GR. 11 & 12 School: Mataas na Paaralang Neptali A.

Gonzales
DAILY LESSON LOG Teacher: NOEL D. GAMBITO
Teaching Dates & Time:

Learning Area: ABM - MARKETING

5-Nov 8-Nov
Introduction to the new subject
PRE TEST
I. OBJECTIVES: The learners demonstrate an understanding of the value of the Marketing
A. Content Standards
and Traditional & Contemporary Approaches to Marketing
B. Performance Standards The learners shall be able to plot Marketing Goals and Approaches for pro
C. Learning Competencies/ The learners shall be able to:
Objectives 1. Define and understand 3. Discuss the Goals of
Marketing Marketing
ABM_PM11-Ia-b-1 ABM_PM11-Ia-b-3
2. Describe the Traditional
Approaches to Marketing
ABM_PM11-Ia-b-2
II. CONTENT Chapt. 1: Marketing Principles and Strategies
1. What is Marketing and its 2. Goals of Marketing
Traditional Approaches?
III. LEARNING RESOURCES blackboard, chalk, copy of lecture notes, powerpt. presentation in laptop &
(if available)
IV. REFERENCES Principles of Marketing Principles of Marketing
- VM Ac-ac, pp. 3, 9 & 15 - VM Ac-ac, pp. 7, 9-12
IV. PROCEDURES Recall and discussion of the Name recall using flashcards
A. Review of the past lesson past Marketing topic based
from the Management subject
B. Establishing
Students need
a to
purpose
understand
for that every product and services that surrounds them are product
the lesson of Marketing, and there are different approaches or strategies in marketing
services
C. Presentation of the new Lesson Proper thru the use of
lesson traditional learning materials
and laptop/projector
D. Summary of the Lesson Q & A / Class discussion
E. Application Seatwork #1: Discuss any product adver-
1/2 paper: tisement and evaluate what
List at least 5 of your needs/ mktg. goal the co's. want to
wants and how do companies be emphasizing
create appeals of these to (Recitation)
you?
F. Evaluation Q&A Quiz
V. ASSIGNMENT Read and study: Continue the study of the
 Goals of Marketing lesson; prepare for Long Test
Prepare for a short quiz
VI. REFLECTIONS

VII. REMARKS
zales

9-Nov

the Marketing Principles, Goals

oaches for product or service

to:
4. Identify and explain
Contemporary Marketing
Approaches
ABM_PM11-Ia-b-4

3. Contemporary Approaches
in Marketing
ion in laptop & LED screen

Principles of Marketing

es in marketing every product or

Group Presentation of
Contemporary Approaches
in Marketing

Long Test
Read and Study Customer
Relationship/Service