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21/12/2019 5 Ways for Lawyers to Attract Your Ideal Client [Infographic] | The Rainmaker Blog

5 Ways for Lawyers to Attract Your Ideal Client


[Infographic]
By Stephen Fairley on October 10, 2019

Originally published on May 22, 2019; updated with new info on Oct. 10, 2019.

Here’s a lesson that many attorneys learn the hard way: you will never have that
lifestyle law firm you want if you keep taking on the wrong types of clients.

These are the people that fall outside a pre-defined category of what constitutes
your ideal client. You need to look at your most profitable clients and create an
ideal client profile, then qualify your leads to fit that profile.

These five tried-and-true tips will help you attract your ideal client and keep
them coming back to you:

https://www.therainmakerblog.com/2019/10/articles/law-firm-development/5-ways-for-lawyers-to-attract-your-ideal-clients-infographic/ 1/3
21/12/2019 5 Ways for Lawyers to Attract Your Ideal Client [Infographic] | The Rainmaker Blog

https://www.therainmakerblog.com/2019/10/articles/law-firm-development/5-ways-for-lawyers-to-attract-your-ideal-clients-infographic/ 2/3
21/12/2019 5 Ways for Lawyers to Attract Your Ideal Client [Infographic] | The Rainmaker Blog

You can find additional tips on identifying, finding, and closing


your ideal client in our recently published article entitled The
Savvy Attorney’s Law Firm Marketing Guide.

https://www.therainmakerblog.com/2019/10/articles/law-firm-development/5-ways-for-lawyers-to-attract-your-ideal-clients-infographic/ 3/3

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