ion.
I
mageManagementinvol
veslear
ningtheSCI
ENCEandARTofoptimal
ly
ut
il
izi
ngt
heseel
ementsfortheachiev
ementofgoal
sineachr
olet
hatone
pl
aysinl
i
feonadai
lybasis.

Whyi
sitI
mpor
tantt
oManagey
ourI
mage?

Imagemat ters,becausepeopl emakeassumpt i

onandj udgmentbasedon
veryli
mi t
edi nformat i
on.H.Andr ewMi chener ,JohnD.Del amat erand
DanielJ.My ersexplaininthei
rbook“ Soci alPsychology”,thatwhenwe
observeasi ngl ephysicalchar
act er
ist
icorbehav iouri
nsomeone, wetend
toassumet hatt hepersonhasanumberofr elatedqualit
iest oo.For
example, someonemaybeper ceivedasconf i
dentbecauset heyhavea
fi
rm handshake.Theymaybeseenast rustwor t
hybecauset heymakeey e
contact.Theymaybej udgedascapabl e,professional
,successf ul−even
wealthyori ntell
igent−becauset heyar ewel l
-dressed.

Therever
seisalsotr
ue.Accordi
ngtoBri
anTracy
,aut The
horof“
Psychol
ogyofAchievement”,
“manycapabl
emenandwomenar e
di
squali
fi
edfrom j
obopportuni
ti
esbecauset
heydonotl
ookthepar
t”.

Carol
ineDunnandLucet teCharet
teoftheNat i
onalResearchCouncilof
Canadaf oundthat“peopleareaff
ectedbyy ourappearancewhetherornot
theyreal
izeit
,andwhet herornottheythi
nkappear anceisimport
ant”
.They
foundthatafirsti
mpr essi
onhassignif
icantandmeasur ableef
fectonthe
observer
:

Yourappear
ancest
rongl
yinf
luencesot
herpeopl
e’
sper
cept
ionofy
our:
  Personalit
y
 Values
 Fi
nanci alSuccess
 Authority
 Trustworthiness
 I
ntelli
gence
 Suitabi
lit
yforhireorpr
omot
ion

Yourper
sonalpr
esentat
ion(communicati
onski
ll
sandappear
ance)
i
nfl
uencespeopl
e’sbehavi
ourtowar
dy ou,i
ncl
udi
ng:

 Compl yi
ngwithyourr equest.
 Trusti
ngy ouwit
hi nformation.
 Givi
ngy ouaccesst odecisionmaker s.
 Payingy ouacert
ainsal ar
yorf eeforcont
ract
edbusi
ness.
 Hiri
ngy ouorpurchasingy ourproduct.

Theseper
cept
ionandbehav
iourl
eav
eaper
sist
ent
,longt
ermi
mpr
essi
on
amongobserv
ers.

Yourimagecanhaveasigni
fi
cantimpactony
ourhappi
nessbyaf
fect
ing
thedevel
opmentofper
sonalrel
ati
onshi
ps.

I
tist
heref
oreessent
ial
tobeabl et
ocreat
eaposit
ivef
ir
sti
mpressi
on,
bot
h
onper
sonalandprof
essional
front
s,bymanagi
ngyouri
mage.

Cor
por
ateI
mage

Forcor
porati
onsandotherorgani
zat
ions,i
magecanaf
fectt
hefi
nanci
al
bott
om l
ine.For
tuneMagazine’
sannualranki
ngoft
hemostadmir
ed
compani
eshasf
oundacor
rel
ati
onbet
weenacompany
’si
mageandi
ts
prof
it
s.

Compani
escanhav
ethef
oll
owi
ngbenef
it
sbycr
eat
ingaposi
ti
vei
mage:

 Largermarketshare.
 Abil
itytochargeapremi um.
 Abil
itytopullt
hroughtought i
mes.
 Greateratt
racti
ontotalent.
 Higherret
entionandpr oducti
vi
tyofpeopl
e.
 Betterandfavorabl
emedi acov er
age.
 Higherret
urnsforinvestorsand.
 Resulti
nglowercompanyexpendi t
ure.

I
facompany’
simageisnotasgoodasi
tcoul
dbe,
thecompanymayl
ose
outonal
loft
hesebenef
it
s.

Per
sonal
&Cor
por
ateI
mage
Yourper
sonal
image:
It’
sthemosti
mpor
tant“
YOU”assett
haty
ouown.

Yourpersonalimage,thepercept
ionthatpeopl
ehaveabouty ou,aff
ects
yoursuccessineveryaspectofli
fe–y ourli
feont
hejob,yoursociall
if
e,
evenyour"per
sonal"r
elat
ionshi
pswit
hot her
s.

Thatistr
uebecause,nomat
terwhoy ouareorwhatyoudo,y
oursuccess,
ult
imatel
y,dependsonwhatotherpeopl
eTHI NKaboutyou–thei mage
theyhaveofyou.

Yourpersonali
magehasanumberofelements.Thewayy oudress,the
col
orsyouchoose,t
hewayyoutal
kandt hewayy ourel
atetoot
hersar e
someoft hemorei
mport
antonesindetermi
ningyoursuccessiny our
car
eerandi nl
if
e.

Someexampl
es:
Per
sonal
Image&howy
oudr
ess

Onev erydramati
creal-
li
feexampl eofhow thewayyoudresscanaff
ect
yoursuccesswasr ecountedintheNew YorkTimes.TheTimesrepor
ted
onwhathappenedwhent woy oungmenattemptedtogetanonl
i
neserv
ice
executi
vetogiv
ethem $500,000f ort
hei
rsurf
ingwebsi
te.

Theyoungmenboughtnew sui
tsf
ort
hemeet
ingandt
hei
rpr
esent
ati
on
wasequal
lybut
tonedup.

Aft
erj
ustfi
veminut
es,
theexecut
iveendedt
hemeet
ing,
say
ing“
Thesear
e
*#@%+!sur
fer
s?”

Acoupleofmont hslatertheycamebackf oranotherpresentati

on.How
weretheydressedthi
st i
me?Li kesurfers–wi t
hHawai ianshi r
ts,shor
ts
andsandal
s.Forgoodmeasur e,theyactedthepartineveryt
hingtheysaid
anddi
d.Buttheydidn’
tchangetheirpr
esentati
onatall
.

Thi
sti
me,
theywal
kedoutwi
tht
he$500,
000or
der
.

Clear
ly,t
hewayt heyweredressedmadeahugedi f
fer
ence.Theynow
“l
ookedthepar
t”andthi
sgav
et hem t
hecr
edi
bil
i
tyt
heyl
ackedbef
ore.

“
Looki
ngthepart
”bydr
essi
ngcorr
ectl
yhasbeenpr
ovencr
it
icalt
osuccess
i
ngett
ingpeopl
etodowhatyouwantt
hem t
odo.

Inaf amousexper
iment
,twomenappr oached50secr
etar
ieseachinthe
samebuildi
ngtoseewhichbestcoul
dgetpastt
hesecr
etar
iestoseethei
r
bosses.

Bot
husedthesameappr oach–butonemansucceeded24%oft het
ime,
whi
lethesecondsucceededanastoundi
ng60% oftheti
me!Evenmore
ast
oundi
ng,t
heyweren’
ttwodif
fer
entmenatal
l.Theywer
ethesameman.

Thefir
sttimet
hemanappr
oached50secr
etar
ieshewaswear
ingabl
ack
rai
ncoat.
The secr
etar
ies per
ceiv
ed hi
m as a messengerordeli
very per
son -
-
someonewhoshoul dnotbeal
l
owedtogeti
ntoseethei
rbosses.

Whenheappr oachedthesecond50secretar
ies,heworeatanrai
ncoat
.
Thisti
met hesecr et
ari
espercei
vedhim asanexecuti
ve,apeerofthei
r
bosses.Sotheygrantedhi
srequestt
oseethem.

Theclotheshewor eandthecol
orshechosei
neachsi
tuati
onprofoundl
y
shapedt hesecret
ari
es’i
mageofhim andmadethediff
erencebetween
successandfail
ure.

PERSONALI
MAGEANDYOURCONVERSATI
ON

Yourt al
k( conversat
ion abi
li
ty)can be even moreimportanttoyour
successinbusinessthany ourgradesi
nschoolorcoll
ege,accor
dingt
oa
studybytheStanfordUniver
sit
ySchoolofBusiness.

ThestudytrackedthesuccessofMBA' s10year
saf
tert
heygr
aduated.The
resul
t?Gradepointaver
agesofgr aduat
eshadnobeari
ngonthei
rsuccess
-
-butthei
rabili
tytomakeconv er
sationdi
d.

Themostsuccessf
ulgraduateswerethosewhocouldmakeconversat
ion
wit
h any
one --any one fr
om strangersto secr
etar
ies t
o bosses to
cust
omers.

Yourimageasbei
nggoodi nconv
ersat
ionhel
psy
ouachi
evesuccessi
n
soci
aland“
per
sonal
”rel
ati
onshi
psi
ntwoway s:

(1)Goodconv
ersati
onpromotes"
li
ki
ng."We"
li
ke"t
obear
oundpeopl
ewho
cancarr
yonaninter
est
ingconver
sati
on.

(
2)Goodconv
ersat
ioncr
eat
esanat
tr
act
ivei
mageofwi
tt
iness,
int
ell
i
gence
andsel
f-
conf
idence.

Ifyouareabl
etocar
ryonagoodconver
sat
ion,thi
smakespeopl
ethinkof
youashav i
ngmoreint
ell
i
gence,wi
tandself
-confi
dencet
hanthosewho
cannotdoso.

And,a univ
ersi
tystudyshowed justhow i
mpor
tantt
he per
cept
ion of
i
ntel
l
igenceandsel
f-
confi
dencecanbe.

I
nast udyt odeter
mi nethecharact
eri
sti
csoft
hei
dealmal
eoridealf
emal
e
-
-int
ell
igenceandsel f
-conf
idencewererat
edasmosti
mport
antby60%or
moreofr espondents.

Themessageinallt
hisforpeopl
ewhowantt oputthemsel
vesi
nposi
ti
on
tosucceedi
nthei
rbusi
ness,soci
alandper
sonal
li
ves:

Takegoodcar
eofy
ourmosti
mpor
tant“
YOU”asset–y
ourper
sonal
image.

Agai
n,yourpersonali
mageiscri
ti
caltoyourper
sonalbr
andt
hatcanhel
p
youenhanceyourprof
essi
onal
presence.

Thei
mpor
tanceofhav
ingagoodcor
por
atei
mageandr
eput
ati
on
Ifyouwantt obecomesuccessf ul i
nrunni ngy ourbusinessor ganization,
youhav etomakesur ethatyout akegoodcar eofy ourimageand
reputat
ionthr oughef f
ectivecorporatebr anding.Bearinmi ndthatev enthe
mostf ormidablebusi nessestablishment scanbebr oughtdownaf t
er
facingacont rover
sy .Andt hi
sisconsi deredt obeext r
emel ydamagi ngasi t
hasbeenpr ov enthatr edeeminganor ganization'
simagei smor edifficul
t
andcost l
ythanl osingagoodsal esdeal .Ifyourreputation,asabusi ness
owner ,i
salreadyruined, t
heny ouwi l
lhav eahar dti
mef ixingthedamage
thatthi
swi l
l causetoy ourentir
eor ganizat i
on.Herear eaf ewr easonswhy
agoodcor por atereputation,
imageandbr andingisext r
emel yimpor tantfor
yourbusiness:
1.Corpor at ebrandi ngisanef f
ectivepromot i
onal andmar ketingt ool.Ifyou
serveyourcust omer sexcel lently,
thenexpectt hem toalway sr emember
you.Youwi l
lreceiv egoodf eedbacksandt hiswi l
lhelpyougener atemor e
customer s.Maj orityoft hepubl icwillstartspendi ngthei
rhar dear ned
moneyony ourpr oduct sandser vi
ces, butt hatwillonl
yhappeni fy ouar e
goodenoughatper formi ngwhaty ouhav epr omisedtoy ourpr evious
customer s.Anot hergr eatt hingabouthav i
ngagoodcor poratei magei s
thatyouwi llnolongerneedt ospendasi gnif
icantamountoft imet ryingt o
convincey ourpot ent i
alcust omer stot ryoutwhaty ouoffer.Yourpr evious
customer swhoar egreat lysatisfi
edwi thy ourserv i
cewillbecomey our
unoffi
cial spokesper sons.Thi swillt
ransf ormy ourbusinessi ntooneoft he
mostt rustedandr espect ableor ganizationsint heindustry.

2.Agoodcor poratebrandi ngst r

ategyputintoact ionwi l
lrefl
ecty our
credibil
i
tyandi nt
egri
ty.Si ncey ourreputat
ionisalsoy ouridenti
ty,youhav e
tomakesur ethatyoubr andy ourorgani
zat i
onint hemostcr edibleway.
Beari nmindthatifyouror ganizati
ondoesnothav ecredibil
it
yandi ntegri
ty,
thenal otofpeoplewill hav eahar dti
mebel ievi
ngy ou.Itwil
lalsobe
extremelydiff
icul
tfory out opr oveyourintegri
tyift hepublichearsy our
previouscli
entstalki
ngnegat ivelyabouttheservicesofy ourcompany .
Becauseoft his,youneedt obev er
ycarefulinperfor mingallofy our
acti
ons.

3.Agoodcor porat
ebr andestabli
shesconfidence,loyalt
y,trustand
str
ongercustomerrelati
onship.Whenest abli
shinganunt aintedcorporate
i
mage, i
tisnotenoughf oryout oavoi
dscandal sandcont rov er
sies.I
tis
al
soimpor t
antforyout omakesur ethatyoumeett heexpect ati
onsofy our
cl
ient
s.Inorderforyout oef
fectiv
elybrandy ourorganizat
ionandbui ldan
evenbet t
erimage,youneedtoconst antl
yobser v
eexcel l
enceand
perfect
ion.Thiswil
lal
lowyourclient
st ofeelastrongersenseofsecurity
.It
will
alsobeeasi erf
oryoutobuildanev enst r
ongerr el
ati
onshi
pwiththem.
Youcanev enexpectt
hem torecommendy ourbusinesstothepeopl
et hat
theyknow, ther
ebyall
owingyout oexpandy ourmar ket.

Thesearejustfewoft hemanyt hingsthatanef f

ecti
vecor por
atebranding
candof oryourbusiness.Consi
der i
ngallofthese,i
tisjustri
ghtforyout o
star
tlooki
ngf orawayt oeffect
ivelybr
andy ourorganizati
onandest abl
i
sh
agoodr eputati
oninyourindustr
y .

4.
5.2Bodyl
anguage

Bodyl anguagereferstothosecommunicati
ons,whi
charemadev i
a
facial
expressions,gestur
esandpost
ure.Itcanbeclassi
fi
edasshown
below:
 Fi
gur
e:TheCl
assi
fi
cat
ionofBodyLanguage

Li
steni
ng
Listeni
ng is an important component i
n the process of
communi cat
ion.Itis an i
nst
rumentwhich we keep on usi
ng
throughoutl
i
feforgather
ingi
nformat
ionandacqui
ri
ngknowledge.
Therei
saneedt her
efor
etoi
mpr
ovet
heski
l
lofl
i
steni
ngt
hrough
consci
ousef
for
ts.

 Listeningpl aysasi gnif

icantr ol
eist heinter
acti
vepr ocess
ofbusi nesst ransactions.
 All hearingisnotlistening.
 Ther ear ev ari
ouspur posesofl ist
eningforsocial
izationto
relaxation,forinspir
at i
on,forelevati
onandev enforleisure.
 Agoodl ist
eneruseshi sorhert houghtspeedt oadv antage;
theyconst antlyappl ytheirspacet hinker'
sfinetowhati s
beingsai d.
 Ther e ar ev ari
ous benef it
s ofbei ng a betterli
stener .It
becomesapr inci
plewayofl earni
ng,itisawayofhel pi
ng
peopl eandy oucreat ealistener.
 Listening i s an i nstrument whi ch we keep on usi ng
throughoutl ifef orgat her i
ng inf
ormat i
on and acqui ri
ng
knowl edge.

Mi
rr
ori
ngTechni
que-ACommuni
cat
ionTool
ForGener
ati
ngRappor
t
Mirr
ori
ngisacommuni cati
ontechni
quethatisoft
enatt
ri
butedtothefiel
d
ofNeuro-
Lingui
sticProgr
amming( NLP)
,butli
kemanytechni
qesfrom NLP,
i
twasnotor i
ginatedwithi
nNLP,butwas" bor
rowed"
,inthiscasefrom,
Vir
gini
aSatir
,notedfamil
yther
apist.

Thepur poseofmi rr
ori
ngisin,essence,t oimprover apportwit
hanot her
personbyi mit
ati
ngtheotherper son'sphysicalposi
tionsandmanner isms,
and/orimitat
ingtheotherperson'sv erbalapproachandst yle.I
nphy sical
mirror
ing,t
hepersonmi r
ror
ingref l
ectsthebodypost ureandnon-verbalsof
theotherperson.Inver
balmirroring,thepersonmi r
r ori
ngadoptsthet one
ofvoice,worduseandcommuni cationstyl
eoft heotherperson.

Forexample,i
fthepersony ouar
etal
kingtoof
tenuseswor
dsthatref
lecta
pref
erenceforthev i
sualsense("
Isee",y
oucanusesimil
arwords,r
ather
thanphrasesl
ike"Ihear"
.

Whet herthereisa cause and effectr elati

onship between the use of
mirrori
ngandcr eati
ngr appor
tinnon- t
her apeut
icsi t
uati
onsi sopent o
debate,andofcourse,asisusuall
ythecasewi t
hNLPt echni
quesorot her
neweral l
egedcommuni cati
ontr
icks,thei
ref f
ecti
venesswi l
lhavemucht o
dowi ththeski
ll
oftheuserandpoor l
yskilledusersar eli
kelytodest
royany
rapportthr
oughmisuse.