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MPKT A #1
MPKT A #1
The word
‘value’ comes from Latin word ‘valere’ which means to be worth or valuable1. There
axiology here is a research or a theory related to moral ethics2. In this context, John
Dewey said that value is assumed as an instrument which has the function to verify a
person’s expression such as to like and dislike people while interacting with their
social environment 3.
situation or an objective characteristic.4 When the fact emerged, then the value
comes. That’s why, value can become a foundation, reason either motivation in
behaving when it is related with some situation, observation and event happened
Value has three characteristics (Bertens, 2001: 141). First, value is related
with the subject such as behavior, individual and the community. Second, value will
be shown after an action. Last, value concerns the subject’s character which is
added to the object’s character. Therefore, value has a role to guide someone to
decide either to choose also to considerate things in every condition and needs.
Next, value itself is related to the needs, such as economic value, cultural value,
social value, Pancasila value, etc and for sure, each perspective differs. 5 As a
student, we should keep Pancasila value where University Indonesia itself has the
rule about this. It is explained that at the first verse of Pancasila has the religious
1
Tim Revisi, Buku Ajar MPKT A, University of Indonesia, (2016): 11
2
https://www.merriam-webster.com/dictionary/axiology
3
https://www.journals.uchicago.edu/doi/10.1086/286595
4
Tim Revisi, Buku Ajar MPKT A, University of Indonesia, (2016):11
5
Tim Revisi, Buku Ajar MPKT A, University of Indonesia, (2016): 12
value, the second has the value of humanity, the third has the value of unity, the
fourth has the value of democracy and the last has the value of justice.6
all of the members, such as honesty, just and fair, trust, dignity and respect,
autonomy, and compliance to laws7. Plagiarism would be the example of the first
value, honesty. At the second value, just and fair, we should not discriminate each
other and start to develop our academic skills. The value trust is about being trusted
to do something and to be responsible for every task where this value is actually
related to the fifth value, accountability. Also, dignity value means we should respect
the rules and people surrounds us. Next, the value togetherness is the main identity
of this nation that we should keep this value tight with our soul.
In summary, value does really matter to our lives because it changes our
6
Tim Revisi, Buku Ajar MPKT A, University of Indonesia, (2016): 12
7
Tim Revisi, Buku Ajar MPKT A, University of Indonesia, (2016): 13
8 Gary Peterson, https://www.forbes.com/sites/garypeterson/2013/08/14/three-reasons-why-values-
matter-and-im-not-talking-the-money-kind/#6a48de821d93, 2013