Title:

1. Persuasive Discourse of Hotel Advertisements in The Jakarta Post

2. Hotel Advertisements: A Persuasive Discourse Analysis
3. Trying to Persuade: Persuasive Discourse of Hotel Advertisements in The Jakarta Post
Limitation:
Hotel advertisements with picture found in The Jakarta Post (September only)
Objectives:
1. How do hotel advertisements persuade the readers?
2. Which aspects do appear in hotel advertisements?
Theory:
1. Discourse Analysis
2. Advertisement
3. Communication
Method:
Qualitative Research (Document Analysis)
Aspects (Discussion):
1. Linguistic features
2. Types of hotel advertisements (business, vacation, and event)
No. Hotel Date Page
1 Sheraton Surabaya Hotel & Towers --- 3 24
2 Hotel Neo+ by Aston Yogyakarta --- 3 25
3 Holiday Resort Lombok 4 24
4 U Paasha Seminyak Bali --- 5 24
5 Harris Resort Kuta Beach – Bali --- 5 25
6 Sheraton Mustika Yogyakarta --- 10 25
7 Hotel Neo by Aston Jogja --- 10 25
8 Hotel Neo+ by Aston Jogja --- 10 25
9 Harper Purwakarta by Aston East Java --- 10 25
10 The Luxton Bandung --- 10 25
11 Crown Prince Hotel Surabaya --- 11 24
12 Harris Hotel Seminyak Bali --- 11 24
13 Harris Hotel Tuban-Bali --- 11 24
14 The 101 Hotel Bali --- 11 24
15 Hotel Neo by Aston Yogyakarta --- 17 23
16 Holiday Resort Lombok --- 18 24
17 Plataran Hotel & Resort --- 18 24
 Borobudur, Bromo, Changu, Cilandak,
Dharmawangsa, Komodo, Mejangan, West
Bali National Park, Cruises, Sumba, Tugu-
Puncak, Ubud
18 Harris Hotel Tuban-Bali --- 18 24
19 Harris Hotel Seminyak-Bali --- 18 24
20 U Paasha Seminyak Bali --- 19 24
21 Fairmont Sanur Beach Bali --- 21 5
22 Hotel Borobudur Jakarta --- 22 13
23 Win Hote Surabaya --- 25 23
24 Poppies Cottages Hotel Kuta --- 25 24
25 Harris Hotel Seminyak-Bali --- 25 25
26 Harris Resort Kuta Beach-Bali --- 26 25
Jambuluwuk Hotel Malioboro Boutique
27
Hotel ---
28 Jambuluwuk Oceano Gili Trawangan
28 22
29 Jambuluwuk Batu Resort
30 Jambuluwuk Ciawi Resort
31 Jambuluwuk Seminyak Boutique Hotel
Sept 1 – Sept 23 (Target: Sept 30)

1. Sheraton
2. Neo+
3. Holida Resort
4. U Pasha
5. Harris
6. Sheraton Mustika
7. Neo
8. Harper
9. Luxton
10. Crown Prince
11. The 101
12. Plataran
13. Fairmont
14. Hotel Borobudur
15. Win Hotel
16. Poppies Cottage
17. Jambuluwuk
The data contains hotel advertisement taken from The Jakarta Post newspaper edition
September 2015. There are 32 advertisements come from 17 hotels in different areas.
Date Number of Ads
3 2
4 1
5 2
10 5
11 4
17 1
18 4
19 1
21 1
22 1
25 3
26 1
28 5
32

No. Area Hotel

1 Jakarta Hotel Borobudur
2 Bogor Plataran Hotel and Resort
3 Bandung The Luxton Bandung
4 Ciawi Jambuluwuk Ciawi Resort
5 Cilandak Plataran Hotel and Resort
6 Purwakarta Harper Purwakarta by Aston East Java
7 Magelang Plataran Hotel and Resort
Hotel Neo + by Aston Yogyakarta
Sheraton Mustika Yogyakarta
8 Yogyakarta
Hotel Neo by Aston Yogyakarta
Jambuluwuk Boutique Hotel Malioboro
 Jambuluwuk Batu Resort
9 Malang
Plataran Hotel and Resort
Crown Prince Hotel
10 Surabaya Win Hotel Surabaya
Sheraton Surabaya Hotel and Towers
U Pasha Seminyak Bali
Harris Resort Kuta Beach
Harris Hotel Seminyak Bali
Harris Hotel Tuban Bali
11 Bali The 101 Hotel Bali
Fairmont Sanur Beach Bali
Poppies Cottage Hotel Kuta
Jambuluwuk Seminyak Boutique Hotel
Plataran Hotel and Resort
Lombok Holiday Resort
12 Lombok
Jambuluwuk Oceano Gili Trawangan
13 Changu Plataran Hotel and Resort
14 Dharmawangsa Plataran Hotel and Resort
15 Pulau Komodo Plataran Hotel and Resort
16 Mejangan Plataran Hotel and Resort
17 Cruises Plataran Hotel and Resort
18 Sumba Plataran Hotel and Resort

It can be seen from the table that the advertisement does not exist every day. Besides,
in one day, the advertisement presents more than one advertisement with the same hotel in
different areas (Jambuluwuk Hotel in Bali, Jogja, Batu, and Lombok). Also, there is a
repetition of the same advertisement that exists in several days.
Various offers:
1. Holiday
2. Business

3. Special events

4. Hotel facilities