Assignment - Digital Media

1. Do you like to read a newspaper using an app? If yes, which App and why?

I prefer to read news on an app named Inshorts.

The reasons behind using this app are:

 It provide news in both Hindi and English.

 The news are very precise giving the links to external articles and videos as well.
 It gets updated on real time with coverage from every field.
 It is unbiased and provide to the point news in 60 words.

2. Have you paid for any online newspaper or article? How much would you pay for a single article?

No, I had not paid anything for any online newspaper or article. This is due to the fact that in the
modern era of internet huge amount of information can be gathered without spending a single
additional penny apart from internet charges.

3. Would you prefer to watch online news videos produced by a TV station or by a newspaper?

Mainly newspapers for in-depth knowledge and writing skills. News debates for getting a holistic view
of a particular topic. Watching news could be a saver if you are running out on time. I also get updates
on news apps on phone, nothing could be faster and more accurate than them.

While reading newspaper you have the time to analyse the situation in the article and you can have a
good argument over it within your brain and with your peers as well but in the case of a news channel
delivering the news, the channel attracts your whole attention and there is little to critical thinking.
Moreover, these channels most of time, air nonsense junk like what is happening in a T.V. serial or
with whom a Bollywood character is roaming around.

When you read a Physical newspaper you have the advantage of improving your vocabulary (By
underlining the words you do not know the meaning), Reading becomes fast (Helps you in
Comprehension section for your exams), Conversational skills (Get habituated to it you will notice how
you converse with others).

4. How does the experience of reading a magazine on a tablet or smartphone compare to reading a
physical magazine?

I believe it includes many advantages while reading news through newspaper.

First, one doesn't need an internet connection for that, means no buffering plus network issues.

Second, it's cheaper and easy to carry.

Third, one can flip pages quickly and doesn't have to zoom in and zoom out every time to read small
articles.

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And the last but not the least, newspaper has its own charm which will surely take time to replace
with digital world.

At the same time I do see the other side of the coin. Wherein, digital world awaits for us. It depends
how companies can convince consumers to switch to digital world to some extent.

Also as per the Digital News Report 2018 published by University of Oxford says that people prefer to
read news through direct means i.e. newspaper.

5. What other opportunities could help the industry to recover from the decline in print sales?

The first strategy is to develop deeper relationships with readers around targeted interest areas. This
builds on a strength that has always been at the heart of publishing: Strong print brands enjoy a
trusted relationship with their audience; readers are loyal to print publications because they provide
high-quality content about specific interest areas.

The second strategy is to tap into new revenue streams beyond advertising and circulation. New
publishing models will include marketing services such as custom content, consumer insights, and lead
generation, and new offerings for customers such as premium content and data-based applications.

The third strategy is to reinvent the content delivery model (with a particular focus on lowering costs)
and to emphasize a “profitable core” of unique and brand-defining material. Print media companies
need to avoid the formula-driven approaches to cost cutting that have been prevalent so far, and
instead adopt approaches that better align their cost of content with the revenues generated.

The fourth success strategy for the media company of the future is to innovate with new products
and pricing models. As the pace of change continues to quicken in the digital world, as new devices
for accessing printed content continue to emerge, and as new applications are developed to exploit
online content, this will lead to as-yet-untapped opportunities for media companies.

The print media companies of the future will need new capabilities, but none are beyond their reach.
We believe that companies that pursue these four strategies can have an attractive future if they make
the most of these new opportunities while building on their traditional strengths.

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