Professional Documents
Culture Documents
FINAL OUTPUT For Tourism Research
FINAL OUTPUT For Tourism Research
FINAL OUTPUT For Tourism Research
by:
(Group members, alphabetical order, last name, first name basis)
2019
ACKNOWLEDGEMENT
With boundless love and appreciation, the researchers would like to extend their
heartfelt gratitude to our Honorable City Mayor, Mayor Lino Edgardo Cayetano for continuing
the assistance of giving opportunity for the students to have a free but quality education in
Taguig City University, in which where our future mold brighter as a student of Bachelor of
To our Officer-in-charge President of Taguig City University, President Juan Birion for
the caring attitude, assisting and sincerely supporting every students at the campus.
Management, for guiding and giving supervision on students of Hospitality and Tourism.
Our professors, Prof. Jane Rose Firma, Prof. Joshar Obus, Prof. John Carlo Tulalian,
and Prof. Joyce Ong, for the mentor-ship and unwavering support for the study. Their
expertise and sincere guidance has been invaluable in the entire research process.
To the Taguig Heritage Society for providing information on the Cultural Heritage of
And lastly, to our Almighty Creator for all the countless gifts, giving strength and ability
DEDICATION
The researchers of the study were wholeheartedly dedicated to our beloved parents and
guardians, who have been our source of motivation and who continually provide their moral,
spiritual, emotional and financial support. To our friends and relatives, who shared their words
of encouragement, and for sincerely help of each other to finish this study. And to each one
of the researchers who help together and not giving up to succeed on this study.
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
EXECUTIVE SUMMARY
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
TABLE OF CONTENTS
PART
Introduction
Tourism Profile
Site/ Attraction Evaluation
Methodology
Site Prioritization Scores per Category
Site Prioritization Evaluation Summary
Explanation of Logo
Tagline
Tagline Explanation
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
Policy Statement
Definition of the policy
REFERENCES…………………………………………………………………………………….
APPENDICES
PART 1
Introduction
Taguig City had been a battlefield form Spanish era up until the Japanese colonization.
There are monuments or memorial statues that commemorate heroes or historic event that
took place at that same site where they erected. In this research, the researchers chose to
study the history of three monuments that serve as a symbol and reminder of martyrdom of
the Taguigeños during those wars. The selectd sites are the Plaza Bonifacio, Plaza QUezon
Plaza Bonifacio is a statue of Andres Bonifacio, the father of the Katipunan, stands
in memory of the time he spent here. This plaza can be found across the famous Dambanang
Kawayan Church in Barangay Ligid-Tipas and its 11 kilometers away from Taguig City
University.
It was built as a tribute to Gat Andres Bonifacio who founded the Katipunan. His father,
Santiago Bonifacio, is also a Tipas-Taguig Native. Andres Bonifacio and his father can always
be found here recruiting new members of the KKK. National Heroes day commemoration
Plaza Quezon is the only monument built in honor of president Manuel L. Quezon
while he was still alive. Plaza Quezon is located in Barangay Sta. Ana besides the
Archdiocesan Shrine of St. Anne and 8 kilometers away from Taguig City University.
This is the only one erected to honor President Manuel L. Quezon when he was still
in the service as President of the Republic. This was presented to the former president himself
during his visit in Taguig. This plaza serves as venue for “Buwan ng Wika” celebratory events.
Located in front of Taguig City Hall in Barangay Tuktukan, Taguig City and it is 10
kilometers away from Taguig City University. Many of the sons of Taguig played of key roles
and many gave their lives in the battlefield of Bataan and Corregidor as regular members of
the armed forces and in our towns and barrios and jungles as fighting guerillas. Bantayog ng
mga Bayani stands as a fitting tribute to the heroes of Taguig City who died and lived in
The first-class municipality of Taguig is situated along the northwestern shore of Laguna
de Bay at the upper mouth of the legendary Pasig River, also known as the Napindan Channel
through which Laguna drains its floodwaters. It is bounded to the north by Pateros and Pasig;
on the east by the town of Taytay and Laguna Lake; on the south by Laguna Lake and the
town of Muntinlupa; and on the west by Paranaque, Makati, and Pasay City. It has a total land
The terrain is generally, level with some parts rolling or hilly. Taguig is traversed by two
major rivers that feed the Laguna Lake, namely: the Taguig River and the Napindan Channel.
Five minor rivers also flow through it: the Bagumbayan River, the
Mauling Creek/Tabacuhan Creek, the Hagonoy River, the Tipas River/ Labasan River, and
To get there, buses, jeepneys, taxis, and tricycles bound for Taguig are available in
Archdiocesan Shrine of St. Anne (Barangay Sta. Ana), this church was built by the
Augustinians during the 16th century and is considered one of the oldest in the country. It
Dambanang Kawayan - St. John the Baptist Church (Barangay Ligid-Tipas), the
church is made mostly of bamboo. During the Japanese occupation, it served as a torture site
for some 400 men who were later brought to Fort Santiago and were allegedly killed.
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
Muslim Mosque (Maharlika Village), this mosque is a place of worship for the
This site or attraction evaluation shows to determine the potential or readinss for
tourism of the selected sites. Th Excellent (E) and Very Good (VG) belong to the most rate,
and the Good (G) and Fairly Poor (FP) belong to the least rate. The table are shown each
The first site is the Plaza Quezon at Sta. Ana, Taguig City
The table shows that the monument has fairly poor rate on the designer. The designer,
architect or engineer has not yet given significance on the monument. The construction of the
monument has an excellent rate for its new renovate of the place, its supportive elements,
Exterior E VG G FP
Style E VG G FP
Designer E VG G FP
Construction E VG G FP
Supportive elements E VG G FP
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
This table shows that the Plaza Quezon has the significance of community
organization of the Plaza Quezon possesses the potential or readiness for tourism. The events
and the patterns to the cultural, history and social that are held on the monument are
connected with the significance of the monument. The age of the monument is at the good
Person or organization E VG G FP
Event E VG G FP
Patterns E VG G FP
Age E VG G FP
This table shows that Plaza Quezon has very good rate on continuity and setting. This
means that the monument helps establish the character of the area and contributes to the
Continuity E VG G FP
Setting E VG G FP
Familiarity E VG G FP
Criteria D: Integrity
This table shows that Plaza Quezon has good integrity, its site is not removed in any
certain place, its originality is existing. The exterioral alterations has the good rate since it is
newly renovated
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
Condition E VG G FP
Exterioral alterations E VG G FP
Structural removals E VG G FP
Site E VG G FP
Criteria E: Reversibility
This table shows that Plaza Quezon is highly reversible and the original appearance of
Exterior E VG G FP
The second site is the Bantayog ng mga Bayani ng Ikalawang Digmaang Pandaigdig
The Bantayog ng mga Bayani has the good rate in the visual quality or design, but its
designer is still unknown since it has not given any significance on the monument.
Exterior E VG G FP
Style E VG G FP
Designer E VG G FP
Construction E VG G FP
Supportive elements E VG G FP
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
This table shows that the Bantayog ng mga Bayani has good rate on history or
association since the community organization has not yet given significance to the monument.
And the event and the patterns on cultural, historical and social are not established and is
neglected. The age of monument has the least rate since it was built around 1993.
Person or organization E VG G FP
Event E VG G FP
Patterns E VG G FP
Age E VG G FP
This table shows that the Bantayog ng mga Bayani has faiirly poor ate at giving
significance to the importance of the area or the historic continuity and the character of the are
and setting of the place. But the symbol of the monument is prominent since it signifies the
Continuity E VG G FP
Setting E VG G FP
Familiarity E VG G FP
Crieria D: Integrity
This table shows that the Bantayog ng mga Bayani has the good rate on condition but
its original appearance is visible and the site has not been moved since it was built in the Hall.
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
Condition E VG G FP
Exterioral alterations E VG G FP
Structural removals E VG G FP
Site E VG G FP
Criteria E: Reversibility
This table shows that Bantayog ng mga Bayani is highly reversible and the original
Exterior E VG G FP
The third site is the Plaza Bonifacio placed at Tipas, Taguig City.
The table shows that the Plaza Bonifacio has fairly poor rate on the designer. The
designer, architect or engineer has not yet given significance on the monument. The
construction of the monument has an excellent rate for its new renovate of the place, its
Exterior E VG G FP
Style E VG G FP
Designer E VG G FP
Construction E VG G FP
Supportive elements E VG G FP
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
This table shows that the Plaza Quezon has the significance of community
organization of the Plaza Quezon possesses the potential or readiness for tourism. The events
and the patterns to the cultural, history and social that are held on the monument are
connected with the significance of the monument. The age of the monument is at the good
Person or organization E VG G FP
Event E VG G FP
Patterns E VG G FP
Age E VG G FP
This table shows that Plaza Bonifacio has very good rate on continuity and excellent on
the setting. This means that the monument helps establish the character of the area and
Continuity E VG G FP
Setting E VG G FP
Familiarity E VG G FP
Criteria D: Integrity
This table shows that Plaza Bonifacio has good integrity, its site is not removed in any
certain place, its originality is existing. The exterioral alterations has the good rate since it is
Condition E VG G FP
Exterioral alterations E VG G FP
Structural removals E VG G FP
Site E VG G FP
Criteria E: Reversibility
This table shows that Plaza Quezon is highly reversible and the original appearance of
Exterior E VG G FP
Methodology
encompasses the tools and techniques for gathering and collecting data to conduct a
research. In this study, the researchers used qualitative research method. Qualitative data
For this study, evaluation form was used for the selected sites to determine their
potential and readiness for tourism. This research adopted the method of library research that
includes internet search to gather information, and the field research that composes
observation and interview. These methods enable the researchers to find out their awareness
and what they have known of the importance on the monument. The researchers then
In site prioritization scores per category, this discusses the result on each criteria of
This table shows that Plaza Quezon and Plaza Bonifacio have the same quality on
visual and design of the monument with the total score of thirty-six (36). The Bantayog ng
mga Bayani has the least score on the quality of exterior and style with the total score of
twenty-three (23).
Supportive Total
Site Location Exterior Style Designer Construction
elements Score
Bantayog ng
Tuktukan 6 4 0 10 3 23
mga Bayani
This table shows that Plaza Quezon has the best significance of history and
association with the score of forty-seven (47). The Bantayog ng mga Bayani has the least
significance of history and association with the score of nineteen (19). The Plaza Bonifacio
has the average significance of history and association with the score of forty-four (44).
Person or Total
Site Location Event Patterns Age
organization Score
This table shows that Plaza Bonifacio has the best environmental and context of the
place with the score of sixteen (16). Plaza Quezon has good environmental and context with
the score of fourteen (14). And the Bantayog ng mga Bayani has the best familiarity buthas
the bad environemental and context with overall score of ten (10).
Table 4: INTEGRITY
The two scores or results on the exterioral alterations and structural removals is
subtracted on the criteria A and C subtotals and criteria B subtotal. This table shows that Plaza
Bonifacio and Plaza Quezon has the best integrity with the score of zero and forty-eight (0.48).
While the Bantayog ng mga Bayani has the score of zero and five (0.5).
Plaza Quezon Sta. Ana .03 .10 and .20 and 0 0.48
.05 .10
Bayani
.05 .10
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
Table 5: REVERSIBILITY
This table shows that all of the selected sites are reversible, simply means that all of
original appearance are existing and their overall score for each sites are three(3).
This table shows the final result of evaluating the sites and the site that has the least
score is the site to conduct the research. The first in the ranking is the Plaza Quezon in Sta.
Ana with the final score of one hundred ninety-five and fifty-two (195.52). The second in the
ranking is the Plaza Bonifacio with the score of one hundred nintey-four and fifty-two (194.52).
And the least in the ranking is the Bantayog ng mga Bayani with the score of 0ne hundred six
and ninety-five (106.95). The site that is chosen to conduct a research is the Bantayog ng
mga Bayani
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
PART 2
In this chapter of Sustainability plan contains the problem identification of the study
goals and objectives, selecting achievements, success indicators, targets, base line data, and
Problem Identification Matrix determines the problem on the site. It can create
solutions to the problem and identify the goals and objectives to established. This table shows
the problems that affect the selected site in achieving the sustainability plan.
Neglected / Lack of
historical value.
monument
Problem Analysis identify the problems of the selected site in a detailed parts, and the
input for determining goals and objectives to achieve. The researchers identify the problem of
monument is the neglected historical site for the many lacks of the community and it results
to poor awareness of the locals and foreign. The graph below shows the causes and effect of
the problem.
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
Selecting Goals
Identifying goals and objectives is the necessary step in planning, this conduct the
researchers to identify the goals for the monument to achieve the sustainability tourism. The
goals are educate everyone (local or foreign) about the Monument of Heroes during World
War II to increase the importance of cultural value of the Monument; preserving or renovating
the monument to bring in tourists (local or foreign); and celebrating annually the
commemoration of the historical value of the monument and to give respect to those who
Goals and objectives are interrelated that the attainment of objectives will lead to the
achievement of a goal. The goal determines the long term achievement and the objectives
determines the achievement on a short and medium term. The graph below shows the goals
and objectives to achieve on the Monument of Heroes during World War II.
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
Monument Monument
Success Indicators
The Success indicators measure the extent of achievement of desired results. This
information is needed for goals and objectives and for stakeholders to understand the
performance of the site in tourism. To achieve these goals and objectives, the success
indicators are: in economic sector, number of tourists both male and female to accommodate
in and the average income of the employers; in the social, number of tours that has the
monument and the City Hall; and in the environmental, the physical damage or alterations are
observed and recorded. These success indicators help to understand the success and
Targets
The Targets indicates the term on achieving the goals and objectives of the plan. In
the economic, increased tourism arrivals by fifty percent (50%) to increase the tourism
employment and by 2025. In this sector, this will attain the improved organizing of the monument
and events. In the social, increased awareness of the monument, at least ten percent (10%) on
packages of accommodating tours or bus tours around Taguig City; increased average income
to give the employers a well-deserve of serving by 2025, and improved tourism skills at least
fifty percent (50%) of employers are trained to have the potential on tourism of Taguig City. In
the environmental, conservation and beautification of the monument that has no any physical
damage or alterations by 2020. These targets must be effective on the year of 2020 to 2025.
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
SWOT Analysis
Analysis is a strategic planning tool that helps to identify strengths, weaknesses, as well as
Bantayog ng mga Bayani has the strength of existing heritage site since it was built
twenty-six years ago and the safety and security around the monument is great. There are
many police, security guards and also service dogs on the city hall. However the monument
the locals on the place and has no good maintenance of the monument. And its only threat is
the neglected value of the monument. But the main opportunity of the monument is to develop
the monument into a well-known and enhanced monument. The table below shows the
strategic plan on the Strengths, Weaknesses, Opportunities and Threats (SWOT) of Bantayog
PART 3
Explanation of Logo This part discusses the logo’s design and history.
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
Tagline
“A ProbinSyudad’s Façade of Liberty”
Taguig City local government tagged or described as a rural but at the same time a
modern city. The monument was erected in front of the Taguig City Hall, which they are actually
facing each other. And it also symbolizes the martyrs who fought during World War 2. The
monument was built to commemorate the bravery of those who fought for our freedom from the
Japanese conquerors.
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
PART 4
POLICY CREATION AND STATEMENT
Policy Statement
A policy is made for the tourists and Taguigeños who visits the "Bantayog ng mga
Bayani ng Ikalawang Digmaan Pandaigdig". Policies ought to be pursue and applied distinctly
inside the area of landmark. A person who look for resisting the strategies would assume
liability on his/her discipline. As guest of the monument and Taguig City Hall, the policies are
POLICIES
- Visiting schedules
Guests and working staff are responsible to know the schedule of visiting and working
hours. The Taguig City Hall and the Bantayog ng mga Bayani are open to the public at the
time of 8:00 a.m. to 5:00 p.m., from Monday to Friday. The days that is closed are Saturday
and Sunday.
Since green governance is a piece of ten point agenda of the city, guests of the
landmark must abstain from tossing their litters. Junks like plastics, bottles, skin candies and
Bantayog ng mga Bayani, must be seen with no ruinous things, for example the
tarpaulins, designs on the road ans streets, and even the parking for autos and vehicles on
Guests must not go nearer to the landmark, it ought to be 2-3 steps away more distant
- Avoid Vandalizing
The monument ought to be honored and respected. Visitors must be capable on their
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
actions for not vandalizing its body and structure of the landmark. (avoiding from adding
Visitors with pets must take a responsibility to watch them out, to avoid urination and
Monuments are extraordinary tourist spots of our towns and urban communities. It is
the dedications to notable occasions, places and heroes and their deeds and commitments to
the structure of our country. They should be respected, safeguarded and ensured.
Republic of the Philippines
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
Appendices