Chapter 2

 Objective of study:

 To understand the investment pattern of business women’s.

 To study the awareness of women’s about various new investment plans for the
investment.
 To examine the impact of risk and returns associated investment w.r.t. women investors.
 To do depth analysis on their financial goals and the investments.
 To suggest some remedies to the women investors.

 Hypothesis:-
 Business women’s invest more money in market.
 As income increases the awareness and choice of investment does not increase
proportionately.

 Scope of study-

The scope of study is restricted to market survey

conducted on business women investors with respect to the preference of various
investment options while doing their financial planning.

 Limitation of study-
 This is an academic efforts and it is limited to cost, time and geographic area.
 The study is limited to the specific area i.e. dombivli city.
 This research is only based on business women’s in dombivli city.

1|Page
  An interpretation of the research is based on the assumption that the respondent is giving true
and fair information about their investment.

 Importance/significance of investment-
"The more you sweat in peace time; the less you bleed in the war" What a quotation! This is
applicable for all aspects of your life. If you don't invest your money and think that there will be
no need of money in your contended life, then one day suddenly you will be in a pathetic
situation where you need money for education or medication of your family member. Then only
you will realize the value of money.
But dear friend, it will be too late to do anything and you will be in a deep trouble
then. And you will be suffering for not investing your money in your life sooner or later. So it is
better to be late than never. Following are few of the many advantages of an investment in your
life.

 Financial Independence-First and the foremost thing is an investment gives you financial
freedom. If you invest your money from the beginning, you need not to worry about the
future financial needs. As future is uncertain, and there may be a situation in your life where
you require a large amount of money to get out of that situation with minimal loss. So to
effectively protect yourself from such type of situation, you must inculcate the habits of
saving and investing. It may be because of your children's education, marriage or medication.
Let it be anything which demands lot of money, you may surpass it if you have invested your
money from the beginning itself. Hence, investment gives you more financial freedom to rely
upon.

 Increases Wealth - Besides making you financially independent, investment makes you rich
also. As you invest more and more money for a long time,it will definitely make you more
richer. In the present generation, it is of utmost importance to be rich as it gives more benefits
in each and every aspect of your life. So investment increase your returns and at the same
time make you wealthy. As you become wealthier, you will have more financial freedom and
vice versa. So wealth is also an important factor of our lifestyle.

2|Page
  Fulfilling Personal Goals - If you have a desire for having a luxurious apartment and a
luxurious car of your own, then it is obvious that these desires may be fulfilled by a planned
investment and savings. As you invest more, you tend to become richer. And as you become
richer, you may find no difficulty in achieving your personal goal. Achieving personal goals
is the essence of your success in every aspect of your life.

 Desires of Family members -It is your social responsibility towards your family members to
look after them. it also includes to take care of their personal desires also. And you are the
first responsible person to fulfill their wishes time to time. So if you invest carefully and get
good returns and become rich by that, you may easily fulfill all the desires of yourself as well
as your family members also. So investment plays a vital role in satisfying your family
member's wishes.

 Increases Knowledge- As investment does not mean mere buying and selling only, and it
needs a thorough research in the various aspects of stock market and the company, it will
improve your knowledge. It develops your knowledge in various fields. Learning more
knowledge makes you to err seldom and which in turn make you a successful investor.

 Increases Vision - Vision is not about to see the things happening but it is to see through the
future happenings. For investing, you need a good vision into the future and should be able to
interpret the futuristic phenomenon of a company's prospective. So good vision fetches you
more returns and will contribute to your success at all the fields. Thus all the above are only
few of the many, you should start investing from now onwards to make yourself more
successful in this present world.

SAMPLE SIZE-

3|Page
A Sample Design is a definite plan for obtaining a sample from a given population. It refers to the
technique to the procedure adopted in selecting items for the sampling designs.

THE SAMPLE SIZE AND COLLECTION PROCESS

The study is based on a convenience sample of 30 working women (business women’s) in the city of
dombivli. 30 self-administered questionnaires were administered on the participants and they were
briefed about the purpose of the study, and given enough time to fill out the questionnaire.

DATA COLLECTION TECHNIQUES

The study was conducted by the means of personal interview with respondents and the information
given by they were directly entered in the questionnaire.

COLLECTION TECHNIQUE:

Primary Data

• Questionnaire method

Secondary Data

• Existing reports

• Books

• Journals and magazines

• Websites

4|Page